{"id":5634,"date":"2021-04-05T07:08:00","date_gmt":"2021-04-05T07:08:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5634"},"modified":"2022-03-04T15:42:34","modified_gmt":"2022-03-04T15:42:34","slug":"seo-optimize-your-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/","title":{"rendered":"Comment optimiser vos liens pour un meilleur r\u00e9f\u00e9rencement (4 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da6e1f55d3f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da6e1f55d3f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#Why_Optimizing_Your_Links_Is_Important_for_SEO\" >Pourquoi l'optimisation de vos liens est importante pour le r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#How_to_Optimize_Your_Links_For_Better_SEO_4_Tips\" >Comment optimiser vos liens pour un meilleur r\u00e9f\u00e9rencement (4 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#1_Use_a_Consistent_Permalink_Structure\" >1. Utiliser une structure permanente coh\u00e9rente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#2_Optimize_Your_Links_By_Identifying_Relevant_Keywords\" >2. Optimisez vos liens en identifiant les mots-cl\u00e9s pertinents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#3_Brand_Your_Links\" >3. Marquez vos liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#4_Consider_Using_a_Link_Shortener\" >4. Envisager l'utilisation d'un raccourcisseur de liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'optimisation des moteurs de recherche (SEO) est essentielle pour augmenter le trafic, stimuler la croissance de votre entreprise et am\u00e9liorer votre image de marque. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">les taux de clics (CTR)<\/a>et de g\u00e9n\u00e9rer des revenus. Toutefois, le r\u00e9f\u00e9rencement est aussi une activit\u00e9 concurrentielle. Si vous voulez pr\u00e9tendre \u00e0 la premi\u00e8re place tant convoit\u00e9e de Google, il est important de peaufiner chaque partie de votre site web.<\/p>\n\n\n\n<p>En tant que sp\u00e9cialiste du marketing en ligne, les liens sont au c\u0153ur de votre site WordPress. La bonne nouvelle, c'est que vos URL ne sont pas seulement la cl\u00e9 pour g\u00e9n\u00e9rer des revenus - elles peuvent \u00e9galement am\u00e9liorer votre statut dans les moteurs de recherche.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous verrons pourquoi les URL sont si essentielles pour le r\u00e9f\u00e9rencement. Nous vous pr\u00e9senterons ensuite quatre fa\u00e7ons d'optimiser vos liens pour les moteurs de recherche. C'est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Optimizing_Your_Links_Is_Important_for_SEO\"><\/span>Pourquoi l'optimisation de vos liens est importante pour le r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement est une technique de marketing qui vise \u00e0 am\u00e9liorer la visibilit\u00e9 et le classement de votre site web dans les r\u00e9sultats des moteurs de recherche. L'endroit o\u00f9 votre site appara\u00eet dans les r\u00e9sultats est crucial pour vos CTR. Les \u00e9tudes sugg\u00e8rent que <a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/#285-of-Google-users-click-the-first-organic-result\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus de 28% des utilisateurs de Google<\/a> cliquer sur le premier r\u00e9sultat organique. C'est un avantage qui vaut la peine d'\u00eatre exploit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Si vous parvenez \u00e0 vous hisser au sommet du classement des moteurs de recherche, vous pouvez vous attendre \u00e0 recevoir davantage de visiteurs. Certains sites web ont m\u00eame vu leur trafic augmenter<a href=\"https:\/\/www.tintup.com\/blog\/improve-your-seo-how-we-increased-search-traffic-by-2600\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> jusqu'\u00e0 2 600% <\/a>en investissant dans le r\u00e9f\u00e9rencement. En tant que sp\u00e9cialiste du marketing en ligne, le nombre de personnes qui visitent votre site a un impact direct sur vos conversions et votre chiffre d'affaires.<\/p>\n\n\n\n<p>De nombreux facteurs peuvent influencer votre classement, et il est notoirement difficile de d\u00e9chiffrer le fonctionnement des algorithmes. Cependant, les sp\u00e9cialistes du r\u00e9f\u00e9rencement de Backlinko ont mis au point un <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">liste des 209 facteurs<\/a> qui, selon eux, influencent votre position dans les r\u00e9sultats des moteurs de recherche.<\/p>\n\n\n\n<p>Les liens figurent en bonne place sur cette liste. Si vous n'optimisez pas vos URL pour les moteurs de recherche, vous risquez de passer \u00e0 c\u00f4t\u00e9 d'un grand nombre de clics et de conversions.