{"id":5684,"date":"2021-04-19T07:05:00","date_gmt":"2021-04-19T07:05:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5684"},"modified":"2021-04-19T13:38:16","modified_gmt":"2021-04-19T13:38:16","slug":"conversion-rate-optimization-tools","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/","title":{"rendered":"5 meilleurs outils d'optimisation des taux de conversion pour votre site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69daa19809607\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69daa19809607\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#An_Introduction_to_Conversion_Rate_Optimization\" >Introduction \u00e0 l'optimisation des taux de conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#5_Best_Conversion_Rate_Optimization_Tools\" >5 meilleurs outils d'optimisation des taux de conversion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#2_Google_PageSpeed_Insights\" >2. Google PageSpeed Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#3_Crazy_Egg\" >3. \u0152uf fou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#4_SurveyMonkey\" >4. SurveyMonkey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#5_Unbounce\" >5. Unbounce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'optimisation du taux de conversion (CRO) est devenue un mot \u00e0 la mode dans le secteur du marketing. Il s'agit d'un processus tr\u00e8s efficace, mais aussi tr\u00e8s complexe et qui peut \u00eatre un peu d\u00e9courageant pour ceux qui ne le connaissent pas.<\/p>\n\n\n\n<p>Heureusement, l'utilisation des bons outils de CRO peut simplifier cette t\u00e2che. Les outils appropri\u00e9s rendent le processus d'analyse, d'optimisation et de test de vos pages plus efficace. Le r\u00e9sultat est un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">site \u00e0 plus fort taux de conversion<\/a> et plus d'argent \u00e0 la banque.<\/p>\n\n\n\n<p>Dans cet article, nous allons pr\u00e9senter le CRO et explorer certains des meilleurs outils disponibles pour augmenter les conversions. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Conversion_Rate_Optimization\"><\/span>Introduction \u00e0 l'optimisation des taux de conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous suivez le monde du marketing en ligne, vous avez probablement entendu l'expression \"optimisation du taux de conversion\". Cependant, si vous n'\u00eates pas un professionnel du marketing, vous ne savez peut-\u00eatre pas de quoi il s'agit. Avant de nous plonger dans les meilleurs outils d'optimisation des taux de conversion, nous allons donc d\u00e9mystifier ce concept.<\/p>\n\n\n\n<p>Une \"conversion\"<em> <\/em>se r\u00e9f\u00e8re au moment o\u00f9 un utilisateur atteint un objectif sur votre site. Un objectif peut consister \u00e0 s'inscrire \u00e0 un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">liste de diffusion<\/a>Les services d'aide \u00e0 l'emploi, l'achat d'un produit, l'abonnement \u00e0 un service, etc. <\/p>\n\n\n\n<p>Le \"taux de conversion\" d'un site est le nombre de conversions divis\u00e9 par le nombre total de visiteurs. Par exemple, si vous recevez 1 000 visiteurs sur une page de renvoi et que 100 d'entre eux ach\u00e8tent votre produit, le taux de conversion est de 10%. Cette mesure est importante car elle indique l'efficacit\u00e9 de votre site web \u00e0 amener les visiteurs \u00e0 acheter et \u00e0 progresser vers vos objectifs commerciaux. <\/p>\n\n\n\n<p>Enfin, l'\"optimisation du taux de conversion\" est le processus qui consiste \u00e0 tester et \u00e0 am\u00e9liorer votre site (souvent une seule page \u00e0 la fois) afin d'augmenter le taux de conversion. L'optimisation du taux de conversion implique g\u00e9n\u00e9ralement la collecte d'un grand nombre de donn\u00e9es <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">recherche et analyse<\/a> pour d\u00e9terminer les changements \u00e0 apporter, mettre en \u0153uvre ces changements, puis suivre attentivement les r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Best_Conversion_Rate_Optimization_Tools\"><\/span>5 meilleurs outils d'optimisation des taux de conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La recherche de client\u00e8le peut \u00eatre une entreprise longue et difficile. Heureusement, les outils ne manquent pas pour vous aider tout au long du processus. Jetons un coup d'\u0153il \u00e0 cinq des meilleures solutions de recherche fondamentale sur le march\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/google-analytics-1-1024x561.jpg\" alt=\"La page d&#039;accueil de Google Analytics.