{"id":5707,"date":"2021-03-08T07:12:00","date_gmt":"2021-03-08T07:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5707"},"modified":"2022-01-26T13:27:33","modified_gmt":"2022-01-26T13:27:33","slug":"how-to-increase-your-affiliate-revenue-with-image-maps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/","title":{"rendered":"Comment augmenter vos revenus d'affili\u00e9 avec les cartes d'images"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dacdf6d3e92\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dacdf6d3e92\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#What_are_Image_Maps\" >Qu'est-ce qu'une carte d'images ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#Why_Use_Image_Maps_as_an_Affiliate\" >Pourquoi utiliser Image Maps en tant qu'affili\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#How_to_Use_Image_Maps_to_Easily_Increase_Your_Affiliate_Sales\" >Comment utiliser les cartes d'images pour augmenter facilement vos ventes d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-increase-your-affiliate-revenue-with-image-maps\/#Now_Youre_Ready_to_Draw_Attention_and_Drive_More_Affiliate_Revenue\" >Vous \u00eates maintenant pr\u00eat \u00e0 attirer l'attention et \u00e0 g\u00e9n\u00e9rer plus de revenus d'affiliation.<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'espace de marketing d'affiliation de WordPress est tr\u00e8s encombr\u00e9.<\/p>\n\n\n\n<p>Chaque jour, des centaines de sites web rivalisent d'ing\u00e9niosit\u00e9 pour publier des articles. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">le contenu qui fait la promotion de produits<\/a> b\u00e9n\u00e9fique pour leurs publics cibles.<\/p>\n\n\n\n<p>Alors que de nombreux sites d'affiliation positionnent parfaitement leurs liens d'affiliation dans un article, il est de plus en plus difficile de se d\u00e9marquer aupr\u00e8s d'un public sensibilis\u00e9 \u00e0 l'affiliation. <\/p>\n\n\n\n<p>Heureusement, nous allons vous pr\u00e9senter un outil qui existe depuis longtemps mais qui est sous-utilis\u00e9 : les cartes d'images. Plongeons dans l'aventure !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Image_Maps\"><\/span>Qu'est-ce qu'une carte d'images ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les cartes d'images vous permettent de mettre en \u00e9vidence diff\u00e9rentes zones d'une image et d'y associer des informations suppl\u00e9mentaires.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/DA-PL-Affiliate-Image-Map.mp4\"><\/video><\/figure>\n\n\n\n<p>\u00c9galement connue sous le nom d'images interactives, une carte-image r\u00e9v\u00e8le davantage d'informations lorsque l'utilisateur clique sur l'image ou la survole, par exemple des images suppl\u00e9mentaires, du texte, un titre, un code court, une galerie, une vid\u00e9o ou de l'audio.<\/p>\n\n\n\n<p>Les cartes-images ont plusieurs utilisations, allant de&nbsp;<a href=\"https:\/\/wpdrawattention.com\/demos\/floor-plan\/\" target=\"_blank\" rel=\"noopener\">la mise en valeur de certaines zones dans le plan d'un appartement \u00e0 louer<\/a> \u00e0&nbsp;<a href=\"https:\/\/wpdrawattention.com\/demos\/cheese-plate\/\" target=\"_blank\" rel=\"noopener\">mettre en valeur les produits achetables tels que les fromages et les viandes sur un plateau de charcuterie<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Image_Maps_as_an_Affiliate\"><\/span>Pourquoi utiliser Image Maps en tant qu'affili\u00e9 ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La cr\u00e9ation d'offres d'affiliation percutantes n\u00e9cessite un contenu visuel attrayant et de haute qualit\u00e9. <\/p>\n\n\n\n<p>Dans la plupart des cas, les images statiques et les mots ne suffisent pas \u00e0 transmettre la valeur d'un produit (ou d'un service). Prenons l'exemple suivant :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les clients potentiels sont souvent submerg\u00e9s par de grandes quantit\u00e9s de texte sur une page et s'en d\u00e9tournent. <\/li><li>La majorit\u00e9 des internautes ne lisent pas le contenu mot \u00e0 mot. Ils recherchent plut\u00f4t des titres et des images qui indiquent la section qui les int\u00e9resse. <\/li><li>Les images statiques et le texte ne sont pas aussi attrayants qu'une carte illustr\u00e9e.