{"id":5240,"date":"2020-11-23T05:02:00","date_gmt":"2020-11-23T05:02:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5240"},"modified":"2020-11-06T21:09:37","modified_gmt":"2020-11-06T21:09:37","slug":"what-to-look-for-in-affiliate-partners","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/","title":{"rendered":"Ce qu'il faut rechercher dans les partenaires d'affiliation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79c10417d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79c10417d5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/#What_Is_An_Affiliate_Partnership\" >Qu'est-ce qu'un partenariat d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/#What_Makes_Affiliate_Partnerships_So_Great\" >Qu'est-ce qui rend les partenariats d'affiliation si int\u00e9ressants ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/#What_To_Look_For_In_An_Affiliate_Partner\" >Ce qu'il faut rechercher chez un partenaire d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/#How_To_Create_A_Great_Affiliate_Partnership\" >Comment cr\u00e9er un excellent partenariat d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-to-look-for-in-affiliate-partners\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lorsque vous commencerez \u00e0 mon\u00e9tiser le contenu de votre site web et \u00e0 pratiquer le marketing d'affiliation pour gagner votre vie plut\u00f4t que comme une activit\u00e9 secondaire, vous vous rendrez rapidement compte que plus vous aurez de personnes et d'entreprises \u00e0 vos c\u00f4t\u00e9s, plus vous pourrez r\u00e9ussir. Toutefois, la mise en place de partenariats peut sembler une t\u00e2che ardue.&nbsp;<\/p>\n\n\n\n<p>Quels sont les affili\u00e9s \u00e0 privil\u00e9gier ? Les partenariats sont-ils vraiment efficaces ? Qu'attend-on des partenaires d'affiliation ?<\/p>\n\n\n\n<p>Dans ce billet, nous expliquons <a href=\"https:\/\/affiliateroyale.com\/create-affiliate-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">ce que sont les partenariats d'affiliation <\/a>et ce qui les rend avantageux. Nous vous donnerons \u00e9galement quelques conseils \u00e0 garder \u00e0 l'esprit lorsque vous commencerez \u00e0 cr\u00e9er des partenariats d'affiliation pour votre activit\u00e9 en ligne.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>\u00cates-vous pr\u00eat \u00e0 plonger dans le monde du marketing d'affiliation ? <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">Commencez avec PrettyLinks !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_An_Affiliate_Partnership\"><\/span><strong>Qu'est-ce qu'un partenariat d'affiliation ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un partenariat d'affiliation est un accord assez simple. Il s'agit d'un accord mutuel entre vous et un programme d'affiliation, ou entre votre programme d'affiliation et un particulier ou une entreprise, en vue de promouvoir les produits ou services de l'un et de l'autre \u00e0 parts \u00e9gales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Affiliate_Partnerships_So_Great\"><\/span><strong>Qu'est-ce qui rend les partenariats d'affiliation si int\u00e9ressants ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voici quelques raisons pour lesquelles vous devriez rechercher des partenariats d'affiliation afin d'intensifier vos propres efforts de marketing :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gain de temps.<\/strong> Lorsque vous commencez \u00e0 travailler avec des partenaires affili\u00e9s, vous pouvez leur donner des indications de base sur ce que vous envisagez de promouvoir. Ils ont ensuite la possibilit\u00e9 de d\u00e9velopper leurs propres promotions sans que vous ayez \u00e0 passer du temps \u00e0 cr\u00e9er du contenu pour eux (\u00e0 moins que vous ne le souhaitiez, bien s\u00fbr).<\/li><li><strong>Sensibilisation et visibilit\u00e9 accrues de la marque.