{"id":5256,"date":"2020-11-30T06:21:00","date_gmt":"2020-11-30T06:21:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5256"},"modified":"2020-11-30T14:33:03","modified_gmt":"2020-11-30T14:33:03","slug":"what-is-influencer-marketing-and-why-is-it-so-powerful","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/","title":{"rendered":"Qu'est-ce que le marketing d'influence et pourquoi est-il si puissant ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db5c5ce91ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db5c5ce91ec\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Is_Influencer_Marketing\" >Qu'est-ce que le marketing d'influence ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#How_Influencer_Marketing_Is_Helpful\" >L'utilit\u00e9 du marketing d'influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#What_Does_An_Ideal_Influencer_Look_Like\" >\u00c0 quoi ressemble un influenceur id\u00e9al ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Key_Tips_To_Attract_Influencers\" >Conseils pour attirer les influenceurs&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Avec l'\u00e9mergence du marketing en ligne, les consommateurs recherchent une publicit\u00e9 et une promotion plus r\u00e9elles et plus personnelles. C'est l\u00e0 qu'intervient le pouvoir du marketing d'influence.<\/p>\n\n\n\n<p>Avec le marketing d'influence, vous pouvez combiner votre strat\u00e9gie marketing avec l'autorit\u00e9 de la communaut\u00e9 et la confiance \u00e9tablie. Lorsque vous trouvez les bons influenceurs \u00e0 ajouter \u00e0 votre liste, vous pouvez plus facilement d\u00e9velopper votre audience et trouver de nouvelles opportunit\u00e9s de convertir les clients.<\/p>\n\n\n\n<p>Dans ce billet, nous allons explorer le concept de marketing d'influence et expliquer comment il peut \u00eatre un outil efficace pour votre activit\u00e9 en ligne. Nous passerons \u00e9galement en revue quelques mesures que vous pouvez prendre pour commencer.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Savez-vous que vous manquez d'argent ? <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">G\u00e9n\u00e9rez des revenus passifs \u00e0 partir de votre contenu avec PrettyLinks !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Influencer_Marketing\"><\/span><strong>Qu'est-ce que le marketing d'influence ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing d'influence est une strat\u00e9gie de marketing centr\u00e9e sur les influenceurs, c'est-\u00e0-dire les entreprises et les individus de haut niveau. Un exemple courant d'influenceur est un <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/9-of-the-biggest-social-media-influencers-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">une c\u00e9l\u00e9brit\u00e9 ou une personnalit\u00e9 populaire des m\u00e9dias sociaux<\/a> qui sponsorise ou soutient un produit ou un service et en fait la promotion sur son blog et\/ou ses profils de m\u00e9dias sociaux.&nbsp;<\/p>\n\n\n\n<p>En mati\u00e8re de marketing d'affiliation, les influenceurs peuvent faire une \u00e9norme diff\u00e9rence en termes de conversions. Lorsqu'un influenceur partage vos liens avec son public, il peut accro\u00eetre le trafic vers votre site web, augmenter les conversions et susciter un nouvel int\u00e9r\u00eat pour votre petite entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Influencer_Marketing_Is_Helpful\"><\/span><strong>L'utilit\u00e9 du marketing d'influence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous avons mentionn\u00e9 quelques avantages du marketing d'influence ci-dessus, mais voici quelques autres raisons pour lesquelles le marketing d'influence est un excellent outil pour votre entreprise en ligne :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il offre des possibilit\u00e9s de mise en r\u00e9seau.<\/strong> Travailler avec des influenceurs peut \u00eatre un excellent moyen de nouer des relations et de cr\u00e9er davantage d'opportunit\u00e9s de visibilit\u00e9 commerciale et de nouvelles connexions.&nbsp;<\/li><li><strong>Il apporte une valeur ajout\u00e9e.<\/strong> Lorsque vous travaillez avec des influenceurs, vous pouvez \u00eatre s\u00fbr qu'ils sont en phase avec ce qui int\u00e9resse leur public et ce dont il a le plus besoin.&nbsp;<\/li><li><strong>Vous avez moins de pression pour cr\u00e9er du contenu. <\/strong>Lorsque plusieurs personnes travaillent avec vous pour promouvoir votre produit ou service, vous pouvez souvent utiliser leur contenu ou, du moins, vous inspirer de ce qu'elles ont fait pour cr\u00e9er du contenu pour votre propre site ou vos plateformes de m\u00e9dias sociaux.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_An_Ideal_Influencer_Look_Like\"><\/span><strong>\u00c0 quoi ressemble un influenceur id\u00e9al ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les influenceurs se pr\u00e9sentent sous diff\u00e9rentes formes et tailles, mais il en existe quelques-uns. <a href=\"https:\/\/www.smartinsights.com\/online-pr\/influencer-marketing\/gauge-influencers-influence\/\" target=\"_blank\" rel=\"noreferrer noopener\">les caract\u00e9ristiques universelles des influenceurs qui r\u00e9ussissent<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engagement remarquable. <\/strong>Il est facile de supposer qu'un influenceur ayant un grand nombre de followers a plus de succ\u00e8s et est plus efficace qu'un autre ayant moins de followers. Cependant, l'\u00e9l\u00e9ment le plus important \u00e0 prendre en compte en mati\u00e8re d'efficacit\u00e9 est le niveau d'engagement. Ind\u00e9pendamment des chiffres, si quelqu'un a un niveau d'engagement \u00e9lev\u00e9, il est beaucoup plus susceptible de convertir des clients.