{"id":4485,"date":"2020-08-06T10:22:00","date_gmt":"2020-08-06T10:22:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4485"},"modified":"2022-01-07T14:31:56","modified_gmt":"2022-01-07T14:31:56","slug":"optimize-brand-instagram","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/","title":{"rendered":"3 fa\u00e7ons d'optimiser votre marque sur Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4cc34eb9b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4cc34eb9b5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#The_Benefits_of_Using_Instagram_for_Your_Brand\" >Les avantages de l'utilisation d'Instagram pour votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#3_Ways_You_Can_Optimize_Your_Brand_on_Instagram\" >3 fa\u00e7ons d'optimiser votre marque sur Instagram<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#1_Use_Multi-Grid_Image_Layouts\" >1. Utiliser des pr\u00e9sentations d'images \u00e0 plusieurs grilles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#2_Create_a_Consistent_Posting_Schedule\" >2. Cr\u00e9er un calendrier d'affichage coh\u00e9rent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#3_Utilize_a_Link_Shortener\" >3. Utiliser un raccourcisseur de liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si vous ne savez pas comment optimiser votre marque sur Instagram, votre strat\u00e9gie marketing risque d'en p\u00e2tir. Vous risquez de perdre en engagement et en conversions au fil du temps.<\/p>\n\n\n\n<p>Heureusement, vous pouvez rapidement apporter des changements radicaux \u00e0 votre compte de marque Instagram, notamment en utilisant des mises en page multi-grilles et en ayant un calendrier coh\u00e9rent. Ces strat\u00e9gies peuvent stimuler votre engagement et vous aider \u00e0 construire une identit\u00e9 forte sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Dans ce billet, nous allons examiner les avantages de l'utilisation d'Instagram pour votre marque. Nous vous proposerons ensuite quelques conseils pratiques \u00e0 suivre pour optimiser votre compte. C'est parti !<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_Instagram_for_Your_Brand\"><\/span>Les avantages de l'utilisation d'Instagram pour votre marque<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Si votre marque n'a pas de compte Instagram, vous pourriez perdre une excellente occasion de commercialiser votre entreprise. Il offre de nombreuses possibilit\u00e9s d'atteindre des clients potentiels :<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-1024x805.jpg\" alt=\"Page d&#039;accueil d&#039;Instagram.\" class=\"wp-image-4486\" width=\"768\" height=\"604\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-1024x805.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-300x236.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen-768x603.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-home-screen.jpg 1167w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec plus de <a aria-label=\"un milliard d&#039;utilisateurs par mois en 2019 (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\">un milliard d'utilisateurs par mois en 2019<\/a>Instagram est une plateforme de m\u00e9dias sociaux extr\u00eamement populaire. L'inscription est gratuite et vous pouvez partager des images et des vid\u00e9os, ainsi que des \"histoires\" temporaires.<\/p>\n\n\n\n<p>Pour les entreprises en particulier, les chiffres sont favorables. En effet, environ 200 millions de personnes acc\u00e8dent chaque jour \u00e0 des comptes Instagram professionnels. Cela signifie que pr\u00e8s de la moiti\u00e9 des utilisateurs de la plateforme recherchent activement du contenu de marque.<\/p>\n\n\n\n<p>Si votre marque est d\u00e9j\u00e0 ax\u00e9e sur les m\u00e9dias, ou si elle souhaite commencer \u00e0 utiliser des vid\u00e9os et des images, il s'agit d'un canal intelligent \u00e0 exploiter. De plus, comme 75,3 % des entreprises am\u00e9ricaines utiliseront Instagram en 2020, il est probable que vos concurrents le fassent d\u00e9j\u00e0.<\/p>\n\n\n\n<p>Si l'on s'en tient aux statistiques, Instagram est un choix int\u00e9ressant. Cependant, si votre marque vend un produit ou un service, il existe de nombreuses autres raisons de l'utiliser pour le marketing.