{"id":5047,"date":"2020-08-27T18:21:59","date_gmt":"2020-08-27T18:21:59","guid":{"rendered":"https:\/\/prettylinks.com\/?p=5047"},"modified":"2020-08-27T18:22:01","modified_gmt":"2020-08-27T18:22:01","slug":"create-a-buyer-persona-for-targeted-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/","title":{"rendered":"Cr\u00e9er un Buyer Persona pour un marketing cibl\u00e9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3fa30baa7c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3fa30baa7c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/#What_is_a_Buyer_Persona\" >Qu'est-ce qu'un Buyer Persona ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/#Buyer_Personas_Marketing_to_People_Not_Numbers\" >Buyer Personas Le marketing pour les gens, pas pour les chiffres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/#What_Makes_Up_Buyer_Personas\" >Qu'est-ce qu'un profil d'acheteur ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/#How_Can_an_Online_Business_Utilize_Buyer_Personas\" >Comment une entreprise en ligne peut-elle utiliser les profils d'acheteurs ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/#Buyer_Personas_Deliver_Results\" >Les Buyer Personas donnent des r\u00e9sultats<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Il y a fort \u00e0 parier que vous consacrez beaucoup d'efforts \u00e0 la formulation des d\u00e9cisions qui affectent votre marketing. Vous savez que la planification est la partie la plus importante du marketing lorsqu'il s'agit de d\u00e9cider du montant \u00e0 d\u00e9penser pour d\u00e9finir vos indicateurs cl\u00e9s de performance. C'est particuli\u00e8rement vrai pour les petites entreprises, en ligne ou non. Pourquoi n'obtenez-vous pas les r\u00e9sultats escompt\u00e9s ?<\/p>\n\n\n\n<p>La r\u00e9ponse est simple : vous ne parlez probablement \u00e0 personne - pas directement. Votre public n'a jamais l'occasion de voir ces projets extraordinaires se concr\u00e9tiser. Pour reprendre les mots de Travis Bickle dans le film de 1976 <em>Chauffeur de taxi<\/em>: C'est \u00e0 moi que vous parlez ?<\/p>\n\n\n\n<p>Lorsque vous proposez des services ou que vous essayez de persuader un inconnu de l'efficacit\u00e9 de votre solution, savoir \u00e0 qui vous vous adressez fait toute la diff\u00e9rence. Sans une connaissance approfondie de votre public cible, vous risquez de vous retrouver \u00e0 cibler des prospects peu r\u00e9ceptifs (voire agac\u00e9s).&nbsp;<\/p>\n\n\n\n<p>Si vous avez du mal \u00e0 \u00e9laborer une ligne directrice, nous avons votre nouveau terme pr\u00e9f\u00e9r\u00e9 :<em> les profils d'acheteurs. <\/em>Dans cet article de blog, nous vous aiderons \u00e0 comprendre pourquoi vous devez int\u00e9grer des profils d'acheteurs dans vos plans marketing et comment cela peut transformer votre entreprise.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Buyer_Persona\"><\/span><strong>Qu'est-ce qu'un Buyer Persona ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-1024x683.jpg\" alt=\"\" class=\"wp-image-5049\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-1536x1024.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1066115466-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Un buyer persona est une maquette du client id\u00e9al. Il d\u00e9crit ses points faibles, ses pr\u00e9f\u00e9rences sociales, ses habitudes et ses loisirs, ainsi que ce que votre entreprise peut faire pour attirer son attention. Le persona cr\u00e9e un exemple vivant d'une personne r\u00e9elle \u00e0 la recherche de ce que vous offrez.&nbsp;<\/p>\n\n\n\n<p>Sans profil d'acheteur, vous vous adressez probablement \u00e0 un public qui n'a pas besoin de ce que vous proposez et qui ne conna\u00eet personne qui en a besoin.&nbsp;<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buyer_Personas_Marketing_to_People_Not_Numbers\"><\/span>Personnages d'acheteurs : Le marketing pour les personnes, pas pour les chiffres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261-1024x757.jpg\" alt=\"\" class=\"wp-image-5050\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261-1024x757.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261-300x222.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261-768x567.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261-1536x1135.