&nbsp;<\/li><li><strong>Coh\u00e9rence. <\/strong>Tout influenceur digne de ce nom sera coh\u00e9rent, tant au niveau de la qualit\u00e9 que de la quantit\u00e9 de son contenu. Son contenu correspond-il \u00e0 l'esth\u00e9tique de votre entreprise ? Ses posts sont-ils authentiques et coh\u00e9rents ? Sont-ils actifs et engag\u00e9s ?<\/li><li><strong>La confiance. <\/strong>L'influenceur a-t-il \u00e9tabli une relation de confiance avec les personnes qui le suivent ? Si le public d'un influenceur n'a pas d\u00e9montr\u00e9 sa confiance en lui par son engagement, pourquoi ach\u00e8terait-il ou interagirait-il avec ce que l'influenceur partage ou approuve ? Sans confiance, les promotions ne signifient rien.<\/li><li><strong>Des parrainages moins nombreux mais de meilleure qualit\u00e9. <\/strong>Les influenceurs les plus performants sont constamment sollicit\u00e9s par des entreprises pour obtenir leur soutien, mais ils ne le disent pas. <em>oui<\/em> \u00e0 chacun d'entre eux. Un influenceur avis\u00e9 est conscient qu'il doit \u00eatre strat\u00e9gique et ne choisira que des contrats qui correspondent \u00e0 ses valeurs et \u00e0 celles de son public.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_To_Attract_Influencers\"><\/span><strong>Conseils pour attirer les influenceurs&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il peut sembler intimidant et difficile d'atteindre et d'attirer l'attention des influenceurs, mais il y a quelques \u00e9l\u00e9ments cl\u00e9s que vous pouvez faire pour inciter les influenceurs \u00e0 travailler avec vous.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Assurez-vous que les influenceurs correspondent \u00e0 votre marque et \u00e0 vos valeurs. <\/strong>Avant de contacter un influenceur, assurez-vous que cette personne ou cette entreprise correspond \u00e0 votre marque et \u00e0 ses objectifs. La meilleure fa\u00e7on d'assurer la r\u00e9ussite de vos partenariats d'affiliation est de veiller \u00e0 ce que les convictions, l'\u00e9thique de travail et les valeurs d'un partenaire potentiel s'alignent sur les v\u00f4tres.<\/li><li><strong>Soyez professionnel. <\/strong>Les influenceurs sont aussi des travailleurs et ils sont extr\u00eamement occup\u00e9s. Il faut donc toujours les approcher de mani\u00e8re professionnelle. Si possible, envoyez des courriels et non des messages directs. N'\u00e9crivez pas de longs courriels ; soyez bref et gentil. Et surtout, soyez respectueux et \u00e9logieux.<\/li><li><strong>Soyez clair sur vos intentions. <\/strong>Lorsque vous sollicitez un influenceur, d\u00e9finissez clairement les objectifs de votre collaboration avec lui et la mani\u00e8re dont il sera r\u00e9compens\u00e9. Veillez \u00e0 inclure les d\u00e9tails de la r\u00e9mun\u00e9ration, les objectifs promotionnels et les attentes.<\/li><li><strong>Partager les informations pertinentes. <\/strong>Lorsque vous contactez les influenceurs qui vous int\u00e9ressent, il est \u00e9galement judicieux de fournir des informations concises sur votre entreprise ou votre marque. Incluez des \u00e9l\u00e9ments tels que vos plateformes de m\u00e9dias sociaux, votre site web et des interviews ou des articles, afin qu'ils puissent se renseigner sur vous et d\u00e9cider s'ils souhaitent travailler avec vous.<\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>Faites passer votre contenu au niveau sup\u00e9rieur et commencez \u00e0 g\u00e9n\u00e9rer des revenus passifs avec PrettyLinks - <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">Commencez d\u00e8s maintenant !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>R\u00e9flexions finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing d'influence peut \u00eatre extr\u00eamement b\u00e9n\u00e9fique pour votre activit\u00e9 en ligne. Il peut vous aider \u00e0 gagner en visibilit\u00e9 et \u00e0 cr\u00e9er une dynamique aupr\u00e8s de publics que vous n'auriez peut-\u00eatre jamais pu atteindre autrement.<\/p>\n\n\n\n<p>Si vous gardez \u00e0 l'esprit les conseils et les informations ci-dessus, vous serez sur la bonne voie pour gagner plus d'argent avec votre contenu, atteindre un public plus large et plus vari\u00e9, et \u00e9tablir de meilleures relations.<\/p>\n\n\n\n<p>Pour en savoir plus sur les influenceurs et le marketing d'influence, lisez nos articles sur les sujets suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/pretty-links-on-social-media\/\">comment am\u00e9liorer votre pr\u00e9sence dans les m\u00e9dias sociaux<\/a>, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/get-influencers-onboard\/\">comment int\u00e9grer les influenceurs<\/a>et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/online-marketing-strategies\/\">strat\u00e9gies de marketing en ligne les entreprises en ligne devraient essayer<\/a>.<\/p>\n\n\n\n<p><em>Avez-vous d\u00e9j\u00e0 pratiqu\u00e9 le marketing d'influence ? Comment cela a-t-il aid\u00e9 votre entreprise ?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec l'\u00e9mergence du marketing en ligne, les consommateurs recherchent une publicit\u00e9 et une promotion plus r\u00e9elles et plus personnelles. C'est l\u00e0 qu'intervient la puissance du marketing d'influence. Avec le marketing d'influence, vous pouvez combiner votre strat\u00e9gie de marketing avec l'autorit\u00e9 de la communaut\u00e9 et la confiance \u00e9tablie. Lorsque vous trouvez les bons influenceurs \u00e0 ajouter \u00e0...<\/p>","protected":false},"author":23892,"featured_media":5257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[329,330,164],"class_list":["post-5256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-influencer-marketing","tag-influencers","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We\u2019ll explore the concept 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