{"id":4974,"date":"2020-07-27T14:58:13","date_gmt":"2020-07-27T14:58:13","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4974"},"modified":"2024-05-20T11:59:53","modified_gmt":"2024-05-20T15:59:53","slug":"master-the-meta-description-for-better-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/","title":{"rendered":"Voici comment ma\u00eetriser la m\u00e9ta-description pour un meilleur r\u00e9f\u00e9rencement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df0f7b79902\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df0f7b79902\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/#What_is_a_Meta_Description\" >Qu'est-ce qu'une m\u00e9ta-description ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/#Why_Does_a_Meta_Description_Matter\" >Pourquoi une m\u00e9ta-description est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/#What_Makes_the_Best_Meta_Descriptions\" >Qu'est-ce qui fait les meilleures m\u00e9ta-descriptions ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/#How_Can_You_Make_Sure_Your_Meta_Descriptions_Show_Up_on_Google\" >Comment vous assurer que vos m\u00e9ta-descriptions apparaissent sur Google ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Avant toute chose, il convient de faire une mise au point sur les m\u00e9ta-descriptions : elles n'ont pas d'importance pour le syst\u00e8me de classement de Google.&nbsp;<\/p>\n\n\n\n<p>S'il est une chose sur laquelle vous pouvez compter de la part de Google, c'est sur des informations floues et cach\u00e9es concernant ce qui est le mieux pour les moteurs de recherche. Les m\u00e9ta-descriptions ne sont pas exemptes de ce flou.&nbsp;<\/p>\n\n\n\n<p>En fait, m\u00eame la longueur autoris\u00e9e des descriptions de recherche a augment\u00e9 et diminu\u00e9 au fil des ans (elle est pass\u00e9e \u00e0 320 caract\u00e8res en d\u00e9cembre 2017, pour redescendre \u00e0 160 caract\u00e8res en mai 2018). Suivre l'\u00e9volution de ces chiffres est une bataille frustrante mais n\u00e9cessaire sur la voie d'un taux de clics (CTR) plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p>Vous vous demandez peut-\u00eatre quel est l'int\u00e9r\u00eat du reste de ce billet. Si Google ne se pr\u00e9occupe pas des m\u00e9ta-descriptions, pourquoi devriez-vous vous donner la peine de les r\u00e9diger de mani\u00e8re experte ? Si vos efforts de r\u00e9f\u00e9rencement ne sont pas r\u00e9compens\u00e9s, pourquoi ne pas les ignorer et passer \u00e0 la tactique d'optimisation suivante ?<\/p>\n\n\n\n<p>Les m\u00e9ta-descriptions ne font peut-\u00eatre pas partie du syst\u00e8me de classement de Google, mais elles sont un atout pour votre strat\u00e9gie de r\u00e9f\u00e9rencement. Elles contribuent \u00e0 augmenter les chances qu'un utilisateur clique sur votre site et, parfois, elles sont m\u00eame tr\u00e8s utiles.&nbsp;<em>la premi\u00e8re et unique occasion qui se pr\u00e9sente \u00e0 vous.<\/em><\/p>\n\n\n\n<p>Dans cet article de blog, nous allons vous expliquer pourquoi vous devez r\u00e9diger des m\u00e9ta-descriptions, comment vous devez les r\u00e9diger et ce qu'il faut retenir pour obtenir le meilleur CTR. C'est parti !<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Meta_Description\"><\/span><strong>Qu'est-ce qu'une m\u00e9ta-description ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"233\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description.png\" alt=\"meta description pour PrettyLinks\" class=\"wp-image-4993\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description.png 651w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/Pretty-Links-Meta-Description-300x107.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Commen\u00e7ons par d\u00e9finir une m\u00e9ta-description. Selon Moz :<\/p>\n\n\n\n<p><em>La m\u00e9ta-description est un attribut HTML qui fournit un bref r\u00e9sum\u00e9 d'une page web. Les moteurs de recherche tels que Google affichent souvent la m\u00e9ta-description dans les r\u00e9sultats de recherche, ce qui peut influencer le taux de clics.