<\/li><\/ul>\n\n\n\n<p>L'utilisation d'un contenu visuel interactif, tel qu'une carte illustr\u00e9e, est un bon moyen de susciter l'int\u00e9r\u00eat de votre public. <\/p>\n\n\n\n<p>Ces cartes ont le pouvoir de transmettre la valeur d'un produit d'affiliation de mani\u00e8re plus vivante que des graphiques statiques et du texte seuls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Image_Maps_to_Easily_Increase_Your_Affiliate_Sales\"><\/span>Comment utiliser les cartes d'images pour augmenter facilement vos ventes d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Malheureusement, WordPress n'offre pas de m\u00e9thode pour cr\u00e9er des cartes d'images. Cependant, il existe encore plusieurs plugins sur le march\u00e9 qui le font.<\/p>\n\n\n\n<p><a href=\"https:\/\/wordpress.org\/plugins\/draw-attention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attirer l'attention<\/a> est un plugin facile \u00e0 utiliser et dot\u00e9 d'incroyables fonctionnalit\u00e9s de cartographie d'images. Il s'agit d'une r\u00e9f\u00e9rence en mati\u00e8re de cartographie d'images dans plusieurs communaut\u00e9s d'affili\u00e9s.<\/p>\n\n\n\n<p>Dans ce guide, nous utiliserons Draw Attention pour vous montrer comment cr\u00e9er une carte-image afin de g\u00e9n\u00e9rer plus de ventes d'affili\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-11.04.22-AM-1024x479.png\" alt=\"Draw Attention image maps Plugin\" class=\"wp-image-15417\"\/><\/figure>\n\n\n\n<p>Vous devez d'abord installer le plugin et l'activer sur votre site web. Pour commencer \u00e0 cr\u00e9er une image interactive, recherchez le plugin&nbsp;<strong>Attirer l'attention<\/strong>&nbsp;dans votre menu. Cliquez ensuite sur <strong>Ajouter un nouveau<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-1.png\" alt=\"Ajouter une nouvelle carte-image\" class=\"wp-image-15348\"\/><\/figure>\n\n\n\n<p>Maintenant, ajoutez un titre d'image pour r\u00e9f\u00e9rence dans votre tableau de bord d'administration WP. Dans cet exemple, nous allons cr\u00e9er un bureau \u00e0 domicile dont l'image sera utilis\u00e9e pour pr\u00e9senter les produits affili\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-16-at-3.33.14-PM-1024x225.png\" alt=\"Nom de la carte de l&#039;image\" class=\"wp-image-15349\"\/><\/figure>\n\n\n\n<p>Ensuite, nous allons t\u00e9l\u00e9charger notre image dans la zone de t\u00e9l\u00e9chargement d'images. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-3.png\" alt=\"Ajouter une image pour attirer l&#039;attention\" class=\"wp-image-15350\"\/><\/figure>\n\n\n\n<p>Une fois le t\u00e9l\u00e9chargement de l'image termin\u00e9, nous pouvons commencer \u00e0 utiliser Draw Attention pour cartographier et mettre en \u00e9vidence les \u00e9l\u00e9ments de notre image.<\/p>\n\n\n\n<p>Faites d\u00e9filer vers le bas jusqu'\u00e0&nbsp;<strong>Zones sensibles<\/strong>&nbsp;et cliquez sur&nbsp;<strong>Zone cliquable #1<\/strong>&nbsp;d'\u00e9tendre notre image et de cartographier notre premi\u00e8re zone.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DL-PL-4-1024x751.png\" alt=\"Zones sensibles sur la carte\" class=\"wp-image-15400\"\/><\/figure>\n\n\n\n<p>Cliquez ensuite sur la partie de l'image o\u00f9 vous souhaitez ajouter le premier point. Vous pouvez dessiner diff\u00e9rentes formes de points chauds en cliquant sur des points suppl\u00e9mentaires. Vous obtiendrez ainsi une zone de points chauds. <\/p>\n\n\n\n<p>Nous commencerons par mettre en \u00e9vidence le moniteur (ou en dessiner les contours).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DL-PL-5-1024x754.png\" alt=\"Dessiner une zone de points chauds\" class=\"wp-image-15401\"\/><\/figure>\n\n\n\n<p>Sous l'image, vous trouverez une s\u00e9rie d'options suppl\u00e9mentaires qui vous permettent d'ajouter un titre \u00e0 votre zone de contact, de choisir une action, de saisir une description (comme le nom du produit, qui peut ensuite \u00eatre associ\u00e9 \u00e0 votre lien d'affiliation) et m\u00eame de t\u00e9l\u00e9charger une image qui s'affichera lorsque l'utilisateur cliquera sur la zone de contact.