{"id":6050,"date":"2021-07-26T06:15:00","date_gmt":"2021-07-26T06:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6050"},"modified":"2022-02-18T16:17:10","modified_gmt":"2022-02-18T16:17:10","slug":"best-email-campaigns-online-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/","title":{"rendered":"Quelles sont les meilleures campagnes d'e-mailing pour les entreprises en ligne ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06f9bf4b1b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06f9bf4b1b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#Why_Use_Email_Marketing_for_Your_Business\" >Pourquoi utiliser le marketing par courriel pour votre entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#Top_5_Email_Campaigns_for_Online_Businesses\" >Les 5 meilleures campagnes d'e-mailing pour les entreprises en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#1_Welcome_New_Subscribers\" >1. Accueillir les nouveaux abonn\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#2_Promote_an_Upcoming_Sale\" >2. Promouvoir une vente \u00e0 venir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#3_Remind_Shoppers_of_Abandoned_Carts\" >3. Rappeler aux acheteurs les paniers abandonn\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#4_Ask_for_Reviews_or_Referrals\" >4. Demander des avis ou des recommandations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#5_Follow_Up_After_Customers_Orders\" >5. Suivi des commandes des clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le courrier \u00e9lectronique peut \u00eatre un \u00e9l\u00e9ment essentiel de votre activit\u00e9 en ligne. <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/\" rel=\"noreferrer noopener\">strat\u00e9gie de marketing<\/a>. Les possibilit\u00e9s de promouvoir votre marque par courrier \u00e9lectronique sont pratiquement illimit\u00e9es. Cependant, le fait de rester devant un \u00e9cran vide en essayant de mettre au point une campagne brillante peut s'av\u00e9rer quelque peu d\u00e9courageant.<\/p>\n\n\n\n<p>Heureusement, il existe plusieurs types de campagnes de courrier \u00e9lectronique qui fonctionnent tr\u00e8s bien. Ces techniques peuvent vous permettre de gagner de l'argent, de recruter de nouveaux abonn\u00e9s et m\u00eame de g\u00e9n\u00e9rer un buzz positif autour de votre entreprise.<\/p>\n\n\n\n<p>Dans ce billet, nous examinerons les avantages et les inconv\u00e9nients de l'utilisation de l'euro. <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> peut apporter \u00e0 votre entreprise. Nous vous pr\u00e9senterons ensuite cinq des meilleures campagnes d'e-mailing que vous pouvez utiliser dans le cadre de votre strat\u00e9gie. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-use-email-marketing-for-your-business\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing_for_Your_Business\"><\/span>Pourquoi utiliser le marketing par courriel pour votre entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tous les courriels que vous envoyez \u00e0 vos clients actuels ou potentiels rel\u00e8vent de la cat\u00e9gorie des \"messages \u00e9lectroniques\". <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a>. Comme les abonn\u00e9s doivent s'inscrire sur votre liste, toutes les campagnes que vous envoyez atteignent un public d\u00e9j\u00e0 int\u00e9ress\u00e9 par ce que vous avez \u00e0 offrir. Vos lecteurs peuvent m\u00eame faire suivre vos courriels \u00e0 leurs propres r\u00e9seaux, ce qui se traduit par un plus grand nombre d'abonn\u00e9s.<\/p>\n\n\n\n<p>Lors de l'ex\u00e9cution d'un <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> vous aurez g\u00e9n\u00e9ralement acc\u00e8s \u00e0 des outils de reporting qui vous permettront de voir quelles sont les campagnes les plus efficaces. Vous pouvez utiliser ces chiffres pour d\u00e9terminer ce qui pla\u00eet \u00e0 vos abonn\u00e9s. Des courriels de marketing bien con\u00e7us peuvent contribuer \u00e0 \u00e9tablir des relations avec vos clients, ce qui peut se traduire par une augmentation de votre chiffre d'affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-5-email-campaigns-for-online-businesses\"><span class=\"ez-toc-section\" id=\"Top_5_Email_Campaigns_for_Online_Businesses\"><\/span>Les 5 meilleures campagnes d'e-mailing pour les entreprises en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous en savez un peu plus sur la fa\u00e7on dont le marketing par courriel peut aider votre entreprise, examinons quelques-unes des meilleures campagnes de courriels que vous pouvez envoyer pour promouvoir votre marque. Nous avons rassembl\u00e9 cinq types de campagnes populaires que vous pouvez essayer avec vos abonn\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-welcome-new-subscribers\"><span class=\"ez-toc-section\" id=\"1_Welcome_New_Subscribers\"><\/span>1. Accueillir les nouveaux abonn\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsque quelqu'un s'inscrit \u00e0 votre liste de diffusion, il est utile de lui envoyer quelque chose imm\u00e9diatement. Une s\u00e9rie de courriels de bienvenue peut aider un nouvel abonn\u00e9 \u00e0 savoir ce qu'il peut attendre de vous. Vous pouvez m\u00eame offrir