{"id":5482,"date":"2021-02-22T07:12:00","date_gmt":"2021-02-22T07:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5482"},"modified":"2023-03-04T00:07:11","modified_gmt":"2023-03-04T00:07:11","slug":"image-seo-tips","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/","title":{"rendered":"5 conseils pour un meilleur r\u00e9f\u00e9rencement des images"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06dc26aae94\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06dc26aae94\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#An_Introduction_to_Image_SEO\" >Introduction \u00e0 l'optimisation des images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#5_Tips_for_Better_Image_SEO\" >5 conseils pour un meilleur r\u00e9f\u00e9rencement des images<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#1_Optimize_Your_File_and_Image_Sizes\" >1. Optimisez la taille de vos fichiers et de vos images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#2_Create_SEO-Friendly_Image_File_Names\" >2. Cr\u00e9er des noms de fichiers d'images favorables au r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#3_Use_Alt_Tags_That_Benefit_Users\" >3. Utiliser des balises Alt qui profitent aux utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#4_Take_Advantage_of_Structured_Data\" >4. Tirer parti des donn\u00e9es structur\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#5_Include_Images_in_Your_Sitemap\" >5. Inclure des images dans votre plan du site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'optimisation des moteurs de recherche (SEO) aide votre public cible \u00e0 vous trouver en affichant votre contenu dans les r\u00e9sultats des moteurs de recherche. Vous avez probablement mis en \u0153uvre des techniques de r\u00e9f\u00e9rencement de base, voire avanc\u00e9es, sur votre site web. Toutefois, si vous n'avez pas travaill\u00e9 sur le r\u00e9f\u00e9rencement de votre image, vous risquez de passer \u00e0 c\u00f4t\u00e9 d'un trafic potentiel.<\/p>\n\n\n\n<p>En mettant en \u0153uvre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tactiques de r\u00e9f\u00e9rencement<\/a> pour vos images, vous pouvez aider les moteurs de recherche \u00e0 trouver et \u00e0 comprendre votre contenu plus facilement. En prenant des mesures suppl\u00e9mentaires pour am\u00e9liorer les m\u00e9dias de votre site, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer votre classement dans les moteurs de recherche<\/a> et vous aider \u00e0 augmenter les conversions.<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons ce qu'est le r\u00e9f\u00e9rencement d'images et nous vous donnerons cinq conseils pour optimiser vos m\u00e9dias. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Image_SEO\"><\/span>Introduction \u00e0 l'optimisation des images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les moteurs de recherche ne peuvent pas voir vos images. Ils doivent donc s'appuyer sur d'autres donn\u00e9es pour comprendre le contenu de chaque image.<\/p>\n\n\n\n<p>Le r\u00e9f\u00e9rencement d'images consiste \u00e0 am\u00e9liorer les images de votre site afin qu'elles soient plus facilement interpr\u00e9t\u00e9es par les moteurs de recherche. Lorsque les robots sont mieux \u00e0 m\u00eame d'identifier vos images, y compris le contexte dans lequel vous les partagez, ils sont plus \u00e0 m\u00eame de proposer votre contenu aux bons visiteurs potentiels.<\/p>\n\n\n\n<p>En d'autres termes, les moteurs de recherche ne peuvent pas classer ou r\u00e9compenser les images qui n'ont pas de r\u00e9f\u00e9rencement de base. Si vous n\u00e9gligez l'optimisation des images, votre contenu aura moins de chances d'appara\u00eetre dans les r\u00e9sultats de recherche. En revanche, en mettant en \u0153uvre quelques techniques d'optimisation, vous pouvez am\u00e9liorer consid\u00e9rablement la \"lisibilit\u00e9\" de vos images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tips_for_Better_Image_SEO\"><\/span>5 conseils pour un meilleur r\u00e9f\u00e9rencement des images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voyons maintenant cinq conseils pour am\u00e9liorer le r\u00e9f\u00e9rencement des images sur votre site web WordPress. Ces strat\u00e9gies peuvent \u00eatre extr\u00eamement b\u00e9n\u00e9fiques pour votre site et ne doivent pas n\u00e9cessairement prendre beaucoup de temps. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_Your_File_and_Image_Sizes\"><\/span>1. Optimisez la taille de vos fichiers et de vos images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La taille de l'image est exprim\u00e9e en largeur et en hauteur. Elle est g\u00e9n\u00e9ralement affich\u00e9e en pixels, comme ceci : 1920\u00d71080 px. La taille du fichier indique l'espace occup\u00e9 par l'image - par exemple, 35 KB (kilo-octets).