{"id":6709,"date":"2021-11-01T06:40:00","date_gmt":"2021-11-01T06:40:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6709"},"modified":"2021-10-28T13:31:01","modified_gmt":"2021-10-28T13:31:01","slug":"market-service-based-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/","title":{"rendered":"Comment commercialiser une entreprise de services (5 conseils cl\u00e9s)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de18ee0c64a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de18ee0c64a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#1_Identify_Your_Unique_Selling_Proposition_USP\" >1. Identifier votre proposition unique de vente (PUP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#2_Choose_Which_Marketing_Channels_to_Focus_On\" >2. Choisir les canaux de commercialisation \u00e0 privil\u00e9gier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#3_Work_on_Building_Trust\" >3. Travailler \u00e0 l'instauration d'un climat de confiance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#4_Nurture_Your_Existing_Customers\" >4. Nourrissez vos clients existants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#5_Monitor_Analyze_and_Review_Your_Marketing_Strategy\" >5. Contr\u00f4ler, analyser et r\u00e9viser votre strat\u00e9gie de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/market-service-based-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La commercialisation d'une entreprise de services n'est pas la m\u00eame que celle d'un produit. Vous ne vendez pas quelque chose de tangible que vos clients peuvent voir ou sentir. Vous vendez quelque chose d'intangible : votre capacit\u00e9 \u00e0 fournir un service exceptionnel et \u00e0 r\u00e9soudre les probl\u00e8mes de vos clients. Cela rend votre travail un peu plus difficile.<\/p>\n\n\n\n<p>La bonne nouvelle, c'est qu'il est possible de commercialiser avec succ\u00e8s une entreprise de services - il suffit d'adopter une approche diff\u00e9rente. Comme nous le verrons, l'astuce consiste \u00e0 vous diff\u00e9rencier de vos concurrents et \u00e0 instaurer un climat de confiance avec vos clients.<\/p>\n\n\n\n<p>Dans cet article, nous allons partager nos cinq meilleurs conseils sur la fa\u00e7on de commercialiser efficacement votre entreprise de services. Nous vous expliquerons \u00e9galement comment <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut vous aider \u00e0 analyser votre strat\u00e9gie marketing. C'est le moment de commencer !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_Your_Unique_Selling_Proposition_USP\"><\/span>1. Identifier votre proposition unique de vente (PUP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous travaillez dans un secteur concurrentiel, il est important de donner \u00e0 vos clients une raison de vous pr\u00e9f\u00e9rer \u00e0 vos concurrents. L'un des moyens d'y parvenir est de cr\u00e9er un <a href=\"https:\/\/www.shopify.com\/blog\/unique-selling-proposition\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proposition de vente unique (PVA)<\/a><\/p>\n\n\n\n<p>Votre USP est ce qui permet \u00e0 votre entreprise de services de se d\u00e9marquer. Elle indique \u00e0 vos clients ce qui rend votre offre sp\u00e9ciale et pourquoi ils en ont besoin.<\/p>\n\n\n\n<p>Voici un exemple de ce dont nous parlons :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website.png\" alt=\"Page d&#039;accueil de conception 24 heures sur 24 avec le texte suivant : &quot;Overnight design services lickety split&quot; (services de conception du jour au lendemain).\" class=\"wp-image-6710\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website.png 1831w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-300x126.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-1024x428.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-768x321.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-example-website-1536x643.png 1536w\" sizes=\"(max-width: 1831px) 100vw, 1831px\" \/><\/figure><\/div>\n\n\n\n<p>Voici la page d'accueil d'une soci\u00e9t\u00e9 de conception de sites web <a href=\"https:\/\/24-hourdesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Conception 24 heures sur 24<\/a>. Son atout est \u00e9vident : elle propose des d\u00e9lais d'ex\u00e9cution rapides, de 24 heures, pour tous les projets. Cela permet \u00e0 l'entreprise de se diff\u00e9rencier de ses concurrents et d'ajouter de la valeur \u00e0 son offre de services.