{"id":5386,"date":"2021-01-11T07:18:00","date_gmt":"2021-01-11T07:18:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5386"},"modified":"2021-01-11T20:19:14","modified_gmt":"2021-01-11T20:19:14","slug":"how-to-use-qr-codes-for-marketing-your-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/","title":{"rendered":"Comment utiliser les codes QR pour le marketing de votre entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69daa1e1566e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69daa1e1566e1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#What_Is_A_QR_Code\" >Qu'est-ce qu'un code QR ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#How_To_Create_A_QR_Code_with_PrettyLinks\" >Comment cr\u00e9er un code QR avec PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Ways_You_Can_Use_QR_Codes_for_Marketing_Your_Business\" >Comment utiliser les codes QR pour le marketing de votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Are_QR_Codes_Trackable\" >Les codes QR sont-ils tra\u00e7ables ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Dos_And_Donts_Of_Using_QR_Codes_for_Marketing\" >Les choses \u00e0 faire et \u00e0 ne pas faire en mati\u00e8re d'utilisation des codes QR pour le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Is_A_QR_Code_Right_For_Your_Small_Business\" >Un code QR est-il adapt\u00e9 \u00e0 votre petite entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-qr-codes-for-marketing-your-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les codes QR existent depuis longtemps, mais il semble qu'ils n'aient pas encore \u00e9t\u00e9 utilis\u00e9s. <a href=\"https:\/\/blog.beaconstac.com\/2019\/02\/why-2019-is-the-year-of-qr-codes\/\" target=\"_blank\" rel=\"noreferrer noopener\">a gagn\u00e9 en popularit\u00e9<\/a> au cours des deux derni\u00e8res ann\u00e9es. De nombreuses personnes commencent \u00e0 utiliser les codes QR \u00e0 des fins de marketing. Mais cela en vaut-il vraiment la peine ?&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous verrons ce que sont les codes QR, comment ils peuvent contribuer \u00e0 vos efforts de marketing et comment d\u00e9terminer si vous devriez ou non les utiliser dans le cadre de votre activit\u00e9 en ligne. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_A_QR_Code\"><\/span><strong>Qu'est-ce qu'un code QR ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"328\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited.jpg\" alt=\"Code QR utilis\u00e9 pour le marketing\" class=\"wp-image-10875\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited.jpg 493w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-50x33.jpg 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/04\/QR-code-used-for-marketing-edited-18x12.jpg 18w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure>\n\n\n\n<p>Un code QR, qui signifie code de r\u00e9ponse rapide, est une sorte de code-barres utilis\u00e9 pour stocker des informations. Ces codes sont g\u00e9n\u00e9ralement noirs et blancs, mais ils peuvent \u00eatre d'autres couleurs, \u00e0 condition qu'ils soient sur un fond lisible. <\/p>\n\n\n\n<p>Les informations stock\u00e9es sur un code QR sont destin\u00e9es \u00e0 \u00eatre lues rapidement et facilement par les smartphones et les ordinateurs.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez utiliser les codes QR pour partager toutes sortes d'informations et faire toutes sortes de choses. Par exemple, ils constituent un excellent moyen de fournir des liens vers des sites web, d'envoyer des messages texte, de fournir des applications t\u00e9l\u00e9chargeables, de pr\u00e9senter des profils de m\u00e9dias sociaux, de permettre aux utilisateurs de participer \u00e0 un webinaire, d'envoyer des courriels, et bien d'autres choses encore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_QR_Code_with_PrettyLinks\"><\/span><strong>Comment cr\u00e9er un code QR<\/strong> avec PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour cr\u00e9er des codes QR \u00e0 l'aide de PrettyLinks, vous devez d'abord les activer. Pour ce faire, rendez-vous sur le site <em>PrettyLinks &gt; Options &gt; Liens<\/em> et v\u00e9rifier le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 c\u00f4t\u00e9 de \"Activer les codes QR\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"417\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM.png\" alt=\"activer les codes qr dans PrettyLinks\" class=\"wp-image-5395\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM.png 836w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-3.15.42-PM-768x383.