{"id":6745,"date":"2021-11-08T06:05:00","date_gmt":"2021-11-08T06:05:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6745"},"modified":"2022-03-23T14:29:25","modified_gmt":"2022-03-23T14:29:25","slug":"small-online-business-tasks","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/","title":{"rendered":"4 grandes t\u00e2ches commerciales en ligne pour les petites entreprises"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db5e9d2f24c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db5e9d2f24c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/#1_Designing_Your_Website\" >1. Conception de votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/#2_Managing_Your_Social_Media_Accounts\" >2. G\u00e9rer vos comptes de m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/#3_Optimizing_Your_Sites_Content_for_Search_Engines\" >3. Optimiser le contenu de votre site pour les moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/#4_Improving_the_Customer_Experience\" >4. Am\u00e9liorer l'exp\u00e9rience des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>G\u00e9rer une petite entreprise en ligne peut parfois sembler insurmontable. Outre les innombrables petites t\u00e2ches qui requi\u00e8rent votre temps, il y a aussi quelques grandes t\u00e2ches auxquelles vous devrez vous atteler si vous voulez que votre entreprise soit un succ\u00e8s. Il peut s'agir de t\u00e2ches intimidantes telles que la cr\u00e9ation d'un site web et la gestion des comptes de m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Heureusement, avec l'organisation, la pr\u00e9paration et les outils ad\u00e9quats, ces t\u00e2ches importantes peuvent \u00eatre rendues beaucoup plus faciles \u00e0 g\u00e9rer. L'essentiel est de mettre en \u00e9vidence les t\u00e2ches les plus importantes, de les classer par ordre de priorit\u00e9 et de mettre en place un plan pour s'en occuper efficacement.<\/p>\n\n\n\n<p>Dans ce billet, nous allons examiner quatre t\u00e2ches essentielles \u00e0 la gestion d'une petite entreprise en ligne. Nous vous donnerons \u00e9galement quelques conseils et vous sugg\u00e9rerons quelques outils susceptibles de faciliter la gestion de ces aspects de votre activit\u00e9 et de la rendre plus efficace. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Designing_Your_Website\"><\/span>1. Conception de votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Votre site web est souvent le premier point de contact avec les clients. S'il ne fonctionne pas bien ou s'il fait mauvaise impression sur les utilisateurs, vous risquez de perdre des ventes. C'est pourquoi il est important qu'il soit bien con\u00e7u et fonctionnel.<\/p>\n\n\n\n<p>Tout d'abord, vous devez <a href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">trouver un h\u00e9bergeur de qualit\u00e9<\/a>. Les options les plus int\u00e9ressantes sont les suivantes <a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noreferrer noopener\">Bluehost<\/a><\/a><\/a>, <a href=\"https:\/\/partners.inmotionhosting.com\/c\/2230874\/353729\/4222\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">H\u00e9bergement InMotion<\/a>, <a href=\"https:\/\/memberpress.com\/go\/dreamhost\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DreamHost<\/a>et <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>. Le droit <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a> peut garantir la rapidit\u00e9 et la stabilit\u00e9 de votre site web. Un simple site de portefeuille d'entreprise ne devrait n\u00e9cessiter qu'un plan d'h\u00e9bergement partag\u00e9, tandis que nous recommandons un serveur priv\u00e9 virtuel (VPS) si vous pr\u00e9voyez des ventes en ligne.<\/p>\n\n\n\n<p>Ensuite, vous aurez besoin d'une plateforme pour construire votre site web. Nous vous sugg\u00e9rons <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>car il est gratuit, hautement personnalisable et facile \u00e0 mettre en \u0153uvre. Vous pouvez <a href=\"https:\/\/wordpress.org\/support\/article\/how-to-install-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place WordPress<\/a> en cinq minutes ou moins.