<\/p>\n\n\n\n<p>Pour concevoir votre propre USP, vous devez vous poser des questions telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Qu'est-ce qui fait que mon offre est meilleure que celle de la concurrence ?<\/strong> Par exemple, pouvez-vous offrir des d\u00e9lais plus courts, une valeur plus \u00e9lev\u00e9e, une meilleure qualit\u00e9 ou un service exceptionnel ?<\/li><li><strong>Quelles sont les comp\u00e9tences, l'exp\u00e9rience ou les connaissances particuli\u00e8res de mon \u00e9quipe ? <\/strong>Par exemple, votre entreprise existe-t-elle depuis plus longtemps que vos concurrents ? Vos employ\u00e9s sont-ils particuli\u00e8rement qualifi\u00e9s ?<\/li><li><strong>Quels sont les probl\u00e8mes que mon service permet de r\u00e9soudre ?<\/strong> Par exemple, pouvez-vous aider vos clients \u00e0 \u00e9conomiser de l'argent ou du temps ?<\/li><\/ul>\n\n\n\n<p>Une fois que vous connaissez votre USP, vous pouvez l'int\u00e9grer \u00e0 votre message et en faire un \u00e9l\u00e9ment central de votre marque :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging.png\" alt=\"La page &quot;\u00c0 propos de nous&quot; de 24-Hour Design\" class=\"wp-image-6711\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging.png 1648w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-300x86.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-1024x295.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-768x221.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/USP-messaging-1536x442.png 1536w\" sizes=\"(max-width: 1648px) 100vw, 1648px\" \/><\/figure><\/div>\n\n\n\n<p>Comme vous pouvez le voir dans l'image ci-dessus, 24-Hour Design l'a d\u00e9j\u00e0 fait. L'USP de l'entreprise appara\u00eet clairement sur toutes les pages de son site web et constitue un \u00e9l\u00e9ment cl\u00e9 du texte de vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_Which_Marketing_Channels_to_Focus_On\"><\/span>2. Choisir les canaux de commercialisation \u00e0 privil\u00e9gier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les canaux de commercialisation sont les m\u00e9thodes que vous utilisez pour communiquer avec vos clients. En d'autres termes, ce sont les plateformes et les strat\u00e9gies que vous utilisez pour promouvoir votre entreprise. En voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9dias sociaux<\/a><\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimisation des moteurs de recherche (SEO)<\/a><\/li><li><a href=\"https:\/\/www.wordstream.com\/search-engine-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing par moteur de recherche (SEM)<\/a><\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing par courrier \u00e9lectronique <\/a><\/li><li>\u00c9v\u00e9nements de mise en r\u00e9seau<\/li><\/ul>\n\n\n\n<p>Il existe de nombreux canaux de commercialisation, mais vous n'aurez probablement pas le temps de vous concentrer sur chacun d'entre eux. Il est donc judicieux d'en choisir un ou deux et d'y concentrer vos efforts.<\/p>\n\n\n\n<p>Le canal de marketing le plus efficace pour vous d\u00e9pendra de l'identit\u00e9 de vos clients. Vous pouvez donc commencer par \u00e9tudier attentivement votre public cible. Vous voudrez peut-\u00eatre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un profil d\u00e9taill\u00e9 de l'acheteur<\/a> de votre client id\u00e9al, avec des informations telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leur \u00e2ge et des informations d\u00e9mographiques<\/li><li>Leurs centres d'int\u00e9r\u00eat et leurs loisirs<\/li><li>Quelles plateformes de m\u00e9dias sociaux utilisent-ils (le cas \u00e9ch\u00e9ant) ?<\/li><li>Le type de messages marketing auxquels ils r\u00e9agissent le mieux<\/li><\/ul>\n\n\n\n<p>Une fois que vous savez tout cela, il devrait \u00eatre plus facile de d\u00e9terminer o\u00f9 les atteindre. Imaginons par exemple que la plupart de vos clients soient des professionnels. Dans ce cas, participer \u00e0 des \u00e9v\u00e9nements de r\u00e9seautage et distribuer des cartes de visite peut \u00eatre une bonne strat\u00e9gie. En revanche, si la plupart de vos clients sont des \u00e9tudiants, vous pouvez diffuser des annonces promotionnelles sur une plateforme sociale qui s'adresse \u00e0 un public plus jeune (comme Instagram).