{"id":6540,"date":"2021-09-27T06:30:00","date_gmt":"2021-09-27T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6540"},"modified":"2021-09-24T16:46:33","modified_gmt":"2021-09-24T16:46:33","slug":"where-to-place-qr-codes","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/","title":{"rendered":"3 meilleurs endroits pour afficher des codes QR (en ligne et hors ligne)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4c1683e3f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4c1683e3f9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#An_Introduction_to_QR_Codes_and_Why_You_Might_Want_to_Use_Them\" >Introduction aux codes QR (et pourquoi les utiliser)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#3_of_the_Best_Places_to_Post_QR_Codes_Online_and_Offline\" >3 des meilleurs endroits pour afficher des codes QR (en ligne et hors ligne)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#1_On_Business_Cards\" >1. Sur les cartes de visite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#2_Alongside_Free_Samples\" >2. A c\u00f4t\u00e9 des \u00e9chantillons gratuits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#3_In_Front_of_a_Captive_Audience\" >3. Devant un public captif<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/where-to-place-qr-codes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Bien que les codes \u00e0 r\u00e9ponse rapide (QR) existent depuis les ann\u00e9es 1990, ces outils utiles ont connu une r\u00e9surgence r\u00e9cente. Depuis septembre 2020, plus de <a href=\"https:\/\/www.statista.com\/statistics\/199328\/qr-code-scanners-by-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">46% des consommateurs<\/a> ont fait \u00e9tat d'une augmentation de leur utilisation. En tant que chef d'entreprise, vous \u00eates peut-\u00eatre int\u00e9ress\u00e9 par la tendance des QR, mais vous ne savez peut-\u00eatre pas comment vous y prendre. <\/p>\n\n\n\n<p>La fa\u00e7on la plus efficace de tirer parti des avantages des codes QR est de faire preuve de cr\u00e9ativit\u00e9. En apprenant quels sont les meilleurs endroits pour afficher ces donn\u00e9es, vous pouvez utiliser les codes QR comme un outil puissant pour promouvoir votre marque.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons quelques raisons pour lesquelles vous pourriez avoir recours \u00e0 cette strat\u00e9gie. Nous passerons ensuite en revue trois des meilleurs endroits pour afficher des codes QR, \u00e0 la fois en ligne et hors ligne. Plongeons dans le vif du sujet ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_QR_Codes_and_Why_You_Might_Want_to_Use_Them\"><\/span>Introduction aux codes QR (et pourquoi les utiliser)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un code QR est un type de code-barres que les gens peuvent scanner avec leur t\u00e9l\u00e9phone. Le code les redirige automatiquement vers une certaine destination sur le web. Par exemple, vous pouvez utiliser un code QR pour diriger les internautes vers votre site web ou vers une page de produit sp\u00e9cifique.<\/p>\n\n\n\n<p>Similaire \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-seo\/\" title=\"La v\u00e9rit\u00e9 (positive) sur le raccourcissement des liens et le r\u00e9f\u00e9rencement\" target=\"_blank\" rel=\"noreferrer noopener\">raccourcissement des liens<\/a>Avec les codes QR, votre public peut acc\u00e9der plus facilement \u00e0 votre contenu. Il n'est pas n\u00e9cessaire de naviguer dans des liens complexes ou de parcourir une page enti\u00e8re. Au lieu de cela, les utilisateurs sont instantan\u00e9ment conduits l\u00e0 o\u00f9 vous voulez les envoyer. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/docs\/qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation de codes QR<\/a> peut \u00eatre un processus simple. Si vous utilisez <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin PrettyLinks<\/a>vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">activer les codes QR<\/a> d'un simple clic : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1024x640.jpg\" alt=\"Comment activer les codes QR avec le plugin PrettyLinks\" class=\"wp-image-5623\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1024x640.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-300x187.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-768x480.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes-1536x960.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/enable-qr-codes.