{"id":4913,"date":"2020-06-25T19:51:40","date_gmt":"2020-06-25T19:51:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4913"},"modified":"2021-05-10T19:28:33","modified_gmt":"2021-05-10T19:28:33","slug":"4-free-google-services-to-empower-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/","title":{"rendered":"4 services Google qui am\u00e9liorent gratuitement votre r\u00e9f\u00e9rencement"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4d6f495c36\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4d6f495c36\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#First_What_Makes_a_Successful_SEO-strategy\" >Tout d'abord, qu'est-ce qui fait le succ\u00e8s d'une strat\u00e9gie de r\u00e9f\u00e9rencement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\" >#1 Google Page Speed Insights Am\u00e9liorez la vitesse de votre site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\" >#2 Test Google Mobile-Friendly Am\u00e9liorez votre site mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\" >#3 Le planificateur de mots-cl\u00e9s de Google am\u00e9liore votre classement g\u00e9n\u00e9ral et votre pertinence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\" >#4 Google Analytics D\u00e9couvrez ce que vous faites bien (et mal)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-free-google-services-to-empower-your-seo-strategy\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quelle que soit votre opinion sur Google, il est facile de constater qu'il domine le march\u00e9 de la recherche. Google parvient \u00e0 cette domination de haut niveau en se surpassant pour fournir \u00e0 ses utilisateurs d'excellents r\u00e9sultats dans les SERP. Cela signifie qu'un contenu pertinent bas\u00e9 sur des mots cl\u00e9s appara\u00eet plus souvent en t\u00eate de liste sur Google que sur d'autres moteurs de recherche.<\/p>\n\n\n\n<p>Il ne s'agit pas simplement de lancer des produits et de voir ce qui colle. Google existe dans un \u00e9tat permanent d'essais et d'erreurs, et il prend son temps pour voir ce qui fonctionne pour ses utilisateurs et s'ajuster en cons\u00e9quence. Cette approche vous est b\u00e9n\u00e9fique en tant que propri\u00e9taire d'un site de marketing d'affiliation qui s'appuie sur l'optimisation organique des moteurs de recherche (SEO) pour avoir un impact !&nbsp;<\/p>\n\n\n\n<p>Lorsqu'il existe un potentiel d'am\u00e9lioration, un employ\u00e9 de Google teste des moyens de l'am\u00e9liorer. Lorsqu'un probl\u00e8me se pose, une solution Google est en cours d'\u00e9laboration pour tenter de le r\u00e9soudre. Cela ne fonctionne pas toujours, et l'entreprise a abandonn\u00e9 de nombreuses exp\u00e9riences que les utilisateurs ne trouvaient pas pratiques.&nbsp;<\/p>\n\n\n\n<p>Dans toute cette exp\u00e9rimentation, il y a quelque chose de magnifique : Les services Google qui vous aident \u00e0 am\u00e9liorer votre r\u00e9f\u00e9rencement gratuitement. Il s'agit notamment d'acc\u00e9l\u00e9rer votre site, d'optimiser votre site web mobile, etc.&nbsp;<\/p>\n\n\n\n<p>Nous allons ici mettre en avant quatre de ces services gratuits pour vous aider \u00e0 d\u00e9marrer votre parcours de r\u00e9f\u00e9rencement. Nous approfondirons chaque outil dans de futurs articles de blog ind\u00e9pendants, mais cet article est con\u00e7u pour vous donner l'aper\u00e7u dont vous avez besoin pour commencer.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_What_Makes_a_Successful_SEO-strategy\"><\/span><strong>Tout d'abord, qu'est-ce qui fait le succ\u00e8s d'une strat\u00e9gie de r\u00e9f\u00e9rencement ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avant de parler des outils Google qui vous aideront \u00e0 am\u00e9liorer votre r\u00e9f\u00e9rencement gratuitement, nous devrions prendre un moment pour parler du r\u00e9f\u00e9rencement lui-m\u00eame.&nbsp;<\/p>\n\n\n\n<p>Le r\u00e9f\u00e9rencement consiste \u00e0 mieux positionner votre site dans les moteurs de recherche. Il ne s'agit pas toujours de Google. Il existe de nombreux autres moteurs de recherche, dont Bing, Yahoo, Duck Duck Go, etc. Cependant, Google domine la recherche, et c'est donc lui qui est g\u00e9n\u00e9ralement \u00e0 l'origine des am\u00e9liorations en mati\u00e8re de r\u00e9f\u00e9rencement.