{"id":5498,"date":"2021-04-26T06:15:00","date_gmt":"2021-04-26T06:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5498"},"modified":"2021-04-26T11:49:36","modified_gmt":"2021-04-26T11:49:36","slug":"improve-customer-experience","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/","title":{"rendered":"Comment am\u00e9liorer l'exp\u00e9rience client sur votre site web (5 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3e5088c144\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3e5088c144\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#1_Ensure_Fast_Page_Loading_Times\" >1. Assurer un temps de chargement rapide des pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#2_Provide_Clear_and_Simple_Navigation\" >2. Fournir une navigation claire et simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#3_Install_a_Live_Chat_Feature\" >3. Installer une fonction de chat en direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#4_Build_Clutter-Free_Pages\" >4. Construire des pages sans encombrement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#5_Design_for_User_Accessibility\" >5. Conception pour l'accessibilit\u00e9 des utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Votre site web joue un r\u00f4le important dans la rentabilit\u00e9 globale de votre entreprise. L'exp\u00e9rience du client en ligne est un \u00e9l\u00e9ment crucial de votre site, et un \u00e9chec dans ce domaine peut avoir un impact imm\u00e9diat et \u00e0 long terme.<\/p>\n\n\n\n<p>Heureusement, il existe plusieurs moyens d'am\u00e9liorer de mani\u00e8re proactive l'exp\u00e9rience des clients sur votre site web. Certaines sont peu co\u00fbteuses et faciles \u00e0 mettre en \u0153uvre, tandis que d'autres peuvent n\u00e9cessiter une planification et un investissement financier plus importants. Heureusement, tous ces moyens permettent d'optimiser consid\u00e9rablement l'exp\u00e9rience client de votre site.<a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-simple-ways-to-improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"> l'exp\u00e9rience utilisateur (UX)<\/a>.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter cinq fa\u00e7ons d'am\u00e9liorer l'exp\u00e9rience client sur votre site web, ainsi que des conseils et des outils utiles que vous pouvez utiliser dans ce processus. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ensure_Fast_Page_Loading_Times\"><\/span>1. Assurer un temps de chargement rapide des pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le temps de chargement d'une page correspond au temps n\u00e9cessaire \u00e0 votre site pour s'afficher dans le navigateur de vos visiteurs. <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Selon Google<\/a>En effet, toute dur\u00e9e sup\u00e9rieure \u00e0 trois secondes est trop longue.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-page-loading-speed\/\" title=\"https:\/\/prettylinks.com\/blog\/improve-page-loading-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vitesse de chargement des pages<\/a> a un impact direct sur le trafic de votre site web. Les internautes s'attendent \u00e0 ce que les sites se chargent en quelques secondes. Dans le cas contraire, le taux d'abandon des pages commence \u00e0 augmenter.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/increase-speed-wordpress-website\/\">Plusieurs facteurs<\/a> d\u00e9terminent le temps de chargement, dont beaucoup peuvent \u00eatre am\u00e9lior\u00e9s. Il s'agit notamment des \u00e9l\u00e9ments suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le choix d'un produit performant <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Lien d&#039;affiliation WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">h\u00e9bergeur web<\/a><\/li><li>Limiter le nombre de plugins que vous installez sur votre site (et \u00e9viter ceux qui sont mal cod\u00e9s)<\/li><li>Compression et optimisation des images<\/li><li>L'utilisation d'outils de mise en cache tels que <a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Super Cache<\/a><\/li><li>L'utilisation d'un <a href=\"https:\/\/www.cloudflare.com\/learning\/cdn\/what-is-a-cdn\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9seau de diffusion de contenu (CDN)<\/a> tels que Cloudflare<\/li><\/ul>\n\n\n\n<p>Pour mesurer la vitesse de votre page, vous pouvez utiliser des outils tels que <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> ou <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pingdom<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg\" alt=\"Outil en ligne Pingdom Website Speed Test.\" class=\"wp-image-5499\" width=\"800\" height=\"554\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-1024x709.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-300x208.