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Links_For_Better_SEO_4_Tips\"><\/span>Comment optimiser vos liens pour un meilleur r\u00e9f\u00e9rencement (4 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Entre <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40 \u00e0 60 milliards de recherches<\/a> se produisent sur Google aux \u00c9tats-Unis chaque mois. Pour vous aider \u00e0 entrer en contact avec ce vaste public potentiel, voici quatre conseils pour cr\u00e9er des URL favorables \u00e0 l'optimisation des moteurs de recherche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_a_Consistent_Permalink_Structure\"><\/span>1. <strong>Utiliser une structure permanente coh\u00e9rente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les permaliens sont les <a href=\"https:\/\/wordpress.org\/support\/article\/using-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">URL permanentes dans votre site WordPress<\/a> les pages, les articles, les cat\u00e9gories et les archives de tags. Une structure de permaliens simple et coh\u00e9rente peut aider les moteurs de recherche et les visiteurs \u00e0 naviguer sur votre site web.&nbsp;<\/p>\n\n\n\n<p>Choisissez la bonne structure et les robots des moteurs de recherche n'auront aucun mal \u00e0 indexer votre contenu. Votre site web a ainsi plus de chances d'appara\u00eetre dans les r\u00e9sultats de recherche pertinents. En outre, si les visiteurs passent beaucoup de temps sur votre site, cela indique aux moteurs de recherche que vos pages offrent une exp\u00e9rience utilisateur (UX) positive.&nbsp;<\/p>\n\n\n\n<p>Les moteurs de recherche veulent aider les utilisateurs \u00e0 trouver le meilleur contenu. Cela signifie que vous pouvez b\u00e9n\u00e9ficier d'un coup de pouce en mati\u00e8re de r\u00e9f\u00e9rencement si vous am\u00e9liorez l'exp\u00e9rience des visiteurs en modifiant la structure de vos permaliens.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez modifier les permaliens de votre site WordPress en naviguant vers <em>Param\u00e8tres &gt; Permaliens.<\/em> Par d\u00e9faut, les liens WordPress suivent un format clairement d\u00e9fini :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-1024x501.png\" alt=\"La page de param\u00e9trage du peramlink dans WordPress.\" class=\"wp-image-5666\" width=\"800\" height=\"391\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-1024x501.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-permalink-settings.png 1063w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Selon la structure de votre site, ce format par d\u00e9faut peut donner lieu \u00e0 des URL longues et complexes. Pour de meilleurs r\u00e9sultats, vous pouvez envisager d'utiliser une structure qui se termine par le nom de l'article (<em>\/%postname%\/<\/em>) ou le nom et la cat\u00e9gorie de l'article (<em>\/%category%\/%postname%\/<\/em>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Links_By_Identifying_Relevant_Keywords\"><\/span>2<strong>. Optimisez vos liens en identifiant les mots-cl\u00e9s pertinents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour donner \u00e0 vos liens un attrait SEO, nous vous recommandons d'ajouter des mots-cl\u00e9s pertinents. Ces mots-cl\u00e9s peuvent aider les moteurs de recherche \u00e0 comprendre le contenu de la page. Il s'agit d'une \u00e9tape essentielle pour figurer dans les r\u00e9sultats de recherche pertinents.<\/p>\n\n\n\n<p>Quand <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\">la recherche de mots-cl\u00e9s<\/a>Il est donc judicieux de se concentrer sur les mots-cl\u00e9s \u00e0 longue tra\u00eene. Il s'agit de phrases courtes qui ont tendance \u00e0 avoir moins de trafic de recherche, mais qui sont \u00e9galement moins concurrentielles. Elles ont \u00e9galement tendance \u00e0 \u00eatre plus <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">taux de conversion<\/a>qui est id\u00e9al pour alimenter vos activit\u00e9s de marketing.&nbsp;<\/p>\n\n\n\n<p>Il existe d'excellents outils pour effectuer des recherches de mots-cl\u00e9s, notamment l'outil <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plateforme de gestion de la visibilit\u00e9 SEMrush<\/a>. Vous pouvez effectuer une analyse g\u00e9n\u00e9rale des mots-cl\u00e9s \u00e0 l'aide de <a href=\"https:\/\/www.semrush.com\/info\/empty\/phrase_overview\/?utm_source=blog&utm_medium=article&utm_campaign=keyword-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aper\u00e7u des mots cl\u00e9s<\/a>et rechercher des mots-cl\u00e9s \u00e0 longue tra\u00eene \u00e0 l'aide de <a href=\"https:\/\/www.semrush.com\/analytics\/seomagic\/lists?utm_source=blog&utm_medium=article&utm_campaign=keyword-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Magie des mots-cl\u00e9s<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1024x526.png\" alt=\"Optimisez vos liens avec l&#039;outil SEMrush keyword magic. \" class=\"wp-image-5636\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1024x526.