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p>Une fois que vous avez activ\u00e9 le param\u00e8tre du code QR, une ic\u00f4ne bleue et carr\u00e9e appara\u00eet dans votre liste de PrettyLinks \u00e0 c\u00f4t\u00e9 de chaque lien. Cliquez sur l'ic\u00f4ne bleue pour t\u00e9l\u00e9charger le code QR correspondant \u00e0 ce lien. Vous pouvez maintenant utiliser cette image de code QR dans votre publicit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ways_You_Can_Use_QR_Codes_for_Marketing_Your_Business\"><\/span><strong>Comment utiliser les codes QR pour le marketing de votre entreprise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant qu'affili\u00e9, vous pouvez utiliser les codes QR de diff\u00e9rentes mani\u00e8res, notamment pour le marketing :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Annonces imprim\u00e9es<\/strong> - Si votre entreprise tire parti du marketing hors ligne, il y a de fortes chances que vous utilisiez les publicit\u00e9s imprim\u00e9es \u00e0 votre avantage. Que ce soit sur des d\u00e9pliants, des brochures, des affiches ou tout autre support, vous pouvez ajouter un code QR. Les gens peuvent alors le scanner et interagir avec votre entreprise et ce que vous avez \u00e0 offrir. Ils n'auront pas \u00e0 se souvenir de votre adresse web ou de votre num\u00e9ro de t\u00e9l\u00e9phone.<\/li>\n\n\n\n<li><strong>Coupons<\/strong> - Vous pouvez cr\u00e9er un code QR pour que les clients puissent b\u00e9n\u00e9ficier de coupons et de r\u00e9ductions exclusives sur vos produits et services.<\/li>\n\n\n\n<li><strong>Articles de propagande<\/strong> - Si votre entreprise participe \u00e0 des salons professionnels et tient r\u00e9guli\u00e8rement des stands, il y a de fortes chances que vous souhaitiez offrir aux visiteurs des articles de marque, tels que des crayons, des cl\u00e9s USB, des t-shirts, etc. L'ajout d'un code QR \u00e0 votre marchandise renforce la visibilit\u00e9 de votre marque et aide les clients potentiels \u00e0 en savoir plus sur votre entreprise.<\/li>\n\n\n\n<li><strong>Mise en r\u00e9seau<\/strong> - Les codes QR sont un excellent moyen de nouer des contacts avec d'autres entrepreneurs sans avoir \u00e0 jongler avec des documents suppl\u00e9mentaires ou risquer de perdre des cartes de visite. Il suffit de proposer votre code QR pour que les gens le scannent et qu'ils puissent acc\u00e9der \u00e0 vos cartes de visite num\u00e9riques et \u00e0 des informations compl\u00e9mentaires directement sur leur t\u00e9l\u00e9phone.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_QR_Codes_Trackable\"><\/span><strong>Les codes QR sont-ils tra\u00e7ables ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les codes QR sont d\u00e9finitivement tra\u00e7ables. Si vous prenez le temps de les cr\u00e9er et de les distribuer, vous devez vous assurer que votre entreprise peut suivre les progr\u00e8s et le succ\u00e8s de ces codes. <\/p>\n\n\n\n<p>C'est l\u00e0 que <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut s'av\u00e9rer tr\u00e8s utile. Gr\u00e2ce \u00e0 ce plugin, vous pouvez cr\u00e9er des liens vers des articles, des pages web et bien d'autres choses encore. \u00c0 partir de l\u00e0, vous pourrez suivre et g\u00e9rer vos liens dans votre tableau de bord WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dos_And_Donts_Of_Using_QR_Codes_for_Marketing\"><\/span><strong>Les choses \u00e0 faire et \u00e0 ne pas faire avec les codes QR<\/strong> pour le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pouvez faire plusieurs choses avec les codes QR, mais certaines pratiques ne sont pas conseill\u00e9es. Voici quelques exemples de ce qu'il faut faire et de ce qu'il ne faut pas faire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N'utilisez pas de codes QR dans les courriels.