<\/em><\/p>\n\n\n\n<p>Vous avez d\u00e9j\u00e0 vu une m\u00e9ta-description, m\u00eame si vous ne savez pas de quoi il s'agit. Il s'agit de l'extrait que vous trouvez sous le m\u00e9ta titre dans un r\u00e9sultat de recherche.<\/p>\n\n\n\n<p>Il est facile de comprendre pourquoi ces petits descripteurs sont si importants. Ils peuvent \u00eatre la seule information dont dispose un utilisateur pour d\u00e9cider s'il va cliquer sur le lien vers votre site ou passer \u00e0 celui d'un autre. En bref, les m\u00e9ta-descriptions permettent \u00e0 l'utilisateur de savoir si votre page peut r\u00e9soudre son probl\u00e8me.&nbsp;<\/p>\n\n\n\n<p>Ce qui est int\u00e9ressant, c'est que Google n'affiche pas toujours votre m\u00e9ta-description. Une \u00e9tude men\u00e9e par Moz montre que les m\u00e9ta-descriptions personnalis\u00e9es ne sont affich\u00e9es par Google que dans 51,3% des cas. Cela est d\u00fb \u00e0 plusieurs facteurs, dont la pertinence, et d\u00e9pend fortement des mots-cl\u00e9s utilis\u00e9s dans la recherche de l'utilisateur (nous y reviendrons plus tard).&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_a_Meta_Description_Matter\"><\/span><strong>Pourquoi une m\u00e9ta-description est-elle importante ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/07\/iStock-1025271302-1024x1024.jpg\" alt=\"r\u00e9sultats des moteurs de recherche\" class=\"wp-image-4992\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Faut-il r\u00e9diger une m\u00e9ta-description ?&nbsp;<em>Bien entendu<\/em>. Le r\u00e9f\u00e9rencement consiste \u00e0 combiner des tactiques pour stimuler votre site sur les moteurs de recherche, et les m\u00e9ta-descriptions sont une tactique trop facile pour \u00eatre ignor\u00e9e.<\/p>\n\n\n\n<p>Consid\u00e9rez ces merveilles de deux phrases comme votre premier app\u00e2t \u00e0 clics. Une fois que vous avez saisi votre recherche, la m\u00e9ta-description est la premi\u00e8re chose que vous verrez dans le SERP (si le moteur a utilis\u00e9 votre description originale, bien s\u00fbr).&nbsp;<\/p>\n\n\n\n<p>Les m\u00e9ta-descriptions sont \u00e9galement importantes parce qu'elles sont souvent utilis\u00e9es par les <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-linking-best-practices\/\">les r\u00e9seaux sociaux pour pr\u00e9senter des informations lorsque vous cr\u00e9ez un lien<\/a> une page. Les omettre peut nuire \u00e0 vos efforts de partage social.&nbsp;<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_the_Best_Meta_Descriptions\"><\/span><strong>Qu'est-ce qui fait les meilleures m\u00e9ta-descriptions ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les m\u00e9ta-descriptions doivent respecter toutes les r\u00e8gles d'engagement du copywriting : mots forts, verbes et appels \u00e0 l'action. Si vous avez d\u00e9j\u00e0 regard\u00e9 un Vine \u00e0 l'\u00e9poque, vous savez que plus court ne veut pas dire moins puissant. Plus courte peut signifier plus difficile \u00e0 ex\u00e9cuter, mais un coup de poing puissant quand c'est bien fait !<\/p>\n\n\n\n<p>Vous voulez que votre description d\u00e9crive la page avec pr\u00e9cision \u00e0 l'utilisateur, mais aussi qu'elle le convainque que la page r\u00e9soudra son probl\u00e8me. Votre description doit soutenir ces objectifs.<\/p>\n\n\n\n<p>Cr\u00e9er une m\u00e9ta-description magistrale :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concentrez-vous \u00e0 condenser le point de votre message de la mani\u00e8re la plus pr\u00e9cise (et la plus vibrante) possible.<\/li>\n\n\n\n<li>Utilisez des mots-cl\u00e9s pertinents (Google les met en gras dans la description).<\/li>\n\n\n\n<li>Utilisez la voix habituelle de votre marque<\/li>\n\n\n\n<li>Indiquer \u00e0 l'utilisateur ce qu'il doit faire gr\u00e2ce \u00e0 des appels \u00e0 l'action directs<\/li>\n\n\n\n<li>Communiquer d'abord les informations les plus importantes<\/li>\n<\/ul>\n\n\n\n<p>Vous disposez de 160 caract\u00e8res pour r\u00e9diger votre m\u00e9ta-description, mais faites de votre mieux pour en \u00e9crire 155. De cette fa\u00e7on, vos descriptions appara\u00eetront dans leur int\u00e9gralit\u00e9. Il n'est pas toujours possible de respecter cette longueur, et ce n'est pas grave ! Vous pouvez toujours aider vos descriptions \u00e0 s'afficher si vous.. :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9vitez les doublons qui risquent d'\u00eatre trop visibles dans les r\u00e9sultats de recherche.