{"id":6357,"date":"2022-03-10T04:11:00","date_gmt":"2022-03-10T04:11:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6357"},"modified":"2022-03-09T12:53:02","modified_gmt":"2022-03-09T12:53:02","slug":"affiliate-marketing-vs-influencer-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/","title":{"rendered":"Marketing d'affiliation vs. marketing d'influence : Quelle est la meilleure solution pour vous ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da133b51f06\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da133b51f06\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#How_Are_Affiliates_and_Influencers_Similar\" >En quoi les affili\u00e9s et les influenceurs sont-ils similaires ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#How_Are_Affiliates_and_Influencers_Different\" >En quoi les affili\u00e9s et les influenceurs sont-ils diff\u00e9rents ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#Should_You_Become_an_Affiliate_Marketer_or_an_Influencer\" >Devriez-vous devenir un sp\u00e9cialiste du marketing d'affiliation ou un influenceur ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#Getting_Started_with_Affiliate_Marketing\" >D\u00e9buter avec le marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#Getting_Started_with_Influencer_Marketing\" >D\u00e9marrer avec le marketing d'influence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-vs-influencer-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En tant que cr\u00e9ateur de contenu, vous \u00eates probablement familiaris\u00e9 avec les termes suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a> et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'influence<\/a>. Cependant, vous vous demandez peut-\u00eatre s'il y a une r\u00e9elle diff\u00e9rence entre \u00eatre un affili\u00e9 et un influenceur - et lequel des deux vous conviendrait le mieux.<\/p>\n\n\n\n<p>Pour de nombreux \u00e9diteurs, travailler avec des marques est le moyen le plus s\u00fbr de gagner de l'argent et de d\u00e9velopper leur activit\u00e9. Si les affili\u00e9s et les influenceurs gagnent un revenu en promouvant des produits sur leurs plateformes, les strat\u00e9gies qu'ils utilisent sont diff\u00e9rentes et d\u00e9pendent de la taille de leur public, de leurs comp\u00e9tences et de leurs objectifs commerciaux \u00e0 long terme.<\/p>\n\n\n\n<p>Dans ce billet, nous allons examiner de plus pr\u00e8s le marketing d'affiliation par rapport au marketing d'influence - y compris les similitudes et les diff\u00e9rences. Vous pourrez ainsi choisir la strat\u00e9gie qui vous convient le mieux. Commen\u00e7ons !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Are_Affiliates_and_Influencers_Similar\"><\/span>En quoi les affili\u00e9s et les influenceurs sont-ils similaires ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les affili\u00e9s et les influenceurs gagnent de l'argent en travaillant avec des marques pour promouvoir des produits sur leurs sites et leurs canaux de m\u00e9dias sociaux. Les affili\u00e9s per\u00e7oivent des commissions sur les achats effectu\u00e9s par l'interm\u00e9diaire des liens d'affiliation figurant sur leurs sites :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing-1024x441.jpg\" alt=\"Un exemple de blog qui utilise le marketing d&#039;affiliation \" class=\"wp-image-6358\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing-1024x441.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing-300x129.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing-768x330.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing-1536x661.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/exampleofblogaffiliatemarketing.jpg 1562w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De leur c\u00f4t\u00e9, les influenceurs sont r\u00e9mun\u00e9r\u00e9s par les marques avec lesquelles ils s'associent dans le cadre de campagnes de marketing.<\/p>\n\n\n\n<p>Disposer d'un blog ou d'un canal de m\u00e9dias sociaux actif est indispensable pour se lancer dans le marketing d'affiliation ou d'influence. Pour gagner de l'argent, les affili\u00e9s et les influenceurs travaillent dur pour publier un contenu authentique sur leurs principales plateformes et asseoir leur autorit\u00e9 dans leurs niches. Les gens sont plus enclins \u00e0 acheter les produits s'ils ont confiance en l'autorit\u00e9 du promoteur et s'ils trouvent son contenu utile.<\/p>\n\n\n\n<p>Les affili\u00e9s et les influenceurs doivent \u00e9galement \u00eatre en mesure d'interagir efficacement avec un public. Qu'il s'agisse <a href=\"https:\/\/prettylinks.com\/fr\/blog\/4-copywriting-tips-for-affiliate-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">la r\u00e9daction d'un contenu de qualit\u00e9<\/a> ou la cr\u00e9ation de vid\u00e9os attrayantes, de bonnes comp\u00e9tences en communication jouent un r\u00f4le cl\u00e9 pour convaincre les gens d'acheter des produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Are_Affiliates_and_Influencers_Different\"><\/span>En quoi les affili\u00e9s et les influenceurs sont-ils diff\u00e9rents ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons vu, les affili\u00e9s et les influenceurs gagnent tous deux de l'argent en promouvant les produits d'autres marques, bien que leurs strat\u00e9gies soient l\u00e9g\u00e8rement diff\u00e9rentes. Examinons les principales diff\u00e9rences entre eux.