une remise pour la premi\u00e8re commande afin d'encourager une premi\u00e8re vente :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"1210\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/welcome-email.png\" alt=\"Un e-mail de bienvenue de Modkat - meilleures campagnes d&#039;e-mailing\" class=\"wp-image-6051\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/welcome-email.png 649w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/welcome-email-161x300.png 161w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/welcome-email-549x1024.png 549w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/figure><\/div>\n\n\n\n<p>Les abonn\u00e9s sont probablement int\u00e9ress\u00e9s par ce que vous avez \u00e0 dire lorsqu'ils s'inscrivent pour la premi\u00e8re fois. Il est donc judicieux de profiter de cette occasion et de cr\u00e9er une premi\u00e8re impression forte. Vous pouvez concevoir une s\u00e9rie d'e-mails \u00e0 envoyer automatiquement \u00e0 chaque nouvel abonn\u00e9. Vous pouvez inclure vos informations sur les m\u00e9dias sociaux ainsi que d'autres moyens d'entrer en contact avec votre entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-promote-an-upcoming-sale\"><span class=\"ez-toc-section\" id=\"2_Promote_an_Upcoming_Sale\"><\/span>2. Promouvoir une vente \u00e0 venir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les gens sont occup\u00e9s et, bien qu'un <a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-successful-black-friday-sale-for-your-online-business\/\" rel=\"noreferrer noopener\">prochaine vente<\/a> est peut-\u00eatre en t\u00eate de vos pr\u00e9occupations, vos clients risquent de l'oublier. L'envoi d'un ou deux rappels par courrier \u00e9lectronique peut contribuer \u00e0 susciter l'enthousiasme pour votre vente et compl\u00e9ter votre strat\u00e9gie de communication. <a target=\"_blank\" href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a> efforts :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"775\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/sale-campaign.png\" alt=\"Un e-mail de promotion des ventes de Urban Betty - meilleures campagnes d&#039;e-mailing\" class=\"wp-image-6052\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/sale-campaign.png 581w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/sale-campaign-225x300.png 225w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez mettre en avant des offres exceptionnelles ou inclure un code de r\u00e9duction que les abonn\u00e9s peuvent partager avec leurs amis. Lorsque vos lecteurs recommandent votre marque \u00e0 d'autres personnes, vous avez une chance de gagner de nouveaux abonn\u00e9s et clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-remind-shoppers-of-abandoned-carts\"><span class=\"ez-toc-section\" id=\"3_Remind_Shoppers_of_Abandoned_Carts\"><\/span>3. Rappeler aux acheteurs les paniers abandonn\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A propos de <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/#:~:text=Shopping%20cart%20abandonment%20rate%20worldwide%202020%2C%20by%20industry&text=In%20March%202020%2C%2088.05%20percent,an%2096.88%20percent%20abandonment%20rate.\" rel=\"noreferrer noopener\">88% des paniers d'achat sont abandonn\u00e9s<\/a>Ce qui peut \u00eatre d\u00e9courageant pour les propri\u00e9taires d'entreprises en ligne. Il y a de nombreuses raisons pour lesquelles une personne qui visite votre site peut d\u00e9cider de ne pas passer commande, mais il y a une chance que vous puissiez sauver la vente gr\u00e2ce \u00e0 un courrier \u00e9lectronique envoy\u00e9 au bon moment :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"516\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/abandoned-cart.png\" alt=\"Un e-mail de 12andMe concernant un panier abandonn\u00e9 - meilleures campagnes d&#039;e-mailing\" class=\"wp-image-6053\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/abandoned-cart.png 657w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/abandoned-cart-300x236.png 300w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous \u00eates en mesure d'offrir des frais de port gratuits ou une remise, cela peut encourager les acheteurs \u00e0 terminer le processus de paiement. Sinon, vous pouvez leur demander s'ils ont des questions ou des commentaires sur les raisons pour lesquelles ils ont abandonn\u00e9 leur panier. Leurs r\u00e9ponses peuvent vous aider \u00e0 \u00e9viter de perdre des ventes \u00e0 l'avenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-ask-for-reviews-or-referrals\"><span class=\"ez-toc-section\" id=\"4_Ask_for_Reviews_or_Referrals\"><\/span>4. Demander des avis ou des recommandations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les acheteurs ont tendance \u00e0 lire les avis en ligne avant d'acheter, ce qui fait des t\u00e9moignages une source pr\u00e9cieuse de preuve sociale. Vous pouvez demander \u00e0 vos clients les plus assidus de <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" rel=\"noreferrer noopener\">partager leurs opinions et leurs exp\u00e9riences<\/a> apr\u00e8s leurs achats.