{"id":5095,"date":"2020-10-05T06:41:00","date_gmt":"2020-10-05T06:41:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5095"},"modified":"2021-06-11T12:33:14","modified_gmt":"2021-06-11T12:33:14","slug":"a-short-guide-to-drip-campaigns","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/","title":{"rendered":"Qu'est-ce qu'une campagne de goutte-\u00e0-goutte ? Comment en faire une"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9f770d855c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9f770d855c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#What_is_a_Drip_Campaign\" >Qu'est-ce qu'une campagne de goutte-\u00e0-goutte ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#What_are_the_Benefits_of_Drip_Campaigns_in_Affiliate_Marketing_The_greatest_benefit_of_drip_campaigns_to_affiliate_marketing_is_lead_nurturing\" >Quels sont les avantages des campagnes de goutte-\u00e0-goutte dans le marketing d'affiliation ? Le plus grand avantage des campagnes de goutte-\u00e0-goutte dans le marketing d'affiliation est la maturation des prospects.&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Nurturing_potential_clients\" >Nourrir les clients potentiels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Building_trust\" >Instaurer la confiance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#How_Do_I_Get_Started_with_Drip_Campaigns\" >Comment puis-je commencer avec les campagnes de goutte-\u00e0-goutte ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Choose_an_autoresponder_platform\" >Choisir une plateforme d'autor\u00e9pondeur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Build_Your_list\" >Cr\u00e9ez votre liste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Understand_Your_audience\" >Comprendre votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Design\" >Conception<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-short-guide-to-drip-campaigns\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Un aspect du marketing qui semble ne jamais changer est la valeur d'un bon courriel. Nos bo\u00eetes de r\u00e9ception sont encombr\u00e9es et notre temps est compt\u00e9, mais nous continuons \u00e0 nous inscrire \u00e0 des listes de diffusion, \u00e0 des lettres d'information et \u00e0 d'autres courriers \u00e9lectroniques. M\u00eame les m\u00e9dias sociaux n'ont pas d\u00e9truit l'efficacit\u00e9 d'une campagne d'e-mailing ma\u00eetris\u00e9e.<\/p>\n\n\n\n<p>Ann\u00e9e apr\u00e8s ann\u00e9e, les \u00e9tudes montrent que la constitution d'une liste de diffusion est l'un des meilleurs moyens d'atteindre des clients potentiels. Lorsque les gens veulent entendre parler de vous, ils vous donnent volontiers acc\u00e8s \u00e0 leur bo\u00eete de r\u00e9ception et attendent avec impatience vos courriels. C'est \u00e0 ce moment-l\u00e0 que vous savez que vous les avez officiellement conquis.<\/p>\n\n\n\n<p>Comment cela se fait-il ? Qu'est-ce qui fait que <a href=\"https:\/\/prettylinks.com\/fr\/Improve-Email-Marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing par courrier \u00e9lectronique <\/a>une telle partie int\u00e9grante de la connexion humaine (et de la r\u00e9ussite commerciale) ? La r\u00e9ponse r\u00e9side dans des pratiques telles que le marketing au goutte-\u00e0-goutte. Mais qu'est-ce qu'une campagne de goutte-\u00e0-goutte ?<\/p>\n\n\n\n<p>Dans cet article de blog, nous vous pr\u00e9sentons les avantages de ce type d'intervention particuli\u00e8rement efficace. <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> et vous donner quelques conseils pour d\u00e9marrer vos propres campagnes de goutte-\u00e0-goutte. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Drip_Campaign\"><\/span>Qu'est-ce qu'une campagne de goutte-\u00e0-goutte ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign.jpg\" alt=\"Courriels arrivant sur un t\u00e9l\u00e9phone\" class=\"wp-image-10822\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign.jpg 724w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/10\/What-is-a-drip-campaign-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Une campagne au goutte-\u00e0-goutte est un ensemble d'e-mails \u00e9chelonn\u00e9s envoy\u00e9s \u00e0 une liste de diffusion, g\u00e9n\u00e9ralement par l'interm\u00e9diaire d'un site web. <a href=\"https:\/\/blog.hubspot.com\/marketing\/autoresponder\" target=\"_blank\" rel=\"noreferrer noopener\">autor\u00e9pondeur<\/a>. Cela peut sembler ennuyeux et technique, mais ne vous inqui\u00e9tez pas, il y a mieux. Contrairement \u00e0 de nombreuses autres formes de marketing, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> devient une exp\u00e9rience personnelle et cr\u00e9ative. C'est particuli\u00e8rement vrai pour les campagnes de maturation de prospects.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.skyword.com\/trackmaven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trackmaven<\/a>une plateforme de performance marketing, en donne une excellente d\u00e9finition :<\/p>\n\n\n\n<p><em>A <\/em><strong><em>La campagne de goutte-\u00e0-goutte est<\/em><\/strong><em> une m\u00e9thode utilis\u00e9e dans les <\/em><strong><em>marketing<\/em><\/strong><em> d'acqu\u00e9rir des clients par le biais de programmes de maturation des prospects. Il s'agit d'envoyer des <\/em><strong><em>marketing<\/em><\/strong><em> des informations aux prospects de mani\u00e8re r\u00e9p\u00e9t\u00e9e sur de longues p\u00e9riodes afin d'alimenter les prospects ou les clients potentiels par le biais du syst\u00e8me d'information de l'entreprise. <\/em><strong><em>marketing<\/em><\/strong><em> entonnoir.<\/em><\/p>\n\n\n\n<p>L'objectif d'une campagne de goutte-\u00e0-goutte est d'entretenir les contacts qui se sont inscrits pour recevoir vos courriels. L'un des types de campagne les plus courants est la campagne \u00e9ducative, qui permet aux lecteurs d'acqu\u00e9rir des comp\u00e9tences, de b\u00e9n\u00e9ficier de conseils et de techniques ou d'aider les nouveaux utilisateurs \u00e0 comprendre un programme. Prenons l'exemple d'une s\u00e9rie de 12 courriels intitul\u00e9s, <em>12 jours pour ma\u00eetriser WordPress<\/em>.&nbsp;<\/p>\n\n\n\n<p>D'autres types de campagnes de goutte-\u00e0-goutte sont courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campagnes contre les paniers abandonn\u00e9s<\/li>\n\n\n\n<li>S\u00e9rie de courriels de bienvenue<\/li>\n\n\n\n<li>Guides<\/li>\n\n\n\n<li>Campagnes de reciblage<\/li>\n<\/ul>\n\n\n\n<p>Vous pouvez concevoir une campagne de goutte-\u00e0-goutte pour presque tout ce qui peut \u00eatre livr\u00e9 dans une s\u00e9rie. C'est pourquoi il s'agit d'un outil si puissant \u00e0 ajouter \u00e0 votre plan de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Drip_Campaigns_in_Affiliate_Marketing_The_greatest_benefit_of_drip_campaigns_to_affiliate_marketing_is_lead_nurturing\"><\/span>Quels sont les avantages des campagnes de goutte-\u00e0-goutte dans le marketing d'affiliation ? Le plus grand avantage des campagnes de goutte-\u00e0-goutte dans le marketing d'affiliation est la maturation des prospects.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le lead nurturing est exactement ce qu'il semble \u00eatre. Vous attirez l'attention de vos prospects sur des contenus qui les concernent et les int\u00e9ressent. Dans le cas d'un contenu \u00e9ducatif, lorsqu'un utilisateur ouvre sa bo\u00eete de r\u00e9ception, il est impatient de voir votre e-mail car il sait qu'il lui permettra de passer au niveau sup\u00e9rieur de ce que vous lui enseignez.