\" class=\"wp-image-5688\" width=\"800\" height=\"438\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> est un puissant analyseur de trafic souvent utilis\u00e9 pour d\u00e9terminer comment les utilisateurs arrivent sur un site. Cependant, il offre tout autant de d\u00e9tails sur ce que font les utilisateurs <em>apr\u00e8s<\/em> Ils sont arriv\u00e9s, mais aussi quand ils sont repartis. Il s'agit donc d'un outil tr\u00e8s utile pour la phase de recherche de l'ORC. <\/p>\n\n\n\n<p>Par exemple, disons que les utilisateurs qui arrivent sur votre page d'atterrissage depuis Facebook ont tendance \u00e0 partir rapidement et \u00e0 ne pas cliquer sur quoi que ce soit. En revanche, les utilisateurs de Twitter restent sur place et ach\u00e8tent \u00e0 un taux plus \u00e9lev\u00e9. Il s'agit l\u00e0 d'une information importante, que Google Analytics peut vous fournir.<\/p>\n\n\n\n<p>Et surtout, son utilisation est gratuite ! Vous pouvez <a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">commencer<\/a> en visitant le site web et en cliquant sur le lien <em>Commencer gratuitement<\/em> bouton. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_PageSpeed_Insights\"><\/span>2. <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/page-speed-insights-1024x552.jpg\" alt=\"La page d&#039;accueil de Google PageSpeed Insights.\" class=\"wp-image-5689\" width=\"800\" height=\"431\"\/><\/figure><\/div>\n\n\n\n<p>Plus le chargement de votre page est long, moins le visiteur sera enclin \u00e0 attendre. En fait, les \u00e9tudes montrent que les taux de rebond atteignent <a href=\"https:\/\/www.pingdom.com\/blog\/page-load-time-really-affect-bounce-rate\/#:~:text=What%20we%20found%20was%20that,time%20it%20hits%205%20seconds!\" target=\"_blank\" rel=\"noreferrer noopener\">presque 40% <\/a>pour les pages qui mettent cinq secondes \u00e0 se charger. Les visiteurs ne peuvent pas se convertir s'ils ne voient m\u00eame pas la page compl\u00e8te.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> facilite l'obtention d'un aper\u00e7u des goulets d'\u00e9tranglement potentiels en mati\u00e8re de performances sur votre site web. Pour l'utiliser, il vous suffit d'entrer votre URL dans le texte <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> et cliquez sur <em>Analyser<\/em>.<\/p>\n\n\n\n<p>Vous recevrez ensuite une note pour votre site, ainsi qu'une ventilation des probl\u00e8mes dans plusieurs cat\u00e9gories. Il fournit m\u00eame des suggestions utiles pour am\u00e9liorer votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">vitesse de chargement du site web<\/a>. Comme pour Google Analytics, l'utilisation de PageSpeed Insights est gratuite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Crazy_Egg\"><\/span>3. <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0152uf fou<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-1024x424.png\" alt=\"Le site web de Crazy Egg.\" class=\"wp-image-5693\" width=\"800\" height=\"331\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-1024x424.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-300x124.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg-768x318.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/crazy-egg.png 1431w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ne serait-il pas utile de savoir quelles sont les parties d'une page avec lesquelles vos visiteurs interagissent le plus ? Et bien, c'est exactement ce que <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0152uf fou<\/a> fait. Les cartes thermiques d\u00e9taill\u00e9es de cet outil montrent clairement quelles zones de votre site retiennent le plus l'attention, ce qui vous permet de d\u00e9placer les principaux appels \u00e0 l'action (CTA) et les messages importants vers les endroits o\u00f9 ils seront les plus efficaces.<\/p>\n\n\n\n<p>Crazy Egg ne se contente pas de g\u00e9rer les cartes thermiques. Il vous permet \u00e9galement d'enregistrer les sessions des clients sur votre site, du d\u00e9but \u00e0 la fin, et il comprend une fonction utile d'enregistrement des donn\u00e9es. <a href=\"https:\/\/www.crazyegg.com\/ab-testing\" target=\"_blank\" rel=\"noreferrer noopener\">Outil de test A\/B<\/a> afin que vous puissiez tester et comparer les modifications apport\u00e9es \u00e0 votre site web avec la mise en page existante. Les plans commencent \u00e0 <a href=\"https:\/\/www.crazyegg.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">$24 par mois<\/a> avec un essai gratuit de 30 jours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_SurveyMonkey\"><\/span>4. <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1024x308.png\" alt=\"Le site web Survey Monkey.\" class=\"wp-image-5694\" width=\"800\" height=\"241\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1024x308.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-300x90.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-768x231.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey-1536x462.