{"id":4466,"date":"2020-03-27T10:00:00","date_gmt":"2020-03-27T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4466"},"modified":"2021-07-13T21:20:25","modified_gmt":"2021-07-13T21:20:25","slug":"content-marketing-link-building","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/","title":{"rendered":"Comment utiliser le marketing de contenu pour cr\u00e9er des liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69deb623a2600\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deb623a2600\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#An_Introduction_to_Content_Marketing_and_How_It_Relates_to_Link_Building\" >Introduction au marketing de contenu et \u00e0 son rapport avec la cr\u00e9ation de liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#How_You_Can_Use_Content_Marketing_for_Link_Building_3_Key_Tips\" >Comment utiliser le marketing de contenu pour cr\u00e9er des liens (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#1_Create_Evergreen_Content_to_Add_Lasting_Value_to_Your_Blog\" >1. Cr\u00e9er du contenu permanent pour ajouter une valeur durable \u00e0 votre blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#2_Invest_Time_in_Guest_Blogging_for_Other_Sites_In_Your_Niche\" >2. Investissez du temps dans le guest blogging pour d'autres sites dans votre niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#3_Post_Relevant_Infographics_to_Build_Shareable_Links\" >3. Publier des infographies pertinentes pour cr\u00e9er des liens partageables<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Il peut sembler que les poteaux de l'optimisation pour les moteurs de recherche (SEO) soient constamment en mouvement. Alors que les <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-techniques\/\" target=\"_blank\">construction de liens<\/a> est une m\u00e9thode \u00e9prouv\u00e9e pour g\u00e9n\u00e9rer du trafic organique, il peut \u00eatre difficile de trouver de nouvelles fa\u00e7ons de l'appliquer.<\/p>\n\n\n\n<p>C'est l\u00e0 qu'une solide strat\u00e9gie de marketing de contenu peut entrer en jeu. Il s'agit d'une m\u00e9thode \u00e9prouv\u00e9e pour accro\u00eetre la visibilit\u00e9 de votre site web, tant pour les visiteurs que pour les moteurs de recherche.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous examinerons bri\u00e8vement ce qu'est le marketing de contenu et l'impact qu'il peut avoir sur votre strat\u00e9gie de cr\u00e9ation de liens. Nous partagerons ensuite quelques conseils pratiques sur la mani\u00e8re dont vous pouvez utiliser ces techniques pour atteindre vos objectifs. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Content_Marketing_and_How_It_Relates_to_Link_Building\"><\/span>Introduction au marketing de contenu et \u00e0 son rapport avec la cr\u00e9ation de liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il ne suffit pas de publier des articles de blog et de s'en contenter. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/contentmarketinginstitute.com\/2019\/07\/content-not-content-marketing\/\" target=\"_blank\">marketing de contenu<\/a>. En fait, cette strat\u00e9gie n\u00e9cessite des efforts constants pour attirer votre public afin de d\u00e9velopper la notori\u00e9t\u00e9 de votre marque et d'obtenir des conversions.  Plus important encore, vous devez r\u00e9diger des articles qui refl\u00e8tent les informations dont les gens ont r\u00e9ellement besoin et qu'ils recherchent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1024x482.jpg\" alt=\"Blog &quot;PrettyLinks&quot;.\" class=\"wp-image-4467\" width=\"768\" height=\"362\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1024x482.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-300x141.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-768x361.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog-1536x722.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/useful-content-blog.jpg 1852w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Plut\u00f4t que de partager un grand nombre d'articles g\u00e9n\u00e9riques et d'esp\u00e9rer que tout se passe bien, il est plus judicieux de r\u00e9diger des articles r\u00e9ellement utiles. En cr\u00e9ant un contenu de valeur que les gens recherchent, vous pouvez augmenter le trafic de votre site de mani\u00e8re organique, car les clients potentiels d\u00e9couvrent votre marque par le biais des moteurs de recherche.