{"id":5801,"date":"2021-05-24T07:13:00","date_gmt":"2021-05-24T07:13:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5801"},"modified":"2021-05-24T12:25:29","modified_gmt":"2021-05-24T12:25:29","slug":"incorporate-sms-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/","title":{"rendered":"Comment int\u00e9grer le marketing par SMS dans votre activit\u00e9 en ligne (3 conseils cl\u00e9s)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbb7160ec9c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbb7160ec9c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#The_Benefits_of_Using_SMS_Marketing\" >Les avantages du marketing par SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\" >Comment int\u00e9grer le marketing par SMS dans votre activit\u00e9 en ligne (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#1_Personalize_Your_Approach\" >1. Personnalisez votre approche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#2_Keep_It_Brief_and_to_the_Point\" >2. Soyez bref et pertinent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#3_Make_Your_Site_Mobile-Friendly\" >3. Rendre votre site compatible avec les t\u00e9l\u00e9phones portables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/incorporate-sms-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La communication avec vos clients est un \u00e9l\u00e9ment essentiel de la gestion d'une entreprise en ligne. Cependant, ce n'est pas toujours simple. Entre la lutte contre les filtres anti-spam automatiques et le d\u00e9codage des algorithmes des m\u00e9dias sociaux, la cr\u00e9ation d'une strat\u00e9gie de vente efficace peut ressembler \u00e0 un labyrinthe.<\/p>\n\n\n\n<p>Heureusement, il existe une option plus directe. Le marketing par SMS vous permet d'atteindre les clients int\u00e9ress\u00e9s et d'encourager l'engagement. En int\u00e9grant les SMS \u00e0 votre plan d'affaires gr\u00e2ce \u00e0 des textes personnalis\u00e9s, concis et transparents, vous pouvez donner \u00e0 votre entreprise le coup de pouce dont elle a besoin.<\/p>\n\n\n\n<p>Dans cet article, nous aborderons quelques avantages de l'utilisation du marketing par SMS. Ensuite, nous vous donnerons trois conseils cl\u00e9s pour vous aider \u00e0 envoyer les messages les plus efficaces possible. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_SMS_Marketing\"><\/span>Les avantages du marketing par SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En contactant les gens par SMS, vous disposez d'une ligne directe avec vos clients. Peut-\u00eatre proposez-vous des promotions ou envoyez-vous des mises \u00e0 jour sur l'\u00e9tat d'une commande. Quoi que vous ayez \u00e0 dire, un simple message texte peut vous aider \u00e0 diffuser ce contenu directement sur les t\u00e9l\u00e9phones de vos utilisateurs. <\/p>\n\n\n\n<p>Ce n'est pas pour rien que le marketing par SMS est si efficace : <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">96% des Am\u00e9ricains poss\u00e8dent un t\u00e9l\u00e9phone portable<\/a>. Certains de vos utilisateurs ne consultent pas leur courrier \u00e9lectronique ou ne regardent jamais le c\u00e2ble, mais ils ont probablement un t\u00e9l\u00e9phone. Les textes vous permettent d'atteindre des personnes sp\u00e9cifiques et d'\u00e9tablir un lien direct avec votre marque.<\/p>\n\n\n\n<p>Les messages textuels peuvent \u00e9galement constituer un outil publicitaire \u00e9tonnamment polyvalent. \u00c9tant donn\u00e9 que la plupart des consommateurs poss\u00e8dent leur propre num\u00e9ro de t\u00e9l\u00e9phone, vous avez la possibilit\u00e9 de personnaliser votre promotion au niveau individuel. Si vous ajoutez \u00e0 cela un lien utile vers votre site web, vous disposez d'un moyen efficace de susciter l'engagement des clients. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Incorporate_SMS_Marketing_in_Your_Online_Business_3_Key_Tips\"><\/span>Comment int\u00e9grer le marketing par SMS dans votre activit\u00e9 en ligne (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing par SMS peut avoir des effets impressionnants. Pour vous aider \u00e0 d\u00e9marrer, nous avons rassembl\u00e9 trois conseils qui vous permettront de tirer le meilleur parti de cette strat\u00e9gie simple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Personalize_Your_Approach\"><\/span>1. Personnalisez votre approche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00e9pondre aux attentes des consommateurs n'est pas un concept nouveau. Cependant, bien qu'il existe de nombreuses fa\u00e7ons de <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">personnalisez votre relation avec le client<\/a>En revanche, l'utilisation des SMS offre des avantages uniques. En associant des num\u00e9ros de t\u00e9l\u00e9phone \u00e0 des clients particuliers, vous pouvez personnaliser \u00e0 la fois leurs offres et le moment o\u00f9 ils les re\u00e7oivent. <\/p>\n\n\n\n<p>Prenons l'exemple de l'entreprise <a href=\"https:\/\/www.thirdlove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troisi\u00e8me amour<\/a>. Les utilisateurs peuvent s'inscrire \u00e0 ses programmes d'envoi de SMS pour recevoir des messages comme celui-ci :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png\" alt=\"SMS marketing de ThirdLove recommandant une nouvelle ligne de v\u00eatements.