{"id":5236,"date":"2020-11-16T05:15:00","date_gmt":"2020-11-16T05:15:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5236"},"modified":"2020-11-05T20:37:36","modified_gmt":"2020-11-05T20:37:36","slug":"link-building-how-to-start-and-how-it-helps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/","title":{"rendered":"Construction de liens : Comment commencer et en quoi cela est utile"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da8e5a45884\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da8e5a45884\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#What_Is_Link_Building\" >Qu'est-ce que la construction de liens ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Why_Is_Link_Building_Such_A_Big_Deal\" >Pourquoi la construction de liens est-elle si importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#How_To_Get_Started_With_Link_Building\" >Comment commencer \u00e0 construire des liens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Define_And_Set_Your_Goals\" >D\u00e9finir et fixer vos objectifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Find_What_Makes_You_Attractive\" >Trouvez ce qui vous rend attirant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Identify_Your_Target_Audience\" >Identifier votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Dont_Over-Complicate_Outreach\" >Ne pas compliquer \u00e0 l'exc\u00e8s les activit\u00e9s de sensibilisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En tant que propri\u00e9taire d'une entreprise en ligne, vous savez \u00e0 quel point le r\u00e9f\u00e9rencement joue un r\u00f4le important dans le succ\u00e8s de votre site Web affili\u00e9. Vous savez probablement aussi que de nombreux facteurs diff\u00e9rents entrent en jeu dans la cr\u00e9ation et l'ex\u00e9cution d'une strat\u00e9gie de r\u00e9f\u00e9rencement r\u00e9ussie, et qu'il est facile de se laisser submerger par toutes les m\u00e9thodes et tous les outils disponibles pour y parvenir.<\/p>\n\n\n\n<p>Cependant, une m\u00e9thode de r\u00e9f\u00e9rencement souvent n\u00e9glig\u00e9e et tr\u00e8s efficace est l'art de la cr\u00e9ation de liens. La cr\u00e9ation de liens demande un peu d'huile de coude, mais il s'agit d'une strat\u00e9gie de r\u00e9f\u00e9rencement que vous pouvez utiliser pour atteindre de nouveaux publics et propulser votre activit\u00e9 en ligne vers de nouveaux sommets.<\/p>\n\n\n\n<p>Dans ce billet, nous verrons ce qu'est la cr\u00e9ation de liens et pourquoi elle est importante. Nous vous donnerons ensuite quelques conseils pour vous aider \u00e0 mettre en \u0153uvre cette pratique dans votre activit\u00e9 en ligne.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><em>G\u00e9rez vos liens en toute simplicit\u00e9 avec PrettyLinks - <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">Essayez-le d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Link_Building\"><\/span><strong>Qu'est-ce que la construction de liens ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/blog\/natural-link-building-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation de liens<\/a> est l'activit\u00e9 qui consiste \u00e0 amener d'autres sites web \u00e0 cr\u00e9er des liens vers des pages de votre site web afin de donner \u00e0 votre site web un meilleur classement dans les moteurs de recherche. Dans de nombreux cas, ces liens vers votre site se trouvent dans les articles de blog de sites web ext\u00e9rieurs.\u00a0\u00a0<\/p>\n\n\n\n<p>Lors de la cr\u00e9ation de liens, il est essentiel d'acqu\u00e9rir des liens provenant de <a href=\"https:\/\/neilpatel.com\/blog\/build-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites web de premier plan<\/a> afin d'assurer votre propre progression dans le classement. Il n'est pas utile de g\u00e9n\u00e9rer des tonnes de liens de mauvaise qualit\u00e9 (et cela peut m\u00eame nuire au classement de votre site). Pour b\u00e9n\u00e9ficier de vos efforts de r\u00e9f\u00e9rencement, il est toujours pr\u00e9f\u00e9rable de cultiver quelques liens de haute qualit\u00e9 plut\u00f4t qu'une tonne de liens de mauvaise qualit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Link_Building_Such_A_Big_Deal\"><\/span><strong>Pourquoi la construction de liens est-elle si importante ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il y a plusieurs raisons de faire de la cr\u00e9ation de liens une partie importante de la strat\u00e9gie de r\u00e9f\u00e9rencement de votre entreprise en ligne :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rang sup\u00e9rieur<\/strong> - Comme nous l'avons mentionn\u00e9 plus haut, vous pouvez facilement obtenir un coup de pouce dans les moteurs de recherche lorsque vous cr\u00e9ez un lien vers un autre site web. Lorsque Google, Bing, Yahoo ou tout autre moteur de recherche remarque vos liens sur d'autres sites web, ils sont enclins \u00e0 donner plus de visibilit\u00e9 \u00e0 votre site web et \u00e0 vous faire remonter dans les classements. L\u00e0 encore, veillez \u00e0 ce que les sites vers lesquels vous cr\u00e9ez des liens fassent autorit\u00e9 dans leur domaine. Il est pr\u00e9f\u00e9rable de se connecter \u00e0 quelques sites web \u00e0 forte autorit\u00e9 plut\u00f4t qu'\u00e0 plusieurs sites \u00e0 faible trafic et de qualit\u00e9 m\u00e9diocre.<\/li><li><strong>\u00c9tablir des relations<\/strong> - La cr\u00e9ation de liens est \u00e9galement un excellent moyen de cr\u00e9er un r\u00e9seau et d'\u00e9tablir des relations avec d'autres propri\u00e9taires d'entreprises en ligne. Lors de votre recherche d'adresses id\u00e9ales, vous trouverez plusieurs sites web diff\u00e9rents qui peuvent vous aider dans vos efforts et vous ouvrir la voie vers d'autres possibilit\u00e9s de collaboration.&nbsp;<\/li><li><strong>Trafic routier<\/strong> - Un lien plac\u00e9 sur un autre site web peut non seulement contribuer au classement, mais aussi \u00e0 l'augmentation du trafic vers votre site web.<\/li><li><strong>Renforcer la pertinence et la cr\u00e9dibilit\u00e9 de la marque<\/strong> - La cr\u00e9ation de liens sur des sites web en rapport avec votre marque permet \u00e0 votre entreprise de rester pertinente et d'\u00eatre pr\u00e9sente dans l'esprit des gens. Vous renforcez \u00e9galement votre cr\u00e9dibilit\u00e9 aupr\u00e8s de votre public actuel et nouveau en montrant que votre entreprise est suffisamment importante pour \u00eatre mentionn\u00e9e par des entreprises pertinentes.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Get_Started_With_Link_Building\"><\/span><strong>Comment commencer \u00e0 construire des liens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cates-vous pr\u00eat \u00e0 vous lancer dans le link building pour votre petite entreprise ? Voici quelques conseils pour commencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_And_Set_Your_Goals\"><\/span><strong>D\u00e9finir et fixer vos objectifs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant toute chose, vous devez <a href=\"https:\/\/searchengineland.com\/10-goals-for-link-building-campaigns-moving-beyond-get-more-links-19300\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9finir et fixer vos objectifs<\/a>. En d\u00e9finissant et en comprenant parfaitement les objectifs qui sous-tendent votre strat\u00e9gie de cr\u00e9ation de liens ou tout autre effort de marketing en ligne, vous augmentez vos chances de franchir avec succ\u00e8s des \u00e9tapes importantes pour votre entreprise.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_What_Makes_You_Attractive\"><\/span><strong>Trouvez ce qui vous rend attirant<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maintenant que vous avez d\u00e9fini vos objectifs, il est temps de d\u00e9terminer ce qui rend votre entreprise en ligne attrayante. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/15\/quality-content-defined\" target=\"_blank\" rel=\"noreferrer noopener\">Quel est votre contenu de la plus haute qualit\u00e9 ?