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>En outre, les codes QR sont incroyablement flexibles. Vous pouvez les utiliser dans une multitude de contextes en ligne et hors ligne. Par exemple, vous pouvez les partager sur vos pages de m\u00e9dias sociaux ou sur du mat\u00e9riel promotionnel comme des brochures et des d\u00e9pliants. Lorsqu'ils sont utilis\u00e9s avec des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">autres analyses mesurables<\/a>Cette strat\u00e9gie d'engagement peut vous permettre d'atteindre un public plus large et d'obtenir davantage de conversions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_of_the_Best_Places_to_Post_QR_Codes_Online_and_Offline\"><\/span>3 des meilleurs endroits pour afficher des codes QR (en ligne et hors ligne)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Examinons les endroits les plus efficaces pour afficher vos codes QR. Nous vous recommandons d'essayer plusieurs d'entre eux afin de d\u00e9terminer la strat\u00e9gie qui convient le mieux \u00e0 votre marque. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_On_Business_Cards\"><\/span>1. Sur les cartes de visite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les cartes de visite sont couramment utilis\u00e9es dans la plupart des secteurs d'activit\u00e9. Si elles peuvent \u00eatre utiles pour le travail en r\u00e9seau, elles ne g\u00e9n\u00e8rent pas toujours des pistes. Les petits bouts de papier se perdent facilement et vos coordonn\u00e9es risquent de dispara\u00eetre avec eux.<\/p>\n\n\n\n<p>Vous pouvez donc envisager de remplacer ou de compl\u00e9ter vos cartes de visite par des codes QR. Il est important de veiller \u00e0 ce que le code-barres soit plac\u00e9 \u00e0 un endroit bien visible pour que les gens puissent y acc\u00e9der facilement. <\/p>\n\n\n\n<p>Par exemple, vous pouvez faire figurer vos coordonn\u00e9es personnelles d'un c\u00f4t\u00e9 et le code QR de l'autre. Le code peut conduire les utilisateurs \u00e0 votre portfolio, \u00e0 une page de m\u00e9dia social ou simplement \u00e0 votre site web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode.jpg\" alt=\"Exemple de carte de visite avec code QR\" class=\"wp-image-6545\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode-300x199.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/businesscardqrcode-768x509.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption>Cr\u00e9dit d'image : <a href=\"https:\/\/www.flickr.com\/photos\/78779574@N00\/6841949958\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Michael Kappel<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Cette approche combine une strat\u00e9gie de mise en r\u00e9seau classique avec une touche de modernit\u00e9. Elle peut donc \u00eatre un moyen subtil de montrer vos prouesses techniques \u00e0 des partenaires commerciaux potentiels. Elle peut \u00e9galement \u00eatre un bon moyen d'engager la conversation. <\/p>\n\n\n\n<p>Si vous souhaitez passer au tout num\u00e9rique, un code QR peut vous \u00e9viter de transporter des dizaines de cartes. N\u00e9anmoins, nous vous recommandons d'accepter une alternative physique si un coll\u00e8gue vous la propose : c'est une fa\u00e7on simple de tirer parti de la <a href=\"https:\/\/thirstyaffiliates.com\/blog\/the-power-of-reciprocation-in-affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">pouvoir de r\u00e9ciprocit\u00e9<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Alongside_Free_Samples\"><\/span>2. A c\u00f4t\u00e9 des \u00e9chantillons gratuits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Offrir des \u00e9chantillons gratuits peut \u00eatre un moyen facile et abordable de faire de la publicit\u00e9 pour d'autres produits. Si vous souhaitez donner aux acheteurs un acc\u00e8s rapide \u00e0 la version compl\u00e8te, vous pouvez inclure un code QR.<\/p>\n\n\n\n<p>Vous pouvez appliquer cette strat\u00e9gie en joignant le code \u00e0 l'\u00e9chantillon sur un bout de papier. Vous pouvez \u00e9galement aller plus loin et l'int\u00e9grer \u00e0 l'emballage.<\/p>\n\n\n\n<p>Cela peut \u00e9galement se faire sous forme num\u00e9rique. Par exemple, si vous \u00eates un affili\u00e9 qui vend votre expertise par le biais d'un livre \u00e9lectronique, envisagez d'offrir gratuitement les premiers chapitres. \u00c0 la fin de l'\u00e9chantillon, vous pouvez inclure un code QR permettant aux lecteurs de poursuivre leur apprentissage. <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 leur flexibilit\u00e9, les codes QR sont parfaits pour ajouter de l'actionnalit\u00e9 \u00e0 votre contenu marketing. N\u00e9anmoins, ils doivent toujours \u00eatre accompagn\u00e9s d'un contexte. Si possible, essayez d'inclure un appel \u00e0 l'action (CTA) au-dessus de l'image. <a href=\"https:\/\/www.ikea.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ikea<\/a> pour la publicit\u00e9 de son catalogue 2021 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code.jpg\" alt=\"Un code QR avec un appel \u00e0 l&#039;action clair de la part d&#039;Ikea.