{"id":6173,"date":"2021-10-21T06:45:00","date_gmt":"2021-10-21T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6173"},"modified":"2022-12-22T19:26:13","modified_gmt":"2022-12-22T19:26:13","slug":"what-are-micro-communities","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/","title":{"rendered":"Qu'est-ce qu'une micro-communaut\u00e9 et devriez-vous en cr\u00e9er une ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f42e26e40a0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f42e26e40a0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#What_Are_Micro-Communities\" >Qu'est-ce qu'une micro-communaut\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#Should_You_Start_a_Micro-Community_4_Considerations\" >Faut-il cr\u00e9er une micro-communaut\u00e9 ? (4 consid\u00e9rations)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#1_You_May_Have_Access_to_More_Valuable_Influencers\" >1. Vous pouvez avoir acc\u00e8s \u00e0 des influenceurs plus pr\u00e9cieux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#2_A_Micro-Community_Can_Enhance_Your_Personal_Brand\" >2. Une micro-communaut\u00e9 peut renforcer votre image de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#3_Community_Members_Can_Offer_You_Feedback\" >3. Les membres de la communaut\u00e9 peuvent vous donner leur avis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#4_Micro-Communities_Can_Foster_Brand_Loyalty\" >4. Les micro-communaut\u00e9s peuvent favoriser la fid\u00e9lit\u00e9 \u00e0 la marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-are-micro-communities\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En mati\u00e8re de marketing num\u00e9rique, on ne saurait trop insister sur l'importance des m\u00e9dias sociaux. Malheureusement, il faut parfois beaucoup de temps pour y parvenir. Vous avez parfois l'impression d'avoir du mal \u00e0 atteindre les publics qui vous permettront de rentabiliser au mieux vos efforts.<\/p>\n\n\n\n<p>Les micro-communaut\u00e9s ont r\u00e9cemment fait l'objet d'une grande attention, et c'est une tactique que vous pouvez envisager. En cr\u00e9ant une micro-communaut\u00e9, vous avez potentiellement acc\u00e8s \u00e0 vos segments marketing les plus pr\u00e9cieux. Cela peut s'av\u00e9rer payant sous la forme d'une augmentation des ventes et d'une meilleure reconnaissance de la marque.<\/p>\n\n\n\n<p>Dans ce billet, nous verrons ce que sont les microcommunaut\u00e9s. Nous examinerons ensuite quatre \u00e9l\u00e9ments \u00e0 prendre en compte pour d\u00e9cider si vous devez en cr\u00e9er une. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Micro-Communities\"><\/span>Qu'est-ce qu'une micro-communaut\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les micro-communaut\u00e9s sont des segments tr\u00e8s cibl\u00e9s de votre communaut\u00e9.&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" rel=\"noreferrer noopener\">public cible<\/a>. Cette segmentation accrue peut \u00eatre bas\u00e9e sur un certain nombre de donn\u00e9es d\u00e9mographiques ou psychographiques, notamment la localisation, le mode de vie ou les centres d'int\u00e9r\u00eat.<\/p>\n\n\n\n<p>Les micro-communaut\u00e9s peuvent prendre diff\u00e9rentes formes, telles qu'une <a href=\"https:\/\/www.facebook.com\/groups\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.facebook.com\/groups\/feed\/\">Facebook<\/a> ou <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1164\/linkedin-groups-membership-overview?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groupe LinkedIn<\/a> ou un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/\" rel=\"noreferrer noopener\">site r\u00e9serv\u00e9 aux membres<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-1024x513.png\" alt=\"Le site d&#039;adh\u00e9sion KetoConnect : l&#039;exemple des micro-communaut\u00e9s\" class=\"wp-image-6204\" width=\"800\" height=\"401\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-1024x513.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website-768x385.