<\/p>\n\n\n\n<p>Une fois que votre site web est en ligne, vous pouvez installer un th\u00e8me pour d\u00e9terminer son style et sa pr\u00e9sentation de base. Il est conseill\u00e9 de <a href=\"https:\/\/memberpress.com\/blog\/educational-blog-themes\/\" target=\"_blank\" rel=\"noreferrer noopener\">choisir un th\u00e8me<\/a> qui concilie l'apparence et la fonctionnalit\u00e9. Heureusement, vous <a href=\"https:\/\/wordpress.org\/themes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ont de nombreuses options<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"396\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page.jpg\" alt=\"La conception de votre site web est la premi\u00e8re des nombreuses t\u00e2ches li\u00e9es au commerce en ligne. Commencez-en un d\u00e8s aujourd&#039;hui avec WordPress.\" class=\"wp-image-6746\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page-300x149.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/wordpress-themes-page-768x380.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois votre th\u00e8me en place, vous pouvez le modifier pour qu'il corresponde \u00e0 la marque et au style de votre entreprise. Pour faciliter cette t\u00e2che, vous pouvez utiliser un <a href=\"https:\/\/memberpress.com\/blog\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructeur de pages<\/a> plugin comme <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elementor<\/a>. Il s'agit d'un outil facile \u00e0 utiliser qui vous aidera \u00e0 cr\u00e9er un site Web \u00e9l\u00e9gant, rapide et r\u00e9actif, m\u00eame si vous n'avez aucune exp\u00e9rience pr\u00e9alable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Managing_Your_Social_Media_Accounts\"><\/span>2. G\u00e9rer vos comptes de m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux constituent une autre t\u00e2che importante que certains chefs d'entreprise peuvent n\u00e9gliger. Une forte pr\u00e9sence sur les m\u00e9dias sociaux peut faire ou d\u00e9faire une entreprise. De nombreux clients utilisent les m\u00e9dias sociaux pour interagir avec les entreprises et conna\u00eetre leur r\u00e9putation. De plus, ces plateformes sont le moyen id\u00e9al d'accro\u00eetre votre visibilit\u00e9.<\/p>\n\n\n\n<p>La gestion des m\u00e9dias sociaux peut prendre beaucoup de temps aux propri\u00e9taires de petites entreprises. Elle englobe de nombreuses petites t\u00e2ches, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Production de contenu<\/a><\/li><li>Programmation du contenu<\/li><li>Interaction avec les suiveurs<\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing des m\u00e9dias sociaux<\/a><\/li><li>Partage de liens d'affiliation<\/li><\/ul>\n\n\n\n<p>La cl\u00e9 pour faciliter la gestion des m\u00e9dias sociaux est d'avoir <a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-social-media-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">les bons outils<\/a> et mettre en place un calendrier. Vous pouvez utiliser une solution comme <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a> pour cr\u00e9er un contenu rapide et professionnel \u00e0 publier.<\/p>\n\n\n\n<p>Vous pouvez ensuite \u00e9tablir un calendrier qui d\u00e9termine quand vous allez publier et sur quels comptes. En utilisant un outil comme <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CoSchedule<\/a> vous permet de programmer \u00e0 l'avance des posts pour tous vos comptes de m\u00e9dias sociaux, ce qui peut faciliter la gestion de vos canaux sociaux.<\/p>\n\n\n\n<p>Il est \u00e9galement important que les entreprises fassent preuve de professionnalisme sur les m\u00e9dias sociaux. Par exemple, essayez de r\u00e9pondre aux commentaires positifs et n\u00e9gatifs dans les meilleurs d\u00e9lais et r\u00e9solvez les probl\u00e8mes par le biais de messages priv\u00e9s. Il est \u00e9galement conseill\u00e9 de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-branded-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er des liens de marque<\/a> que vous pouvez partager dans votre contenu (en renvoyant \u00e0 votre site web et \u00e0 d'autres endroits cl\u00e9s) :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"214\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image.jpg\" alt=\"Un lien de marque dans une bio Instagram.\" class=\"wp-image-6747\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image-300x80.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Instagram-link-image-768x205.