\" class=\"wp-image-6542\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code.jpg 730w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/06\/Ikea-QR-Code-300x150.jpg 300w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure><\/div>\n\n\n\n<p>Le CTA d'Ikea propose aux clients une version num\u00e9rique d'un article physique. L'entreprise utilise \u00e9galement l'espace pour pr\u00e9senter le catalogue comme une source d'inspiration en mati\u00e8re de design, et non comme une simple exp\u00e9rience d'achat. Il s'agit d'une utilisation efficace de l'espace publicitaire, avec des \u00e9tapes d'action claires.<\/p>\n\n\n\n<p>Si vous utilisez des \u00e9chantillons gratuits pour tester un nouveau produit aupr\u00e8s de votre public, les codes QR peuvent \u00e9galement s'av\u00e9rer utiles. Par exemple, vous pourriez utiliser cet outil pour diriger les acheteurs vers un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">formulaire de retour d'information<\/a>. Ils auront ainsi un acc\u00e8s instantan\u00e9 \u00e0 l'\u00e9valuation de votre produit, ce qui vous permettra d'obtenir des donn\u00e9es pr\u00e9cieuses. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_In_Front_of_a_Captive_Audience\"><\/span>3. Devant un public captif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De nos jours, presque tout le monde a son smartphone sur soi en permanence. Vous pouvez envisager de tirer parti de cette tendance en affichant des codes QR partout o\u00f9 votre public risque d'attendre longtemps. Il peut s'agir d'arr\u00eats de bus ou de drive-in tr\u00e8s fr\u00e9quent\u00e9s. <\/p>\n\n\n\n<p>M\u00eame si vous n'orientez pas les internautes vers une page produit, le simple fait de dialoguer avec des personnes ennuy\u00e9es peut contribuer \u00e0 am\u00e9liorer l'opinion qu'elles ont de l'entreprise. <a href=\"https:\/\/easyaffiliate.com\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre marque<\/a>. D'une certaine mani\u00e8re, vous leur rendez service en leur donnant quelque chose d'int\u00e9ressant \u00e0 faire pendant qu'ils attendent.<\/p>\n\n\n\n<p>Si vous souhaitez augmenter l'impact, vous pouvez fournir quelques codes QR menant \u00e0 des contenus interactifs, tels que des quiz, des jeux ou des <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-membership-site-engagement-with-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">des vid\u00e9os attrayantes<\/a>. Cela peut donner aux gens un sentiment de d\u00e9couverte, ainsi qu'un contr\u00f4le sur leur temps. <\/p>\n\n\n\n<p>Il est \u00e9galement important de faire preuve de strat\u00e9gie en mati\u00e8re de contenu. Par exemple, si vous savez que les bus d'une certaine zone passent toutes les dix minutes environ, vous pouvez cr\u00e9er des vid\u00e9os et des quiz qui s'inscrivent dans ce laps de temps. Ainsi, les spectateurs pourront appr\u00e9cier votre travail dans son int\u00e9gralit\u00e9. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les codes QR ont connu un regain de popularit\u00e9 au cours de l'ann\u00e9e \u00e9coul\u00e9e. Heureusement, la mise en \u0153uvre de cette strat\u00e9gie dans votre plan de marketing peut \u00eatre aussi simple que le choix du bon emplacement. De plus, vous pouvez facilement cr\u00e9er des codes QR \u00e0 l'aide de <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin PrettyLinks<\/a>. <\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois endroits importants pour afficher vos codes QR, \u00e0 la fois en ligne et hors ligne :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sur vos cartes de visite<\/li><li>En prime, un CTA avec des \u00e9chantillons de produits gratuits<\/li><li>Endroits o\u00f9 votre public s'ennuie ou reste inactif, tels que les arr\u00eats de bus.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'utilisation des codes QR ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Bien que les codes \u00e0 r\u00e9ponse rapide (QR) existent depuis les ann\u00e9es 1990, ces outils utiles ont connu une r\u00e9surgence r\u00e9cente. Depuis septembre 2020, plus de 46% des consommateurs ont signal\u00e9 une augmentation de leur utilisation. En tant que chef d'entreprise, vous \u00eates peut-\u00eatre int\u00e9ress\u00e9 par la tendance QR, mais vous ne savez peut-\u00eatre pas comment...<\/p>","protected":false},"author":11450,"featured_media":6586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[431,53],"class_list":["post-6540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-offline-advertising","tag-qr-codes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"QR codes can be flexible and effective tools for promoting your personal brand. 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