{"id":5782,"date":"2021-05-17T07:00:00","date_gmt":"2021-05-17T07:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5782"},"modified":"2021-05-17T12:17:19","modified_gmt":"2021-05-17T12:17:19","slug":"create-deep-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/","title":{"rendered":"Comment cr\u00e9er des liens profonds (en 3 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3e4d1f1f37\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3e4d1f1f37\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#Why_You_Might_Want_to_Use_Deep_Linking\" >Pourquoi utiliser les liens profonds ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#How_to_Create_Deep_Links_In_3_Steps\" >Comment cr\u00e9er des liens profonds (en 3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#Step_1_Set_a_Clear_Goal\" >\u00c9tape 1 Fixer un objectif clair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#Step_2_Pick_a_Relevant_Destination_Page\" >\u00c9tape 2 Choisir une page de destination pertinente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#Step_3_Utilize_a_Link_Shortener\" >\u00c9tape 3 Utiliser un raccourcisseur de liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La personnalisation est essentielle dans la plupart des domaines du marketing. En fait, une enqu\u00eate r\u00e9cente a montr\u00e9 que <a href=\"https:\/\/smarterhq.com\/privacy-report\" target=\"_blank\" rel=\"noreferrer noopener\">72% des consommateurs<\/a> ne s'engageront qu'avec des messages personnalis\u00e9s. Trouver un moyen simple de donner \u00e0 vos visiteurs des suggestions pertinentes et exploitables peut s'av\u00e9rer essentiel pour le succ\u00e8s de votre site.<\/p>\n\n\n\n<p>Heureusement, il existe un moyen de fournir un contenu sp\u00e9cifique \u00e0 votre public. Les liens profonds vous permettent de rediriger les visiteurs vers les pages qui r\u00e9pondent parfaitement \u00e0 leurs besoins. En fixant des objectifs, en s\u00e9lectionnant vos destinations et en utilisant des technologies telles que le <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>vous pouvez optimiser votre strat\u00e9gie de liens profonds.<\/p>\n\n\n\n<p>Dans cet article, nous verrons ce qu'est un lien profond et pourquoi vous pourriez vouloir l'utiliser pour votre site. Nous vous pr\u00e9senterons ensuite trois \u00e9tapes simples qui vous aideront \u00e0 mettre en place un lien profond r\u00e9ussi. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Deep_Linking\"><\/span>Pourquoi utiliser les liens profonds ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00eame si le terme ne vous est pas familier, vous avez probablement d\u00e9j\u00e0 vu des liens profonds. On parle de lien profond lorsque vous fournissez une URL qui m\u00e8ne \u00e0 une page sp\u00e9cifique de votre site web, et pas seulement \u00e0 votre page d'accueil. Vous pouvez l'utiliser dans les navigateurs web ou les applications. <\/p>\n\n\n\n<p>Lorsque vous guidez les visiteurs vers une certaine page, vous personnalisez leur exp\u00e9rience utilisateur (UX). Un lien profond bien plac\u00e9 peut permettre \u00e0 votre public d'acc\u00e9der plus facilement au contenu pertinent en un seul clic. <\/p>\n\n\n\n<p>Cette approche de la fourniture d'URL peut \u00e9galement contribuer \u00e0 rationaliser la navigation. Gr\u00e2ce aux liens directs, vos lecteurs n'ont plus besoin de se familiariser avec la pr\u00e9sentation de votre site. \u00c9tant donn\u00e9 que la plupart des gens trouveront instantan\u00e9ment ce qu'ils cherchent, vous pourriez \u00e9galement voir votre optimisation pour les moteurs de recherche (SEO) s'am\u00e9liorer gr\u00e2ce aux liens directs. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/10-reasons-people-leave-affiliate-site\" target=\"_blank\" rel=\"noreferrer noopener\">votre taux de rebond diminue<\/a>.<\/p>\n\n\n\n<p>De nombreuses entreprises utilisent les liens profonds dans leurs communications. Prenons l'exemple du site immobilier <a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zillow<\/a>Par exemple, Zillow permet aux utilisateurs de d\u00e9finir des param\u00e8tres de recherche personnalis\u00e9s. Zillow permet aux utilisateurs de d\u00e9finir des param\u00e8tres de recherche personnalis\u00e9s et envoie un courrier \u00e9lectronique lorsqu'une nouvelle propri\u00e9t\u00e9 est mise sur le march\u00e9 :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"655\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Zillow-Deep-Linked-Email-e1614889509386.png\" alt=\"Un courriel de Zillow affichant deux maisons ainsi qu&#039;un bouton permettant d&#039;acc\u00e9der \u00e0 la recherche qui les a trouv\u00e9es.