{"id":6451,"date":"2021-09-13T06:38:00","date_gmt":"2021-09-13T06:38:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6451"},"modified":"2021-09-09T18:54:14","modified_gmt":"2021-09-09T18:54:14","slug":"sms-vs-mms-messaging","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/","title":{"rendered":"SMS et MMS : quelle est la meilleure solution pour votre entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db91fc2afdc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db91fc2afdc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#SMS_Messaging_and_Its_Advantages\" >La messagerie SMS et ses avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#MMS_Messaging_and_Its_Advantages\" >La messagerie MMS et ses avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#How_to_Use_SMS_and_MMS_Effectively\" >Comment utiliser efficacement les SMS et MMS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#1_Choose_Your_Texting_Option\" >1. Choisissez votre option d'envoi de SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#2_Find_the_Right_Messaging_Software\" >2. Trouver le bon logiciel de messagerie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#3_Use_a_Link_Shortening_Service\" >3. Utiliser un service de raccourcissement de liens<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sms-vs-mms-messaging\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'utilisation des services de messagerie courte (SMS) et de messagerie multim\u00e9dia (MMS) est un moyen efficace de communiquer avec vos clients et de les tenir au courant. Toutefois, si vous d\u00e9butez dans le marketing par SMS, vous ne savez peut-\u00eatre pas laquelle de ces deux options serait la plus avantageuse pour votre entreprise.<\/p>\n\n\n\n<p>Les messages SMS et MMS vous permettent de communiquer directement \u00e0 vos clients vos derni\u00e8res nouvelles et promotions, ce qui vous aide \u00e0 g\u00e9n\u00e9rer davantage de ventes. En comprenant mieux ces deux options, vous serez en mesure de choisir la meilleure solution pour votre entreprise et votre public.          <\/p>\n\n\n\n<p>Dans cet article, nous examinerons de plus pr\u00e8s les messages SMS et MMS, en mettant l'accent sur leurs principaux avantages respectifs. Nous vous expliquerons ensuite comment utiliser efficacement ces deux options de messagerie pour votre entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SMS_Messaging_and_Its_Advantages\"><\/span>La messagerie SMS et ses avantages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le Short Messaging Service (SMS) est un texte court envoy\u00e9 \u00e0 des appareils mobiles, chaque message \u00e9tant limit\u00e9 \u00e0 160 caract\u00e8res. Le premier SMS a \u00e9t\u00e9 envoy\u00e9 en 1992 et il est devenu depuis l'une des formes de communication les plus utilis\u00e9es. Dans le monde entier, les SMS sont devenus un moyen de communication tr\u00e8s r\u00e9pandu. <a href=\"https:\/\/simpletexting.com\/text-message-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">une enqu\u00eate r\u00e9alis\u00e9e par SimpleTexting<\/a>En effet, 68% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que la consultation et l'envoi de messages textuels constituaient la principale activit\u00e9 qu'elles effectuaient sur leur t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p>La messagerie SMS peut \u00e9galement \u00eatre un puissant outil de marketing. Lorsque les consommateurs communiquent leur num\u00e9ro de t\u00e9l\u00e9phone portable aux entreprises, ils les autorisent \u00e0 les contacter par SMS. \u00c9tant donn\u00e9 que la majorit\u00e9 des gens consultent leurs messages toutes les heures, il est peu probable qu'ils manquent les mises \u00e0 jour envoy\u00e9es par les entreprises. C'est pourquoi de nombreux sp\u00e9cialistes du marketing utilisent la messagerie SMS pour envoyer des avis importants \u00e0 leurs clients.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-1024x372.jpg\" alt=\"Un exemple de service de marketing textuel\" class=\"wp-image-6452\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-1024x372.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-300x109.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext-768x279.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/slicktext.jpg 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>La messagerie SMS pr\u00e9sente plusieurs avantages. Les textes sont courts et donc tr\u00e8s digestes. En effet, les destinataires n'ont parfois m\u00eame pas besoin d'ouvrir le SMS pour en lire le texte int\u00e9gral. Si le message est suffisamment court, ils peuvent le lire d'un coup d'\u0153il lorsqu'il s'affiche sur leur \u00e9cran. Pour de nombreux sp\u00e9cialistes du marketing, l'envoi de SMS est donc un moyen s\u00fbr de faire passer leurs messages.