<\/a>? En quoi ce contenu est-il pertinent pour le site web auquel vous essayez de vous connecter ? Qu'il s'agisse d'un \u00e9pisode de podcast, d'un article de blog solide ou d'un ensemble de donn\u00e9es d'enqu\u00eate, le fait de pr\u00e9senter ce contenu incitera les marques \u00e0 s'int\u00e9resser davantage \u00e0 vous et \u00e0 cr\u00e9er des liens vers vous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Your_Target_Audience\"><\/span><strong>Identifier votre public cible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 des objectifs en t\u00eate, vous pourrez maintenant <a href=\"https:\/\/cmasolutions.com\/blog\/5-ways-to-identify-the-right-target-audience-for-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifier votre public cible<\/a> et \u00e9laborez un plan d'action pour les approcher. En prenant le temps d'\u00e9crire quelques mots-cl\u00e9s et en effectuant une recherche rapide sur Google, vous trouverez des sites web et m\u00eame des sujets de contenu qui se rapportent \u00e0 votre march\u00e9 cible et l'int\u00e9ressent. N'oubliez pas qu'en mati\u00e8re de cr\u00e9ation de liens, plus c'est pr\u00e9cis, mieux c'est. Ce n'est pas n\u00e9cessairement le moment de ratisser large. Vous ne voulez jamais gaspiller de liens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Over-Complicate_Outreach\"><\/span><strong>Ne pas compliquer \u00e0 l'exc\u00e8s les activit\u00e9s de sensibilisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trouver des sites web que vous pouvez contacter est d\u00e9j\u00e0 une t\u00e2che en soi, alors la derni\u00e8re chose que vous voulez faire est de rendre la t\u00e2che de contacter ces entreprises en ligne plus difficile qu'elle ne doit l'\u00eatre. De nombreuses entreprises en ligne sont extr\u00eamement occup\u00e9es et press\u00e9es par le temps, alors ne vous \u00e9parpillez pas et ne rendez pas l'e-mail difficile \u00e0 d\u00e9chiffrer.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/kaiserthesage.com\/outreach-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9diger d'excellents courriels de sensibilisation<\/a>. Faites en sorte que vos messages soient courts, agr\u00e9ables et directs, tout en faisant savoir aux prospects que vous aimez ce qu'ils ont \u00e0 offrir et que vous pensez que votre lien les aidera \u00e0 cr\u00e9er encore plus de valeur. Veillez \u00e9galement \u00e0 personnaliser l'e-mail en indiquant le nom du propri\u00e9taire du site web ou de la personne \u00e0 contacter, ainsi que votre nom et vos coordonn\u00e9es, afin que les prospects puissent visiter votre site web et en savoir plus sur votre marque.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\"><a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">Faites passer vos efforts de marketing d'affiliation au niveau sup\u00e9rieur avec PrettyLinks !<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>R\u00e9flexions finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De nombreux propri\u00e9taires de petites entreprises n\u00e9gligent souvent la cr\u00e9ation de liens dans le cadre de leurs efforts de r\u00e9f\u00e9rencement en raison de la quantit\u00e9 de travail et du temps requis par le processus et pensent \u00e0 tort que la cr\u00e9ation de liens n'en vaut pas la peine.&nbsp;<\/p>\n\n\n\n<p>Cependant, la cr\u00e9ation de liens est facilement l'une des parties les plus utiles de votre strat\u00e9gie de r\u00e9f\u00e9rencement qui peut vous faire gagner du trafic passif sur votre site web et des prospects potentiels longtemps apr\u00e8s que le travail a \u00e9t\u00e9 fait. Nous esp\u00e9rons que les conseils et les informations que nous avons fournis ci-dessus vous inciteront \u00e0 int\u00e9grer la cr\u00e9ation de liens dans votre strat\u00e9gie de r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p><em>Pratiquez-vous actuellement le link building ? Comment cela a-t-il aid\u00e9 votre entreprise ?<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En tant que propri\u00e9taire d'une entreprise en ligne, vous savez \u00e0 quel point le r\u00e9f\u00e9rencement joue un r\u00f4le important dans le succ\u00e8s de votre site Web affili\u00e9. Vous savez probablement aussi que de nombreux facteurs diff\u00e9rents entrent en jeu dans la cr\u00e9ation et l'ex\u00e9cution d'une strat\u00e9gie de r\u00e9f\u00e9rencement r\u00e9ussie, et qu'il est facile de se laisser submerger par toutes les m\u00e9thodes et tous les outils disponibles pour y parvenir....<\/p>","protected":false},"author":23892,"featured_media":5237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[71,164,67],"class_list":["post-5236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-link-building","tag-online-business","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is link building is and why it\u2019s important? 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