{"id":5442,"date":"2021-02-01T07:35:00","date_gmt":"2021-02-01T07:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5442"},"modified":"2021-02-01T15:25:12","modified_gmt":"2021-02-01T15:25:12","slug":"content-marketing-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/","title":{"rendered":"4 strat\u00e9gies de marketing de contenu \u00e0 essayer en 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7a3f101f58\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7a3f101f58\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/#1_Educate_and_Empower_Your_Audience\" >1. \u00c9duquer et responsabiliser votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/#2_Repurpose_Content_and_Diversify\" >2. R\u00e9utiliser le contenu et le diversifier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/#3_Go_Live_With_Video\" >3. La vid\u00e9o en direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/#4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\" >4. M\u00e9langez le contenu long et le contenu court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Trouver des id\u00e9es de contenu cr\u00e9atif peut s'av\u00e9rer difficile, en particulier lorsque vous publiez fr\u00e9quemment. Si l'on tient compte de l'\u00e9volution constante du paysage technologique et d'une culture avide d'un contenu plus significatif, la demande peut \u00eatre carr\u00e9ment \u00e9puisante. Comment rester \u00e0 la pointe de la technologie avec <a href=\"https:\/\/prettylinks.com\/fr\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">frais et engageant<\/a> contenu ?<\/p>\n\n\n\n<p>Bien qu'il n'y ait pas de r\u00e9ponse unique \u00e0 cette question, le fait de doter votre bo\u00eete \u00e0 outils marketing de strat\u00e9gies solides en mati\u00e8re de m\u00e9dias sociaux vous permettra d'avoir les bons outils pour le travail. Bien que le monde soit en constante \u00e9volution, ces strat\u00e9gies vous aideront \u00e0 mettre au point un plan de contenu ax\u00e9 sur le public.<\/p>\n\n\n\n<p>Dans cet article, nous aborderons quelques strat\u00e9gies intelligentes de marketing de contenu \u00e0 envisager en 2021. Nous examinerons comment les technologies en d\u00e9veloppement et une culture en mutation influencent notre fa\u00e7on de nous connecter, et nous proposerons quelques id\u00e9es pratiques pour rester pertinent et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00eatre m\u00e9morable<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Educate_and_Empower_Your_Audience\"><\/span>1. \u00c9duquer et responsabiliser votre public<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout d'abord, vous pouvez utiliser votre contenu comme un moyen de servir votre communaut\u00e9 avec g\u00e9n\u00e9rosit\u00e9. Il s'agit de les \u00e9duquer et de leur donner les moyens de trouver des solutions et d'atteindre leurs objectifs.<\/p>\n\n\n\n<p>Les statistiques montrent que ce type de <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/10\/research-b2b-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenu \u00e9ducatif<\/a> est une tactique de choix pour les sp\u00e9cialistes du marketing de contenu. Elle comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pr\u00e9sentations<\/li><li>Articles pratiques<\/li><li>Webinaires<\/li><li>Vid\u00e9os pratiques<\/li><li>Infographie<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promouvoir ce type d'articles<\/a> peut vous aider \u00e0 attirer de nouveaux lecteurs et \u00e0 rappeler votre valeur \u00e0 votre public habituel. En apprenant aux membres de votre public \u00e0 faire des choses qui comptent - en utilisant vos produits - vous pouvez gagner leur confiance et asseoir votre autorit\u00e9 dans votre niche.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg\" alt=\"Essayez les mod\u00e8les d&#039;infographie de Canva, un outil de cr\u00e9ation en ligne qui vous permettra d&#039;am\u00e9liorer vos strat\u00e9gies de marketing de contenu.\" class=\"wp-image-5465\" width=\"800\" height=\"378\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-1024x484.