&nbsp;<\/p>\n\n\n\n<p>L'une d'entre elles est la possibilit\u00e9 d'engagement avec votre public. Les clients potentiels et existants peuvent laisser des commentaires, taguer votre marque dans leurs propres messages ou m\u00eame r\u00e9pondre \u00e0 des sondages. Vous pouvez leur r\u00e9pondre, prendre connaissance de leurs r\u00e9actions et faire en sorte qu'ils se sentent appr\u00e9ci\u00e9s et reconnus.&nbsp;<\/p>\n\n\n\n<p>En outre, Instagram peut servir de portfolio visuel pour votre marque. Il donne aux utilisateurs un moyen de parcourir ce que vous proposez et de se faire une id\u00e9e de l'identit\u00e9 de votre entreprise. De plus, en utilisant des hashtags, vous pouvez \u00e9galement \u00e9largir votre port\u00e9e et rendre votre entreprise plus largement accessible.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Optimize_Your_Brand_on_Instagram\"><\/span>3 fa\u00e7ons d'optimiser votre marque sur Instagram<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Cr\u00e9er un compte sur la plateforme est un d\u00e9but, mais les profils d'entreprise les plus performants sont optimis\u00e9s pour affiner leur identit\u00e9. Voici trois fa\u00e7ons de renforcer strat\u00e9giquement la pr\u00e9sence de votre marque sur Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Multi-Grid_Image_Layouts\"><\/span>1. Utiliser des pr\u00e9sentations d'images \u00e0 plusieurs grilles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'un des aspects cl\u00e9s de la r\u00e9ussite de votre profil Instagram est l'utilisation de... <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.disruptiveadvertising.com\/social-media\/instagram-layouts\/\" target=\"_blank\">les dispositions multi-grilles<\/a>. C'est une fa\u00e7on de cr\u00e9er un ton visuel global pour votre marque. <\/p>\n\n\n\n<p>En publiant m\u00e9thodiquement une image \u00e0 la fois, vous pouvez cr\u00e9er une collection de photos et de graphiques qui projette l'identit\u00e9 de votre marque depuis votre profil :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"746\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid.jpg\" alt=\"Un th\u00e8me rose pastel sur Instagram.\" class=\"wp-image-4487\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid.jpg 620w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/color-theme-grid-249x300.jpg 249w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez utiliser le format existant d'Instagram pour cr\u00e9er des motifs et des th\u00e8mes coh\u00e9rents, comme une palette de couleurs ax\u00e9e sur une teinte particuli\u00e8re.<\/p>\n\n\n\n<p>Une autre technique consiste \u00e0 utiliser une mise en page en damier. Il s'agit d'alterner deux styles de posts diff\u00e9rents, comme des citations et des images. Les options sont infinies et peuvent mettre en valeur la puissance de la vue en grille d'Instagram :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"606\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board.jpg\" alt=\"Une grille en damier sur Instagram.\" class=\"wp-image-4488\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board.jpg 607w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board-300x300.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/instagram-checker-board-150x150.jpg 150w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/div>\n\n\n\n<p>Un autre moyen frappant d'utiliser l'affichage multi-grilles consiste \u00e0 t\u00e9l\u00e9charger plusieurs photos pour cr\u00e9er une seule image lorsqu'elles sont visualis\u00e9es ensemble :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image.jpg\" alt=\"Une plateforme multi-grilles qui pr\u00e9sente plusieurs images en une seule.\" class=\"wp-image-4489\" width=\"609\" height=\"305\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image.jpg 812w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image-300x150.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/multi-grid-image-768x385.jpg 768w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser une s\u00e9quence de lignes verticales pour avoir un type de poteau au milieu de la grille. Il peut \u00eatre flanqu\u00e9 de chaque c\u00f4t\u00e9 par d'autres poteaux appropri\u00e9s pour un effet visuel \u00e9tonnant :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"411\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre.jpg\" alt=\"Une mise en page multi-grilles \u00e0 lignes verticales sur Instagram.