{"id":5743,"date":"2021-05-10T06:30:00","date_gmt":"2021-05-10T06:30:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5743"},"modified":"2021-05-10T13:42:28","modified_gmt":"2021-05-10T13:42:28","slug":"ephemeral-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/","title":{"rendered":"Contenu \u00e9ph\u00e9m\u00e8re : Qu'est-ce que c'est et pourquoi vous le voulez"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69daa1e154e35\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69daa1e154e35\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#An_Introduction_to_Ephemeral_Content\" >Introduction au contenu \u00e9ph\u00e9m\u00e8re<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#How_Ephemeral_Content_Can_Benefit_Your_Business\" >Comment le contenu \u00e9ph\u00e9m\u00e8re peut profiter \u00e0 votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#3_Tips_for_Creating_Effective_Ephemeral_Content\" >3 conseils pour cr\u00e9er un contenu \u00e9ph\u00e9m\u00e8re efficace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#1_Be_Authentic_With_Your_Content\" >1. Soyez authentique dans votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#2_Post_Regularly\" >2. Publier r\u00e9guli\u00e8rement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#3_Encourage_User_Engagement\" >3. Encourager l'engagement des utilisateurs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans le monde en ligne surcharg\u00e9 d'aujourd'hui, de nombreuses entreprises ont du mal \u00e0 trouver un moyen efficace d'atteindre leurs clients. L'accent est mis en grande partie sur les m\u00e9dias sociaux, qui <a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">continue \u00e0 se d\u00e9velopper<\/a> rapidement. Cependant, face \u00e0 une telle concurrence, il peut sembler difficile, voire impossible, de se d\u00e9marquer.<\/p>\n\n\n\n<p>Une solution possible est le contenu \u00e9ph\u00e9m\u00e8re - qui est un contenu \"temporaire\" (pensez \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Histoires Instagram<\/a> ou <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-you-should-include-snapchat-in-your-marketing-campaigns-and-how-to-get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a>) qui vise \u00e0 cr\u00e9er un sentiment d'urgence afin de stimuler l'engagement. S'il est abord\u00e9 correctement, il peut s'av\u00e9rer tr\u00e8s efficace.<\/p>\n\n\n\n<p>Dans cet article, nous allons pr\u00e9senter le concept de contenu \u00e9ph\u00e9m\u00e8re et explorer les avantages qu'il peut apporter \u00e0 votre entreprise. Nous vous proposerons ensuite trois conseils cl\u00e9s pour vous aider \u00e0 en tirer le meilleur parti. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Ephemeral_Content\"><\/span>Introduction au contenu \u00e9ph\u00e9m\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le \"contenu \u00e9ph\u00e9m\u00e8re\" est une fa\u00e7on \u00e9l\u00e9gante de dire \"contenu qui dispara\u00eet\". En d'autres termes, il s'agit d'un contenu temporaire, \u00e9ph\u00e9m\u00e8re, qui n'est disponible que pour une dur\u00e9e limit\u00e9e. <\/p>\n\n\n\n<p>Ce contenu est g\u00e9n\u00e9ralement class\u00e9 dans l'une des deux cat\u00e9gories suivantes. La premi\u00e8re est le contenu qui est r\u00e9ellement limit\u00e9 dans le temps, tel que <a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat<\/a> ou <a href=\"https:\/\/about.instagram.com\/features\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">Histoires Instagram<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/instagram-story-1024x593.jpg\" alt=\"Les Stories Instagram sont un exemple de contenu \u00e9ph\u00e9m\u00e8re.\" class=\"wp-image-5750\" width=\"800\" height=\"463\"\/><\/figure><\/div>\n\n\n\n<p>Les messages publi\u00e9s sur les deux canaux disparaissent au bout d'un certain temps (la dur\u00e9e exacte d\u00e9pend de la plateforme). Une fois ce d\u00e9lai \u00e9coul\u00e9, ils ne peuvent plus \u00eatre consult\u00e9s.<\/p>\n\n\n\n<p>La deuxi\u00e8me cat\u00e9gorie est celle des contenus qui existent pour toujours mais qui sont seulement <em>pertinent<\/em> pour une courte p\u00e9riode, comme la couverture d'un \u00e9v\u00e9nement ou d'une promotion sp\u00e9cifique. Souvent, vous pouvez voir ce type de contenu sauvegard\u00e9 en tant que \"temps forts\" sur Instagram :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png\" alt=\"La section des &quot;faits marquants&quot; de People sur Instagram. \" class=\"wp-image-5751\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-1024x470.