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/keto-connect-website.png 1284w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Comme le montre l'exemple de la <a href=\"https:\/\/www.ketoconnect.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">KetoConnect<\/a> Comme dans l'exemple ci-dessus, une micro-communaut\u00e9 peut tirer parti d'une combinaison de plateformes. Comme pour la plupart des efforts de marketing, il est pr\u00e9f\u00e9rable de rencontrer le public cible l\u00e0 o\u00f9 il se trouve.<\/p>\n\n\n\n<p>Les messages de marque sur les m\u00e9dias sociaux sont souvent ignor\u00e9s, car les gens ont tendance \u00e0 ne pas aimer qu'on leur vende quelque chose. Contrairement \u00e0 vos initiatives publicitaires plus g\u00e9n\u00e9rales, vous ne voudrez pas partager beaucoup d'informations sur votre entreprise. Au lieu de cela, vous pouvez vous concentrer sur l'engagement dans des conversations et le partage d'id\u00e9es, ce qui se traduit souvent par un contenu plus pr\u00e9cieux pour vos followers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Start_a_Micro-Community_4_Considerations\"><\/span>Faut-il cr\u00e9er une micro-communaut\u00e9 ? (4 consid\u00e9rations)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous avez une id\u00e9e g\u00e9n\u00e9rale de ce qu'est une micro-communaut\u00e9, examinons quelques points \u00e0 prendre en consid\u00e9ration avant de d\u00e9cider de lancer votre propre micro-communaut\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_May_Have_Access_to_More_Valuable_Influencers\"><\/span>1. Vous pouvez avoir acc\u00e8s \u00e0 des influenceurs plus pr\u00e9cieux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outre les micro-communaut\u00e9s, vous avez peut-\u00eatre entendu parler des micro-influenceurs. Comme plus&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/influencer-marketing-benefits\/\" rel=\"noreferrer noopener\">les influenceurs traditionnels<\/a>Les micro-influenceurs sont consid\u00e9r\u00e9s comme des experts dans une niche particuli\u00e8re. Cependant, les micro-influenceurs sont consid\u00e9r\u00e9s comme des experts dans un cr\u00e9neau particulier, <a href=\"https:\/\/www.instagram.com\/hellorigby\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ces personnes<\/a> ont un nombre de followers nettement inf\u00e9rieur, g\u00e9n\u00e9ralement compris entre 1 000 et 100 000 :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"309\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram.png\" alt=\"Hello Rigby, une micro-influenceuse sur Instagram.\" class=\"wp-image-6202\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/hello-rigby-instagram-768x297.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Les micro-influenceurs ont tendance \u00e0 avoir un public plus engag\u00e9 et sont per\u00e7us comme plus authentiques. Les\u00a0<a href=\"https:\/\/edubirdie.com\/blog\/trust-barometer\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rapport 2020 du barom\u00e8tre de confiance Edelman<\/a>\u00a0a montr\u00e9 que les personnes interrog\u00e9es faisaient confiance \u00e0 ceux qu'elles consid\u00e9raient comme semblables \u00e0 elles-m\u00eames.<\/p>\n\n\n\n<p>Vous pouvez trouver des micro-influenceurs potentiels en passant au peigne fin les messages utilisant le hashtag de votre marque. Cependant, en cr\u00e9ant votre propre micro-communaut\u00e9, vous pourrez peut-\u00eatre identifier plus facilement ces partenaires potentiels.<\/p>\n\n\n\n<p>L'une des choses \u00e0 rechercher est la pr\u00e9sence d'adeptes tr\u00e8s engag\u00e9s. Les micro-influenceurs sont actifs sur les m\u00e9dias sociaux et sont susceptibles de participer \u00e0 des discussions. Il est judicieux de se concentrer sur ceux qui apportent une contribution de qualit\u00e9 et r\u00e9fl\u00e9chie.