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Work_on_Building_Trust\"><\/span>3. Travailler \u00e0 l'instauration d'un climat de confiance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.equinetmedia.com\/inbound-marketing-age-blog\/how-to-build-trust-in-professional-services-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instaurer la confiance<\/a> est probablement beaucoup plus importante lorsqu'il s'agit de commercialiser des services que des produits. Contrairement aux produits, les services ne peuvent pas \u00eatre retourn\u00e9s s'ils sont d\u00e9fectueux. Le client doit donc \u00eatre convaincu que vous allez tenir vos promesses.<\/p>\n\n\n\n<p>L'un des moyens d'instaurer la confiance est d'inclure de nombreuses preuves sociales sur votre site web. La preuve sociale est la preuve que d'autres clients ont d\u00e9j\u00e0 eu de bonnes exp\u00e9riences avec votre entreprise. Il s'agit notamment de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">avis des clients<\/a>, les notations, et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9moignages d'utilisateurs<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example.png\" alt=\"Utiliser les t\u00e9moignages de clients pour commercialiser une entreprise de services - feat. PrettyLinks \" class=\"wp-image-6712\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example.png 1313w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-1024x459.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/social-proof-example-768x344.png 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/figure><\/div>\n\n\n\n<p>Il existe de nombreuses strat\u00e9gies pour obtenir une preuve sociale. En voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Envoyez des courriels de suivi aux clients et incluez votre formulaire d'\u00e9valuation.<\/li><li>Organisez un concours auquel les clients peuvent participer en remplissant votre formulaire d'\u00e9valuation.<\/li><li>Lancez une campagne sur les m\u00e9dias sociaux pour acqu\u00e9rir du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs.<\/li><li>Facilitez la t\u00e2che des clients en leur permettant de laisser un avis ou une \u00e9valuation sur votre site web.<\/li><\/ul>\n\n\n\n<p>Une fois que vous avez acquis une certaine preuve sociale, vous pouvez la pr\u00e9senter sur vos pages de vente et d'atterrissage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Nurture_Your_Existing_Customers\"><\/span>4. Nourrissez vos clients existants<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing d'une entreprise de services ne consiste pas seulement \u00e0 attirer de nouveaux clients. Il s'agit \u00e9galement d'\u00e9tablir des relations avec votre client\u00e8le existante.<\/p>\n\n\n\n<p>Pour les entreprises de services, la vente n'est pas termin\u00e9e apr\u00e8s l'achat. Vous devez continuer \u00e0 am\u00e9liorer vos relations avec les clients existants. Cela peut vous aider \u00e0 obtenir des clients r\u00e9guliers. De plus, les clients satisfaits sont plus enclins \u00e0 faire du marketing suppl\u00e9mentaire pour vous. Par exemple, ils peuvent recommander vos services \u00e0 leurs amis.<\/p>\n\n\n\n<p>L'un des moyens de fid\u00e9liser vos clients existants est de leur fournir un service apr\u00e8s-vente. Il peut s'agir simplement d'envoyer un courriel de remerciement apr\u00e8s la prestation du service.