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/DA-PL-6-1024x814.png\" alt=\"D\u00e9tails de la zone Hotspot\" class=\"wp-image-15399\"\/><\/figure>\n\n\n\n<p>Notre premier article est hotspott\u00e9, titr\u00e9, d\u00e9crit et associ\u00e9 \u00e0 notre lien d'affiliation. <\/p>\n\n\n\n<p>Nous pouvons maintenant r\u00e9p\u00e9ter le processus en cliquant sur&nbsp;<strong>Ajouter une autre zone<\/strong>&nbsp;pour signaler d'autres produits d'affiliation que nous voulons mettre en valeur dans cette image. Nous cr\u00e9erons ainsi une image enti\u00e8rement interactive pour les visiteurs de notre page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-17-at-9.54.50-AM-1024x707.png\" alt=\"Produits d&#039;affiliation\" class=\"wp-image-15391\"\/><\/figure>\n\n\n\n<p>Une fois que tous vos produits ont \u00e9t\u00e9 mis en \u00e9vidence, qu'ils sont associ\u00e9s \u00e0 vos liens d'affiliation et que l'ensemble de votre image est stylis\u00e9e, cliquez sur l'ic\u00f4ne&nbsp;<strong>Mise \u00e0 jour<\/strong>&nbsp;bouton.<\/p>\n\n\n\n<p>Enfin, pour ajouter votre image interactive \u00e0 une page ou \u00e0 un article, copiez le shortcode. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/simplyscheduleappointments.com\/wp-content\/uploads\/2021\/02\/Screen-Shot-2021-02-16-at-4.27.50-PM-1.png\" alt=\"Code court Attirer l&#039;attention\" class=\"wp-image-15392\"\/><\/figure>\n\n\n\n<p>Allez maintenant sur la page o\u00f9 vous souhaitez afficher la carte-image.<\/p>\n\n\n\n<p>Dans Gutenberg, ajoutez d'abord le bloc du shortcode et ins\u00e9rez votre code. Si vous utilisez <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Elementor<\/a> (ou un autre constructeur de pages populaire), il vous suffit de coller votre code dans le widget shortcode fourni. Votre image interactive appara\u00eetra automatiquement.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/DA-PL-Affiliate-Image-Map.mp4\"><\/video><\/figure>\n\n\n\n<p>Et voil\u00e0 ! Vous avez r\u00e9ussi \u00e0 cr\u00e9er un contenu visuel qui attire les acheteurs et stimule l'engagement, et qui peut vous servir, \u00e0 vous et \u00e0 vos produits d'affiliation, sur n'importe quelle page ou n'importe quel article de blog que vous jugez bon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Now_Youre_Ready_to_Draw_Attention_and_Drive_More_Affiliate_Revenue\"><\/span>Vous \u00eates maintenant pr\u00eat \u00e0 attirer l'attention&nbsp;<em>et<\/em>&nbsp;Augmenter les revenus des affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Compar\u00e9es aux images statiques et aux liens autonomes, les images interactives suscitent un meilleur engagement de la part des visiteurs et convertissent davantage de ventes.<\/p>\n\n\n\n<p>Si vous avez besoin d'un plugin fantastique pour vous aider \u00e0 cr\u00e9er des cartes d'images, nous vous recommandons vivement&nbsp;<a href=\"https:\/\/wpdrawattention.com\/\" target=\"_blank\" rel=\"noopener\">Attirer l'attention<\/a>.  Si vous souhaitez cr\u00e9er des cartes-images \u00e0 l'\u00e9chelle, vous devriez essayer l'un des plans premium abordables de Draw Attention.<\/p>\n\n\n\n<p><strong>Remarque :<\/strong>&nbsp;Vous souhaitez voir d'autres exemples de cartographie d'images utilis\u00e9e pour pr\u00e9senter des produits (et des services) ? Jetez un coup d'\u0153il \u00e0 la <a href=\"https:\/\/wpdrawattention.com\/showcase\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attirer l'attention Vitrine<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'espace de marketing d'affiliation de WordPress est tr\u00e8s encombr\u00e9. Chaque jour, des centaines de sites web se font concurrence pour publier des contenus qui promeuvent des produits b\u00e9n\u00e9fiques pour leur public cible. Bien que de nombreux sites d'affiliation positionnent parfaitement leurs liens d'affiliation tout au long d'un article, il est de plus en plus difficile de se d\u00e9marquer aupr\u00e8s d'un public sensibilis\u00e9 \u00e0 l'affiliation. Heureusement, nous allons vous pr\u00e9senter...<\/p>","protected":false},"author":30377,"featured_media":5716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[18,363],"class_list":["post-5707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-affiliate-marketing","tag-image-maps"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Image maps can increase engagement and sales when used for affiliate marketing. 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