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/people-instagram-highlights.png 1101w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Dans les deux cas, l'id\u00e9e derri\u00e8re le contenu \u00e9ph\u00e9m\u00e8re est de tirer parti de la peur de manquer (<a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>) pour inciter les utilisateurs \u00e0 s'engager et \u00e0 agir. L'objectif peut \u00eatre de stimuler les ventes, d'encourager les inscriptions ou simplement de cr\u00e9er davantage d'interactions entre les utilisateurs et de renforcer la notori\u00e9t\u00e9 de la marque. <\/p>\n\n\n\n<p>Parmi les exemples de contenu \u00e9ph\u00e9m\u00e8re, on peut citer les s\u00e9ances de questions-r\u00e9ponses, les formations virtuelles \"en direct\" ou les Stories Snapchat quotidiennes. De nombreuses marques utilisent ces derni\u00e8res pour fournir des conseils rapides ou des aper\u00e7us des coulisses de l'entreprise. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Ephemeral_Content_Can_Benefit_Your_Business\"><\/span>Comment le contenu \u00e9ph\u00e9m\u00e8re peut profiter \u00e0 votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates habitu\u00e9 au concept de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenu \u00e9volutif<\/a>L'id\u00e9e de cr\u00e9er des articles qui dispara\u00eetront d'Internet au bout d'un jour ou deux peut sembler contre-intuitive. Pourtant, le contenu \u00e9ph\u00e9m\u00e8re peut avoir une grande valeur. <\/p>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9, ce type de contenu s'appuie fortement sur la <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> concept - un ph\u00e9nom\u00e8ne r\u00e9el o\u00f9 les gens sont plus enclins \u00e0 agir ou \u00e0 participer \u00e0 quelque chose s'ils savent que cette chose n'est disponible que pour une dur\u00e9e limit\u00e9e. En utilisant cette tactique, le contenu \u00e9ph\u00e9m\u00e8re peut aider votre entreprise :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Augmenter l'engagement.<\/strong> Cela s'explique en partie par la nature des plates-formes concern\u00e9es, telles que <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> et Snapchat, le contenu \u00e9ph\u00e9m\u00e8re a tendance \u00e0 \u00eatre plus intime et personnel que l'article de blog ou le partage de m\u00e9dias sociaux typique, en particulier dans le cas de la vid\u00e9o. Cette atmosph\u00e8re contribue \u00e0 humaniser votre marque, et les clients peuvent \u00eatre plus enclins \u00e0 s'engager (et \u00e0 acheter) aupr\u00e8s d'une entreprise en laquelle ils ont confiance et avec laquelle ils se sentent li\u00e9s.<\/li><li><strong>\u00c9largir le champ d'action.<\/strong> Les plateformes \u00e9ph\u00e9m\u00e8res telles que TikTok, Snapchat et Instagram Stories disposent d'\u00e9normes bases d'utilisateurs actifs et tr\u00e8s engag\u00e9s. Vous pouvez facilement cibler un large public, qui sera peut-\u00eatre plus enclin \u00e0 partager votre contenu pour en \u00e9tendre encore la port\u00e9e.<\/li><li><strong>Stimuler les ventes.<\/strong> Lorsqu'il s'agit de contenus tels que des promotions \u00e0 dur\u00e9e limit\u00e9e ou des sessions de formation ponctuelles payantes, <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> peut \u00eatre un puissant facteur de motivation pour encourager les utilisateurs \u00e0 acheter. Les offres \u00e0 dur\u00e9e limit\u00e9e peuvent \u00e9galement avoir un air d'exclusivit\u00e9 que les clients peuvent vouloir exp\u00e9rimenter. <\/li><\/ul>\n\n\n\n<p>Quels que soient vos objectifs sp\u00e9cifiques en mati\u00e8re de contenu, l'ajout de contenu \u00e9ph\u00e9m\u00e8re \u00e0 votre strat\u00e9gie de marketing peut contribuer \u00e0 l'animer. Plus important encore, il peut potentiellement attirer de nouveaux clients vers votre marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Creating_Effective_Ephemeral_Content\"><\/span>3 conseils pour cr\u00e9er un contenu \u00e9ph\u00e9m\u00e8re efficace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une fois que vous avez d\u00e9cid\u00e9 d'int\u00e9grer le contenu \u00e9ph\u00e9m\u00e8re dans vos campagnes de marketing, l'\u00e9tape suivante consiste \u00e0 d\u00e9terminer comment l'utiliser \u00e0 votre avantage. Voici trois conseils que vous pouvez suivre pour commencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Authentic_With_Your_Content\"><\/span>1. Soyez authentique dans votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'authenticit\u00e9 est toujours importante dans <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing des m\u00e9dias sociaux<\/a>. Cependant, avec les formats \u00e9ph\u00e9m\u00e8res - en particulier la vid\u00e9o en direct et le contenu de type \"histoire\" - c'est encore plus crucial. Les plateformes sociales exigent une plus grande vuln\u00e9rabilit\u00e9, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">approche authentique<\/a> que la normale. <\/p>\n\n\n\n<p>L'authenticit\u00e9 renforce la confiance et la loyaut\u00e9. Les gens peuvent g\u00e9n\u00e9ralement savoir si vous essayez d'\u00eatre utile et sinc\u00e8re ou si vous essayez simplement de leur vendre un produit. Bien que ce soit l'objectif final, une approche brutale est rarement la meilleure fa\u00e7on d'y parvenir.