{"id":6113,"date":"2021-08-09T06:45:00","date_gmt":"2021-08-09T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6113"},"modified":"2021-08-06T12:00:21","modified_gmt":"2021-08-06T12:00:21","slug":"understand-paid-ads","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/","title":{"rendered":"Ce qu'il faut savoir sur les annonces payantes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0d177d6af6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0d177d6af6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\" >Introduction aux annonces payantes et \u00e0 leur utilisation dans le cadre du marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\" >Ce qu'il faut savoir sur les annonces payantes en tant qu'affili\u00e9 (3 aspects cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#1_Ads_Require_Strategic_Testing_for_Best_Results\" >1. Les publicit\u00e9s n\u00e9cessitent des tests strat\u00e9giques pour obtenir les meilleurs r\u00e9sultats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#2_Theres_No_Guarantee_Your_Ads_Will_Work\" >2. Il n'y a aucune garantie que vos annonces fonctionneront<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#3_Your_Ad_Copy_Should_Be_Top-Notch\" >3. Le texte de votre annonce doit \u00eatre de premi\u00e8re qualit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/understand-paid-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Il y a de fortes chances que vous ayez vu des publicit\u00e9s payantes sur les m\u00e9dias sociaux, dans les r\u00e9sultats de recherche Google et sur d'autres sites web. En tant qu'affili\u00e9, l'opportunit\u00e9 de promouvoir votre propre site \u00e0 l'aide de publicit\u00e9s peut \u00eatre attrayante. Cependant, tirer parti de ce type de campagne peut s'av\u00e9rer plus compliqu\u00e9 que vous ne le pensez.<\/p>\n\n\n\n<p>Heureusement, en vous familiarisant avec les exigences de la publicit\u00e9 payante, vous pouvez l'utiliser au maximum de son potentiel. En augmentant le nombre de clics, vous pourrez accro\u00eetre votre chiffre d'affaires et d\u00e9velopper votre marque.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter les bases des publicit\u00e9s payantes pour les affili\u00e9s. Nous aborderons ensuite trois aspects essentiels du processus \u00e0 prendre en compte. Commen\u00e7ons par le commencement !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Paid_Ads_and_Using_Them_for_Affiliate_Marketing\"><\/span>Introduction aux annonces payantes et \u00e0 leur utilisation dans le cadre du marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les annonces payantes sont des supports marketing que les entreprises paient pour placer sur d'autres sites ou plateformes. Bien que ce concept soit commun \u00e0 de nombreux secteurs, nous nous concentrerons sur la mani\u00e8re dont il affecte les sp\u00e9cialistes du marketing d'affiliation. Si vous \u00eates un affili\u00e9, vous pouvez choisir de promouvoir vos liens sponsoris\u00e9s \u00e0 l'aide d'une publicit\u00e9 payante. <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">paiement au clic (PPC)<\/a> strat\u00e9gie.<\/p>\n\n\n\n<p>Les annonces payantes pr\u00e9sentent de nombreux avantages. Elles permettent notamment d'orienter le trafic vers votre site en fonction des recherches effectu\u00e9es. Cela signifie que vous attirerez un trafic de qualit\u00e9 de la part d'utilisateurs int\u00e9ress\u00e9s. En outre, les populaires <a href=\"https:\/\/www.google.com\/adsense\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> a \u00e9limin\u00e9 une grande partie de l'incertitude quant \u00e0 la mani\u00e8re de commencer.<\/p>\n\n\n\n<p>Toutefois, les annonces payantes ne constituent pas n\u00e9cessairement un plan de vente autonome. C'est pourquoi nous vous recommandons d'utiliser les annonces payantes dans le cadre de votre plan de vente. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">une strat\u00e9gie de marketing plus large<\/a>. Cette approche permet de diversifier votre client\u00e8le et d'\u00e9largir votre champ d'action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Need_to_Know_About_Paid_Ads_as_an_Affiliate_3_Key_Aspects\"><\/span>Ce qu'il faut savoir sur les annonces payantes en tant qu'affili\u00e9 (3 aspects cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant de vous engager dans l'achat de publicit\u00e9s payantes, voici quelques aspects \u00e0 prendre en consid\u00e9ration. Ces conseils vous aideront \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es sur la mani\u00e8re d'utiliser cette strat\u00e9gie afin d'obtenir le meilleur retour sur investissement (ROI) possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ads_Require_Strategic_Testing_for_Best_Results\"><\/span>1. Les