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement mettre en place un <a href=\"https:\/\/easyaffiliate.com\/blog\/things-you-need-to-start-an-affiliate-program\/?utm_source=rss&utm_medium=rss&utm_campaign=things-you-need-to-start-an-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\">programme de r\u00e9f\u00e9rence<\/a> et offrez des r\u00e9ductions aux clients qui vous envoient plus d'affaires :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"418\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/referral-campaign.png\" alt=\"Une demande de recommandation de la part de Naked Wines - meilleures campagnes d&#039;e-mailing\" class=\"wp-image-6054\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/referral-campaign.png 524w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/referral-campaign-300x239.png 300w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez utiliser un outil tel que <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/\" rel=\"noreferrer noopener\">PrettyLinks<\/a> et <a target=\"_blank\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" rel=\"noreferrer noopener\">l'int\u00e9grer \u00e0 Google Analytics<\/a> pour aider \u00e0 suivre le succ\u00e8s de la campagne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-follow-up-after-customers-orders\"><span class=\"ez-toc-section\" id=\"5_Follow_Up_After_Customers_Orders\"><\/span>5. Suivi des commandes des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'un client passe une commande, vous avez la possibilit\u00e9 de continuer \u00e0 d\u00e9velopper votre relation avec lui et \u00e9ventuellement de lui vendre d'autres produits. Vous pouvez envoyer une simple confirmation de commande, mais vous pouvez aussi essayer d'inclure d'autres informations telles que le d\u00e9lai d'exp\u00e9dition pr\u00e9vu. <\/p>\n\n\n\n<p>Les clients peuvent \u00e9galement appr\u00e9cier l'inclusion d'une adresse \u00e9lectronique qu'ils peuvent contacter pour poser des questions sur leurs commandes :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"1152\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/order-confirmation.png\" alt=\"Une confirmation de commande de GoldieBlox - meilleures campagnes d&#039;e-mailing\" class=\"wp-image-6055\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/order-confirmation.png 592w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/order-confirmation-154x300.png 154w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/order-confirmation-526x1024.png 526w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure><\/div>\n\n\n\n<p>\u00c0 ce stade, vous pouvez \u00e9galement essayer de faire de la vente incitative ou de la vente crois\u00e9e. <a href=\"https:\/\/easyaffiliate.com\/blog\/related-products-upselling\/?utm_source=rss&utm_medium=rss&utm_campaign=related-products-upselling\" target=\"_blank\" rel=\"noreferrer noopener\">Vente incitative <\/a>consiste \u00e0 proposer \u00e0 un client une am\u00e9lioration ou un compl\u00e9ment \u00e0 un produit qu'il a achet\u00e9 ou pour lequel il a manifest\u00e9 de l'int\u00e9r\u00eat. La vente crois\u00e9e consiste \u00e0 encourager l'achat d'un article compl\u00e9mentaire. Ces deux tactiques peuvent inciter les acheteurs \u00e0 d\u00e9penser un peu plus pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une bonne campagne d'envoi de courriels peut apporter beaucoup \u00e0 votre entreprise en ligne. Que votre objectif soit d'\u00e9largir votre audience, de faire passer le message d'une vente ou simplement de gagner plus d'argent, ce canal peut \u00eatre un puissant outil de marketing.<\/p>\n\n\n\n<p>Ces cinq campagnes d'e-mailing constituent un bon point de d\u00e9part pour l'\u00e9laboration de votre strat\u00e9gie :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Bienvenue aux nouveaux abonn\u00e9s.<\/li><li>Promouvoir une vente \u00e0 venir.<\/li><li>Rappelez aux acheteurs les paniers abandonn\u00e9s.<\/li><li>Demandez des avis ou des r\u00e9f\u00e9rences.<\/li><li>Assurer le suivi des commandes des clients.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'utilisation du courrier \u00e9lectronique pour votre activit\u00e9 en ligne ?<\/em>? Posez-nous la question dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le courrier \u00e9lectronique peut constituer un \u00e9l\u00e9ment essentiel de la strat\u00e9gie de marketing de votre entreprise en ligne. Les possibilit\u00e9s de promotion de votre marque par courrier \u00e9lectronique sont pratiquement illimit\u00e9es. Cependant, il peut \u00eatre un peu d\u00e9courageant de se retrouver devant un \u00e9cran vide alors que l'on essaie de mettre au point une campagne brillante. Heureusement, il existe plusieurs types de campagnes d'e-mailing qui ont tendance \u00e0 fonctionner...<\/p>","protected":false},"author":11450,"featured_media":8256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[382,383,336,335],"class_list":["post-6050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-communication","tag-email-campaigns","tag-email-marketing","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing can be a powerful tool for any online business. 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