<\/p>\n\n\n\n<p>Il est essentiel de r\u00e9duire au minimum la taille des fichiers et des images, faute de quoi vos m\u00e9dias risquent de nuire aux performances de votre site. La pr\u00e9sence de fichiers volumineux sur votre site web peut ralentir consid\u00e9rablement la vitesse de chargement des pages. Un site lent peut alors entra\u00eener une perte de trafic et un taux d'abandon plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p>L'un des moyens les plus efficaces de r\u00e9duire la taille des fichiers est de les compresser. Cependant, la compression peut \u00e9galement diminuer la qualit\u00e9 de l'image. Vous devrez donc trouver un \u00e9quilibre entre les avantages d'une taille de fichier r\u00e9duite et la perte de qualit\u00e9 de l'image, en veillant \u00e0 ce que vos images se chargent rapidement <em>et<\/em> sont de bonne qualit\u00e9.<\/p>\n\n\n\n<p>Il existe plusieurs outils que vous pouvez utiliser pour compresser vos images sans en alt\u00e9rer l'apparence. Pour un outil de navigation, vous pouvez envisager d'utiliser <a href=\"https:\/\/tinypng.com\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-1024x331.jpg\" alt=\"TinyPNG optimiseur d&#039;images outil en ligne pour la compression d&#039;images.\" class=\"wp-image-5484\" width=\"800\" height=\"258\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-1024x331.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-300x97.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer-768x248.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/tiny-png-image-optimizer.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Il s'agit d'un outil en ligne gratuit que vous pouvez utiliser sur n'importe quel ordinateur de bureau ou appareil mobile. Pour commencer, il vous suffit de charger vos photos et de t\u00e9l\u00e9charger les versions compress\u00e9es une fois le traitement termin\u00e9.<\/p>\n\n\n\n<p>Si vous pr\u00e9f\u00e9rez, vous pouvez \u00e9galement installer un plugin WordPress tel que <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel<\/a>. Cette fonction compresse automatiquement les images de votre site web d\u00e8s que vous les t\u00e9l\u00e9chargez sur votre site. <a href=\"https:\/\/smallseotools.com\/image-compressor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits outils<\/a> est une autre option int\u00e9ressante pour la compression d'images.<\/p>\n\n\n\n<p>Pour optimiser la taille de l'image, vous pouvez modifier les param\u00e8tres de hauteur et de largeur dans les m\u00e9tadonn\u00e9es de l'image \u00e0 l'aide de la fonction <a href=\"https:\/\/wordpress.org\/support\/article\/edit-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Options d'images WordPress<\/a> menu. Vous pouvez \u00e9galement utiliser un plugin tel que ShortPixel pour les redimensionner automatiquement lors du t\u00e9l\u00e9chargement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_SEO-Friendly_Image_File_Names\"><\/span>2. Cr\u00e9er des noms de fichiers d'images favorables au r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, les moteurs de recherche ont besoin d'aide pour identifier les images car ils ne peuvent pas les \"voir\". Heureusement, vous pouvez fournir des donn\u00e9es utiles pour combler les lacunes des robots. Une fa\u00e7on de le faire est de nommer votre image avec des termes qui la d\u00e9crivent.<\/p>\n\n\n\n<p>Pour donner \u00e0 votre fichier un nom facile \u00e0 rechercher, vous pouvez utiliser des traits d'union pour s\u00e9parer les termes descriptifs cl\u00e9s, en omettant les mots vides tels que \"a\" et \"le\". Par exemple, si vous t\u00e9l\u00e9chargez l'image d'une pizza v\u00e9g\u00e9tarienne, vous pouvez la nommer <em>Pizza v\u00e9g\u00e9tarienne maison.jpg<\/em>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement t\u00e9l\u00e9charger vos images dans des dossiers descriptifs sur votre site. Les moteurs de recherche peuvent utiliser des mots-cl\u00e9s et d'autres identificateurs d'images dans le chemin d'acc\u00e8s au fichier pour comprendre le contenu de vos images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Alt_Tags_That_Benefit_Users\"><\/span>3. Utiliser des balises Alt qui profitent aux utilisateurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un <a href=\"https:\/\/imageseo.io\/alt-text-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">balise alt<\/a> est un attribut du langage de balisage hypertexte (HTML) qui fournit un texte de remplacement pour vos images. Les lecteurs d'\u00e9cran lisent les balises alt pour aider les utilisateurs malvoyants, et les moteurs de recherche les utilisent pour contextualiser vos m\u00e9dias. En fournissant des balises alt descriptives pour vos images, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-website-accessibility\/\" title=\"https:\/\/prettylinks.com\/blog\/improve-website-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">rendre votre site plus accessible<\/a> et d'am\u00e9liorer les performances de recherche.<\/p>\n\n\n\n<p>Mieux encore, WordPress permet d'appliquer facilement des balises alt aux images. Vous pouvez le faire lorsque vous t\u00e9l\u00e9chargez un fichier dans votre biblioth\u00e8que multim\u00e9dia (ou lorsque vous modifiez une image qui se trouve d\u00e9j\u00e0 dans votre biblioth\u00e8que multim\u00e9dia) :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-1024x488.jpg\" alt=\"Le champ &quot;Texte alternatif&quot; dans la biblioth\u00e8que multim\u00e9dia de WordPress.