<\/strong> La majorit\u00e9 des gens acc\u00e8dent \u00e0 leur courrier \u00e9lectronique sur leur t\u00e9l\u00e9phone, ce qui signifie qu'ils ne pourront pas scanner les codes. Lorsqu'il s'agit d'e-mails, il est pr\u00e9f\u00e9rable de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/use-branded-links-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser un lien de marque<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Assurez-vous qu'une connexion internet ou de donn\u00e9es est disponible. <\/strong>Pour scanner et acc\u00e9der au contenu stock\u00e9 sur un code QR, les utilisateurs doivent disposer d'un acc\u00e8s \u00e0 l'internet ou d'un plan de donn\u00e9es sur leur t\u00e9l\u00e9phone. Gardez cela \u00e0 l'esprit si vous participez \u00e0 un salon professionnel ou \u00e0 un \u00e9v\u00e9nement hors ligne.<\/li>\n\n\n\n<li><strong>N'utilisez pas les codes QR dans des endroits inutiles ou peu pratiques. <\/strong>L'objectif d'un code QR est de faciliter l'acc\u00e8s \u00e0 l'information. La derni\u00e8re chose \u00e0 faire est donc d'emp\u00eacher les gens de scanner le code. Les codes QR ne doivent donc pas figurer sur des panneaux d'affichage, sur les flancs des v\u00e9hicules ou sur de petits objets difficiles \u00e0 scanner.&nbsp;<\/li>\n\n\n\n<li><strong>Faites en sorte que l'analyse en vaille la peine. <\/strong>Vous voulez toujours que vos clients sentent qu'ils obtiennent quelque chose de pr\u00e9cieux de votre part, et il en va de m\u00eame pour vos codes QR. Assurez-vous que le contenu ou les informations que vous partagez valent la peine qu'ils prennent le temps de les scanner.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_A_QR_Code_Right_For_Your_Small_Business\"><\/span><strong>Un code QR est-il adapt\u00e9 \u00e0 votre petite entreprise ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous vous demandez encore si les codes QR sont une bonne id\u00e9e pour votre entreprise, voici quelques questions que vous pouvez vous poser pour prendre une d\u00e9cision :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quel est votre public ?<\/strong> L'une des premi\u00e8res choses \u00e0 laquelle vous devez penser est de savoir qui est votre public. Ont-ils la capacit\u00e9 de scanner les codes ? Ont-ils besoin du contenu que vous essayez de partager ?<\/li>\n\n\n\n<li><strong>Avez-vous le temps de contr\u00f4ler vos codes ?<\/strong> Comme pour tout effort de marketing, vous devez vous assurer que vous disposez du temps ou du personnel n\u00e9cessaire pour mener \u00e0 bien la campagne. Si ce n'est pas le cas, il est pr\u00e9f\u00e9rable de mettre ce projet en veilleuse et de le reporter \u00e0 une date ult\u00e9rieure.<\/li>\n\n\n\n<li><strong>Quels sont vos objectifs ?<\/strong> Si vous envisagez de persuader les clients de s'inscrire \u00e0 un programme, de participer \u00e0 une vente, de visiter une page web ou d'effectuer un achat, les codes QR sont tout \u00e0 fait dans votre champ d'action ! Dans le cas contraire, les codes QR ne constituent peut-\u00eatre pas un besoin imm\u00e9diat pour votre entreprise en ligne.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les codes QR sont un excellent moyen de renforcer la visibilit\u00e9 et l'engagement de la marque gr\u00e2ce \u00e0 la puissance de la technologie. Gr\u00e2ce aux codes QR, vous pouvez am\u00e9liorer l'exp\u00e9rience de vos clients et mieux suivre la fa\u00e7on dont ils interagissent en ligne avec votre entreprise. <\/p>\n\n\n\n<p>S'ils sont utilis\u00e9s correctement, votre marketing peut atteindre des sommets que vous n'auriez jamais imagin\u00e9s. Gardez \u00e0 l'esprit les conseils ci-dessus pour d\u00e9terminer si les codes QR vous conviennent.<\/p>\n\n\n\n<p><em>Avez-vous d'autres questions sur l'utilisation des codes QR pour le marketing ? Faites-le nous savoir dans les commentaires !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 utiliser les codes QR pour le marketing de votre entreprise. Suivez notre guide pour stimuler l'engagement et g\u00e9n\u00e9rer du trafic gr\u00e2ce \u00e0 des strat\u00e9gies de codes QR efficaces.<\/p>","protected":false},"author":1,"featured_media":5387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[53],"class_list":["post-5386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-qr-codes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to use QR codes for marketing your business. 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