<\/p>\n\n\n\n<p>Si les affili\u00e9s recherchent activement des produits \u00e0 promouvoir sur leurs blogs, ils peuvent \u00e9galement \u00eatre contact\u00e9s par des marques qui les invitent \u00e0 rejoindre leurs programmes d'affiliation. En fonction de son cr\u00e9neau, l'affili\u00e9 choisit les produits ou les marques qu'il souhaite promouvoir et les int\u00e8gre dans son contenu. Cela signifie que les sp\u00e9cialistes du marketing d'affiliation sont autonomes sur le contenu qu'ils produisent, ce qui leur permet de cr\u00e9er des articles de qualit\u00e9. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/successful-affiliate-promotions\/\" target=\"_blank\" rel=\"noreferrer noopener\">des promotions d'affili\u00e9s efficaces<\/a> sans avoir \u00e0 respecter des lignes directrices ou des exigences particuli\u00e8res de la part des marques.<\/p>\n\n\n\n<p>D'autre part, les influenceurs sont g\u00e9n\u00e9ralement approch\u00e9s par les marques qui leur proposent de collaborer. Ceux qui ont un grand nombre de followers et des taux d'engagement \u00e9lev\u00e9s sur leurs cha\u00eenes sont souvent pay\u00e9s directement par campagne au lieu de recevoir une commission sur les ventes r\u00e9alis\u00e9es. D'autres formes de r\u00e9mun\u00e9ration sont \u00e9galement courantes, notamment des produits gratuits et des remises.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/instagraminfluencerexample-1024x510.jpg\" alt=\"Un exemple de page d&#039;influenceur sur Instagram.\" class=\"wp-image-6359\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/instagraminfluencerexample-1024x510.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/instagraminfluencerexample-300x149.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/instagraminfluencerexample-768x383.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/instagraminfluencerexample.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9tant donn\u00e9 que les influenceurs sont souvent sous contrat avec des entreprises, ils peuvent avoir moins de libert\u00e9 que les affili\u00e9s en ce qui concerne leur contenu. En effet, les influenceurs sont souvent tenus de respecter un ensemble de directives strictes lors de la cr\u00e9ation de contenu, telles que des d\u00e9lais pr\u00e9d\u00e9termin\u00e9s et une quantit\u00e9 convenue de posts.<\/p>\n\n\n\n<p>Les influenceurs ont tendance \u00e0 \u00eatre plus actifs sur les m\u00e9dias sociaux que les sp\u00e9cialistes du marketing d'affiliation. <a href=\"https:\/\/mediakix.com\/blog\/how-to-choose-social-media-channels-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram et YouTube sont les canaux les plus populaires<\/a>. En fait, on peut les qualifier de personnalit\u00e9s des m\u00e9dias sociaux. Pour les influenceurs, l'accent est mis sur la construction d'un r\u00e9seau de contacts. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">une marque personnelle forte<\/a> (c'est-\u00e0-dire qu'ils sont eux-m\u00eames la marque) ; alors que, pour de nombreux affili\u00e9s, leurs blogs <em>sont<\/em> leurs marques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Become_an_Affiliate_Marketer_or_an_Influencer\"><\/span>Devriez-vous devenir un sp\u00e9cialiste du marketing d'affiliation ou un influenceur ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous h\u00e9sitez entre devenir un affili\u00e9 ou un influenceur ? Examinons quelques-uns des facteurs \u00e0 prendre en compte avant de prendre une d\u00e9cision.<\/p>\n\n\n\n<p>Tout d'abord, il est judicieux d'identifier vos principales comp\u00e9tences. Par exemple, si vous vous sentez plus \u00e0 l'aise dans la r\u00e9daction d'articles que dans la r\u00e9daction d'articles de presse, il est pr\u00e9f\u00e9rable d'identifier vos principales comp\u00e9tences. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">la cr\u00e9ation de vid\u00e9os<\/a>Le marketing d'affiliation est peut-\u00eatre le bon choix pour vous. Vous pouvez \u00e9galement r\u00e9fl\u00e9chir \u00e0 vos traits de personnalit\u00e9. Par exemple, si vous \u00eates un orateur confiant, vous aimeriez probablement travailler en tant qu'influenceur et communiquer avec votre public par le biais de vid\u00e9os en direct.<\/p>\n\n\n\n<p>Un autre aspect \u00e0 prendre en compte est la charge de travail. En tant que sp\u00e9cialiste du marketing d'affiliation, vous risquez de passer beaucoup de temps \u00e0 rechercher des programmes d'affiliation et \u00e0 les mettre en \u0153uvre. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/craft-great-content-affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9laborer un contenu autour des produits<\/a>. En revanche, en tant qu'influenceur, votre charge de travail peut impliquer de longues heures d'\u00e9dition de photos et de s\u00e9quences vid\u00e9o. Il est donc important de choisir le type de travail qui vous semble le plus facile \u00e0 g\u00e9rer.