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test-768x532.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/pingdom-website-speed-test.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ces deux tests sont gratuits et permettent de savoir comment proc\u00e9der \u00e0 d'autres ajustements afin d'am\u00e9liorer les temps de chargement de vos pages. Si vous effectuez le test avant et apr\u00e8s avoir apport\u00e9 une modification \u00e0 votre site, vous pouvez utiliser ces mesures pour \u00e9valuer l'efficacit\u00e9 de chacune d'entre elles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Clear_and_Simple_Navigation\"><\/span>2. Fournir une navigation claire et simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La navigation de votre site comprend des menus, des liens textuels et des boutons d'appel \u00e0 l'action (CTA) qui dirigent les utilisateurs vers le contenu. Rationaliser la navigation pour la rendre aussi claire et directe que possible contribue \u00e0 am\u00e9liorer l'exp\u00e9rience du client.<\/p>\n\n\n\n<p>Vos menus sont un \u00e9l\u00e9ment crucial de la navigation sur votre site, et probablement le premier endroit o\u00f9 vos visiteurs chercheront ce dont ils ont besoin. Voici quelques conseils utiles pour les am\u00e9liorer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Limiter les \u00e9l\u00e9ments du menu principal aux pages essentielles (l'id\u00e9al est d'en avoir moins de sept).<\/li><li>\u00c9viter les menus d\u00e9roulants dans la mesure du possible<\/li><li>Inclure des liens rapides dans le pied de page du site, de mani\u00e8re \u00e0 ce qu'il agisse comme un raccourci de navigation secondaire.<\/li><\/ul>\n\n\n\n<p>Concevoir la navigation en pensant \u00e0 vos clients signifie commencer par <em>leur<\/em> objectifs. Lorsqu'ils viennent sur votre site, que recherchent-ils et avec quelle facilit\u00e9 peuvent-ils le trouver ?<\/p>\n\n\n\n<p>Pour comprendre votre flux de trafic actuel, envisagez d'utiliser un outil tel que <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crazy Egg pour cr\u00e9er une carte thermique<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg\" alt=\"La page d&#039;accueil du site Crazy Egg.\" class=\"wp-image-5505\" width=\"800\" height=\"553\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-1024x707.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-300x207.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool-768x531.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/crazy-egg-heatmap-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Cela vous permet de savoir comment acheminer plus rapidement les personnes vers leur destination.<\/p>\n\n\n\n<p>Enfin, l'activation d'une fonction de recherche sur votre site web est l'une des mesures les plus simples que vous puissiez prendre pour am\u00e9liorer l'exp\u00e9rience de vos clients. WordPress dispose d'un outil de recherche natif, mais vous pouvez am\u00e9liorer sa fonctionnalit\u00e9 \u00e0 l'aide d'un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/relevanssi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relevanssi<\/a>ou avec <a href=\"https:\/\/programmablesearchengine.google.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le moteur de recherche programmable de Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg\" alt=\"L&#039;outil de recherche programmable de Google\" class=\"wp-image-5500\" width=\"800\" height=\"291\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-1024x372.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-300x109.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search-768x279.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-programmable-site-search.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Pour l'utiliser, vous pouvez entrer votre site web dans l'outil en ligne, puis t\u00e9l\u00e9charger le code et l'ajouter \u00e0 votre site web pour activer la barre de recherche Google :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"168\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg\" alt=\"Exemple de barre de recherche Google.\" class=\"wp-image-5501\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-300x63.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-site-search-bar-768x161.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Cette fonction aide les clients \u00e0 trouver rapidement ce qu'ils cherchent. En outre, elle leur montre que vous accordez de l'importance \u00e0 leur temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Install_a_Live_Chat_Feature\"><\/span>3. Installer une fonction de chat en direct<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De nos jours, le flux d'informations est instantan\u00e9. Les clients attendent des temps de r\u00e9ponse rapides, avec plus de <a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\" target=\"_blank\" rel=\"noreferrer noopener\">80% dans l'attente d'une r\u00e9ponse imm\u00e9diate<\/a> d'une entreprise qu'ils ont contact\u00e9e. En effet, <a href=\"https:\/\/cmocouncil.org\/thought-leadership\/reports\/the-customer-in-context\" target=\"_blank\" rel=\"noreferrer noopener\">La recherche montre<\/a> qu'une r\u00e9ponse rapide est l'\u00e9l\u00e9ment num\u00e9ro un d'un bon service \u00e0 la client\u00e8le.