&nbsp;<\/p>\n\n\n\n<p>En outre, la messagerie SMS ne n\u00e9cessite pas une grande largeur de bande, ce qui en fait une strat\u00e9gie de marketing abordable. Il vous permet \u00e9galement d'inclure des liens dans le texte, de sorte que vous pouvez diriger les clients vers une page de votre site.&nbsp;<\/p>\n\n\n\n<p>L'envoi de textes courts est un moyen efficace d'informer les clients d'un nouveau produit ou d'une promotion. Vous pouvez \u00e9galement utiliser la messagerie SMS pour envoyer des rappels rapides ou des mises \u00e0 jour sur les livraisons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MMS_Messaging_and_Its_Advantages\"><\/span>La messagerie MMS et ses avantages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le service de messagerie multim\u00e9dia (MMS) permet aux utilisateurs de t\u00e9l\u00e9phones mobiles d'envoyer des messages contenant du texte et des m\u00e9dias, notamment des images, des vid\u00e9os et des clips audio. Chaque MMS a une limite de 1600 caract\u00e8res, ce qui permet d'envoyer des messages plus longs. Toutefois, il est important de noter que les MMS co\u00fbtent plus cher que les SMS car ils transmettent plus de donn\u00e9es.<\/p>\n\n\n\n<p>Si la messagerie MMS peut \u00eatre un peu ch\u00e8re, elle pr\u00e9sente aussi de nombreux avantages pour les sp\u00e9cialistes du marketing. Par exemple, vous pouvez attirer l'attention de votre public plus facilement gr\u00e2ce aux vid\u00e9os et aux photos. Cela peut s'av\u00e9rer particuli\u00e8rement efficace lorsque vous souhaitez leur donner un aper\u00e7u de votre nouveau produit.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement personnaliser vos textes avec du contenu de marque tel que des logos, ou ajouter un peu d'humour avec l'utilisation de <a href=\"https:\/\/giphy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">images anim\u00e9es<\/a>. Une pince \u00e0 chat amusante peut faire sourire vos clients et rendre votre message plus m\u00e9morable :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-1024x607.jpg\" alt=\"Exemples d&#039;images anim\u00e9es \/ GIF\" class=\"wp-image-6453\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-1024x607.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-300x178.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs-768x455.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/cat-gifs.jpg 1411w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Bien que tous les t\u00e9l\u00e9phones ne prennent pas en charge les textes MMS, ce type de messagerie peut n\u00e9anmoins offrir plus d'accessibilit\u00e9 que les SMS. Par exemple, l'envoi de clips audio peut vous aider \u00e0 atteindre les personnes souffrant de d\u00e9ficiences visuelles. Vous pouvez \u00e9galement utiliser des vid\u00e9os au lieu de textes pour rendre votre message accessible aux personnes ayant des difficult\u00e9s de lecture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_SMS_and_MMS_Effectively\"><\/span>Comment utiliser efficacement les SMS et MMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9tant donn\u00e9 que la messagerie textuelle a <a href=\"https:\/\/www.tatango.com\/blog\/sms-open-rates-exceed-99\/\" target=\"_blank\" rel=\"noreferrer noopener\">un taux d'ouverture \u00e9lev\u00e9<\/a>il peut \u00eatre judicieux de l'int\u00e9grer \u00e0 votre strat\u00e9gie de marketing. Voyons comment commencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_Your_Texting_Option\"><\/span><strong>1. Choisissez votre option d'envoi de SMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous pouvez commencer par choisir une option d'envoi de SMS pour votre entreprise. Cela d\u00e9pendra fortement de votre budget, de l'objectif de votre campagne et du nombre de clients abonn\u00e9s \u00e0 votre service de messagerie textuelle.&nbsp;<\/p>\n\n\n\n<p>Si vous disposez d'un petit budget et d'un large public, vous pouvez opter pour la messagerie SMS. C'est \u00e9galement une bonne option si vous souhaitez simplement envoyer des messages rapides concernant des offres et des promotions.<\/p>\n\n\n\n<p>Par ailleurs, si vous souhaitez que les clients d\u00e9couvrent votre dernier produit, vous pouvez envisager d'utiliser la messagerie MMS pour les photos et les vid\u00e9os. Bien que cette option puisse \u00eatre un peu co\u00fbteuse, elle peut vous aider \u00e0 g\u00e9n\u00e9rer de meilleures conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Find_the_Right_Messaging_Software\"><\/span><strong>2. Trouver le bon logiciel de messagerie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'\u00e9tape suivante consiste \u00e0 trouver un service de messagerie. Plusieurs \u00e9l\u00e9ments doivent \u00eatre pris en compte lors du choix de votre logiciel de messagerie textuelle, notamment la facilit\u00e9 d'utilisation et le prix. Vous pouvez \u00e9galement choisir un service qui permet la messagerie bidirectionnelle afin de converser avec vos clients et de leur offrir une exp\u00e9rience plus personnalis\u00e9e.