\" class=\"wp-image-5485\" width=\"800\" height=\"381\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-1024x488.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-300x143.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text-768x366.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-metadata-alt-text.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez \u00e9galement ajouter et modifier le texte alt lorsque vous ajoutez des images \u00e0 vos articles de blog et aux pages de votre site web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-1024x557.jpg\" alt=\"Ajout d&#039;un texte alt lors de l&#039;insertion d&#039;images dans un article de blog WordPress. \" class=\"wp-image-5486\" width=\"800\" height=\"435\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-1024x557.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-300x163.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text-768x418.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-image-settings-alt-text.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Dans l'\u00e9diteur de blocs de WordPress, vous pouvez cliquer sur les trois petits points dans le coin sup\u00e9rieur droit pour obtenir plus d'options. S\u00e9lectionnez ensuite <em>Afficher plus de param\u00e8tres<\/em>. Lorsque la barre lat\u00e9rale de contenu s'ouvre, il vous suffit d'ajouter (ou de modifier) votre texte alt dans la zone correspondante. <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/p>\n\n\n\n<p>Si vous avez beaucoup de textes alternatifs vides \u00e0 remplir, il peut \u00eatre pr\u00e9f\u00e9rable d'utiliser un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/imageseo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimiseur d'images pour le r\u00e9f\u00e9rencement<\/a> pour optimiser en masse vos alts vides. Ce plugin utilise l'intelligence artificielle pour ajouter automatiquement des textes alternatifs \u00e0 vos images. Il r\u00e9\u00e9crit \u00e9galement les noms de fichiers de vos images avec un contenu adapt\u00e9 au r\u00e9f\u00e9rencement :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-1024x504.png\" alt=\"Image SEO Optimizer bulk process \" class=\"wp-image-6276\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-1024x504.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-300x148.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO-768x378.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/05\/ImageSEO.png 1193w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Take_Advantage_of_Structured_Data\"><\/span>4. Tirer parti des donn\u00e9es structur\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">Donn\u00e9es structur\u00e9es<\/a> utilise des formats normalis\u00e9s et pr\u00e9d\u00e9finis, appel\u00e9s sch\u00e9mas, pour d\u00e9crire des types de donn\u00e9es sp\u00e9cifiques. Ils permettent aux moteurs de recherche de mieux comprendre le contenu de votre page. Google utilise \u00e9galement des types de donn\u00e9es structur\u00e9es pour pr\u00e9senter des fonctionnalit\u00e9s am\u00e9lior\u00e9es dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<p>Par exemple, pour voir comment cela fonctionne, vous pouvez effectuer une recherche Google pour une recette de pizza. Vous constaterez alors que les r\u00e9sultats contiennent des images et des listes d'ingr\u00e9dients :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-1024x646.jpg\" alt=\"Un exemple de la fa\u00e7on dont les donn\u00e9es structur\u00e9es (schema) peuvent am\u00e9liorer votre r\u00e9f\u00e9rencement dans les r\u00e9sultats de recherche de Google. \" class=\"wp-image-5487\" width=\"800\" height=\"505\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-1024x646.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-300x189.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results-768x484.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/structured-data-search-results.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez utiliser des donn\u00e9es structur\u00e9es pour des \u00e9l\u00e9ments tels que des images de recettes, des vid\u00e9os et des images de produits. La mise en \u0153uvre de cette fonctionnalit\u00e9 n\u00e9cessite des connaissances en JavaScript. Toutefois, Google propose un guide pratique sur la mani\u00e8re d'utiliser les donn\u00e9es structur\u00e9es. <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/generate-structured-data-with-javascript#custom-javascript\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place des donn\u00e9es structur\u00e9es<\/a>que nous vous recommandons de consulter.<\/p>\n\n\n\n<p>Il est \u00e9galement possible d'utiliser l'option <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plugin All in One SEO (AIOSEO)<\/a> peut vous aider \u00e0 mettre en \u0153uvre des donn\u00e9es structur\u00e9es en cliquant sur un bouton :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin.png\" alt=\"Le plugin WordPress AIOSEO.