publicit\u00e9s n\u00e9cessitent des tests strat\u00e9giques pour obtenir les meilleurs r\u00e9sultats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'audience de chaque sp\u00e9cialiste du marketing d'affiliation est unique. C'est pourquoi des strat\u00e9gies diff\u00e9rentes peuvent s\u00e9duire des utilisateurs diff\u00e9rents. Google peut <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6238033\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Soutenez vos annonces<\/a> pour les rendre plus efficaces, mais il est toujours important de concevoir vos campagnes avec soin et de mani\u00e8re r\u00e9fl\u00e9chie. Les tests peuvent vous y aider.<\/p>\n\n\n\n<p>Si vous ne savez pas par o\u00f9 commencer, nous vous recommandons <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">l'\u00e9tude de votre population cible<\/a>. Malgr\u00e9 la nature \u00e9l\u00e9mentaire de ces donn\u00e9es, elles peuvent avoir un impact significatif sur la fa\u00e7on dont votre public r\u00e9agira \u00e0 vos publicit\u00e9s payantes. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/define-your-target-audience\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> est utile \u00e0 cette fin :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Un exemple d&#039;onglet d\u00e9mographique de Google Analytics.\" class=\"wp-image-6108\" width=\"800\" height=\"389\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Google Analytics peut vous aider \u00e0 obtenir des informations d\u00e9mographiques sur vos visiteurs, notamment leur \u00e2ge, leur sexe et leur lieu de r\u00e9sidence. Il peut \u00e9galement d\u00e9terminer quelles pages de votre site sont les plus populaires. Envisagez d'utiliser ces donn\u00e9es pour d\u00e9couvrir vos plus grands fans et adapter vos publicit\u00e9s payantes en cons\u00e9quence.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement envisager des m\u00e9thodes de test plus avanc\u00e9es, telles que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests fractionn\u00e9s A\/B<\/a>. Bien qu'une recherche plus sophistiqu\u00e9e puisse \u00eatre complexe, elle peut d\u00e9boucher sur des supports de marketing tr\u00e8s cibl\u00e9s et efficaces qui produisent des r\u00e9sultats plus rentables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Theres_No_Guarantee_Your_Ads_Will_Work\"><\/span>2. Il n'y a aucune garantie que vos annonces fonctionneront<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme la plupart des <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/affiliate-marketing-trends-2021\/\">d'autres formes de marketing<\/a>Les publicit\u00e9s payantes ne vont pas n\u00e9cessairement produire le retour sur investissement que vous souhaitez. Il est toujours possible que votre public ne r\u00e9agisse pas \u00e0 une campagne. C'est pourquoi nous vous recommandons de financer votre marketing avec prudence.<\/p>\n\n\n\n<p>L'un des moyens d'y parvenir est d'utiliser des outils permettant de pr\u00e9dire les recettes de votre promotion. L'outil <a href=\"https:\/\/www.google.com\/adsense\/start\/#calculator\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Calculatrice Google Adsense<\/a> peut \u00eatre particuli\u00e8rement utile si vous utilisez Google pour diffuser vos annonces :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png\" alt=\"Le calculateur Google Adsense.\" class=\"wp-image-6121\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Image1-e1618423392445-768x370.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>En se basant sur quelques variables telles que la r\u00e9gion et le cr\u00e9neau, Google estime le montant que vous pourriez potentiellement gagner en utilisant des annonces payantes. Toutefois, les r\u00e9sultats ne sont pas n\u00e9cessairement exacts. Nous vous recommandons d'utiliser cet outil comme un point de rep\u00e8re plut\u00f4t que comme une promesse de revenus.<\/p>\n\n\n\n<p>Dans l'ensemble, les annonces payantes constituent un investissement strat\u00e9gique. Elles peuvent contribuer \u00e0 augmenter votre trafic, mais elles peuvent aussi s'av\u00e9rer inefficaces. Par cons\u00e9quent, vous ne devriez envisager de vous engager dans ce type de marketing que si vous \u00eates financi\u00e8rement stable et pr\u00eat \u00e0 accepter des rendements potentiellement faibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Ad_Copy_Should_Be_Top-Notch\"><\/span>3. Le texte de votre annonce doit \u00eatre de premi\u00e8re qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est facile de consid\u00e9rer les annonces payantes comme un moyen passif d'augmenter vos revenus. Cependant, la plupart des campagnes r\u00e9ussies exigent que vous mettiez \u00e0 profit vos comp\u00e9tences et vos ressources. Vous pouvez prendre en compte ce travail suppl\u00e9mentaire avant d'investir.