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-300x142.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates-768x363.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/canva-infographic-templates.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Pour d\u00e9velopper un contenu \u00e9ducatif utile \u00e0 votre public, vous pouvez commencer par multiplier les \u00e9changes. Vous voulez r\u00e9pondre aux questions que se posent r\u00e9ellement votre communaut\u00e9 et votre march\u00e9 cible. Cela signifie que vous devez entrer en contact avec eux directement (que ce soit par l'interm\u00e9diaire de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">enqu\u00eates<\/a>(formulaires de contact, forums de discussion, ou toute autre m\u00e9thode).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Repurpose_Content_and_Diversify\"><\/span>2. R\u00e9utiliser le contenu et le diversifier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La pand\u00e9mie nous a tous contraints \u00e0 limiter les contacts personnels. En cons\u00e9quence, nous nous connectons plus que jamais en ligne. Cela a chang\u00e9 notre fa\u00e7on d'utiliser l'internet, <a href=\"https:\/\/unctad.org\/news\/covid-19-has-changed-online-shopping-forever-survey-shows\" target=\"_blank\" rel=\"noreferrer noopener\">peut-\u00eatre pour toujours<\/a>.<\/p>\n\n\n\n<p>Le web \u00e9volue en m\u00eame temps que la fa\u00e7on dont nous nous connectons les uns aux autres - et que la technologie - \u00e9volue autour de lui. \u00c0 mesure que les gens essaient de nouvelles applications et migrent vers d'autres plateformes, il est judicieux d'essayer d'\u00e9tablir une pr\u00e9sence dans ces endroits \u00e9galement.<\/p>\n\n\n\n<p>Vous pouvez d\u00e9velopper et renforcer votre audience en la diversifiant. Cela signifie explorer de nouveaux cr\u00e9neaux et de nouvelles plateformes de m\u00e9dias sociaux, et mesurer vos niveaux d'engagement dans ces domaines. Il n'y a pas de mal \u00e0 commencer modestement et \u00e0 augmenter votre investissement dans les canaux qui semblent prometteurs. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg\" alt=\"Le plugin WordPress Jetpack vous permet de publier votre article de blog sous la forme d&#039;un fil de tweets.\" class=\"wp-image-5466\" width=\"800\" height=\"350\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-1024x447.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-300x131.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets-768x336.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/wordpress-jetpack-publish-blog-tweets.jpg 1325w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>En vous diversifiant, vous ajoutez de la stabilit\u00e9 et de la durabilit\u00e9 \u00e0 votre plateforme. De plus, vous n'avez pas besoin de r\u00e9inventer la roue pour chaque support. Au lieu de cela, envisagez de prendre le contenu dont vous disposez et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">la r\u00e9affectation<\/a> pour d'autres canaux, tels que par :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Transformer vos articles pratiques en vid\u00e9os YouTube.<\/li><li>Cr\u00e9ation d'un groupe Facebook et d\u00e9veloppement d'un webinaire (ou d'une s\u00e9rie d'articles) bas\u00e9 sur les conversations du groupe.<\/li><li>Augmenter l'engagement sur Twitter en convertissant vos articles de blog en tweets. (Les <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plugin Jetpack<\/a> peut le faire automatiquement).<\/li><\/ul>\n\n\n\n<p>Vous pouvez ainsi maximiser votre investissement en temps en tirant le meilleur parti de chaque \u00e9l\u00e9ment de contenu que vous cr\u00e9ez. N'oubliez pas d'optimiser chaque \u00e9l\u00e9ment pour chaque canal, afin de mieux toucher les diff\u00e9rents publics cibles et d'\u00e9viter les r\u00e9p\u00e9titions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Go_Live_With_Video\"><\/span>3. La vid\u00e9o en direct<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La popularit\u00e9 des <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/video-marketing-trends-to-cut-through-the-noise-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">la vid\u00e9o devrait continuer \u00e0 se d\u00e9velopper<\/a> cette ann\u00e9e. La vid\u00e9o en direct, en particulier, apporte un \u00e9l\u00e9ment d'interactivit\u00e9 et de connexion authentique entre vous et vos spectateurs. Heureusement, Facebook, YouTube, Instagram et d'autres plateformes de m\u00e9dias sociaux ont int\u00e9gr\u00e9 des outils de vid\u00e9o en direct pour vous aider \u00e0 dialoguer directement avec les personnes qui vous suivent.