<\/strong> Le fait d'avoir des affili\u00e9s issus de divers horizons et s'adressant \u00e0 des publics vari\u00e9s est fantastique, car cela permet \u00e0 votre marque d'\u00eatre visible par toutes sortes de personnes en m\u00eame temps, avec tr\u00e8s peu d'efforts de votre part.&nbsp;<\/li><li><strong>\u00c9conomise de l'argent. <\/strong>Lorsque vous avez plusieurs partenaires affili\u00e9s, vous n'avez pas besoin de r\u00e9server une part aussi importante de votre budget publicitaire pour cibler des publics sp\u00e9cifiques. Vous pouvez atteindre ces m\u00eames personnes de mani\u00e8re organique gr\u00e2ce aux promotions de vos partenaires d'affiliation.<\/li><li><strong>\u00c9tablir des relations d'affaires. <\/strong>Les partenariats d'affiliation contribuent non seulement \u00e0 d\u00e9velopper votre activit\u00e9, mais aussi \u00e0 vous mettre en relation avec d'autres entreprises et influenceurs uniques. Ces connexions ne peuvent que vous aider \u00e0 \u00e9largir votre base de contacts et \u00e0 rencontrer d'autres partenaires avec lesquels travailler.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_To_Look_For_In_An_Affiliate_Partner\"><\/span><strong>Ce qu'il faut rechercher chez un partenaire d'affiliation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En fin de compte, les qualit\u00e9s que doit poss\u00e9der votre partenaire d'affiliation id\u00e9al varient en fonction de vos objectifs commerciaux. Cependant, il existe quelques caract\u00e9ristiques communes que vous devez rechercher lorsque vous cherchez des candidats id\u00e9aux pour vous aider \u00e0 promouvoir votre activit\u00e9 en ligne. Le partenaire id\u00e9al doit<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Restez \u00e0 jour.<\/strong> Tout partenaire affili\u00e9 digne de ce nom est d\u00e9sireux d'apprendre de nouvelles choses sur son m\u00e9tier. Les grands affili\u00e9s seront ouverts \u00e0 l'apprentissage des derni\u00e8res informations et des derniers outils qui les aideront \u00e0 atteindre plus et \u00e0 rendre leur (et votre) entreprise encore plus performante.<\/li><li><strong>Soyez ouvert au retour d'information.<\/strong> Personne ne souhaite traiter avec une personne qui refuse de prendre en compte les commentaires. Il peut arriver qu'un affili\u00e9 fasse un faux pas ou partage quelque chose que vous jugez contraire \u00e0 la marque. \u00c9tant donn\u00e9 que vos affili\u00e9s repr\u00e9sentent votre entreprise, vous avez le droit de communiquer avec eux sur la mani\u00e8re dont vous souhaitez que votre entreprise soit repr\u00e9sent\u00e9e. Un bon affili\u00e9 sera ouvert \u00e0 vos commentaires et n'ignorera jamais vos pr\u00e9occupations.<\/li><li><strong>Soyez coh\u00e9rent. <\/strong>Un partenaire affili\u00e9 solide sera coh\u00e9rent avec sa production de contenu et sa qualit\u00e9. La publication r\u00e9guli\u00e8re et l'engagement sont des facteurs cl\u00e9s \u00e0 rechercher.&nbsp;<\/li><li><strong>\u00catre fiable. <\/strong>Qui veut traiter avec quelqu'un sur lequel il n'a pas l'impression de pouvoir compter ? Il en va de m\u00eame pour les partenariats d'affiliation. Si vous \u00eates occup\u00e9 \u00e0 promouvoir les produits d'une autre entreprise et que vous remarquez qu'elle n'a pas mentionn\u00e9 votre entreprise une seule fois \u00e0 son public, c'est le signe d'un \u00e9change in\u00e9gal.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_Great_Affiliate_Partnership\"><\/span><strong>Comment cr\u00e9er un excellent partenariat d'affiliation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cr\u00e9er et cultiver un partenariat d'affiliation stable et efficace n'est ni trop compliqu\u00e9 ni trop difficile. Voici quelques \u00e9tapes simples \u00e0 suivre pour cr\u00e9er et d\u00e9velopper votre propre partenariat.