<\/p>\n\n\n\n<p>Bien entendu, pour appara\u00eetre dans les premiers r\u00e9sultats, vous devez respecter les meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement. De nombreuses techniques entrent dans ce cadre, dont l'une consiste \u00e0 cr\u00e9er des liens retour (backlinks). En r\u00e9f\u00e9ren\u00e7ant d'autres <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">contenu de qualit\u00e9<\/a> dans vos articles, vous augmentez la cr\u00e9dibilit\u00e9 de votre propre site aupr\u00e8s des robots des moteurs de recherche.<\/p>\n\n\n\n<p>Une fois que les prospects sont sur votre site, vous pouvez utiliser des techniques suppl\u00e9mentaires pour les y maintenir et encourager les conversions. Par exemple, vous pouvez relier les articles entre eux pour que les visiteurs continuent \u00e0 lire, ou les orienter vers vos produits ou services pour r\u00e9soudre les probl\u00e8mes abord\u00e9s dans vos articles.<\/p>\n\n\n\n<p>Enfin, une grande partie du succ\u00e8s du marketing de contenu r\u00e9side dans l'image de marque. Vous avez besoin de quelques outils dans votre arsenal pour r\u00e9ussir dans ce domaine. Par exemple, un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">raccourcisseur de liens<\/a> peut cr\u00e9er des URL soign\u00e9es, faciles \u00e0 utiliser et \u00e0 diffuser sur l'internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Can_Use_Content_Marketing_for_Link_Building_3_Key_Tips\"><\/span>Comment utiliser le marketing de contenu pour cr\u00e9er des liens (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9, le but du marketing de contenu n'est pas seulement de publier des articles. Vous souhaitez renforcer votre cr\u00e9dibilit\u00e9, garder les visiteurs sur votre site et, en fin de compte, g\u00e9n\u00e9rer des conversions. C'est pr\u00e9cis\u00e9ment ce que vous pouvez faire en int\u00e9grant la cr\u00e9ation de liens \u00e0 votre strat\u00e9gie. Voici trois m\u00e9thodes que vous pouvez essayer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Evergreen_Content_to_Add_Lasting_Value_to_Your_Blog\"><\/span>1. Cr\u00e9er du contenu permanent pour ajouter une valeur durable \u00e0 votre blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201c<a aria-label=\"Contenu permanent (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smartinsights.com\/content-management\/write-evergreen-blog-content-that-ranks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contenu permanent<\/a>\"se r\u00e9f\u00e8re \u00e0 des articles sur des sujets qui sont toujours d'actualit\u00e9. Il s'agit de cr\u00e9er des articles qui sont utiles d\u00e8s aujourd'hui et \u00e0 perp\u00e9tuit\u00e9. Au lieu de perdre de la valeur avec le temps, ces articles continueront \u00e0 attirer du trafic vers votre site pendant des ann\u00e9es.<\/p>\n\n\n\n<p>Alors que vous pouvez toujours mettre \u00e0 jour le contenu sensible au temps pour le rendre actuel, le contenu permanent n'a g\u00e9n\u00e9ralement pas besoin d'\u00eatre modifi\u00e9. Il vous permet donc d'\u00e9conomiser du temps et des efforts que vous pouvez consacrer \u00e0 d'autres domaines de votre activit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Ce type de contenu offre \u00e9galement une excellente occasion de cr\u00e9er des liens. \u00c9tant donn\u00e9 que vos articles \u00e9volutifs sont susceptibles d'attirer continuellement des visiteurs, ils constituent un excellent endroit pour ajouter des mentions de vos produits ou services, ainsi que des liens de retour de qualit\u00e9 pour accro\u00eetre et maintenir votre cr\u00e9dibilit\u00e9 et votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p>Le mat\u00e9riel permanent peut se pr\u00e9senter sous diff\u00e9rentes formes. Imaginez, par exemple, que vous ayez un blog sur les voyages. Parmi les sujets que votre public cible trouvera toujours utiles, citons un guide pratique sur la pr\u00e9paration des bagages, un article sur ce qui vous attend dans un a\u00e9roport ou des conseils sur les voyages en voiture avec des enfants.