\" class=\"wp-image-5804\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-225x300.png 225w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-769x1024.png 769w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Third-Love-Text-Marketing-e1614953270494-768x1022.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>La campagne d'envoi de SMS de ThirdLove exploite le fait que le destinataire a d\u00e9j\u00e0 achet\u00e9 chez elle. En proposant un produit comme \"couche suivante\" dans la collection du client, elle tire parti d'une relation existante pour g\u00e9n\u00e9rer des conversions.<\/p>\n\n\n\n<p>Une approche qui peut vous aider \u00e0 personnaliser davantage votre contenu consiste \u00e0 associer les num\u00e9ros de t\u00e9l\u00e9phone aux profils des clients. Cela peut vous aider \u00e0 appliquer avec plus de pr\u00e9cision des strat\u00e9gies telles que les remises d'anniversaire. Par exemple, vous pouvez proposer \u00e0 un client int\u00e9ress\u00e9 d'envoyer par SMS un code promotionnel en \u00e9change de son num\u00e9ro, ou lui fournir un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Code QR<\/a>.<\/p>\n\n\n\n<p>Il peut \u00e9galement \u00eatre judicieux de permettre aux destinataires de personnaliser la fr\u00e9quence de leurs messages. Certains consommateurs peuvent \u00eatre agac\u00e9s par ce qu'ils consid\u00e8rent comme des <em>aussi <\/em>de nombreux textes et de se retirer compl\u00e8tement de votre programme. Ce petit contr\u00f4le peut avoir un impact important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_It_Brief_and_to_the_Point\"><\/span>2. Soyez bref et pertinent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les SMS offrent une fen\u00eatre de communication pr\u00e9cieuse. Essayez de l'utiliser \u00e0 bon escient, en utilisant moins de mots pour transmettre plus de sens. Cela vous permettra \u00e9galement de respecter les limites de caract\u00e8res et d'\u00e9viter d'envoyer aux utilisateurs des messages hach\u00e9s.<\/p>\n\n\n\n<p>Malheureusement, les liens sont \u00e9galement pris en compte dans votre plafond de mots. Vous pouvez donc envisager d'utiliser un raccourcisseur de liens pour gagner de la place. <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut aider :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg\" alt=\"Une capture d&#039;\u00e9cran de la page d&#039;accueil de PrettyLinks.\" class=\"wp-image-5729\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-300x175.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-768x448.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>En plus de r\u00e9duire le nombre de caract\u00e8res, notre plugin peut contribuer \u00e0 renforcer la confiance des clients gr\u00e2ce \u00e0 des liens plus professionnels. PrettyLinks vous permet \u00e9galement de suivre le succ\u00e8s de chaque URL et de les organiser.<\/p>\n\n\n\n<p>Vous pouvez utiliser l'espace que vous gagnez avec un lien raccourci pour inclure certaines formalit\u00e9s importantes. Par exemple, il est important de toujours identifier votre marque au d\u00e9but d'un message. Tout le monde n'aura pas votre num\u00e9ro en m\u00e9moire, c'est pourquoi le fait de vous pr\u00e9senter clairement et imm\u00e9diatement devrait r\u00e9duire la confusion. <\/p>\n\n\n\n<p>De m\u00eame, essayez d'\u00e9viter les abr\u00e9viations dans la mesure du possible. Elles peuvent sembler peu professionnelles. Un jargon moins populaire peut \u00e9galement d\u00e9router les clients qui n'utilisent pas souvent la technologie. Cherchez plut\u00f4t \u00e0 utiliser des mots courts et complets qui v\u00e9hiculent la m\u00eame signification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Your_Site_Mobile-Friendly\"><\/span>3. Rendre votre site compatible avec les t\u00e9l\u00e9phones portables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous pensez \u00e0 ce qu'un destinataire fera id\u00e9alement apr\u00e8s avoir re\u00e7u votre texte, il s'agira probablement d'une action sp\u00e9cifique. Il peut s'agir de visiter votre site ou d'utiliser un code de r\u00e9duction. Pour rendre cette action plus probable, pensez \u00e0 faire en sorte qu'il soit facile pour les clients de cliquer sur un site optimis\u00e9 pour leur appareil.