\" class=\"wp-image-4490\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre.jpg 618w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/quotation-down-centre-300x200.jpg 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n\n<p>Avec une approche en grille, vous pouvez construire l'identit\u00e9 de votre marque d'une mani\u00e8re qui vous aide \u00e0 vous d\u00e9marquer de la foule. Vous pouvez l'utiliser pour raconter une histoire visuellement attrayante \u00e0 travers les posts et attirer votre public. Bien que cela n\u00e9cessite une certaine planification, vous pouvez <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/hawkemedia.com\/blog\/instagram-grid-tutorial\" target=\"_blank\">utiliser des tutoriels<\/a> pour vous guider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Consistent_Posting_Schedule\"><\/span>2. Cr\u00e9er un calendrier d'affichage coh\u00e9rent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est pr\u00e9f\u00e9rable d'avoir un calendrier de publication r\u00e9gulier pour optimiser votre compte. La taille m\u00eame d'Instagram fait qu'il est important d'\u00eatre actif et coh\u00e9rent dans ses publications.&nbsp;<\/p>\n\n\n\n<p>Malheureusement, un compte qui partage peu souvent ou de mani\u00e8re irr\u00e9guli\u00e8re peut avoir du mal \u00e0 trouver de l'engagement ou \u00e0 construire une identit\u00e9 de marque sur les m\u00e9dias sociaux. Il est \u00e9galement judicieux de tenir compte des heures de publication optimales pour une exposition maximale.<\/p>\n\n\n\n<p>Instagram peut vous aider \u00e0 rester au courant de tout cela, car vous pouvez utiliser <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\">Perspectives Instagram<\/a> pour \u00e9valuer <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.oberlo.co.uk\/blog\/schedule-instagram-posts-guide\" target=\"_blank\">lorsque votre public est le plus actif<\/a>. D'une mani\u00e8re g\u00e9n\u00e9rale, il est prudent de publier un message \u00e0 l'heure du d\u00e9jeuner et apr\u00e8s les heures de travail, du lundi au vendredi. Les week-ends, en particulier le samedi, sont \u00e9galement optimaux.<\/p>\n\n\n\n<p>Un autre avantage d'un calendrier Instagram est qu'il peut vous aider avec des mises en page multi-grilles. Si vous \u00eates coh\u00e9rent, vous n'avez pas \u00e0 vous soucier de prendre du temps dans une journ\u00e9e charg\u00e9e pour mettre \u00e0 jour votre profil, car cela fera d\u00e9j\u00e0 partie de votre plan.<\/p>\n\n\n\n<p>Heureusement, Facebook, qui poss\u00e8de Instagram, dispose de son propre outil appel\u00e9... <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/help\/publisher\/297562044496135\" target=\"_blank\">Studio de cr\u00e9ation<\/a>. Il vous permet de g\u00e9rer votre compte et de programmer des publications jusqu'\u00e0 six mois \u00e0 l'avance.<\/p>\n\n\n\n<p>Il convient toutefois de noter que cette fonctionnalit\u00e9 est limit\u00e9e aux comptes professionnels qui relient leurs profils Facebook et Instagram. Bien qu'il existe des options tierces telles que <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">HootSuite<\/a> et <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/coschedule.com\/\" target=\"_blank\">CoSchedule<\/a>Ils peuvent \u00eatre assez co\u00fbteux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Utilize_a_Link_Shortener\"><\/span>3. Utiliser un raccourcisseur de liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pouvez \u00e9galement optimiser votre compte en utilisant un raccourcisseur de liens. Cet outil vous permet de couper les liens longs et de les adapter \u00e0 votre image de marque sur plusieurs plateformes.<\/p>\n\n\n\n<p>Avec <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-linking-best-practices\/\" target=\"_blank\">des liens plus courts et plus ordonn\u00e9s<\/a>Gr\u00e2ce \u00e0 l'utilisation de l'URL, vous n'avez pas \u00e0 vous soucier des longues URL qui encombrent les l\u00e9gendes ou qui nuisent \u00e0 vos publications. Apr\u00e8s tout, une longue adresse web peut prendre de l'espace qui pourrait \u00eatre consacr\u00e9 \u00e0 votre marque.