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous estimez que la gestion des m\u00e9dias sociaux vous prend trop de temps, vous pouvez envisager de l'externaliser aupr\u00e8s de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/hire-social-media-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">un responsable des m\u00e9dias sociaux<\/a>. Ils peuvent vous aider \u00e0 ma\u00eetriser votre charge de travail et \u00e0 maintenir une forte pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimizing_Your_Sites_Content_for_Search_Engines\"><\/span>3. Optimiser le contenu de votre site pour les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimisation des moteurs de recherche (SEO)<\/a> est extr\u00eamement important pour les entreprises en ligne, quelle que soit leur taille. Pour que les clients potentiels trouvent votre site web, ses pages doivent \u00eatre bien optimis\u00e9es afin d'\u00eatre bien class\u00e9es dans les moteurs de recherche.<\/p>\n\n\n\n<p>Si vous \u00eates novice en mati\u00e8re de r\u00e9f\u00e9rencement et de marketing en ligne, l'id\u00e9e d'optimiser votre contenu peut vous sembler d\u00e9courageante. Cependant, avec les bons outils, il peut \u00eatre assez facile de s'attaquer \u00e0 des t\u00e2ches simples de r\u00e9f\u00e9rencement, telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimiser votre contenu :<\/strong> Tout le contenu doit \u00eatre bien \u00e9crit, grammaticalement correct et pr\u00e9sent\u00e9 \u00e0 l'aide de balises d'en-t\u00eate.<\/li><li><strong>Optimiser vos images : <\/strong>Toutes les images doivent \u00eatre compress\u00e9es afin d'am\u00e9liorer la vitesse de chargement des pages. <a href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texte alt<\/a> avec des mots-cl\u00e9s pertinents.<\/li><li><strong>Inclure des mots-cl\u00e9s cibles dans votre contenu : <\/strong>Il est judicieux d'axer chaque page et chaque article sur un mot-cl\u00e9 principal pour lequel vous souhaitez obtenir un classement.<\/li><li><strong>Ajout d'une m\u00e9ta-description \u00e0 tous les articles :<\/strong> <a href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Une m\u00e9ta-description<\/a> est un bref r\u00e9sum\u00e9 du sujet d'un article, qui aidera Google \u00e0 d\u00e9terminer le contenu de votre article.<\/li><\/ul>\n\n\n\n<p>Tout cela peut sembler insurmontable, mais peut \u00eatre simplifi\u00e9 \u00e0 l'aide d'un plugin sp\u00e9cialis\u00e9 tel que <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO<\/a>. Yoast s'int\u00e8gre \u00e0 WordPress et vous indique dans quelle mesure chaque page et chaque article r\u00e9pond aux crit\u00e8res de r\u00e9f\u00e9rencement et de lisibilit\u00e9. Il vous indique \u00e9galement ce que vous pouvez faire pour am\u00e9liorer votre score en mati\u00e8re de r\u00e9f\u00e9rencement :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"606\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example.jpg\" alt=\"Une analyse Yoast SEO.\" class=\"wp-image-6748\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example.jpg 791w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example-300x230.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Yoast-SEO-example-768x588.jpg 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>L'utilisation de Yoast \u00e0 chaque fois que vous publiez un nouveau contenu ajoutera un peu de temps \u00e0 votre routine habituelle. Toutefois, cet investissement peut s'av\u00e9rer payant en termes de visibilit\u00e9 accrue et d'augmentation du nombre de clients potentiels.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Improving_the_Customer_Experience\"><\/span>4. Am\u00e9liorer l'exp\u00e9rience des clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'une des t\u00e2ches les plus importantes pour les petites entreprises en ligne est de maintenir une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">une forte exp\u00e9rience client<\/a>et l'am\u00e9liorer dans la mesure du possible. L'\u00e9valuation de l'exp\u00e9rience client doit donc \u00eatre une t\u00e2che permanente. Vous pouvez mettre en \u00e9vidence les points \u00e0 am\u00e9liorer pour que les ventes continuent d'augmenter.