<\/p>\n\n\n\n<p>Il est \u00e9galement conseill\u00e9 de toujours essayer de d\u00e9passer les attentes des clients et de faire un effort suppl\u00e9mentaire. Cela peut contribuer \u00e0 cr\u00e9er des exp\u00e9riences positives pour les clients et \u00e0 les fid\u00e9liser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Monitor_Analyze_and_Review_Your_Marketing_Strategy\"><\/span>5. Contr\u00f4ler, analyser et r\u00e9viser votre strat\u00e9gie de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Enfin, il est bon d'analyser et d'examiner r\u00e9guli\u00e8rement les performances de votre marketing. En examinant votre <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-key-performance-indicators?toc-variant-b\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les indicateurs cl\u00e9s de performance (ICP)<\/a> et les comparer \u00e0 vos objectifs peut vous aider \u00e0 d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas. Cela vous aidera \u00e0 affiner votre strat\u00e9gie. Nous vous recommandons d'effectuer cette op\u00e9ration au moins une fois tous les deux mois.<\/p>\n\n\n\n<p>Vous pouvez utiliser <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils d'analyse<\/a> et mettre en place <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivi des liens<\/a> afin de contr\u00f4ler <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">clics et conversions<\/a>. <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut vous aider \u00e0 cet \u00e9gard :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage.png\" alt=\"La page d&#039;accueil de PrettyLinks\" class=\"wp-image-6713\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage.png 1882w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-300x142.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-1024x483.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-768x362.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-homepage-1536x725.png 1536w\" sizes=\"(max-width: 1882px) 100vw, 1882px\" \/><\/figure><\/div>\n\n\n\n<p>PrettyLinks vous permet de cr\u00e9er vos propres liens d'affiliation \u00e0 utiliser dans vos campagnes de marketing. Vous pouvez voir combien de fois vos liens ont \u00e9t\u00e9 cliqu\u00e9s sur diff\u00e9rents canaux de marketing \u00e0 partir de votre tableau de bord WordPress.<\/p>\n\n\n\n<p>Si vous \u00eates int\u00e9ress\u00e9, vous pouvez vous inscrire pour seulement $79 par an. Consultez notre <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">page de tarification<\/a> pour plus d'informations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La commercialisation d'une entreprise de services peut s'av\u00e9rer d\u00e9licate, surtout si vous travaillez dans un secteur tr\u00e8s concurrentiel. Pour r\u00e9ussir, vous devez r\u00e9fl\u00e9chir soigneusement \u00e0 votre strat\u00e9gie de marketing et donner \u00e0 vos clients une raison de vous choisir par rapport \u00e0 la concurrence. Il est \u00e9galement utile de suivre les performances de votre marketing \u00e0 l'aide d'outils tels que <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/p>\n\n\n\n<p>Avant de conclure, voici un bref r\u00e9capitulatif de nos cinq principaux conseils :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Identifiez votre proposition de vente unique.<\/li><li>Choisir les canaux de commercialisation sur lesquels se concentrer.<\/li><li>Travailler \u00e0 l'instauration d'un climat de confiance.<\/li><li>Nourrissez vos clients existants.<\/li><li>Contr\u00f4ler, analyser et r\u00e9viser votre strat\u00e9gie de marketing.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re de commercialiser votre entreprise de services ?<\/em>? Si c'est le cas, dites-le nous dans la section des commentaires !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>La commercialisation d'une entreprise de services n'est pas la m\u00eame que celle d'un produit. Vous ne vendez pas quelque chose de tangible que vos clients peuvent voir ou sentir. Vous vendez quelque chose d'intangible : votre capacit\u00e9 \u00e0 fournir un service exceptionnel et \u00e0 r\u00e9soudre les probl\u00e8mes de vos clients. Cela rend votre t\u00e2che un peu plus d\u00e9licate. La bonne nouvelle, c'est qu'il est possible de commercialiser avec succ\u00e8s une entreprise de services...<\/p>","protected":false},"author":11450,"featured_media":7521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[449,448],"class_list":["post-6709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-techniques","tag-service-based-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ll need different tactics to market a service-based business. 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