<\/li>\n\n\n\n<li>Utiliser des appels \u00e0 l'action et des mots-cl\u00e9s pertinents<\/li>\n\n\n\n<li>D\u00e9crivez ce que contient r\u00e9ellement votre contenu<\/li>\n\n\n\n<li>Utilisez vos verbes !<\/li>\n\n\n\n<li>N'utilisez pas de guillemets (Google coupera votre description au niveau des guillemets).<\/li>\n\n\n\n<li>S'en tenir \u00e0 moins de 155 mots dans la mesure du possible\u00a0<\/li>\n\n\n\n<li>Utilisez les meilleures pratiques de r\u00e9daction - vous essayez de PERSUADER<\/li>\n<\/ul>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Make_Sure_Your_Meta_Descriptions_Show_Up_on_Google\"><\/span><strong>Comment vous assurer que vos m\u00e9ta-descriptions apparaissent sur Google ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Il est important de savoir comment fonctionnent les m\u00e9ta-descriptions pour en tirer parti. Les moteurs de recherche recherchent des mots-cl\u00e9s et des phrases sp\u00e9cifiques qu'un utilisateur tape dans la recherche. Cela signifie que votre description doit contenir des termes qui correspondent suffisamment \u00e0 votre contenu pour correspondre \u00e0 la recherche d'un utilisateur.&nbsp;<\/p>\n\n\n\n<p>Il existe des outils qui facilitent grandement le processus. L'utilisation d'un plugin comme <a href=\"https:\/\/prettylinks.com\/go\/allinone\/\" title=\"Semper plugins All in One SEO Lien d&#039;affiliation\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Tout en un SEO<\/a> vous aide \u00e0 conserver l'unicit\u00e9 de vos m\u00e9ta-descriptions et \u00e0 les cr\u00e9er et les mettre \u00e0 jour facilement. <\/p>\n\n\n\n<p>Conseil : utilisez un moteur de recherche de sites web tel que&nbsp;<a target=\"_blank\" href=\"http:\/\/screamingfrog.com\" rel=\"noreferrer noopener\">Grenouille hurlante<\/a>&nbsp;pour trouver les pages ou les articles de blog dont les m\u00e9ta-descriptions sont manquantes. De cette fa\u00e7on, vous pouvez optimiser, optimiser, optimiser !&nbsp;<\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vos m\u00e9ta-descriptions sont un \u00e9l\u00e9ment simple et essentiel de votre strat\u00e9gie de r\u00e9f\u00e9rencement. En ma\u00eetrisant ces merveilles de deux ou trois phrases, vous donnerez \u00e0 votre site Web une plus grande visibilit\u00e9. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\">moteur de recherche<\/a> L'optimisation de l'\u00e9nergie nucl\u00e9aire est un atout consid\u00e9rable, et tout le monde a besoin d'aide \u00e0 cet \u00e9gard de nos jours. <\/p>\n\n\n\n<p>Gardez nos strat\u00e9gies \u00e0 l'esprit et vous serez en mesure de r\u00e9diger des m\u00e9ta-descriptions de premier ordre en un rien de temps !<\/p>\n\n\n\n<p><em>Remplissez-vous votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/master-the-meta-description-for-better-seo\/\">m\u00e9ta-descriptions<\/a> sur chaque article ? Faites-nous part de votre strat\u00e9gie dans les commentaires !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il faut tout d'abord pr\u00e9ciser une chose \u00e0 propos des m\u00e9ta-descriptions : elles n'ont aucune importance pour le syst\u00e8me de classement de Google.  S'il y a une chose sur laquelle vous pouvez compter de la part de Google, c'est sur des informations floues et cach\u00e9es concernant ce qui est le mieux pour les moteurs de recherche. Les m\u00e9ta-descriptions ne sont pas exemptes de ce flou.  En fait, m\u00eame...<\/p>","protected":false},"author":23642,"featured_media":4989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11,66],"tags":[197,100,67],"class_list":["post-4974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","category-seo","tag-meta-description","tag-meta-tags","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Enhance your SEO strategy with expert tips on writing meta description. 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