<\/p>\n\n\n\n<p>Pour cr\u00e9er un contenu p\u00e9renne de qualit\u00e9, il est judicieux de commencer par <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\">recherche de mots-cl\u00e9s<\/a>. Moz's <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/explorer\" target=\"_blank\">Explorateur de mots-cl\u00e9s<\/a> est un outil gratuit qui peut vous aider :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-1024x592.jpg\" alt=\"Formulaire de cr\u00e9ation de compte Moz.\" class=\"wp-image-4469\" width=\"768\" height=\"444\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-1024x592.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-300x173.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner-768x444.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-refiner.jpg 1500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Il vous fournira les donn\u00e9es dont vous avez besoin, notamment les volumes de recherche mensuels, le degr\u00e9 de comp\u00e9titivit\u00e9 du mot-cl\u00e9 que vous souhaitez utiliser, et bien plus encore :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-1024x613.jpg\" alt=\"Analyse par Moz des mots-cl\u00e9s de l&#039;expression &quot;recette de gel\u00e9e de caf\u00e9&quot;.\" class=\"wp-image-4470\" width=\"768\" height=\"460\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-1024x613.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-300x180.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input-768x460.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/moz-keyword-input.jpg 1507w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Avec les bons mots-cl\u00e9s, vous pouvez optimiser votre contenu permanent et couvrir les sujets qui int\u00e9ressent le plus votre public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Invest_Time_in_Guest_Blogging_for_Other_Sites_In_Your_Niche\"><\/span>2. Investissez du temps dans le guest blogging pour d'autres sites dans votre niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le guest blogging est une pratique dans laquelle un auteur d'un blog r\u00e9dige un article destin\u00e9 \u00e0 \u00eatre publi\u00e9 sur un autre site. Cette pratique peut vous permettre d'atteindre de nouveaux publics et vous donne l'occasion de vous faire conna\u00eetre. <a rel=\"noreferrer noopener\" aria-label=\"organic link building (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\">construction de liens organiques<\/a>.<\/p>\n\n\n\n<p>Si vous r\u00e9digez des articles pour des blogs de qualit\u00e9, vous devriez pouvoir ajouter au moins une r\u00e9f\u00e9rence \u00e0 votre propre contenu ou marque. Cela permet \u00e0 votre site de b\u00e9n\u00e9ficier d'un lien retour solide, qui lui conf\u00e8re de l'autorit\u00e9 tout en l'exposant \u00e0 un nouveau lectorat.<\/p>\n\n\n\n<p>Bien entendu, pour devenir un blogueur invit\u00e9, vous devez mener une action de sensibilisation avec une strat\u00e9gie claire \u00e0 l'esprit. Vous aurez besoin d'un argumentaire solide et d'un contenu convaincant pour convaincre d'autres sites de publier les articles que vous avez r\u00e9dig\u00e9s.&nbsp;<\/p>\n\n\n\n<p>C'est l\u00e0 encore qu'un raccourcisseur de liens peut s'av\u00e9rer utile. Les URL plus petites et plus claires semblent plus fiables, ce qui est important lorsque vous essayez d'attirer des lecteurs qui ne connaissent peut-\u00eatre pas votre marque.<\/p>\n\n\n\n<p>Enfin, envisagez de rechercher des opportunit\u00e9s de publication en tant qu'invit\u00e9 dans votre propre cr\u00e9neau. Ces lecteurs sont plus susceptibles de consid\u00e9rer que votre contenu est pertinent et qu'il correspond \u00e0 votre public cible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Post_Relevant_Infographics_to_Build_Shareable_Links\"><\/span>3. Publier des infographies pertinentes pour cr\u00e9er des liens partageables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/#5\" target=\"_blank\">infographie efficace<\/a> peuvent \u00eatre une alternative attrayante aux messages textuels. M\u00e9langer vos supports de temps en temps peut ajouter de la vari\u00e9t\u00e9 \u00e0 votre strat\u00e9gie de marketing de contenu et atteindre des prospects potentiels qui ne souhaitent peut-\u00eatre pas lire un article en entier.