<\/p>\n\n\n\n<p>Outre la participation, vous voudrez \u00e9galement noter comment les autres membres r\u00e9agissent \u00e0 cette personne. Si votre public semble s'identifier \u00e0 cette personne, vous venez peut-\u00eatre de trouver un micro-influenceur en herbe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_A_Micro-Community_Can_Enhance_Your_Personal_Brand\"><\/span>2. Une micro-communaut\u00e9 peut renforcer votre image de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e9velopper une&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-stellar-personal-brand\/\" rel=\"noreferrer noopener\">une marque personnelle forte<\/a>&nbsp;peut grandement contribuer \u00e0 gagner la confiance de votre public et \u00e0 faire conna\u00eetre votre offre. La cr\u00e9ation d'une micro-communaut\u00e9 peut vous offrir de nombreuses possibilit\u00e9s d'am\u00e9liorer votre marque et votre r\u00e9putation.<\/p>\n\n\n\n<p>Au sein de votre micro-communaut\u00e9, vous n'avez pas \u00e0 vous pr\u00e9occuper de promouvoir votre entreprise ou d'essayer de conclure une vente. Cela vous donne une grande libert\u00e9 pour explorer votre niche et apporter une valeur ajout\u00e9e plus imm\u00e9diate aux membres de la communaut\u00e9.<\/p>\n\n\n\n<p>Par exemple, vous pouvez organiser des discussions sur ce qui se passe dans votre secteur d'activit\u00e9 ou partager des conseils d'initi\u00e9s. Une autre tactique consiste \u00e0 aider les membres \u00e0 se mettre en r\u00e9seau les uns avec les autres. Vous pouvez m\u00eame essayer&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/member-directory-memberpress-formidable-forms\/\" rel=\"noreferrer noopener\">la constitution d'un annuaire des membres<\/a>&nbsp;et le mettre \u00e0 la disposition de la communaut\u00e9.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces actions, vous pouvez renforcer votre r\u00e9putation d'expert. En r\u00e9sum\u00e9, vous devez tirer parti d'un public tr\u00e8s sp\u00e9cifique en \u00e9laborant des messages cibl\u00e9s, en partageant des outils utiles et en favorisant les relations entre les personnes qui vous suivent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Community_Members_Can_Offer_You_Feedback\"><\/span>3. Les membres de la communaut\u00e9 peuvent vous donner leur avis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les commentaires de votre public peuvent vous aider \u00e0 am\u00e9liorer votre offre. Cependant, tout le monde n'est pas \u00e0 l'aise pour exprimer son opinion publiquement. Une micro-communaut\u00e9 vous permet de cibler les personnes qui vous suivent le plus et qui sont les plus susceptibles de vous faire part d'observations utiles.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a> est une excellente plateforme \u00e0 utiliser \u00e0 cette fin. Vous pouvez <a href=\"https:\/\/www.facebook.com\/help\/instagram\/448523408565555\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cr\u00e9er un compte Instagram priv\u00e9<\/a>&nbsp;pour que votre micro-communaut\u00e9 se sente plus \u00e0 l'aise pour partager ses id\u00e9es. Vous pouvez utiliser un&nbsp;<a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-polls-in-instagram-stories#:~:text=After%20you've%20taken%20a,and%20see%20real%2Dtime%20results.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Story pour partager un sondage<\/a>&nbsp;si vous souhaitez obtenir un retour d'information plus sp\u00e9cifique, comme l'a fait la Commission europ\u00e9enne. <a href=\"https:\/\/www.instagram.com\/ikeausa\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d\u00e9montr\u00e9e par IKEA<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-1024x683.jpg\" alt=\"IKEA a plac\u00e9 un sondage dans une story Instagram.\" class=\"wp-image-6203\" width=\"800\" height=\"533\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ig-story-poll.