<\/p>\n\n\n\n<p>Vous pouvez faciliter cette op\u00e9ration en mettant en \u0153uvre un <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Lien d&#039;affiliation Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en direct<\/a> sur votre site web. Ces applications sont relativement simples \u00e0 installer et les options les plus courantes sont les suivantes <a href=\"https:\/\/memberpress.com\/go\/livechat\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LiveChat<\/a>, <a href=\"https:\/\/www.podium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podium<\/a>et <a href=\"https:\/\/www.hubspot.com\/products\/crm\/live-chat\" target=\"_blank\" rel=\"noreferrer noopener\">Chat en direct gratuit de HubSpot<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg\" alt=\"Le site web du logiciel gratuit de chat en direct HubSpot. \" class=\"wp-image-5502\" width=\"800\" height=\"454\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-1024x581.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-300x170.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool-768x436.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/hubspot-live-chat-tool.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Il peut \u00eatre utile de cr\u00e9er un <a href=\"https:\/\/www.dirjournal.com\/blogs\/how-to-create-a-customer-service-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plan solide de r\u00e9ponse aux clients<\/a> et formez votre \u00e9quipe \u00e0 l'utilisation de ces outils. Vous pouvez m\u00eame suivre et r\u00e9compenser votre \u00e9quipe pour ses excellentes performances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_Clutter-Free_Pages\"><\/span>4. Construire des pages sans encombrement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si un client arrive sur votre page et ne sait pas trop quoi faire, vous perdez un temps pr\u00e9cieux \u00e0 l'inciter \u00e0 s'engager avec succ\u00e8s. Un site qui n'est pas encombr\u00e9 est un site qui \u00e9limine les distractions visuelles et qui utilise des principes de conception de qualit\u00e9, notamment les principes suivants <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-power-of-white-space\" target=\"_blank\" rel=\"noreferrer noopener\">l'utilisation d'espaces blancs<\/a> - pour guider et faciliter les actions des clients.<\/p>\n\n\n\n<p>Les pages encombr\u00e9es peuvent donner aux visiteurs l'impression d'\u00eatre submerg\u00e9s. En \u00e9liminant les obstacles potentiels, vous leur permettez de s'engager plus librement dans votre contenu. Nous vous recommandons de passer en revue la page d'accueil, les pages de renvoi et les pages de paiement de votre site web afin d'en \u00e9valuer la clart\u00e9 et l'attrait esth\u00e9tique. De petites modifications peuvent am\u00e9liorer consid\u00e9rablement l'exp\u00e9rience des clients.<\/p>\n\n\n\n<p>L'optimisation de la lisibilit\u00e9 et de la conception de vos pages est plus facile si vous utilisez un outil de retour d'information qui vous permet de savoir si et comment vos changements ont am\u00e9lior\u00e9 le trafic de votre site web. L'une des meilleures fa\u00e7ons d'obtenir ces informations est d'utiliser l'outil <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests A\/B<\/a> pour mesurer les conversions de vos pages.<\/p>\n\n\n\n<p>Voici quelques options pour y parvenir <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0152uf fou<\/a> et <a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimiser Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg\" alt=\"Google Optimize : outil en ligne gratuit pour les tests A\/B de votre site web. \" class=\"wp-image-5503\" width=\"800\" height=\"406\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-1024x520.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-300x152.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize-768x390.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/google-optimize.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Avec Google Optimize, vous pouvez tester plusieurs versions de vos pages afin de d\u00e9terminer celle qui convient le mieux \u00e0 vos visiteurs. De plus, la mise en route est gratuite. Crazy Egg n\u00e9cessite un plan premium pour utiliser la fonction de test A\/B.