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-300x154.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-768x395.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-1536x789.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/semrush-keyword-magic-2048x1052.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous avez identifi\u00e9 vos mots-cl\u00e9s, il est temps de les ajouter \u00e0 vos liens. Vous pouvez modifier l'URL de n'importe quelle page ou de n'importe quel article en survolant cet \u00e9l\u00e9ment dans le tableau de bord de WordPress et en s\u00e9lectionnant <em>\u00c9dition rapide :<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-1024x522.png\" alt=\"Modifier le nom d&#039;un article dans WordPress.\" class=\"wp-image-5667\" width=\"800\" height=\"407\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit-768x391.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/wordpress-quick-edit.png 1068w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Dans le cadre de vos efforts de r\u00e9f\u00e9rencement, vous pouvez relier ces mots-cl\u00e9s \u00e0 chaque fois que vous en avez l'occasion. Notre plugin PrettyLinks dispose d'un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caract\u00e9ristiques des remplacements<\/a> qui analysera votre site \u00e0 la recherche de mots-cl\u00e9s sp\u00e9cifiques. Chaque fois qu'il d\u00e9couvre un mot-cl\u00e9, PrettyLinks ins\u00e8re automatiquement le lien associ\u00e9 \u00e0 ce terme :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options.png\" alt=\"La fonction de remplacement d&#039;URL dans PrettyLinks.\" class=\"wp-image-5669\" width=\"800\" height=\"372\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options.png 891w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/url-replacement-options-768x357.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>C'est un moyen facile de s'assurer que chaque occurrence d'un mot-cl\u00e9 renvoie \u00e0 la m\u00eame page. Vous pouvez ainsi envoyer un signal fort aux moteurs de recherche et maximiser les chances de cette page d'\u00eatre r\u00e9f\u00e9renc\u00e9e. <a href=\"https:\/\/respona.com\/blog\/how-to-get-your-blog-noticed\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un classement \u00e9lev\u00e9<\/a> pour le mot-cl\u00e9 correspondant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Brand_Your_Links\"><\/span>3. <strong>Donnez une image de marque \u00e0 vos liens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La cr\u00e9ation d'une marque forte et coh\u00e9rente est cruciale pour le succ\u00e8s des moteurs de recherche. En tant que sp\u00e9cialiste du marketing en ligne, vos liens ne sont pas seulement une source importante de revenus - ils constituent \u00e9galement une occasion pr\u00e9cieuse de d\u00e9velopper votre marque.<\/p>\n\n\n\n<p>La plupart des sites web contiennent un grand nombre de liens. Cependant, par d\u00e9faut, votre marque n'appara\u00eetra nulle part dans ces URL. C'est une occasion manqu\u00e9e d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque et de stimuler votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p>Vous pouvez utiliser PrettyLinks pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-cloaking-guide-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">masquer n'importe quel lien<\/a> avec votre propre marque :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-1024x467.png\" alt=\"L&#039;option d&#039;ajouter un nouveau Pretty Link dans WordPress.\" class=\"wp-image-5670\" width=\"800\" height=\"365\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-1024x467.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2-768x350.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pretty-links-cloaking-2.png 1161w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Bien que la dissimulation de liens contribue \u00e0 renforcer votre marque, vous ne devez pas utiliser cette technique pour masquer d\u00e9lib\u00e9r\u00e9ment la destination d'un lien. Le fait de masquer compl\u00e8tement les liens se traduit g\u00e9n\u00e9ralement par une mauvaise interface utilisateur. Ce type d'occultation excessive des liens est \u00e9galement une source d'inqui\u00e9tude pour les utilisateurs. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">violation des lignes directrices de Google pour les webmasters<\/a>ce qui n'est pas de bon augure pour le classement de votre site web dans les moteurs de recherche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Consider_Using_a_Link_Shortener\"><\/span>4. <strong>Envisager l'utilisation d'un raccourcisseur de liens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les robots d'indexation des moteurs de recherche peuvent avoir du mal \u00e0 comprendre les URL compliqu\u00e9es. Cela peut augmenter le temps n\u00e9cessaire \u00e0 ces robots pour indexer le contenu de votre site web.&nbsp;<\/p>\n\n\n\n<p>Les liens qui contiennent plusieurs param\u00e8tres peuvent cr\u00e9er un grand nombre d'URL qui pointent vers un contenu identique sur votre site. Non seulement cela pose un s\u00e9rieux probl\u00e8me aux robots d'indexation des moteurs de recherche, mais les visiteurs peuvent \u00e9galement avoir du mal \u00e0 naviguer sur un site dont les liens sont compliqu\u00e9s et d\u00e9sordonn\u00e9s.<\/p>\n\n\n\n<p>Vous pouvez r\u00e9soudre ce probl\u00e8me en <a href=\"https:\/\/prettylinks.com\/fr\/blog\/choosing-best-link-shortener\/\" target=\"_blank\" rel=\"noreferrer noopener\">raccourcir vos liens<\/a>. C'est ici que l'on prend une URL longue et complexe (<em>www.website.com\/post\/02\/2021\/67$%_#ref_id(@!58962<\/em>) et le condenser en une alternative plus propre (<em>website.com\/how-to-perform-seo<\/em>). Si vous \u00eates un utilisateur de PrettyLinks, vous avez acc\u00e8s \u00e0 un raccourcisseur de liens int\u00e9gr\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-1024x517.png\" alt=\"La fonction d&#039;URL \u00e0 lien court dans le plugin PrettyLinks.\" class=\"wp-image-5671\" width=\"800\" height=\"404\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-1024x517.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/prettylinks-shortened-url.png 1052w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Pour l'utiliser, vous pouvez naviguer vers <em>PrettyLinks &gt; Options &gt; G\u00e9n\u00e9ral<\/em>. Apr\u00e8s avoir cliqu\u00e9 sur l'ic\u00f4ne <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 c\u00f4t\u00e9 de <em>Utiliser l'URL du lien court<\/em>Vous pouvez saisir votre URL condens\u00e9e dans le champ de texte. Lorsque vous avez termin\u00e9, cliquez sur le bouton <em>Mise \u00e0 jour <\/em>en bas de l'\u00e9cran, et vous \u00eates pr\u00eat \u00e0 partir !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement est essentiel \u00e0 la r\u00e9ussite d'un site web, quel qu'il soit. Toutefois, compte tenu de la forte concurrence, il est essentiel d'optimiser chaque partie de votre site web, y compris vos liens.<\/p>\n\n\n\n<p>Dans ce guide sur le r\u00e9f\u00e9rencement, nous avons abord\u00e9 quatre astuces que vous pouvez utiliser pour am\u00e9liorer votre classement dans les moteurs de recherche gr\u00e2ce \u00e0 vos liens :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez une structure permalienne coh\u00e9rente.<\/li><li>Identifier les mots-cl\u00e9s pertinents.<\/li><li>Marquez vos liens.<\/li><li>Pensez \u00e0 utiliser un raccourcisseur de liens tel que notre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prise PrettyLinks<\/a>.&nbsp;<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'optimisation de vos liens pour les moteurs de recherche ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'optimisation des moteurs de recherche (SEO) est essentielle pour accro\u00eetre le trafic, augmenter les taux de clics (CTR) et g\u00e9n\u00e9rer des revenus. Cependant, le r\u00e9f\u00e9rencement est aussi une activit\u00e9 concurrentielle. Si vous voulez pr\u00e9tendre \u00e0 la premi\u00e8re place tant convoit\u00e9e de Google, il est important de peaufiner chaque partie de votre site web. En tant que sp\u00e9cialiste du marketing en ligne, les liens sont au c\u0153ur de votre...<\/p>","protected":false},"author":11450,"featured_media":8333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,66],"tags":[21,23,350,332],"class_list":["post-5634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-seo","tag-branding","tag-link-shortening","tag-optimize-links","tag-seo-optimization"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search engine optimization can improve your website\u2019s visibility and ranking position in search engine results. 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