<\/p>\n\n\n\n<p>En tant qu'\u00e9diteur, vous pouvez tirer parti de la vid\u00e9o en direct pour \u00e9tablir votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'identit\u00e9 de la marque<\/a> et offrez \u00e0 vos spectateurs un contenu de qualit\u00e9. Cela permet \u00e9galement de fournir des informations imm\u00e9diates \u00e0 votre public et d'obtenir un retour d'information instantan\u00e9 - une mine d'or qui vous aidera \u00e0 cr\u00e9er du contenu cibl\u00e9 \u00e0 l'avenir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg\" alt=\"Partagez des posts shoppables sur Instagram pour que les followers puissent trouver et acheter des produits.\" class=\"wp-image-5467\" width=\"800\" height=\"435\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-1024x556.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-300x163.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts-768x417.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/instagram-shoppable-posts.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Voici quelques id\u00e9es de contenu livestream pour vous aider \u00e0 d\u00e9marrer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Promouvoir les lancements de produits :<\/strong> Si vous lancez un produit, vous pouvez utiliser une vid\u00e9o en direct pour cr\u00e9er un buzz et susciter l'int\u00e9r\u00eat.<\/li><li><strong>Organisez une s\u00e9ance de questions-r\u00e9ponses sur Facebook :<\/strong> Vous pouvez <a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">programmer une vid\u00e9o en direct<\/a> et r\u00e9pondre \u00e0 des questions sur un sujet sp\u00e9cifique.<\/li><li><strong>Cr\u00e9er des webinaires :<\/strong> Si vous d\u00e9couvrez comment aider votre public \u00e0 atteindre un objectif, vous pouvez <a href=\"https:\/\/webinarninja.com\/how-to-run-a-webinar\/\" target=\"_blank\" rel=\"noreferrer noopener\">construire un webinaire pratique<\/a> autour de la solution.<\/li><li><strong>Partagez des histoires sur Instagram :<\/strong> <a href=\"https:\/\/business.instagram.com\/blog\/a-step-by-step-guide-create-playful-and-interactive-instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Ces courtes vid\u00e9os<\/a> s'affichera en haut des fils d'actualit\u00e9 des personnes qui la suivent afin de susciter leur int\u00e9r\u00eat.<\/li><\/ul>\n\n\n\n<p>Ce n'est que la partie \u00e9merg\u00e9e de l'iceberg. Il est donc judicieux de chercher d'autres moyens d'int\u00e9grer le contenu en direct dans votre plan global de m\u00e9dias sociaux. Les r\u00e9actions imm\u00e9diates que vous obtiendrez devraient vous inspirer de nouvelles id\u00e9es et vous permettre de maintenir votre contenu \u00e0 la pointe de la technologie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Mix_It_Up_With_Long-Form_and_Short-Form_Content\"><\/span>4. M\u00e9langez le contenu long et le contenu court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cette strat\u00e9gie est similaire \u00e0 la r\u00e9utilisation de votre contenu, mais il s'agit ici d'offrir une plus grande vari\u00e9t\u00e9 de contenu, qu'il soit court ou long. Si vous produisez g\u00e9n\u00e9ralement des articles courts, vous pouvez y int\u00e9grer des articles longs et approfondis, et vice versa.<\/p>\n\n\n\n<p>En variant la longueur de votre contenu, vous pouvez impliquer votre public \u00e0 diff\u00e9rents niveaux. Si vous \u00e9crivez g\u00e9n\u00e9ralement des articles plus longs, le contenu court peut servir de p\u00e9pite d'information comprim\u00e9e ou de diversion amusante (et pertinente). <\/p>\n\n\n\n<p>\u00c0 l'inverse, si vous privil\u00e9giez les contenus plus courts, un article long permet parfois d'approfondir un sujet qui int\u00e9resse vos lecteurs.