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Si vous pensez que les personnes qui vous suivent pr\u00e9f\u00e8rent r\u00e9pondre moins publiquement, vous pouvez&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" rel=\"noreferrer noopener\">cr\u00e9er une enqu\u00eate<\/a>&nbsp;et inclure un&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-links-on-instagram\/\" rel=\"noreferrer noopener\">lien dans une histoire Instagram<\/a>. Il est possible que vous souhaitiez&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/\" rel=\"noreferrer noopener\">essayez d'utiliser un lien de marque<\/a>&nbsp;pour \u00e9viter de donner l'impression d'\u00eatre un spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Micro-Communities_Can_Foster_Brand_Loyalty\"><\/span>4. Les micro-communaut\u00e9s peuvent favoriser la fid\u00e9lit\u00e9 \u00e0 la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une micro-communaut\u00e9 vous permet d'interagir avec votre public de mani\u00e8re beaucoup plus personnelle. Cela peut s'av\u00e9rer payant, car les clients qui ont l'impression d'avoir une relation avec votre entreprise seront plus enclins \u00e0 devenir&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/attract-brand-advocates\/\" rel=\"noreferrer noopener\">d\u00e9fenseurs de la marque<\/a>.<\/p>\n\n\n\n<p>Les d\u00e9fenseurs d'une marque peuvent s'av\u00e9rer extr\u00eamement pr\u00e9cieux pour votre entreprise. Ils peuvent vous recommander directement des clients potentiels ou publier des messages sur la fa\u00e7on dont ils appr\u00e9cient votre marque. Vous pouvez \u00e9galement leur demander de laisser des&nbsp;<a href=\"https:\/\/econsultancy.com\/how-to-encourage-online-reviews-and-reasons-why-you-should\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">critiques positives<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-1024x396.png\" alt=\"Avis des clients sur le site Internet de KetoConnect.\" class=\"wp-image-6205\" width=\"800\" height=\"310\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-1024x396.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews-768x297.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/ketoconnect-reviews.png 1085w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Vous pouvez envisager de cr\u00e9er une&nbsp;<a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme d'affiliation<\/a>&nbsp;pour ces d\u00e9fenseurs. Cela permet \u00e0 ceux qui ont un grand nombre d'abonn\u00e9s en ligne de partager plus facilement vos derniers produits et services avec leur public. Ils sont \u00e9galement r\u00e9compens\u00e9s pour avoir r\u00e9ussi \u00e0 le faire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La cr\u00e9ation et l'utilisation d'une micro-communaut\u00e9 sont en grande partie une question de qualit\u00e9 plut\u00f4t que de quantit\u00e9. M\u00eame si vous avez affaire \u00e0 beaucoup moins de personnes, celles-ci sont plus susceptibles d'\u00eatre engag\u00e9es et int\u00e9ress\u00e9es par votre entreprise.<\/p>\n\n\n\n<p>Comme nous l'avons expliqu\u00e9 dans cet article, quatre facteurs doivent \u00eatre pris en compte pour d\u00e9cider de lancer ou non une micro-communaut\u00e9 :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vous pouvez avoir acc\u00e8s \u00e0 des influenceurs plus pr\u00e9cieux.<\/li>\n\n\n\n<li>Une micro-communaut\u00e9 peut renforcer votre image de marque.<\/li>\n\n\n\n<li>Les membres de la communaut\u00e9 peuvent vous faire part de leurs commentaires.<\/li>\n\n\n\n<li>Les micro-communaut\u00e9s peuvent favoriser la fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n<\/ol>\n\n\n\n<p><em>Qu'esp\u00e9rez-vous retirer d'une micro-communaut\u00e9 ?<\/em>? Partagez avec nous dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>En mati\u00e8re de marketing num\u00e9rique, on ne saurait trop insister sur l'importance des m\u00e9dias sociaux. Malheureusement, il faut parfois beaucoup de temps pour y parvenir. Vous avez parfois l'impression d'avoir du mal \u00e0 atteindre les publics qui vous permettront de rentabiliser au mieux vos efforts. Les micro-communaut\u00e9s font l'objet d'une grande...<\/p>","protected":false},"author":11450,"featured_media":6262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[325,393,21,330,392,348],"class_list":["post-6173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-affiliate-program","tag-brand-loyalty","tag-branding","tag-influencers","tag-micro-communities","tag-personal-brand"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;ve ever wondered about micro-communities and if you should start one, you&#039;re in luck! 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