\" class=\"wp-image-5786\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Zillow-Deep-Linked-Email-e1614889509386.png 673w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/Zillow-Deep-Linked-Email-e1614889509386-300x292.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/figure>\n\n\n\n<p>Lorsque le destinataire clique sur l'une des maisons, il est directement dirig\u00e9 vers sa fiche. Aucune recherche suppl\u00e9mentaire n'est n\u00e9cessaire. En aidant les utilisateurs \u00e0 acc\u00e9der de mani\u00e8re transparente \u00e0 leurs r\u00e9sultats personnalis\u00e9s, Zillow am\u00e9liore subtilement son UX.<\/p>\n\n\n\n<p>Les liens profonds sont un outil simple mais puissant. Si vous souhaitez doubler vos efforts pour attirer de nouveaux membres de votre public cible, essayez de combiner cette strat\u00e9gie avec les \u00e9l\u00e9ments suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/\" target=\"_blank\" rel=\"noreferrer noopener\">construction de liens<\/a> pour couvrir tous les besoins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Deep_Links_In_3_Steps\"><\/span>Comment cr\u00e9er des liens profonds (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous souhaitez essayer cette strat\u00e9gie, vous pouvez suivre ces trois \u00e9tapes simples pour optimiser le processus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_a_Clear_Goal\"><\/span>\u00c9tape 1 : Fixer un objectif clair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'une des caract\u00e9ristiques les plus efficaces d'un lien profond est sa pertinence par rapport au sujet choisi. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">profil d'acheteur<\/a>. Vous pouvez amplifier le pouvoir de la sp\u00e9cificit\u00e9 en fixant des objectifs li\u00e9s \u00e0 votre public.<\/p>\n\n\n\n<p>Par exemple, vous pouvez encourager les personnes qui vous suivent sur les m\u00e9dias sociaux \u00e0 lire un nouvel article sur votre site, en tant que <a href=\"https:\/\/www.nytimes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le New York Times<\/a> dans un tweet r\u00e9cent :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"724\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Example.png\" alt=\"Un tweet du New York Times avec un lien profond vers un article sur la lune.\" class=\"wp-image-5789\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Example.png 652w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Example-270x300.png 270w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/figure><\/div>\n\n\n\n<p>Une autre option consiste \u00e0 cibler davantage vos efforts. Supposons que vous souhaitiez encourager les utilisateurs ayant des articles dans leur panier \u00e0 passer \u00e0 la caisse. Vous pourriez <a href=\"https:\/\/memberpress.com\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser le courrier \u00e9lectronique<\/a> pour envoyer un lien profond \u00e0 chaque utilisateur, qui m\u00e8nera \u00e0 son compte et facilitera son achat.<\/p>\n\n\n\n<p>Le fait d'avoir un objectif peut \u00e9galement vous aider \u00e0 adapter vos pages d'atterrissage de mani\u00e8re \u00e0 les rendre plus efficaces, par exemple en ajoutant un bouton d'inscription bien visible. Dans cette optique, essayez de tirer le meilleur parti de vos liens profonds. Aller au-del\u00e0 de la page d'accueil peut aider vos clients \u00e0 s'impliquer davantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Pick_a_Relevant_Destination_Page\"><\/span>\u00c9tape 2 : Choisir une page de destination pertinente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsque vous choisissez une page vers laquelle \u00e9tablir un lien profond, vous pouvez r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re d'exploiter au mieux le trafic qui en r\u00e9sulte. Si un article pourrait \u00eatre plus consult\u00e9 ou si vous pensez qu'un sous-ensemble de clients appr\u00e9cierait un produit particulier, le fait de donner la priorit\u00e9 aux liens vers ces pages peut vous permettre de maximiser vos r\u00e9sultats.<\/p>\n\n\n\n<p>Quelle que soit la strat\u00e9gie choisie, veillez \u00e0 ce qu'elle soit pertinente pour les lecteurs que vous attirez. En s\u00e9lectionnant soigneusement les articles vers lesquels vous \u00e9tablissez des liens, vous pourrez tirer parti d'un int\u00e9r\u00eat pr\u00e9existant. Vous pouvez \u00e9galement inclure un <a href=\"https:\/\/affiliateroyale.com\/blog\/16-amazing-sample-cta-phrases-for-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">appel \u00e0 l'action (CTA)<\/a> afin d'encourager l'engagement du public.