<\/p>\n\n\n\n<p>Bien qu'Instagram d\u00e9courage les utilisateurs d'ajouter des liens dans les posts, vous \u00eates autoris\u00e9 \u00e0 placer une URL dans votre section bio. \u00c9tant donn\u00e9 que vous disposez d'un nombre d\u00e9risoire de 150 caract\u00e8res \u00e0 utiliser ici, vous n'avez pas int\u00e9r\u00eat \u00e0 les gaspiller pour une longue adresse.<\/p>\n\n\n\n<p>Notre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">PrettyLinks<\/a> facilite le processus. Commencez par l'installer et l'activer sur votre site WordPress :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-1024x552.png\" alt=\"Activation de Pretty LInks dans WordPress.\" class=\"wp-image-4500\" width=\"768\" height=\"414\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-1024x552.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links-768x414.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/install-pretty-links.png 1258w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Cliquez ensuite sur <em>PrettyLinks &gt; Ajouter un nouveau<\/em> et saisissez l'URL cible que vous souhaitez modifier. Vous pouvez alors personnaliser le \"Pretty Link\", c'est-\u00e0-dire la partie de l'adresse qui vient apr\u00e8s votre domaine :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1024x454.png\" alt=\"Cr\u00e9ation d&#039;un nouveau Pretty Link.\" class=\"wp-image-4501\" width=\"768\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1024x454.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-768x340.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-1536x681.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/new-pretty-link-2048x908.png 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Lorsque vous avez termin\u00e9 la personnalisation, cliquez sur le bouton <em>Mise \u00e0 jour<\/em> bouton.<\/p>\n\n\n\n<p>Si vous achetez la version premium de PrettyLinks, vous pouvez \u00e9galement cr\u00e9er des liens de marque. Cela peut vous aider \u00e0 marquer votre identit\u00e9 sur les URL raccourcis que vous cr\u00e9ez.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>L'optimisation de votre compte Instagram n'est pas une t\u00e2che anodine. Elle peut vous aider \u00e0 construire la voix de votre marque et \u00e0 stimuler vos efforts de marketing. Dans le processus, vous pourriez augmenter l'engagement de votre public et \u00e9largir votre port\u00e9e.<\/p>\n\n\n\n<p>Dans cet article, nous avons partag\u00e9 trois conseils pour optimiser votre compte Instagram :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez une strat\u00e9gie de mise en page multi-grilles pour donner \u00e0 votre compte une apparence visuelle attrayante.<\/li><li>Cr\u00e9ez un calendrier de publication pour vous assurer que votre compte est coh\u00e9rent.<\/li><li>Utiliser un <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"raccourcisseur de liens (s&#039;ouvre dans un nouvel onglet)\">raccourcisseur de liens<\/a> et des liens de marque pour mettre de l'ordre dans les URL et garder votre bio en ordre.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re d'optimiser le compte Instagram de votre marque ? Laissez-les dans la section des commentaires ci-dessous !<br><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous ne savez pas comment optimiser votre marque sur Instagram, votre strat\u00e9gie marketing risque d'en p\u00e2tir. Vous risquez de perdre en engagement et en conversions au fil du temps. Heureusement, vous pouvez rapidement apporter des changements spectaculaires \u00e0 votre compte de marque Instagram, notamment en utilisant des mises en page multi-grilles et en ayant un calendrier coh\u00e9rent. Ces strat\u00e9gies...<\/p>","protected":false},"author":11450,"featured_media":7974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-4485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways You Can Optimize Your Brand on Instagram\" \/>\n\t\t<meta property=\"og:description\" content=\"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-08-06T10:22:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-01-07T14:31:56+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways You Can Optimize Your Brand on Instagram\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#blogposting\",\"name\":\"3 Ways You Can Optimize Your Brand on Instagram\",\"headline\":\"3 Ways You Can Optimize Your Brand on