<\/p>\n\n\n\n<p>Voici quelques \u00e9l\u00e9ments que vous pouvez prendre en compte pour am\u00e9liorer l'exp\u00e9rience de vos clients :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Am\u00e9lioration <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">vitesse de chargement des pages<\/a><\/li><li>Ajout d'une fonction de recherche pour que les clients puissent naviguer plus facilement sur votre site<\/li><li>Mise en \u0153uvre d'un meilleur soutien, tel que <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Lien d&#039;affiliation Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en direct<\/a> des caract\u00e9ristiques telles que <a href=\"https:\/\/www.hubspot.com\/products\/crm\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot Live Chat gratuit<\/a><\/li><\/ul>\n\n\n\n<p>Vous pouvez \u00e9galement d\u00e9velopper en permanence la pr\u00e9sentation de votre site web afin d'am\u00e9liorer les conversions et l'exp\u00e9rience des clients. Des outils de cartographie thermique tels que <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hotjar<\/a> peut vous montrer exactement comment les clients interagissent avec votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example.jpg\" alt=\"Une carte thermique sur la page d&#039;accueil de Hotjar.\" class=\"wp-image-6749\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example.jpg 1109w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-300x197.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-1024x673.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Hotjar-heatmap-example-768x505.jpg 768w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez utiliser ces r\u00e9sultats pour informer votre conception web et apporter des modifications \u00e0 la pr\u00e9sentation de votre site. Par exemple, si la carte thermique montre que les clients d\u00e9placent rarement leur curseur vers le c\u00f4t\u00e9 gauche de la page, vous pouvez d\u00e9placer les \u00e9l\u00e9ments suivants <a href=\"https:\/\/docs.buynowplus.com\/user-guide\/what-is-buy-now-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">\"boutons \"acheter maintenant<\/a> \u00e0 droite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00e9rer une entreprise en ligne n'est pas une mince affaire. Toutefois, si vous restez organis\u00e9 et que vous utilisez les bons outils pour g\u00e9rer les t\u00e2ches importantes, vous n'aurez pas \u00e0 vous battre.<\/p>\n\n\n\n<p>Voici quatre des meilleurs moyens de simplifier les t\u00e2ches essentielles :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concevez votre site web \u00e0 l'aide d'une plateforme flexible et conviviale pour les d\u00e9butants <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comme WordPress<\/a>.<\/li><li>G\u00e9rez vos comptes de m\u00e9dias sociaux \u00e0 l'aide d'outils <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comme CoSchedule<\/a>et partagez des liens de marque avec les personnes qui vous suivent.<\/li><li>Optimisez votre site pour les moteurs de recherche \u00e0 l'aide d'un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Yoast SEO<\/a>.<\/li><li>Am\u00e9liorer l'exp\u00e9rience des clients avec <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">de meilleures performances<\/a> et <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">outils de cartographie thermique<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur ce qu'il faut faire pour g\u00e9rer une petite entreprise en ligne ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00e9rer une petite entreprise en ligne peut parfois sembler insurmontable. Outre les innombrables petites t\u00e2ches qui requi\u00e8rent votre temps, il y a aussi quelques grandes t\u00e2ches auxquelles vous devrez vous atteler si vous voulez que votre entreprise soit un succ\u00e8s. Il peut s'agir de t\u00e2ches intimidantes telles que la cr\u00e9ation d'un site web et la gestion de comptes de m\u00e9dias sociaux....<\/p>","protected":false},"author":11450,"featured_media":8455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51],"tags":[388,67,451,453,452,15],"class_list":["post-6745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-customer-experience","tag-seo","tag-small-business-tasks","tag-social-media-management","tag-website-design","tag-wordpress"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to manage big online business tasks as a small business owner. 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