{"id":4403,"date":"2020-03-06T10:00:00","date_gmt":"2020-03-06T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4403"},"modified":"2020-07-24T16:25:34","modified_gmt":"2020-07-24T16:25:34","slug":"customer-reviews-benefits","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/","title":{"rendered":"Comment les avis de clients peuvent-ils profiter \u00e0 votre entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d36b5615325\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d36b5615325\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#Why_Customer_Reviews_Matter_And_How_They_Can_Affect_Your_Search_Rankings\" >L'importance des avis de clients (et leur impact sur le classement des moteurs de recherche)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#3_Ways_to_Encourage_More_Positive_Reviews\" >3 fa\u00e7ons d'encourager les commentaires positifs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#1_Use_Multiple_Review_Platforms\" >1. Utiliser plusieurs plateformes d'examen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#2_Include_a_Strong_Call_to_Action_CTA\" >2. Inclure un appel \u00e0 l'action fort (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#3_Always_Respond_to_Both_Good_and_Bad_Reviews\" >3. Toujours r\u00e9pondre aux bonnes et aux mauvaises critiques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La cr\u00e9ation d'un site web commercial r\u00e9ussi repose en grande partie sur la confiance. Sans elle, vous risquez de manquer de cr\u00e9dibilit\u00e9 et de perdre du trafic potentiel. Cela peut m\u00eame commencer \u00e0 avoir un impact n\u00e9gatif sur le classement de votre site web dans les moteurs de recherche.<\/p>\n\n\n\n<p>Heureusement, vous pouvez am\u00e9liorer la confiance des visiteurs gr\u00e2ce aux commentaires des clients. Ils constituent un excellent moyen de mettre en valeur votre entreprise et peuvent am\u00e9liorer les performances de votre site web dans les classements de recherche. Mieux encore, les avis positifs peuvent inciter de nouveaux consommateurs \u00e0 faire leurs achats chez vous.<\/p>\n\n\n\n<p>Dans cet article, nous verrons pourquoi les avis des clients sont importants pour votre entreprise et le classement de votre site web. Nous vous donnerons ensuite quelques conseils sur la mani\u00e8re d'attirer davantage d'avis positifs. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Reviews_Matter_And_How_They_Can_Affect_Your_Search_Rankings\"><\/span>L'importance des avis de clients (et leur impact sur le classement des moteurs de recherche)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les avis des clients jouent un r\u00f4le important dans de nombreuses entreprises prosp\u00e8res. Ils constituent une forme de preuve sociale et un moyen essentiel d'encourager le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/whatis.techtarget.com\/definition\/social-proof\" target=\"_blank\">Preuve sociale<\/a> est un moyen de gagner la confiance de clients potentiels. Lorsqu'un client soutient publiquement votre produit, il agit en tant que d\u00e9fenseur des consommateurs. Les avis positifs peuvent contribuer \u00e0 convaincre d'autres consommateurs de faire confiance \u00e0 votre entreprise et de la fr\u00e9quenter.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-1024x528.jpg\" alt=\"Un avis de client pr\u00e9sentant des images g\u00e9n\u00e9r\u00e9es par l&#039;utilisateur.\" class=\"wp-image-4405\" width=\"768\" height=\"396\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-1024x528.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-300x155.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example-768x396.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Amazon-Review-Example.jpg 1406w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>En outre, les avis peuvent motiver votre personnel \u00e0 se surpasser pour assurer la satisfaction des clients. Cela peut se refl\u00e9ter dans les avis eux-m\u00eames, ainsi que dans les interactions entre votre entreprise et les clients.<\/p>\n\n\n\n<p>Les avis des clients peuvent \u00e9galement avoir un impact positif sur l'image de votre site. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.chatmeter.com\/blog\/google-confirms-responding-to-reviews-improves-your-local-seo\/\" target=\"_blank\">l'optimisation des moteurs de recherche (SEO)<\/a>. Les avis et les r\u00e9ponses que vous y apportez sont des \u00e9l\u00e9ments cl\u00e9s du contenu qui <a aria-label=\"contribuer au positionnement de votre site web (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\">contribuent au positionnement de votre site web<\/a> sur les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<p>M\u00eame les avis n\u00e9gatifs peuvent constituer une opportunit\u00e9. Si un client m\u00e9content n'a aucun moyen de contacter votre entreprise, il est probable qu'il ne fera plus jamais appel \u00e0 vous. En revanche, un avis vous permet de savoir ce qui ne va pas et qui est m\u00e9content, ce qui vous donne une longueur d'avance pour r\u00e9soudre le probl\u00e8me.<\/p>\n\n\n\n<p>De plus, vos r\u00e9ponses \u00e0 ces avis n\u00e9gatifs seront publiques, ce qui signifie qu'elles peuvent avoir un impact sur d'autres clients potentiels. Non seulement vous am\u00e9liorerez l'exp\u00e9rience d'un client sp\u00e9cifique, mais vous montrerez \u00e9galement aux autres que vous vous souciez du service client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Encourage_More_Positive_Reviews\"><\/span>3 fa\u00e7ons d'encourager les commentaires positifs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien entendu, il est naturel de vouloir que la majorit\u00e9 des commentaires sur votre entreprise soient \u00e9logieux. Heureusement, vous pouvez prendre certaines mesures pour encourager les clients \u00e0 laisser des commentaires cinq \u00e9toiles. Examinons trois des meilleures strat\u00e9gies !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Multiple_Review_Platforms\"><\/span>1. Utiliser plusieurs plateformes d'examen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout d'abord, il est important d'\u00eatre disponible sur plusieurs plateformes. Avec une pr\u00e9sence en ligne plus importante, vous avez plus de chances d'obtenir des avis d\u00e8s le d\u00e9part. <\/p>\n\n\n\n<p>Apr\u00e8s tout, les clients potentiels ont probablement plusieurs sites d'\u00e9valuation qu'ils consultent pour obtenir des recommandations. Plus vous utilisez de plateformes, plus vous avez de chances d'\u00eatre vu et d'obtenir des commentaires.<\/p>\n\n\n\n<p>Il y a <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/service\/customer-review-sites\" target=\"_blank\">de nombreuses plates-formes<\/a> \u00e0 choisir. Chacun a ses avantages et ses inconv\u00e9nients, mais c'est une bonne id\u00e9e de se connecter \u00e0 autant de grands noms que possible. Il s'agit notamment de sites tels que <a rel=\"noreferrer noopener\" href=\"http:\/\/www.amazon.com\/\" target=\"_blank\">Amazon<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\">Trustpilot<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.reviews.io\/\" target=\"_blank\">Reviews.io<\/a>et m\u00eame les <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bbb.org\/\" target=\"_blank\">Bureau d'\u00e9thique commerciale (BBB)<\/a>.<\/p>\n\n\n\n<p>Souvent, ces sites d'\u00e9valuation offrent \u00e9galement aux utilisateurs la possibilit\u00e9 de publier des images pertinentes et d'\u00e9num\u00e9rer des d\u00e9tails relatifs \u00e0 l'entreprise. Tout aussi important, vous pouvez cr\u00e9er un lien vers ces avis \u00e0 partir de votre propre site web <a aria-label=\"comme t\u00e9moignages (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\">en tant que t\u00e9moignages<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Include_a_Strong_Call_to_Action_CTA\"><\/span>2. Inclure un appel \u00e0 l'action fort (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un appel \u00e0 l'action (CTA) est une d\u00e9claration que vous faites \u00e0 vos clients, leur demandant d'entreprendre une action sp\u00e9cifique. Il peut s'agir d'un bouton \"Acheter maintenant\", d'une invitation \u00e0 \"Laisser un avis\", etc.\u00a0<\/p>\n\n\n\n<p><a aria-label=\"Des CTA forts (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Des CTA forts<\/a> peut favoriser les conversions et augmenter les taux de clics (CTR). En revanche, si un internaute arrive sur votre page et ne sait pas quoi faire ensuite, il est plus probable qu'il la quitte.\u00a0<\/p>\n\n\n\n<p>Si vous souhaitez inciter vos clients \u00e0 laisser des commentaires, des CTA bien r\u00e9dig\u00e9s peuvent faire l'affaire. Vous pouvez encourager les utilisateurs \u00e0 laisser un petit commentaire, tout en les rassurant sur le fait que ce sera rapide et facile.