Instagram\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Optimize-your-brand-on-Instagram_Pretty-Links.png\",\"width\":1000,\"height\":576,\"caption\":\"Optimize your brand on Instagram_PrettyLinks\"},\"datePublished\":\"2020-08-06T10:22:00-06:00\",\"dateModified\":\"2022-01-07T14:31:56-07:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#webpage\"},\"articleSection\":\"Social Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#listItem\",\"name\":\"3 Ways You Can Optimize Your Brand on Instagram\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#listItem\",\"position\":4,\"name\":\"3 Ways You Can Optimize Your Brand on Instagram\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/\",\"name\":\"3 Ways You Can Optimize Your Brand on Instagram\",\"description\":\"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Optimize-your-brand-on-Instagram_Pretty-Links.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#mainImage\",\"width\":1000,\"height\":576,\"caption\":\"Optimize your brand on Instagram_PrettyLinks\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/optimize-brand-instagram\\\/#mainImage\"},\"datePublished\":\"2020-08-06T10:22:00-06:00\",\"dateModified\":\"2022-01-07T14:31:56-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways You Can Optimize Your Brand on Instagram<\/title>\n\n","aioseo_head_json":{"title":"3 fa\u00e7ons d'optimiser votre marque sur Instagram","description":"Sans strat\u00e9gie pour optimiser votre marque sur Instagram, votre compte risque de peiner \u00e0 d\u00e9coller. Cet article vous pr\u00e9sente trois techniques qui peuvent vous aider !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#blogposting","name":"3 Ways You Can Optimize Your Brand on Instagram","headline":"3 Ways You Can Optimize Your Brand on Instagram","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png","width":1000,"height":576,"caption":"Optimize your brand on Instagram_PrettyLinks"},"datePublished":"2020-08-06T10:22:00-06:00","dateModified":"2022-01-07T14:31:56-07:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#webpage"},"articleSection":"Social Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#listItem","name":"3 Ways You Can Optimize Your Brand on Instagram"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#listItem","position":4,"name":"3 Ways You Can Optimize Your Brand on Instagram","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/","name":"3 Ways You Can Optimize Your Brand on Instagram","description":"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#mainImage","width":1000,"height":576,"caption":"Optimize your brand on Instagram_PrettyLinks"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/#mainImage"},"datePublished":"2020-08-06T10:22:00-06:00","dateModified":"2022-01-07T14:31:56-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"3 Ways You Can Optimize Your Brand on Instagram","og:description":"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png","og:image:width":1000,"og:image:height":576,"article:published_time":"2020-08-06T10:22:00+00:00","article:modified_time":"2022-01-07T14:31:56+00:00","twitter:card":"summary_large_image","twitter:title":"3 Ways You Can Optimize Your Brand on Instagram","twitter:description":"Without a strategy to optimize your brand on Instagram, your account might struggle to take off. This article shows you three techniques that can help!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/08\/Optimize-your-brand-on-Instagram_Pretty-Links.png"},"aioseo_meta_data":{"post_id":"4485","title":null,"description":"Sans strat\u00e9gie pour optimiser votre marque sur Instagram, votre compte risque de peiner \u00e0 d\u00e9coller. Cet article vous pr\u00e9sente trois techniques qui peuvent vous aider !","keywords":[{"label":"optimize brand on Instagram","value":"optimize brand on Instagram"}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:47:03","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:13","updated":"2025-10-15 16:08:56"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=4485"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/7974"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=4485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=4485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=4485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}