<\/p>\n\n\n\n<p>Vos objectifs en tant qu'\u00e9diteur ou propri\u00e9taire d'entreprise doivent \u00e9galement \u00eatre pris en compte. Si vous souhaitez principalement d\u00e9velopper votre blog pour g\u00e9n\u00e9rer un flux de revenus passifs, le marketing d'affiliation pourrait \u00eatre plus adapt\u00e9 \u00e0 vos besoins. En revanche, le marketing d'influence pourrait \u00eatre un meilleur choix si votre objectif est de d\u00e9velopper une forte pr\u00e9sence sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Started_with_Affiliate_Marketing\"><\/span>D\u00e9buter avec le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous avez d\u00e9cid\u00e9 de vous lancer dans le marketing d'affiliation, vous pouvez commencer par vous inscrire sur le site suivant <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-programs-to-watch\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes d'affiliation<\/a> qui proposent des produits et des services correspondant \u00e0 votre cr\u00e9neau. Vous pouvez ensuite g\u00e9n\u00e9rer des liens d'affiliation vers les produits et les int\u00e9grer dans vos articles, vos newsletters et vos posts sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Pour suivre l'\u00e9volution des produits sur votre site, vous pouvez envisager d'utiliser un outil de gestion des liens tel que notre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prise PrettyLinks<\/a>qui vous permet de raccourcir et de personnaliser vos liens d'affiliation :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg\" alt=\"Utiliser le plugin PrettyLinks pour raccourcir et personnaliser les liens d&#039;affiliation - Marketing d&#039;affiliation vs. marketing d&#039;influence\" class=\"wp-image-6360\" style=\"width:800px;height:411px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-1024x526.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-300x154.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample-768x395.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/prettylinkspluginexample.jpg 1315w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Notre plugin PrettyLinks est \u00e9galement dot\u00e9 d'une fonction de suivi des liens, qui vous permet de suivre les performances de vos URL d'affiliation. Ainsi, vous pouvez v\u00e9rifier quels produits sont populaires aupr\u00e8s de votre public et optimiser votre contenu en cons\u00e9quence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Started_with_Influencer_Marketing\"><\/span>D\u00e9marrer avec le marketing d'influence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous souhaitez devenir un influenceur, la premi\u00e8re \u00e9tape consiste \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-linking-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">choisissez votre canal pr\u00e9f\u00e9r\u00e9<\/a>. Cela d\u00e9pendra du type de contenu que vous souhaitez produire.  <\/p>\n\n\n\n<p>Ensuite, vous pouvez commencer \u00e0 publier des articles ou des vid\u00e9os sur des produits que vous utilisez d\u00e9j\u00e0 et que vous souhaitez recommander \u00e0 votre public. Cela vous aidera \u00e0 constituer un portefeuille que les marques futures pourront consulter pour d\u00e9cider si elles souhaitent travailler avec vous. Entre-temps, vous pouvez \u00e9galement <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-social-media-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9veloppez votre audience<\/a> en vous engageant aupr\u00e8s d'autres influenceurs de votre niche et de leurs propres adeptes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les affili\u00e9s et les influenceurs travaillent tous deux avec des marques pour gagner de l'argent et d\u00e9velopper leurs activit\u00e9s en ligne. Toutefois, les strat\u00e9gies qu'ils utilisent sont diff\u00e9rentes. Les affili\u00e9s touchent une commission sur les achats effectu\u00e9s gr\u00e2ce aux liens int\u00e9gr\u00e9s dans leur contenu, tandis que les marques paient g\u00e9n\u00e9ralement les influenceurs pour qu'ils fassent la promotion de produits aupr\u00e8s de leur public.<\/p>\n\n\n\n<p>Avant de d\u00e9cider de devenir un affili\u00e9 ou un influenceur, voici quelques facteurs \u00e0 prendre en compte :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>En tant qu'affili\u00e9, vous avez plus d'autonomie sur votre contenu.<\/strong> Vous pouvez choisir les marques avec lesquelles vous souhaitez travailler et cr\u00e9er du contenu autour des produits comme vous le souhaitez.<\/li>\n\n\n\n<li><strong>En tant qu'influenceur, votre contenu est souvent adapt\u00e9 aux demandes formul\u00e9es par les marques.<\/strong> Votre objectif est d'engager le dialogue avec votre public, g\u00e9n\u00e9ralement par le biais de vid\u00e9os et de m\u00e9dias sociaux, et d'influencer ses d\u00e9cisions d'achat.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur le marketing d'affiliation et le marketing d'influence ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>En tant que cr\u00e9ateur de contenu, vous connaissez probablement les termes marketing d'affiliation et marketing d'influence. Cependant, vous vous demandez peut-\u00eatre s'il existe une r\u00e9elle diff\u00e9rence entre l'affiliation et l'influence, et laquelle des deux vous conviendrait le mieux. Pour de nombreux \u00e9diteurs, travailler avec des marques est le moyen le plus s\u00fbr de...<\/p>","protected":false},"author":11450,"featured_media":6395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[57],"tags":[18,325,96,329],"class_list":["post-6357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-affiliate-marketing","tag-affiliate-program","tag-content-marketing","tag-influencer-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliate Marketing vs. Influencer Marketing: What&#039;s the difference? 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