<\/p>\n\n\n\n<p>Pour que vos infographies soient vraiment efficaces, pensez \u00e0 utiliser des lignes et des bordures pour s\u00e9parer les informations, des formes pour attirer l'\u0153il et des couleurs contrast\u00e9es pour plus de clart\u00e9. Ces \u00e9l\u00e9ments vous permettent d'organiser votre contenu et d'aider les spectateurs \u00e0 traiter rapidement les informations sans \u00eatre submerg\u00e9s.&nbsp;<\/p>\n\n\n\n<p>Apr\u00e8s tout, la digestibilit\u00e9 rapide est l'un des principaux arguments de vente d'une infographie. Elle est capable de transmettre un message beaucoup plus rapidement qu'un article de blog :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail.jpg\" alt=\"Une infographie expliquant les bienfaits de l&#039;hydratation.\" class=\"wp-image-4471\" width=\"612\" height=\"500\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail.jpg 612w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/infographic-audience-detail-300x245.jpg 300w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n\n<p>En outre, comme les infographies peuvent \u00eatre partag\u00e9es, elles peuvent constituer un excellent atout pour la cr\u00e9ation de liens. Vous pouvez les publier sur des plateformes de m\u00e9dias sociaux tr\u00e8s visuelles telles qu'Instagram et Pinterest, par exemple, et renvoyer \u00e0 votre site pour g\u00e9n\u00e9rer du trafic.<\/p>\n\n\n\n<p>Si vous n'avez pas de comp\u00e9tences en mati\u00e8re de conception graphique, vous pouvez envisager d'utiliser une plateforme telle que <a href=\"https:\/\/www.canva.com\/create\/infographics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Canva (s&#039;ouvre dans un nouvel onglet)\">Canva<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1024x582.png\" alt=\"L&#039;outil de cr\u00e9ation d&#039;infographies de Canva.\" class=\"wp-image-4475\" width=\"768\" height=\"437\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1024x582.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-300x170.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-768x436.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-1536x873.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/canva-infographic-maker-2048x1163.png 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Cet outil d'\u00e9dition graphique gratuit comprend des mod\u00e8les d'infographies que vous pouvez utiliser pour cr\u00e9er des visuels de qualit\u00e9 avec un minimum d'exp\u00e9rience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La cr\u00e9ation de liens pour am\u00e9liorer votre r\u00e9f\u00e9rencement ne doit pas \u00eatre un myst\u00e8re. Avec les bonnes strat\u00e9gies de marketing de contenu, vous pouvez facilement remplir votre profil de liens et interconnecter les articles sur votre site.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 trois fa\u00e7ons d'utiliser le marketing de contenu pour cr\u00e9er des liens :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9ez du contenu \u00e9volutif pour ajouter une valeur durable \u00e0 votre blog.<\/li><li>Investissez du temps dans le blogging d'invit\u00e9s pour d'autres sites dans votre niche.<\/li><li>Publier des infographies pertinentes pour construire <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"liens partageables (s&#039;ouvre dans un nouvel onglet)\">liens partageables<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Avez-vous des questions sur l'utilisation du marketing de contenu pour la cr\u00e9ation de liens ? Posez-les dans la section des commentaires ci-dessous !<br><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il peut sembler que les poteaux de l'optimisation des moteurs de recherche (SEO) soient en perp\u00e9tuel mouvement. Bien que la cr\u00e9ation de liens soit une m\u00e9thode \u00e9prouv\u00e9e pour g\u00e9n\u00e9rer du trafic organique, il peut \u00eatre difficile de trouver de nouvelles fa\u00e7ons de l'ex\u00e9cuter. C'est l\u00e0 qu'une solide strat\u00e9gie de marketing de contenu peut entrer en jeu. 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