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Design_for_User_Accessibility\"><\/span>5. Conception pour l'accessibilit\u00e9 des utilisateurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mise en \u0153uvre des meilleures pratiques pour <a href=\"https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\" target=\"_blank\" rel=\"noreferrer noopener\">accessibilit\u00e9 du site web<\/a> permet de s'assurer que les utilisateurs handicap\u00e9s peuvent facilement acc\u00e9der \u00e0 votre site et l'utiliser avec succ\u00e8s. Les normes d'accessibilit\u00e9 prennent en compte la facilit\u00e9 de navigation, la pr\u00e9sentation des pages et d'autres \u00e9l\u00e9ments de l'exp\u00e9rience du visiteur.<\/p>\n\n\n\n<p>Si vous n'\u00eates pas s\u00fbr de la qualit\u00e9 de la mise en \u0153uvre des fonctions d'accessibilit\u00e9 de votre site web, vous pouvez le tester. Cela vous aidera \u00e0 identifier les points \u00e0 am\u00e9liorer.<\/p>\n\n\n\n<p>Il existe des outils en ligne pour vous aider dans cette t\u00e2che, tels que <a href=\"https:\/\/www.webaccessibility.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accessibilit\u00e9 du Web<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png\" alt=\"Le site Web de Level Access sur l&#039;accessibilit\u00e9 du Web.\" class=\"wp-image-5533\" width=\"800\" height=\"323\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-1024x413.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-300x121.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool-768x310.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/web-accessibility-tool.png 1491w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Pour commencer, vous pouvez saisir votre URL dans le champ de texte, puis cliquer sur le bouton <em>Test<\/em> bouton. Vous obtiendrez alors un rapport comprenant un pourcentage global de conformit\u00e9, une liste d'infractions et des recommandations pour am\u00e9liorer votre score.<\/p>\n\n\n\n<p>Les domaines communs \u00e0 optimiser sont les suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilisation de la couleur<\/li><li>Texte Alt pour les images<\/li><li>Rappels concernant les lecteurs d'\u00e9cran<\/li><li>Structure du contenu<\/li><li>Navigation au clavier<\/li><\/ul>\n\n\n\n<p>En am\u00e9liorant l'accessibilit\u00e9 pour les utilisateurs handicap\u00e9s, vous garantirez probablement une meilleure exp\u00e9rience pour tous les clients, car de nombreuses lignes directrices en mati\u00e8re d'accessibilit\u00e9 facilitent l'utilisation des sites web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'am\u00e9lioration de l'exp\u00e9rience des visiteurs de votre site web peut contribuer \u00e0 minimiser leur frustration et leur donner une raison de revenir. Toutefois, il s'agit d'un d\u00e9fi si vous n'optimisez pas votre site de mani\u00e8re proactive afin d'offrir une valeur ajout\u00e9e et un service \u00e0 la client\u00e8le exceptionnel.<\/p>\n\n\n\n<p>Dans cet article, nous vous proposons cinq fa\u00e7ons d'am\u00e9liorer l'exp\u00e9rience client de votre site web :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Veillez \u00e0 ce que les pages se chargent rapidement afin que les clients n'aient pas \u00e0 attendre.<\/li><li>Fournir une navigation claire et simple, afin que les visiteurs puissent trouver rapidement et facilement ce qu'ils recherchent.<\/li><li>Installer un <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Lien d&#039;affiliation Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en direct<\/a> d'offrir une assistance imm\u00e9diate en cas de besoin.<\/li><li>Cr\u00e9ez des pages sans encombrement pour mieux diriger le trafic.<\/li><li>Concevoir pour l'accessibilit\u00e9 des utilisateurs afin d'am\u00e9liorer le service pour tous vos clients.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re d'am\u00e9liorer l'exp\u00e9rience client sur votre site web ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Votre site web joue un r\u00f4le important dans la rentabilit\u00e9 globale de votre entreprise. L'exp\u00e9rience client en ligne est un \u00e9l\u00e9ment crucial de votre site, et toute d\u00e9faillance dans ce domaine peut avoir un impact imm\u00e9diat et \u00e0 long terme. Heureusement, il existe plusieurs moyens d'am\u00e9liorer de mani\u00e8re proactive l'exp\u00e9rience client sur votre site web. Certaines sont peu co\u00fbteuses et faciles \u00e0...<\/p>","protected":false},"author":11450,"featured_media":5547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[166,388,90],"class_list":["post-5498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-accessibility","tag-customer-experience","tag-user-experience"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website plays a pivotal role in the success of your business. 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