<\/p>\n\n\n\n<p>En outre, pensez \u00e0 pr\u00e9senter votre contenu avec un titre clair. Cette approche aidera les visiteurs \u00e0 comprendre le lien entre chaque article et son URL. \u00c0 titre d'exemple, voici o\u00f9 vous arriveriez si vous cliquiez sur le tweet du New York Times cit\u00e9 plus haut :<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"846\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Clear-Title.png\" alt=\"Un article du New York Times sur la lune, clairement titr\u00e9 pour montrer le lien avec le tweet promotionnel.\" class=\"wp-image-5791\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Clear-Title.png 765w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/New-York-Times-Deep-Link-Clear-Title-271x300.png 271w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>En pr\u00e9sentant un titre identique \u00e0 la fois sur le tweet et sur la page, le New York Times donne aux lecteurs un sentiment de continuit\u00e9. Toute personne int\u00e9ress\u00e9e peut cliquer sur son lien profond et reprendre de mani\u00e8re transparente la consommation du contenu sur le site principal. Si vous utilisez des hyperliens, vous pouvez contribuer \u00e0 ce flux en les ancrant \u00e0 des mots-cl\u00e9s pertinents.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Utilize_a_Link_Shortener\"><\/span>\u00c9tape 3 : Utiliser un raccourcisseur de liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un lien court peut \u00eatre tr\u00e8s efficace. Les utilisateurs pr\u00e9f\u00e8rent souvent <a href=\"https:\/\/prettylinks.com\/fr\/blog\/redirect-links-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">visiter des URL simples<\/a>. En r\u00e9duisant la pr\u00e9sence de caract\u00e8res suppl\u00e9mentaires, vous pr\u00e9sentez une image plus professionnelle. Cela peut, \u00e0 son tour, inciter vos lecteurs \u00e0 suivre vos liens vers un contenu pertinent.<\/p>\n\n\n\n<p>Si vous \u00eates \u00e0 la recherche d'un outil pour vous aider \u00e0 accomplir votre travail, envisagez d'utiliser <a href=\"https:\/\/prettylinks.com\/fr\/\" title=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>. Notre plugin vous aide \u00e0 cr\u00e9er des liens simples et clairs pour toutes vos URL :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg\" alt=\"La page d&#039;accueil de PrettyLinks.\" class=\"wp-image-5729\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-300x175.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-e1614401374868-768x448.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>PrettyLinks peut \u00e9galement organiser vos liens, contr\u00f4ler l'endroit o\u00f9 ils dirigent les visiteurs et vous aider \u00e0 suivre leur succ\u00e8s. En d'autres termes, il s'agit d'un outil polyvalent parfait pour la cr\u00e9ation de liens profonds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La personnalisation peut grandement contribuer \u00e0 encourager l'engagement. Que vous proposiez un lien d'affiliation direct ou un chemin pratique vers votre contenu, les liens profonds peuvent fournir \u00e0 vos utilisateurs les ressources dont ils ont besoin pour se connecter \u00e0 votre site.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois \u00e9tapes pour cr\u00e9er un lien profond efficace :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ayez une id\u00e9e claire de ce que vous souhaitez accomplir.<\/li><li>Veillez \u00e0 ce que la page vers laquelle vous redirigez soit optimis\u00e9e pour les visiteurs.<\/li><li>Utilisez un raccourcisseur de liens comme <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> pour cr\u00e9er des liens profonds simples et professionnels.<\/li><\/ol>\n\n\n\n<p><em>Comment utiliserez-vous les liens profonds pour commercialiser votre site ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>La personnalisation est essentielle dans la plupart des domaines du marketing. En fait, une enqu\u00eate r\u00e9cente a montr\u00e9 que 72% des consommateurs ne s'engagent qu'avec des messages personnalis\u00e9s. Trouver un moyen simple de donner \u00e0 vos visiteurs des suggestions pertinentes et exploitables peut s'av\u00e9rer essentiel pour le succ\u00e8s de votre site. Heureusement, il existe un moyen de fournir un contenu sp\u00e9cifique \u00e0 votre public. Les liens profonds...<\/p>","protected":false},"author":11450,"featured_media":5857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[364,365],"class_list":["post-5782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-deep-linking","tag-deep-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Deep linking is a powerful way to cater to your audience&#039;s interest. 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