<\/p>\n\n\n\n<p>Vous pouvez simplement varier votre contenu \u00e0 la vol\u00e9e, mais il est utile d'envisager un calendrier r\u00e9gulier. Vous pouvez par exemple publier un article long le premier mardi du mois. Pour ajouter une option de contenu plus court, vous pourriez choisir une citation de l'un de vos leaders d'opinion pr\u00e9f\u00e9r\u00e9s et \u00e9crire un court article \u00e0 ce sujet tous les jeudis.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png\" alt=\"Exemple de calendrier de contenu d&#039;un blog.\" class=\"wp-image-5469\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example.png 875w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/coschedule-content-calendar-example-768x449.png 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure><\/div>\n\n\n\n<p>L'adoption d'une certaine coh\u00e9rence avec ces diff\u00e9rentes longueurs permettra \u00e0 votre contenu d'\u00eatre coh\u00e9rent et \u00e0 votre public de savoir \u00e0 quoi s'attendre. Voici quelques excellentes id\u00e9es de contenu long format :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Guides pratiques avec instructions pas \u00e0 pas et captures d'\u00e9cran<\/li><li>Articles de fond sur <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">mots-cl\u00e9s \u00e0 longue tra\u00eene<\/a><\/li><li>T\u00e9l\u00e9chargements de PDF que votre public peut utiliser comme ressources<\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vid\u00e9os YouTube<\/a> qui aident les t\u00e9l\u00e9spectateurs \u00e0 apprendre ou \u00e0 faire quelque chose de nouveau<\/li><\/ul>\n\n\n\n<p>Pour des id\u00e9es de contenus courts, essayez :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Des articles plus courts et cibl\u00e9s qui envoient des informations concises<\/li><li>Des vid\u00e9os TikTok qui engagent votre public de mani\u00e8re ludique<\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Histoires Instagram<\/a> pour pr\u00e9senter rapidement un produit ou partager un moment <\/li><li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campagnes par courrier \u00e9lectronique<\/a> pour \u00e9duquer votre liste et l'attirer vers du contenu ou des produits en ligne<\/li><\/ul>\n\n\n\n<p>Comme toujours, il est bon de suivre l'\u00e9volution de l'engagement sur ces \u00e9l\u00e9ments. Si vous constatez qu'un contenu long ou court suscite davantage d'engagement, vous serez bien inspir\u00e9 d'exploiter ces opportunit\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u00e9pondre \u00e0 la demande de contenu cr\u00e9atif n'est pas une t\u00e2che facile. Toutefois, en \u00e9tablissant un plan et en mettant en place des strat\u00e9gies de contenu intelligentes, vous pouvez maintenir (ou augmenter) votre production \u00e9ditoriale, \u00e9largir votre public et accro\u00eetre votre influence.<\/p>\n\n\n\n<p>Dans cet article, nous avons partag\u00e9 une vari\u00e9t\u00e9 de strat\u00e9gies de marketing de contenu intelligentes \u00e0 prendre en compte cette ann\u00e9e. En voici quelques-unes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00c9duquez et responsabilisez votre public.<\/li><li>R\u00e9utiliser le contenu et le diversifier.<\/li><li>Passez \u00e0 la vid\u00e9o en direct.<\/li><li>M\u00e9langez les contenus courts et longs.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la mani\u00e8re de mettre en \u0153uvre ces strat\u00e9gies de marketing de contenu en 2021 ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Trouver des id\u00e9es de contenu cr\u00e9atif peut s'av\u00e9rer difficile, en particulier lorsque vous publiez fr\u00e9quemment. Si l'on tient compte de l'\u00e9volution constante du paysage technologique et d'une culture avide d'un contenu plus significatif, la demande peut \u00eatre carr\u00e9ment \u00e9puisante. Comment rester \u00e0 la pointe du progr\u00e8s en proposant des contenus frais et attrayants ? 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