<\/p>\n\n\n\n<p>Les mises en page adapt\u00e9es aux mobiles sont un moyen facile d'y parvenir. Par exemple, voici une section du site mobile de <a href=\"https:\/\/www.einsteinbros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Bros Bagels<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png\" alt=\"Le site mobile d&#039;Einstein Bros Bagels, avec trois \u00e9l\u00e9ments de menu pr\u00e9sent\u00e9s dans un format facile \u00e0 lire.\" class=\"wp-image-5806\" width=\"600\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-173x300.png 173w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-591x1024.png 591w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Einstein-Bros.-Bagels-Mobile-Friendly-Site-e1614954761683-768x1331.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Le texte est large et simple, associ\u00e9 \u00e0 des photos attrayantes des produits. Les utilisateurs qui visitent le site mobile devraient trouver facile de consommer le contenu sur un \u00e9cran plus petit.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/is-your-site-mobile-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sites adapt\u00e9s aux mobiles<\/a> peut \u00e9galement lever des obstacles. Si vous envoyez un texte qui oblige le destinataire \u00e0 utiliser son ordinateur de bureau, vous ajoutez une \u00e9tape suppl\u00e9mentaire qui pourrait entraver l'achat. Un client qui est instantan\u00e9ment dirig\u00e9 vers un site web sur son t\u00e9l\u00e9phone subit moins de frictions et peut \u00eatre plus enclin \u00e0 s'engager.<\/p>\n\n\n\n<p>L'optimisation de votre site pour les utilisateurs mobiles pr\u00e9sente \u00e9galement d'autres avantages. Tout d'abord, elle peut vous permettre d'\u00e9tendre votre port\u00e9e en facilitant l'acc\u00e8s \u00e0 votre marque pour toute personne disposant d'un t\u00e9l\u00e9phone. Elle peut \u00e9galement stimuler votre optimisation pour les moteurs de recherche (SEO) et s\u00e9duire le nombre croissant d'acheteurs centr\u00e9s sur leur t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p>Enfin, vous pouvez envisager d'investir dans une <a href=\"https:\/\/easyaffiliate.com\/blog\/mobile-app\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/affiliateroyale.com\/blog\/mobile-app\/\">application mobile<\/a> pour votre site. Une application peut maximiser l'exp\u00e9rience de votre marque pour le consommateur \u00e0 partir d'un smartphone. Son r\u00f4le de raccourci vers votre site peut \u00e9galement inciter les utilisateurs \u00e0 le visiter plus fr\u00e9quemment. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une communication efficace avec les consommateurs int\u00e9ress\u00e9s peut g\u00e9n\u00e9rer du trafic et stimuler l'engagement de votre entreprise. Si vous souhaitez communiquer avec vos clients de mani\u00e8re directe et interactive, le marketing par SMS est peut-\u00eatre l'outil qu'il vous faut.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois conseils essentiels pour vous aider \u00e0 int\u00e9grer le marketing par SMS dans votre activit\u00e9 en ligne :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Personnalisez vos messages avec un contenu pertinent.<\/li><li>Respectez la limite de caract\u00e8res, \u00e0 l'aide d'un raccourcisseur de liens tel que <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/li><li>Cr\u00e9ez un site adapt\u00e9 aux t\u00e9l\u00e9phones portables afin de faciliter l'utilisation de vos textes.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur le marketing par SMS ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<br><\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>La communication avec vos clients est un \u00e9l\u00e9ment essentiel de la gestion d'une entreprise en ligne. Cependant, ce n'est pas toujours simple. Entre la lutte contre les filtres anti-spam automatiques et le d\u00e9codage des algorithmes des m\u00e9dias sociaux, la cr\u00e9ation d'une strat\u00e9gie de vente efficace peut ressembler \u00e0 un labyrinthe. Heureusement, il existe une option plus directe. Le marketing par SMS vous permet d'atteindre les clients int\u00e9ress\u00e9s...<\/p>","protected":false},"author":11450,"featured_media":5859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[366],"class_list":["post-5801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-sms-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS marketing can be a powerful tool for personalization. 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