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1184187261.jpg 2014w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lorsque les prospects deviennent des chiffres, vos m\u00e9thodes deviennent robotiques (c'est ce que les robots comprennent, apr\u00e8s tout). Vous cherchez \u00e0 recr\u00e9er des approches de sensibilisation qui ont fonctionn\u00e9 pour d'autres entreprises, sans vous attaquer aux v\u00e9ritables probl\u00e8mes de l'entreprise. <em>c\u0153ur <\/em>du marketing. Un bon marketing pose deux questions (quel que soit le produit, le service ou l'entreprise) : <em>A qui je m'adresse, <\/em>et<em> comment ma solution peut-elle les aider ?<\/em><\/p>\n\n\n\n<p>Pour commencer, un persona d\u00e9crit simplement votre acheteur et ce qu'il fait en ce moment, puis lui donne un nom. Nous appellerons notre acheteur potentiel Sally Online.&nbsp;<\/p>\n\n\n\n<p>Un buyer persona est le profil d\u00e9taill\u00e9 d'un acheteur fictif. Il doit donc inclure tout ce qu'un de vos clients potentiels pourrait \u00eatre et faire. Par exemple, Sally Online est une trentenaire qui a une entreprise de marketing en ligne qu'elle essaie de d\u00e9velopper. Elle travaille comme experte en r\u00e9f\u00e9rencement et passe une grande partie de sa journ\u00e9e \u00e0 \u00e9tablir la r\u00e9putation de ses liens. Sally sait ce que fait un raccourcisseur de liens et elle comprend pourquoi elle en a besoin.&nbsp;<\/p>\n\n\n\n<p>Sally passe la plupart de son temps sur son ordinateur et fr\u00e9quente des sites comme Instagram (c'est une personne visuelle), Twitter (elle a une courte dur\u00e9e d'attention) et divers sites de streaming. Toutes ces informations nous aident \u00e0 comprendre les meilleurs endroits et les meilleures fa\u00e7ons d'approcher Sally, de l'arr\u00eater dans son \u00e9lan et de la convaincre de se convertir.<\/p>\n\n\n\n<p>Lorsque vous \u00e9laborez vos propres profils d'acheteurs, tenez compte des fonctions les plus importantes d'un acheteur :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qui sont-ils (pr\u00e9cisez) ?<\/li><li>Quel \u00e2ge ont-ils ?<\/li><li>Qu'est-ce qui les pousse \u00e0 agir ?<\/li><li>Quels sont leurs points faibles ?<\/li><li>O\u00f9 passent-ils le plus clair de leur temps ?<\/li><li>Quels sont les types de d\u00e9cisions qu'ils sont autoris\u00e9s \u00e0 prendre pour leur entreprise (B2B) ?<\/li><\/ul>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Up_Buyer_Personas\"><\/span>Qu'est-ce qu'un profil d'acheteur ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-918583724-1024x506.jpg\" alt=\"\" class=\"wp-image-5051\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-918583724-1024x506.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-918583724-300x148.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-918583724-768x379.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-918583724.jpg 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les profils d'acheteurs vous apportent de la clart\u00e9, ce qui ouvre de nombreuses possibilit\u00e9s, notamment celle de rencontrer les bons prospects l\u00e0 o\u00f9 ils se sentent le plus \u00e0 l'aise. Vous consacrez du temps et de l'argent \u00e0 la g\u00e9n\u00e9ration de prospects - vous ne voulez pas en perdre dans des tentatives peu convaincantes de convertir un mur de briques.<\/p>\n\n\n\n<p>Les Buyer Personas couvriront une vari\u00e9t\u00e9 de sujets, tous r\u00e9v\u00e9lant des informations sur vos prospects et tous adapt\u00e9s \u00e0 vos besoins sp\u00e9cifiques, mais ils incluront tr\u00e8s probablement :<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Points douloureux<\/strong><\/p>\n\n\n\n<p>Qu'est-ce qui fait que l'acheteur de vos r\u00eaves s'arrache les cheveux de frustration ? Quels sont les probl\u00e8mes qui entravent sa r\u00e9ussite, qui diminuent sa stabilit\u00e9 \u00e9motionnelle ou qui le mettent au pied du mur ? Lesquels de ces probl\u00e8mes correspondent \u00e0 une solution que vous pouvez proposer ?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Divertissement et m\u00e9dias pr\u00e9f\u00e9r\u00e9s<\/strong><\/p>\n\n\n\n<p>Selon que votre entreprise est de type B2B ou B2C, cet aspect peut \u00eatre tr\u00e8s diff\u00e9rent pour vous et pour un concurrent. Quel moyen vos clients potentiels utilisent-ils g\u00e9n\u00e9ralement pour obtenir et donner des informations ? Il peut s'agir de blogs, de podcasts, d'animations sur tableau blanc ou de livres blancs. Une liste de leurs canaux de m\u00e9dias sociaux pr\u00e9f\u00e9r\u00e9s et des hashtags li\u00e9s \u00e0 leurs pr\u00e9f\u00e9rences est \u00e9galement essentielle. Toutes ces informations vous permettent de savoir quand et o\u00f9 vous pouvez faire passer votre message \u00e0 vos clients potentiels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Motivateurs<\/strong><\/p>\n\n\n\n<p>Qu'est-ce qui pousse les personnes dont vous r\u00eavez \u00e0 se lever le matin, \u00e0 aller travailler et \u00e0 donner le meilleur d'elles-m\u00eames ? Pourquoi font-ils ce qu'ils font ? Et quand le font-ils ? Savoir ce qui motive vos clients potentiels - et ce que vous pouvez faire pour exploiter cette motivation - conf\u00e8re \u00e0 votre strat\u00e9gie de marketing un avantage consid\u00e9rable. Parler aux gens \u00e0 un niveau qu'ils peuvent comprendre et auquel ils peuvent s'identifier est toujours un plus !