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>N'h\u00e9sitez pas \u00e0 travailler en r\u00e9seau. <\/strong>Que ce soit en ligne ou hors ligne, prendre le temps de nouer des contacts avec d'autres petites entreprises et entrepreneurs en ligne vous aidera \u00e0 rencontrer de nouvelles personnes susceptibles d'\u00eatre int\u00e9ress\u00e9es par une collaboration avec vous. Participer \u00e0 des conf\u00e9rences et \u00e0 des \u00e9v\u00e9nements virtuels, <a href=\"https:\/\/buffer.com\/library\/twitter-chat-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">participer \u00e0 des discussions sur Twitter<\/a>ou simplement en contactant une autre entreprise par courrier \u00e9lectronique, sont autant de moyens de mettre le pied dans la porte et de commencer \u00e0 cr\u00e9er des partenariats.\u00a0<\/li><li><strong>Demandez des r\u00e9f\u00e9rences. <\/strong>Un autre excellent moyen de trouver des partenaires pour votre programme d'affiliation consiste \u00e0 demander \u00e0 votre entourage de vous recommander et de vous pr\u00e9senter. Il y a de fortes chances que si vos amis et coll\u00e8gues pensent qu'une entreprise ou un affili\u00e9 est excellent, vous les trouverez \u00e9galement comme partenaires commerciaux ad\u00e9quats.<\/li><li><strong>Recherchez des entreprises ou des influenceurs ayant des int\u00e9r\u00eats communs. <\/strong>Si vous n'avez pas de filleuls, un autre moyen de cr\u00e9er de bons partenariats d'affiliation consiste \u00e0 rechercher des personnes qui, selon vous, partagent des int\u00e9r\u00eats communs avec votre entreprise ou votre marque. Une simple recherche sur Google ou sur les r\u00e9seaux sociaux vous permettra de trouver rapidement des personnes et des entreprises qui s'int\u00e9ressent \u00e0 ce que vos clients aiment et \u00e0 ce que votre entreprise a \u00e0 offrir.<\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em><a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">G\u00e9rez vos liens d'affiliation et mon\u00e9tisez le contenu que vous poss\u00e9dez d\u00e9j\u00e0 avec PrettyLinks !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>R\u00e9flexions finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les partenariats d'affiliation sont essentiels si vous souhaitez promouvoir votre entreprise sans consacrer beaucoup de temps et d'argent \u00e0 la publicit\u00e9 ou \u00e0 l'\u00e9laboration de campagnes complexes. Lorsque vous avez les bons affili\u00e9s dans votre \u00e9quipe, vous remarquerez que le trafic de votre site Web, l'engagement sur les m\u00e9dias sociaux, la liste d'e-mails et m\u00eame les conversions commencent \u00e0 augmenter. Veillez \u00e0 garder \u00e0 l'esprit les conseils ci-dessus et vous \u00e9tablirez des partenariats int\u00e9ressants en un rien de temps.<\/p>\n\n\n\n<p>Pour en savoir plus sur le marketing d'affiliation et sur la mani\u00e8re de tirer le meilleur parti de vos partenariats, ne manquez pas de consulter ces articles :<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-find-swipe-copy-that-converts\/\">Comment trouver des textes qui convertissent<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/the-power-of-backlink-audits-and-how-to-do-one\/\">La puissance des audits de backlinks (et comment en faire un)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/\">Cr\u00e9er un Buyer Persona pour un marketing cibl\u00e9<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsque vous commencerez \u00e0 mon\u00e9tiser le contenu de votre site web et \u00e0 pratiquer le marketing d'affiliation pour gagner votre vie plut\u00f4t que comme une activit\u00e9 secondaire, vous vous rendrez rapidement compte que plus vous aurez de personnes et d'entreprises \u00e0 vos c\u00f4t\u00e9s, plus vous pourrez r\u00e9ussir. Cependant, la mise en place de partenariats peut sembler une t\u00e2che ardue.  Quels sont les affili\u00e9s...<\/p>","protected":false},"author":23892,"featured_media":5245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,57],"tags":[18,327,164],"class_list":["post-5240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-affiliate-marketing","tag-affiliate-marketing","tag-affiliate-partnerships","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here are a few things to keep in mind as you 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