&nbsp;<\/p>\n\n\n\n<p>L'essentiel du r\u00e9f\u00e9rencement consiste \u00e0 jouer avec les moteurs de recherche pour rendre votre site et votre entreprise plus attrayants pour leurs algorithmes actuels. Nous ne savons jamais exactement ce qu'un algorithme aime, mais de nombreux experts comme le <a href=\"https:\/\/moz.com\/\">Moz <\/a>et <a href=\"https:\/\/neilpatel.com\/\">Neil Patel <\/a>nous aident \u00e0 d\u00e9composer certains des \u00e9l\u00e9ments qui constituent les meilleures pratiques pour un meilleur classement.<\/p>\n\n\n\n<p>L'argent se faisant rare pour de nombreuses entreprises, les approches de marketing organique sont plus importantes que jamais. Tirez parti de tous les outils de r\u00e9f\u00e9rencement possibles, surtout s'ils am\u00e9liorent vos chances de conversion.&nbsp;<\/p>\n\n\n\n<p>Si vous voulez impressionner les dieux de l'algorithme, c'est par Google qu'il faut commencer (et il n'y a pas de meilleur moyen d'avancer que d'utiliser ses outils et ses programmes). Voici une liste rapide de quatre services Google gratuits qui peuvent vous aider \u00e0 g\u00e9rer et \u00e0 ma\u00eetriser votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Page_Speed_Insights_Improve_Your_Site_Speeds\"><\/span>#1 Google Page Speed Insights : Am\u00e9liorez la vitesse de votre site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png\" alt=\"google page speed insights\" class=\"wp-image-4917\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed-1536x864.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Page-Speed.png 1561w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Une fois que vous aurez cr\u00e9\u00e9 un site de marketing d'affiliation, vous voudrez en v\u00e9rifier le fonctionnement. L'un des premiers aspects de votre site que les visiteurs verront est la vitesse de chargement des pages. Lorsqu'ils tapent votre URL dans la barre de recherche, combien de temps s'\u00e9coule-t-il avant que votre site n'apparaisse ?<\/p>\n\n\n\n<p>Quelle doit \u00eatre la vitesse de chargement de vos pages ? En r\u00e8gle g\u00e9n\u00e9rale, la vitesse de chargement des pages doit \u00eatre inf\u00e9rieure \u00e0 4 secondes, mais de nombreux sites d\u00e9passent largement ce chiffre (une \u00e9tude de Google a montr\u00e9 que la plupart des sites se chargent en 22 secondes environ).&nbsp;<\/p>\n\n\n\n<p>Depuis<a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/google-pagespeed-insights\/\" rel=\"noreferrer noopener\">&nbsp;Google privil\u00e9gie les sites rapides<\/a>Pour cela, vous devez rester attentif \u00e0 ce qui vous ralentit.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Page Speed Insights<\/a> vous donne un aper\u00e7u approfondi de ce service. Certains aspects du service peuvent \u00eatre assez techniques, surtout si vous n'\u00eates pas un d\u00e9veloppeur web. Mais l'information est l\u00e0 si vous la voulez et si vous la comprenez.&nbsp;<\/p>\n\n\n\n<p>L'outil vous donne un score et une liste de moyens d'optimiser la vitesse de votre page. Pour reprendre les termes de Google :<\/p>\n\n\n\n<p><em>\"Le score PageSpeed Insights varie de 0 \u00e0 100 points. Un score plus \u00e9lev\u00e9 est meilleur et un score de 85 ou plus indique que la page est performante\".<\/em><\/p>\n\n\n\n<p>Fonctionnalit\u00e9s de Google Page Speed Insights :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Note de performance de 0 \u00e0 100<\/li><li>Conseils d\u00e9taill\u00e9s sur les \u00e9l\u00e9ments \u00e0 optimiser<\/li><li>Aper\u00e7u de ce qui fonctionne d\u00e9j\u00e0&nbsp;<\/li><\/ul>\n\n\n\n<p>Utilisez cet outil Google pour am\u00e9liorer votre vitesse et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/conversion-rate-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">taux de conversion<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Mobile-Friendly_Test_Improve_Your_Mobile_Site\"><\/span>#2 Test Google Mobile-Friendly : Am\u00e9liorez votre site mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png\" alt=\"test google mobile friendly\" class=\"wp-image-4920\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1024x503.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-768x377.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test-1536x754.