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.textmagic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TextMagic<\/a> propose un service de SMS en masse pour les entreprises. Tr\u00e8s convivial, il est id\u00e9al pour envoyer des alertes et des rappels. Il permet \u00e9galement de dialoguer par SMS dans les deux sens.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1024x527.jpg\" alt=\"Un exemple de service de marketing textuel\" class=\"wp-image-6454\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1024x527.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-300x155.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-768x396.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic-1536x791.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/textmagic.jpg 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une autre option qui m\u00e9rite d'\u00eatre explor\u00e9e est <a href=\"https:\/\/www.slicktext.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SlickText<\/a>. Ce service de marketing textuel aide les entreprises de divers secteurs \u00e0 atteindre leurs clients gr\u00e2ce \u00e0 des messages SMS et MMS percutants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_Link_Shortening_Service\"><\/span><strong>3. Utiliser un service de raccourcissement de liens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, si vous pr\u00e9voyez d'inclure des liens dans vos SMS, il est conseill\u00e9 d'utiliser un raccourcisseur de liens. Avec les SMS, vous ne pouvez envoyer que des textes de taille r\u00e9duite. Il se peut donc que vous ne puissiez pas ins\u00e9rer de longs liens vers des produits dans vos messages.<\/p>\n\n\n\n<p>Les liens courts peuvent donner \u00e0 vos messages un aspect soign\u00e9 et professionnel. Notre plugin PrettyLinks vous permet de g\u00e9n\u00e9rer des liens courts et personnalis\u00e9s vers vos pages :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg\" alt=\"Utilisation du plugin PrettyLinks pour raccourcir les liens pour les SMS et MMS\" class=\"wp-image-6360\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-300x154.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-768x395.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample.jpg 1315w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Notre plugin vous permet \u00e9galement <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivre les performances de vos liens<\/a>. Vous pouvez donc utiliser diff\u00e9rents liens dans vos campagnes de marketing par MMS et SMS et analyser leurs conversions. Cela vous aidera \u00e0 d\u00e9terminer quelle option de texto produit les meilleurs r\u00e9sultats pour votre entreprise.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Le marketing par SMS est un moyen efficace de communiquer \u00e0 vos clients vos derni\u00e8res nouvelles et offres. Les SMS sont parfaits pour envoyer des textes rapides, tels que des rappels et des codes de promotion. Les MMS, quant \u00e0 eux, vous permettent de personnaliser vos messages \u00e0 l'aide d'images et de vid\u00e9os. Cette option est donc plus adapt\u00e9e \u00e0 la publicit\u00e9 d'un nouveau produit ou service.&nbsp;<\/p>\n\n\n\n<p>Lorsque vous choisissez entre les SMS et les MMS, il est important de tenir compte de votre budget, de la taille de votre public et de vos objectifs de marketing. Le SMS est bon march\u00e9, mais il peut vous permettre d'atteindre un public plus large. Les messages MMS peuvent \u00eatre un peu plus chers, mais ils sont plus susceptibles d'attirer l'attention de vos clients et peuvent donc vous aider \u00e0 obtenir de meilleurs r\u00e9sultats.&nbsp;<\/p>\n\n\n\n<p><em>Vous avez des questions sur l'utilisation des SMS et MMS pour votre entreprise ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'utilisation des services de messagerie courte (SMS) et de messagerie multim\u00e9dia (MMS) est un moyen efficace de communiquer avec vos clients et de les tenir au courant. Toutefois, si vous d\u00e9butez dans le marketing par SMS, vous ne savez peut-\u00eatre pas laquelle des deux options serait la plus avantageuse pour votre entreprise. LE SMS...<\/p>","protected":false},"author":11450,"featured_media":6491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[420,419,421],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-mms-messaging","tag-sms-messaging","tag-text-message-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Text message marketing is an effective way to reach your audience. 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