&nbsp;<\/p>\n\n\n\n<p>Une bonne campagne de goutte-\u00e0-goutte incite votre public \u00e0 s'ennuyer de vous lorsque vous n'\u00eates plus l\u00e0, cr\u00e9ant ainsi une loyaut\u00e9 qui n'a pas d'\u00e9quivalent dans les autres formes de marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Un autre grand avantage des campagnes de goutte-\u00e0-goutte est qu'elles peuvent \u00eatre utilis\u00e9es pour encourager une conversion lente. Vos acheteurs, vos abonn\u00e9s et vos \u00e9tudiants ne se tourneront pas toujours automatiquement vers vos services. Il leur faudra peut-\u00eatre du temps pour apprendre \u00e0 vous conna\u00eetre, vous et vos m\u00e9thodes, et une campagne de goutte-\u00e0-goutte peut les y aider.<\/p>\n\n\n\n<p>Les campagnes de goutte-\u00e0-goutte vous permettent de rappeler, sur la base d'une autorisation, que vous \u00eates la meilleure option pour r\u00e9pondre aux besoins de vos clients.&nbsp;<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, les principaux avantages des campagnes de goutte-\u00e0-goutte sont les suivants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nurturing_potential_clients\"><\/span>Nourrir les clients potentiels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La nature \"pr\u00eate \u00e0 l'emploi\" des campagnes de goutte-\u00e0-goutte signifie que vous pouvez planifier vos campagnes et les mener \u00e0 bien pendant des ann\u00e9es. Lorsque vous avez une strat\u00e9gie gagnante, tenez-vous en \u00e0 elle, et vous ne devriez pas avoir de probl\u00e8me de conversions \u00e0 l'avenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_trust\"><\/span>Instaurer la confiance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'avantage le plus important des campagnes de goutte-\u00e0-goutte est la confiance. Que vous ayez d\u00e9j\u00e0 captur\u00e9 un client potentiel ou que vous fassiez de votre mieux pour ma\u00eetriser le pouvoir de suggestion, les campagnes de goutte-\u00e0-goutte vous permettent d'\u00e9tablir un lien solide avec votre liste de diffusion. Il n'y a pas mieux !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_I_Get_Started_with_Drip_Campaigns\"><\/span>Comment puis-je commencer avec les campagnes de goutte-\u00e0-goutte ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Passons maintenant \u00e0 la partie la plus int\u00e9ressante de cet article, \u00e0 savoir la mise en place de votre propre campagne de goutte-\u00e0-goutte. Votre campagne n\u00e9cessitera une bonne dose de planification, mais il y a quelques \u00e9l\u00e9ments fondamentaux \u00e0 prendre en compte d\u00e8s le d\u00e9part.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_an_autoresponder_platform\"><\/span>Choisir une plateforme d'autor\u00e9pondeur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La premi\u00e8re \u00e9tape consiste bien entendu \u00e0 choisir une <a href=\"https:\/\/blog.hubspot.com\/marketing\/autoresponder\" target=\"_blank\" rel=\"noreferrer noopener\">plate-forme autor\u00e9pondeur<\/a>. De nombreuses options fantastiques s'offrent \u00e0 vous, et votre choix d\u00e9pendra de vos objectifs g\u00e9n\u00e9raux. Les campagnes au goutte-\u00e0-goutte requi\u00e8rent toutefois la possibilit\u00e9 d'automatiser et de segmenter les courriels ; gardez donc ces caract\u00e9ristiques \u00e0 l'esprit.<\/p>\n\n\n\n<p>Les plateformes suivantes constituent un bon point de d\u00e9part :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campagne active<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goutte \u00e0 goutte<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/hubspot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a><\/li>\n<\/ul>\n\n\n\n<p>Chaque plateforme offre des avantages diff\u00e9rents, alors comparez-les avant de vous lancer. Une fois que vous avez choisi votre enveloppe, vous devez d\u00e9terminer votre message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_list\"><\/span>Cr\u00e9ez