<\/p>\n\n\n\n<p>Les contenus qui permettent le mieux de faire ressortir l'authenticit\u00e9 et la personnalit\u00e9 de l'entreprise sont les suivants : des aper\u00e7us des activit\u00e9s de l'entreprise, des portraits d'employ\u00e9s ou d'un projet particulier, ou encore des mises \u00e0 jour sur l'avancement d'une nouvelle initiative. En donnant \u00e0 votre public un aper\u00e7u de ce qui se passe \"derri\u00e8re le rideau\", vous pouvez rendre votre marque plus sympathique et, par cons\u00e9quent, plus digne de confiance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Post_Regularly\"><\/span>2. Publier r\u00e9guli\u00e8rement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9tant donn\u00e9 que la nature du contenu \u00e9ph\u00e9m\u00e8re signifie qu'il n'existera pas longtemps, il est n\u00e9cessaire d'adopter un rythme rapide et de mettre en place un syst\u00e8me de gestion de l'information. <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noreferrer noopener\">calendrier des affichages r\u00e9guliers<\/a> est g\u00e9n\u00e9ralement le plus efficace. Alors que le contenu permanent peut \u00eatre publi\u00e9 plus rarement et continuer \u00e0 attirer des clics, le contenu \u00e9ph\u00e9m\u00e8re n'existera plus une fois qu'il aura expir\u00e9 (\u00e0 moins que vous ne l'archiviez d\u00e9lib\u00e9r\u00e9ment).<\/p>\n\n\n\n<p>Par exemple, vous pourriez envisager des mises \u00e0 jour hebdomadaires sur le lancement d'un produit ou un aper\u00e7u quotidien de la routine d'un employ\u00e9 de votre entreprise. Si vous utilisez <a href=\"https:\/\/affiliateroyale.com\/blog\/repurposing-content-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenu \u00e9ph\u00e9m\u00e8re pour le marketing d'affiliation<\/a>Vous pourriez envisager de mettre en avant un nouveau produit deux ou trois fois par semaine. Il n'y a pas de r\u00e8gles strictes, mais en g\u00e9n\u00e9ral, plus il y en a, mieux c'est.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Encourage_User_Engagement\"><\/span>3. Encourager l'engagement des utilisateurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, vous devez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">encourager activement l'engagement<\/a> et l'interaction des utilisateurs. Selon le format, il peut s'agir de laisser des commentaires, de partager des liens vers le contenu avec vos amis ou de proposer des id\u00e9es et des questions \u00e0 traiter dans le futur.<\/p>\n\n\n\n<p>Ces actions peuvent vous aider \u00e0 capitaliser sur la nature intrins\u00e8quement engageante du contenu \u00e9ph\u00e9m\u00e8re et \u00e0 l'utiliser pour cr\u00e9er une plus grande dynamique. Les formats sont id\u00e9aux pour une participation et un engagement directs, alors n'h\u00e9sitez pas \u00e0 en tirer parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Que votre entreprise commence \u00e0 peine \u00e0 d\u00e9velopper sa pr\u00e9sence sur les m\u00e9dias sociaux ou que vous cherchiez de nouveaux moyens d'atteindre votre public, le contenu \u00e9ph\u00e9m\u00e8re est une proposition puissante. Ce format de contenu limit\u00e9 dans le temps est excellent pour renforcer l'engagement, l'autorit\u00e9 et la confiance dans votre marque. Il peut m\u00eame encourager les ventes.<\/p>\n\n\n\n<p>Pour tirer le meilleur parti du contenu \u00e9ph\u00e9m\u00e8re, il convient de suivre les trois conseils suivants :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Misez sur l'authenticit\u00e9 pour instaurer la confiance et \u00e9tablir un lien avec les utilisateurs.<\/li><li>Publiez r\u00e9guli\u00e8rement pour vous assurer que vos fans ont toujours du contenu avec lequel ils peuvent s'engager.<\/li><li>Encouragez votre public \u00e0 partager, commenter et interagir avec vos articles.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur le contenu \u00e9ph\u00e9m\u00e8re ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le monde en ligne surcharg\u00e9 d'aujourd'hui, de nombreuses entreprises ont du mal \u00e0 trouver un moyen efficace d'atteindre leurs clients. L'accent est mis sur les m\u00e9dias sociaux, qui continuent \u00e0 se d\u00e9velopper rapidement. Cependant, face \u00e0 une telle concurrence, il peut sembler difficile, voire impossible, de se d\u00e9marquer. Une solution possible est le contenu \u00e9ph\u00e9m\u00e8re - qui est \"temporaire\"...<\/p>","protected":false},"author":11450,"featured_media":5758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58,59],"tags":[356,135,141,61],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-marketing","tag-ephemeral-content","tag-instagram","tag-snapchat","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating ephemeral content can help boost engagement among your audience. 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