<\/p>\n\n\n\n<p>Comme vous n'\u00eates factur\u00e9 que pour <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6227565\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les clics qui m\u00e8nent \u00e0 votre site<\/a>Pour ce faire, envisagez de consacrer du temps \u00e0 la cr\u00e9ation d'un excellent texte publicitaire. Cela peut encourager les visiteurs \u00e0 rester et \u00e0 consulter le contenu de votre site affili\u00e9.<\/p>\n\n\n\n<p>Le marketing persuasif est un exercice difficile, c'est pourquoi vous pouvez commencer par d\u00e9velopper vos comp\u00e9tences dans ce domaine. L'\u00e9tude de campagnes r\u00e9ussies peut \u00eatre un moyen facile de trouver des id\u00e9es. Prenons l'exemple de l'annonce suivante de <a href=\"https:\/\/casper.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Casper<\/a> \u00e0 titre d'exemple :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"639\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png\" alt=\"Une publicit\u00e9 sur le th\u00e8me de l&#039;\u00e9pargne-jour pour les matelas Casper, avec la promesse d&#039;une r\u00e9duction de 10% pour ceux qui cliqueront dessus.\" class=\"wp-image-6117\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad.png 420w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Casper-Daylight-Savings-Ad-197x300.png 197w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/figure><\/div>\n\n\n\n<p>L'annonce communique clairement les avantages qu'il y a \u00e0 cliquer et \u00e0 visiter le site. Vous pouvez adopter une approche similaire pour vos annonces en pr\u00e9sentant des offres attrayantes. Vous pouvez \u00e9galement renforcer l'efficacit\u00e9 de vos campagnes en utilisant les outils suivants <a href=\"https:\/\/thirstyaffiliates.com\/blog\/copywriting-power-words-every-affiliate-marketer-should-know\" target=\"_blank\" rel=\"noreferrer noopener\">mots-cl\u00e9s<\/a> et en se concentrant sur votre public cible.<\/p>\n\n\n\n<p>Enfin, vous pouvez \u00e9galement r\u00e9fl\u00e9chir \u00e0 l'endroit o\u00f9 vos annonces payantes dirigeront les visiteurs. Les renvoyer \u00e0 votre page d'accueil peut ne pas \u00eatre pertinent par rapport \u00e0 la promotion que vous avez annonc\u00e9e. Essayez de cr\u00e9er des liens vers des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment cr\u00e9er des pages d&#039;atterrissage qui convertissent\">pages d'atterrissage<\/a> sur votre site, une pratique \u00e9galement connue sous le nom de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/deep-linking\/\" target=\"_blank\" rel=\"noreferrer noopener\">liens profonds<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les annonces payantes peuvent \u00eatre une opportunit\u00e9 lucrative. Toutefois, leur utilisation efficace n\u00e9cessite des efforts et des investissements de votre part. Heureusement, le fait de savoir ce que vous pouvez attendre du processus peut vous aider \u00e0 pr\u00e9parer votre campagne publicitaire pour qu'elle soit couronn\u00e9e de succ\u00e8s.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois aspects que vous devez conna\u00eetre sur les annonces payantes en tant qu'affili\u00e9 :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Des essais strat\u00e9giques sont souvent n\u00e9cessaires pour obtenir les meilleurs r\u00e9sultats.<\/li><li>Il est possible que les annonces payantes ne fonctionnent pas pour votre marque.<\/li><li>Vous aurez besoin d'un texte solide pour les soutenir et favoriser les conversions.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la publicit\u00e9 payante ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a de fortes chances que vous ayez vu des publicit\u00e9s payantes sur les m\u00e9dias sociaux, dans les r\u00e9sultats de recherche Google et sur d'autres sites web. En tant qu'affili\u00e9, l'opportunit\u00e9 de promouvoir votre propre site \u00e0 l'aide de publicit\u00e9s peut \u00eatre attrayante. Cependant, l'exploitation de ce type de campagne peut s'av\u00e9rer plus compliqu\u00e9e que vous ne le pensez. Heureusement, en se familiarisant avec les exigences de...<\/p>","protected":false},"author":11450,"featured_media":6181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[18,319,387],"class_list":["post-6113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affiliate-marketing","tag-paid-ads","tag-paid-advertising"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Paid ads can be a valuable tool for affiliate marketers. 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