\" class=\"wp-image-5491\" width=\"800\" height=\"265\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin.png 922w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-300x99.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-768x254.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois install\u00e9, il vous suffit de s\u00e9lectionner votre type de sch\u00e9ma, puis de choisir parmi les types d'articles disponibles dans ce sch\u00e9ma :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-1024x400.jpg\" alt=\"L&#039;\u00e9cran de configuration du sch\u00e9ma du plugin AIOSEO.\" class=\"wp-image-5489\" width=\"800\" height=\"313\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-1024x400.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-300x117.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings-768x300.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/aioseo-plugin-schema-settings.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ces am\u00e9liorations peuvent augmenter le trafic de votre site web en aidant les moteurs de recherche \u00e0 mieux comprendre votre contenu et en mettant vos articles en avant dans les r\u00e9sultats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_Images_in_Your_Sitemap\"><\/span>5. Inclure des images dans votre plan du site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les sitemaps aident les moteurs de recherche \u00e0 explorer et \u00e0 indexer votre site web en fournissant un aper\u00e7u de votre contenu. Ils d\u00e9finissent les types de pages et d'\u00e9l\u00e9ments et la mani\u00e8re dont ils sont li\u00e9s. Le sitemap est contenu dans un fichier XML que les moteurs de recherche peuvent facilement lire.<\/p>\n\n\n\n<p>La mani\u00e8re la plus simple de cr\u00e9er un sitemap est d'utiliser un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-1024x407.jpg\" alt=\"Le plugin WordPress Yoast SEO.\" class=\"wp-image-5488\" width=\"800\" height=\"318\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-1024x407.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-300x119.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps-768x305.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/yoast-seo-xml-sitemaps.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Apr\u00e8s l'installation et l'activation, le plugin g\u00e9n\u00e8re automatiquement un sitemap XML qui inclut les articles, les pages, <em>et <\/em>images. Vous pouvez vous r\u00e9f\u00e9rer \u00e0 la documentation de Yoast SEO pour en savoir plus sur les images dans le sitemap XML.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'optimisation des images de votre site web pour les moteurs de recherche peut vous aider \u00e0 augmenter votre trafic. Plus les moteurs de recherche trouveront et comprendront facilement votre contenu, plus ils seront susceptibles de le proposer \u00e0 votre public cible.<\/p>\n\n\n\n<p>Dans cet article, nous vous proposons cinq conseils pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos images :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimiser la taille des images et des fichiers \u00e0 l'aide d'outils tels que <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel<\/a>et <a href=\"https:\/\/smallseotools.com\/image-compressor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits outils de r\u00e9f\u00e9rencement<\/a>.<\/li><li>Cr\u00e9ez des noms de fichiers pour vos images qui soient favorables \u00e0 l'optimisation des moteurs de recherche.<\/li><li>Utilisez des balises alt qui profitent aux utilisateurs et am\u00e9liorent l'accessibilit\u00e9 du site.<\/li><li>Tirez parti des donn\u00e9es structur\u00e9es pour aider les moteurs de recherche \u00e0 mieux comprendre le contenu de l'image.<\/li><li>Incluez des images dans votre sitemap \u00e0 l'aide d'un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur le r\u00e9f\u00e9rencement des images ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>L'optimisation des moteurs de recherche (SEO) aide votre public cible \u00e0 vous trouver en affichant votre contenu dans les r\u00e9sultats des moteurs de recherche. Vous avez probablement mis en \u0153uvre des techniques de r\u00e9f\u00e9rencement de base, voire avanc\u00e9es, sur votre site web. Toutefois, si vous n'avez pas travaill\u00e9 sur le r\u00e9f\u00e9rencement d'images, vous risquez de passer \u00e0 c\u00f4t\u00e9 d'un trafic potentiel. En mettant en \u0153uvre des tactiques de r\u00e9f\u00e9rencement pour...<\/p>","protected":false},"author":11450,"featured_media":5509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,66],"tags":[187,67],"class_list":["post-5482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-seo","tag-images","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimizing your images for search engines can help your website rank better. 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