<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_an_Online_Business_Utilize_Buyer_Personas\"><\/span>Comment une entreprise en ligne peut-elle utiliser les profils d'acheteurs ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1151928476-1024x683.jpg\" alt=\"\" class=\"wp-image-5052\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1151928476-1024x683.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1151928476-300x200.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1151928476-768x512.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/iStock-1151928476.jpg 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les grandes \u00e9quipes de marketing du monde entier utilisent des profils d'acheteurs pour augmenter les conversions, maintenir leur budget et gagner. Comment une petite entreprise peut-elle faire de m\u00eame ?<\/p>\n\n\n\n<p>M\u00eame si vous ne disposez pas d'une \u00e9quipe importante, vous pouvez utiliser vos profils d'acheteurs pour maintenir au premier plan le fait le plus important de toute campagne de marketing : vos prospects, vos clients potentiels et vos clients sont des \u00eatres humains.&nbsp;<\/p>\n\n\n\n<p>Faites un exercice cr\u00e9atif pour vous aider \u00e0 les voir sous cet angle. R\u00e9digez une br\u00e8ve histoire sur votre personnage. Trouvez des images d'archives pour lui donner un visage. \u00c9laborez un programme fictif de sa journ\u00e9e. Pensez \u00e0 l'ext\u00e9rieur de la <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>et faites tout ce qui est en votre pouvoir pour vous aider \u00e0 voir votre acheteur comme une personne r\u00e9elle et vivante. Si vous avez une \u00e9quipe, essayez de cr\u00e9er ces personas ensemble.&nbsp;<\/p>\n\n\n\n<p>Il est essentiel d'utiliser les profils d'acheteurs que vous avez cr\u00e9\u00e9s sp\u00e9cifiquement pour votre entreprise plut\u00f4t que ceux cr\u00e9\u00e9s par quelqu'un d'autre. Vous voulez que le persona aborde la personnalit\u00e9 et les points de douleur qui correspondent parfaitement \u00e0 votre marque et \u00e0 vos besoins.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buyer_Personas_Deliver_Results\"><\/span>Les Buyer Personas donnent des r\u00e9sultats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le marketing est un processus difficile lorsqu'il est pratiqu\u00e9 \u00e0 l'aveuglette. Pour r\u00e9ussir, il faut du d\u00e9vouement, du temps et beaucoup de recherches. Faire du marketing sans utiliser des profils d'acheteurs et des \u00e9tudes de march\u00e9 revient \u00e0 crier les vertus de votre entreprise contre un mur de briques.&nbsp;<\/p>\n\n\n\n<p>Vous criez \u00e0 qui veut l'entendre que votre entreprise en vaut la peine, mais vous ne faites rien pour le prouver aux bonnes personnes. Cr\u00e9ez des profils d'acheteurs amusants et d\u00e9taill\u00e9s, et vous commencerez \u00e0 convertir les clients potentiels dont vous avez toujours r\u00eav\u00e9 !&nbsp;<\/p>\n\n\n\n<p><em>Utilisez-vous des profils d'acheteurs ? Quels types de caract\u00e9ristiques ajoutez-vous aux v\u00f4tres ? Faites-le nous savoir dans les commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a fort \u00e0 parier que vous consacrez beaucoup d'efforts \u00e0 la formulation des d\u00e9cisions qui affectent votre marketing. Vous savez que la planification est la partie la plus importante du marketing lorsqu'il s'agit de d\u00e9cider du montant \u00e0 d\u00e9penser pour d\u00e9finir vos indicateurs cl\u00e9s de performance. C'est particuli\u00e8rement vrai pour les petites entreprises, qu'elles soient en ligne ou non. Alors pourquoi...<\/p>","protected":false},"author":23642,"featured_media":5048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[192],"class_list":["post-5047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-marketing-strategies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing is a challenging process when done blindly. 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