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Mobile-test.png 1804w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La plupart des gens savent d\u00e9sormais qu'un site adapt\u00e9 aux mobiles est essentiel pour le r\u00e9f\u00e9rencement. Il peut \u00eatre difficile d'adapter son site aux \u00e9crans, surtout si l'on ne sait pas ce qu'il faut am\u00e9liorer. Un excellent outil pour aider \u00e0 optimiser l'exp\u00e9rience de l'utilisateur est l'outil <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Test Google Mobile-Friendly<\/a>. <\/p>\n\n\n\n<p>L'outil est simple : tapez votre adresse web, attendez une seconde, et Google vous dira si votre site est adapt\u00e9 \u00e0 la t\u00e9l\u00e9phonie mobile ou s'il est ing\u00e9rable depuis un \u00e9cran d'ordinateur.&nbsp;<\/p>\n\n\n\n<p>Ne passez pas \u00e0 c\u00f4t\u00e9 de ce service ! La facilit\u00e9 d'utilisation des mobiles a un impact \u00e9norme sur le r\u00e9f\u00e9rencement, en particulier pour les algorithmes de Google. Bien que les d\u00e9tails exacts de ce que Google v\u00e9rifie soient secrets,&nbsp;<a href=\"https:\/\/moz.com\/ugc\/cracking-the-google-mobile-friendly-test-how-to-score-100\" target=\"_blank\" rel=\"noreferrer noopener\">Moz explique quelques d\u00e9tails de contexte<\/a> et ce \u00e0 quoi vous devez faire attention pour obtenir les meilleurs r\u00e9sultats.&nbsp;<\/p>\n\n\n\n<p>Selon Moz, le test Google Mobile-Friendly vous indique :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Score\/pourcentage de convivialit\u00e9 mobile<\/li><li>Score d'impact de la r\u00e8gle pour chacun des domaines affectant le score\/pourcentage d'adaptation aux mobiles<\/li><li>Nombre de ressources \"recherch\u00e9es\", y compris les URL respectifs<\/li><li>Nombre d'\u00e9checs de recherche de ressources<\/li><\/ul>\n\n\n\n<p>Utilisez ce service pour revoir l'exp\u00e9rience mobile de votre site web.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Keyword_Planner_Improve_Your_Overall_Ranking_and_Relevancy\"><\/span>#3 Google <strong>Planificateur de mots-cl\u00e9s : Am\u00e9liorez votre classement g\u00e9n\u00e9ral et votre pertinence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png\" alt=\"Planificateur de mots-cl\u00e9s Google\" class=\"wp-image-5453\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1024x384.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-300x113.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-768x288.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM-1536x577.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-19-at-11.15.13-AM.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On pense souvent, \u00e0 tort, que la <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificateur de mots-cl\u00e9s Google<\/a> n'est pas libre d'utilisation. <strong>Mais c'est gratuit, en effet !<\/strong> Il vous suffit de disposer d'un compte Google et de savoir comment acc\u00e9der \u00e0 l'outil. <\/p>\n\n\n\n<p>Voici comment acc\u00e9der au planificateur de mots cl\u00e9s de Google sans compte AdWords :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aller \u00e0 la page <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">page d'accueil de l'outil<\/a>.<\/li><li>Cliquez sur le bouton \"Go to Keyword Planner\".<\/li><li>Un \u00e9cran s'affiche et vous demande : \"Quel est votre principal objectif publicitaire ?\"<\/li><li>Plut\u00f4t que de cliquer sur l'un des objectifs \u00e9num\u00e9r\u00e9s, cliquez sur le petit lien \"Exp\u00e9riment\u00e9 avec les annonces Google\" au bas de la liste. (Remarque : si vous ne voyez pas ce lien, essayez d'ajuster la taille de la fen\u00eatre de votre navigateur).<\/li><li>L'\u00e9cran suivant s'intitule \"Nouvelle campagne\" et comporte une s\u00e9rie d'options. Ne cliquez pas sur ces options. Cliquez plut\u00f4t sur le petit lien \"Cr\u00e9er un compte sans campagne\" en bas de l'\u00e9cran.<\/li><li>Cliquez sur le bouton \"soumettre\" de la page suivante.<\/li><li>Cliquez sur le bouton \"Explorez votre compte\" sur la page suivante.<\/li><li>Sur la page suivante, cliquez sur \"Outils\" et choisissez \"Passer en mode expert\" dans la liste d\u00e9roulante. Suivez ensuite les invites, qui confirmeront le passage.<\/li><li>Enfin, cliquez \u00e0 nouveau sur \"Outils\". Sous \"Planification\", vous devriez voir le lien \"Planificateur de mots-cl\u00e9s\".<\/li><li>Vous y \u00eates !<\/li><\/ol>\n\n\n\n<p>Pour des instructions excellentes et compl\u00e8tes sur l'utilisation du planificateur de mots-cl\u00e9s de Google, <a href=\"https:\/\/ahrefs.com\/blog\/google-keyword-planner\/#:~:text=Google%20Keyword%20Planner%20is%20100,just%20need%20a%20Google%20account.