votre liste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous n'en avez pas encore, vous devez cr\u00e9er une liste d'adresses \u00e9lectroniques. Apr\u00e8s tout, vous avez besoin de personnes \u00e0 qui envoyer tous vos excellents courriels ! Pour commencer, nous vous recommandons de consulter cette excellente liste de <a href=\"https:\/\/blog.hubspot.com\/marketing\/list-building\">article sur la construction de listes<\/a> de <a href=\"https:\/\/prettylinks.com\/go\/hubspot\/\" title=\"Lien d&#039;affiliation Hubspot\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">HubSpot<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_audience\"><\/span>Comprendre votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois votre liste \u00e9tablie, vous voudrez la diviser par segments. Les campagnes au goutte-\u00e0-goutte sont toujours plus efficaces lorsqu'elles sont segment\u00e9es.&nbsp;<\/p>\n\n\n\n<p>La segmentation des courriels consiste \u00e0 r\u00e9duire votre liste principale pour cr\u00e9er des listes plus petites ciblant des groupes plus sp\u00e9cifiques. Par exemple, votre liste principale devrait comprendre toutes les personnes dont vous avez recueilli l'adresse \u00e9lectronique. <\/p>\n\n\n\n<p>Pour segmenter cette liste, vous pouvez s\u00e9parer les courriels des personnes qui ont achet\u00e9 chez vous au cours des six derniers mois ou qui ont fait des achats dans votre boutique en ligne mais ont abandonn\u00e9 leur panier.&nbsp;<\/p>\n\n\n\n<p>Ce type de segmentation am\u00e9liore votre taux d'ouverture et votre taux de conversion pour une raison simple : vous parlez \u00e0 la bonne personne de la bonne chose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design\"><\/span>Conception<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voici une chose que vous n'entendrez pas souvent : la conception n'est pas l'\u00e9l\u00e9ment le plus important des campagnes de goutte-\u00e0-goutte. En fait, une campagne de goutte-\u00e0-goutte fonctionne mieux lorsqu'elle est simple et directe. Les gens se sont inscrits pour recevoir vos mots, votre personnalit\u00e9 ou vos le\u00e7ons. Ils s'attendent \u00e0 ce que vos courriels aillent droit au but.<\/p>\n\n\n\n<p>Ne vous souciez donc pas d'une conception grandiose et d'une imagerie \u00e9labor\u00e9e. Lorsqu'il s'agit de campagnes de goutte-\u00e0-goutte, le moins est vraiment le mieux.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu'est-ce qu'une campagne de goutte-\u00e0-goutte ? En termes simples, il s'agit d'une tactique qui touche au c\u0153ur du marketing : \u00e9tablir la confiance et apporter de la valeur. Gr\u00e2ce \u00e0 ces campagnes, vous pouvez efficacement :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tablissez un rapport avec votre public<\/li>\n\n\n\n<li>Rappelez aux gens vos avantages et votre personnalit\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Si vous souhaitez vous rapprocher de votre public \u00e0 un tout autre niveau, il est temps d'essayer les campagnes de goutte-\u00e0-goutte !<\/p>\n\n\n\n<p><em>Quelles sont vos r\u00e8gles d'or pour les campagnes de goutte-\u00e0-goutte ? Avez-vous une plateforme d'emailing pr\u00e9f\u00e9r\u00e9e ? Faites-le nous savoir dans les commentaires !<\/em><\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un aspect du marketing qui semble ne jamais changer est la valeur d'un bon courriel. Nos bo\u00eetes de r\u00e9ception sont encombr\u00e9es et notre temps est compt\u00e9, mais nous continuons \u00e0 nous inscrire \u00e0 des listes de diffusion, \u00e0 des lettres d'information et \u00e0 d'autres courriers \u00e9lectroniques. M\u00eame les m\u00e9dias sociaux n'ont pas d\u00e9truit l'efficacit\u00e9 d'une campagne d'e-mailing ma\u00eetris\u00e9e. 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