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/survey-monkey.png 1555w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>La recherche de clients est l'un des aspects les plus importants et les plus puissants du CRO. Apr\u00e8s tout, l'objectif est de d\u00e9terminer ce dont vos clients ont besoin et de le leur fournir de la mani\u00e8re la plus efficace possible. Rien ne permet d'obtenir ces informations mieux qu'une enqu\u00eate directe, que vous pouvez r\u00e9aliser et distribuer \u00e0 l'aide de <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a>.<\/p>\n\n\n\n<p>SurveyMonkey vous permet de cr\u00e9er des questionnaires et des sondages sur n'importe quel sujet. Plus important encore, les formulaires r\u00e9sultants sont simples et directs pour l'utilisateur, de sorte que vous n'avez pas \u00e0 vous soucier d'importuner vos clients. Les forfaits commencent \u00e0 <a href=\"https:\/\/www.surveymonkey.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">$25 par mois<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Unbounce\"><\/span>5. <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-1024x563.png\" alt=\"Le constructeur de pages d&#039;atterrissage Unbounce.\" class=\"wp-image-5695\" width=\"800\" height=\"440\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-1024x563.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-300x165.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce-768x423.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/unbounce.png 1205w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous avez recueilli vos donn\u00e9es d'analyse, vos cartes thermiques et vos donn\u00e9es d'enqu\u00eate \u00e0 l'aide des outils susmentionn\u00e9s, l'\u00e9tape suivante consiste \u00e0 utiliser ces donn\u00e9es pour cr\u00e9er une page web plus efficace. <a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a> peut vous aider dans ce domaine. Il vous permet de cr\u00e9er facilement de superbes pages d'atterrissage \u00e0 l'aide d'une interface simple de type \"glisser-d\u00e9poser\". <\/p>\n\n\n\n<p>Une fois votre page construite, vous pouvez continuer \u00e0 l'optimiser gr\u00e2ce \u00e0 la fonction de test A\/B int\u00e9gr\u00e9e. Unbounce propose \u00e9galement plusieurs fonctionnalit\u00e9s de ciblage intelligent, telles que l'utilisation de l'intelligence artificielle (IA) pour diriger les visiteurs vers la variante de page la plus appropri\u00e9e. Les forfaits commencent \u00e0 <a href=\"https:\/\/unbounce.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">$80 par mois<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous avez des difficult\u00e9s avec les ORC ou si vous trouvez le processus un peu mystifiant, vous n'\u00eates pas seul. Il peut s'agir d'un processus complexe et d\u00e9courageant, m\u00eame pour les v\u00e9t\u00e9rans chevronn\u00e9s. Heureusement, il existe d'excellents outils pour faciliter cette t\u00e2che.<\/p>\n\n\n\n<p>Comme nous l'avons vu dans cet article, il existe cinq outils de CRO exceptionnels que vous pouvez utiliser pour optimiser vos taux de conversion :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> pour analyser les sch\u00e9mas et le comportement du trafic.<\/li><li><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> pour garantir la rapidit\u00e9 de votre site.<\/li><li><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0152uf fou<\/a> pour obtenir des cartes d\u00e9taill\u00e9es des parties d'une page qui attirent le plus d'attention et de clics.<\/li><li><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> pour savoir ce que pensent r\u00e9ellement vos visiteurs et vos clients.<\/li><li><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unbounce<\/a> pour cr\u00e9er des pages d'atterrissage plus efficaces en utilisant les donn\u00e9es que vous avez recueillies.<\/li><\/ol>\n\n\n\n<p><em>Avez-vous des questions sur ces outils de recherche de client\u00e8le ?<\/em> Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'optimisation du taux de conversion (CRO) est devenue un mot \u00e0 la mode dans le secteur du marketing. Il s'agit d'un processus tr\u00e8s efficace, mais aussi tr\u00e8s complexe et qui peut \u00eatre un peu d\u00e9courageant pour ceux qui ne le connaissent pas. Heureusement, l'utilisation des bons outils de CRO peut simplifier cette t\u00e2che. Les outils appropri\u00e9s...<\/p>","protected":false},"author":11450,"featured_media":5706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[18,351],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affiliate-marketing","tag-conversion-rate-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your site for conversions is challenging. 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