&text=You%20CAN%20access%20the%20tool%20WITHOUT%20running%20an%20AdWords%20ad.\" target=\"_blank\" rel=\"noreferrer noopener\">Consultez cet article d'Ahrefs<\/a>. Comprendre quels sont les mots-cl\u00e9s recherch\u00e9s par vos visiteurs vous aidera :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cr\u00e9ez le contenu avec lequel votre public a envie de s'engager<\/li><li>Augmenter les conversions<\/li><li>Augmenter la pertinence globale<\/li><\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 des informations plus pr\u00e9cises sur les mesures de recherche, vous pouvez r\u00e9diger vos messages et le texte de votre site web de mani\u00e8re \u00e0 faciliter la conversion.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Analytics_See_What_Youre_Doing_Right_and_Wrong\"><\/span>#4 Google Analytics : Voir ce que vous faites bien (et mal)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png\" alt=\"google analytics\" class=\"wp-image-4919\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1024x480.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-768x360.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics-1536x720.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/06\/Analytics.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/#?modal_active=none\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> est un atout majeur pour l'optimisation des moteurs de recherche. Si vous avez d\u00e9j\u00e0 men\u00e9 une campagne de r\u00e9f\u00e9rencement, petite ou grande, vous avez utilis\u00e9 ou entendu parler de cet outil gratuit. Il s'int\u00e8gre \u00e0 WordPress via <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights<\/a>et vous donne une ventilation de presque tout ce qui concerne les visiteurs de votre site !<\/p>\n\n\n\n<p>Voici quelques-unes des caract\u00e9ristiques les plus int\u00e9ressantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Rapports d\u00e9taill\u00e9s et personnalisables sur de nombreux param\u00e8tres<\/li><li>Int\u00e9gration avec WordPress et de nombreuses autres plateformes<\/li><li>Taux de rebond (y compris des d\u00e9tails sur le pourquoi et le comment)<\/li><li>Donn\u00e9es d\u00e9mographiques<\/li><li>Contribuer \u00e0 la planification globale des activit\u00e9s et des annonces<\/li><\/ul>\n\n\n\n<p>L'Acad\u00e9mie Google Analytics est un excellent moyen d'apprendre \u00e0 utiliser Google Analytics. Commencez par la vid\u00e9o, <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics pour les d\u00e9butants<\/a>.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La nature des affaires \u00e9voluant rapidement, vous devez vous assurer que vous disposez de plans organiques solides pour d\u00e9velopper votre entreprise en toute transparence. Mesurez votre r\u00e9ussite et planifiez vos actions gr\u00e2ce \u00e0 ces outils qui am\u00e9liorent la situation :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vitesse et optimisation du site<\/li><li>Fonctionnalit\u00e9 mobile&nbsp;<\/li><li>Placement et pertinence dans les SERP<\/li><li>Des informations sur ce que vous faites bien ou mal<\/li><\/ul>\n\n\n\n<p>Utilisez ces outils Google gratuits et votre site sera mieux class\u00e9 en un rien de temps !<\/p>\n\n\n\n<p><em>Avez-vous un service Google, gratuit ou payant, dont vous ne jurez que par la qualit\u00e9 ? <\/em>Dites-nous ce que vous en pensez dans les commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quelle que soit votre opinion sur Google, il est facile de constater qu'il domine le march\u00e9 de la recherche. Google parvient \u00e0 cette domination de haut niveau en se surpassant pour fournir d'excellents r\u00e9sultats SERP \u00e0 ses utilisateurs. Cela signifie qu'un contenu pertinent bas\u00e9 sur des mots-cl\u00e9s appara\u00eet plus souvent en t\u00eate de liste sur Google que sur d'autres moteurs de recherche....<\/p>","protected":false},"author":23642,"featured_media":4916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11,66],"tags":[65,318,54,67],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","tag-google-analytics","tag-google-services","tag-marketing","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google is a dominant figure among search engines. 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