<\/p>\n\n\n\n<p>Lorsque vous \u00e9laborez vos CTA, n'oubliez pas qu'ils doivent \u00eatre clairs, convaincants et concis. L'objectif est de convaincre les clients de laisser un commentaire sans les pousser \u00e0 le faire. Souvent, un simple \"Dites-nous ce que nous avons fait\" ou \"Donnez votre avis sur votre achat\" suffit.<\/p>\n\n\n\n<p>Vous voudrez \u00e9galement que vos CTA se distinguent du reste de votre site web. Pour ce faire, essayez de placer vos <a rel=\"noreferrer noopener\" aria-label=\"CTA au-dessus du pli (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.getresponse.com\/blog\/putting-landing-page-ctas-right-place\" target=\"_blank\">CTA au-dessus du pli<\/a>Le CTA doit \u00eatre plac\u00e9 au centre de la page, de pr\u00e9f\u00e9rence avec beaucoup d'espace blanc autour de lui. Plus il est facile de voir et de cliquer sur votre CTA, plus vous avez de chances d'obtenir des commentaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Always_Respond_to_Both_Good_and_Bad_Reviews\"><\/span>3. Toujours r\u00e9pondre aux bonnes et aux mauvaises critiques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>R\u00e9pondre aux commentaires peut \u00eatre un excellent moyen d'en obtenir davantage \u00e0 l'avenir. Apr\u00e8s tout, en prenant le temps d'aborder les probl\u00e8mes ou de reconna\u00eetre et de remercier les commentaires positifs, vous montrez que votre entreprise se pr\u00e9occupe du service \u00e0 la client\u00e8le.<\/p>\n\n\n\n<p>Cela peut avoir un effet <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.chekkit.io\/blog-posts\/how-to-respond-to-reviews-with-examples\" target=\"_blank\">effet d'entra\u00eenement<\/a> Cela peut encourager d'autres personnes \u00e0 laisser des commentaires \u00e0 l'avenir, puisqu'elles savent qu'elles peuvent s'attendre \u00e0 recevoir une r\u00e9ponse. Un client peut se rendre compte que m\u00eame s'il laisse un avis n\u00e9gatif, il peut toujours obtenir la r\u00e9ponse qu'il attend.<\/p>\n\n\n\n<p>Vous devez \u00e9galement \u00eatre aussi rapide que possible lorsque vous r\u00e9pondez aux commentaires. Si vous attendez une semaine, vos clients peuvent facilement avoir l'impression que leur avis n'est pas pris en compte. De plus, lorsque vous r\u00e9pondez, il est important d'\u00eatre sinc\u00e8re et avenant. Un ton professionnel peut \u00eatre b\u00e9n\u00e9fique, mais vous ne devez pas donner l'impression d'utiliser des r\u00e9ponses toutes faites.&nbsp;<\/p>\n\n\n\n<p>Ceci est particuli\u00e8rement important lorsqu'il s'agit de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/rizereviews.com\/how-to-respond-to-negative-reviews\/\" target=\"_blank\">critiques n\u00e9gatives<\/a>. Bien que vous puissiez \u00eatre contrari\u00e9, une r\u00e9action de col\u00e8re pourrait laisser une mauvaise impression. Au lieu de cela, il est judicieux de pr\u00e9senter des excuses, de reconna\u00eetre ce que le client a endur\u00e9 et de proposer une solution. Vous pourrez ainsi faire tout ce qui est en votre pouvoir pour r\u00e9tablir la situation et conserver le client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les avis des clients constituent un \u00e9l\u00e9ment de plus en plus important de la pr\u00e9sence en ligne d'une entreprise. Si vous pouvez encourager la publication d'un grand nombre d'avis positifs, vous constaterez souvent une am\u00e9lioration de votre classement dans les moteurs de recherche et de la confiance de vos clients.<\/p>\n\n\n\n<p>R\u00e9capitulons comment vous pouvez encourager les clients \u00e0 laisser plus d'avis positifs \u00e0 l'avenir :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00catre disponible sur plusieurs sites afin d'offrir plus d'options aux clients.<\/li><li>Incluez un appel \u00e0 l'action fort pour inciter les clients \u00e0 r\u00e9diger un avis.<\/li><li>R\u00e9pondez aux commentaires positifs et n\u00e9gatifs afin d'encourager le retour d'informations \u00e0 l'avenir.<\/li><\/ol>\n\n\n\n<p><em>Avez-vous des questions sur la fa\u00e7on dont les avis de clients peuvent profiter \u00e0 votre entreprise ? Dites-le nous dans la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation d'un site web commercial r\u00e9ussi repose en grande partie sur la confiance. Sans elle, vous risquez de manquer de cr\u00e9dibilit\u00e9 et de perdre du trafic potentiel. Cela peut m\u00eame avoir un impact n\u00e9gatif sur le classement de votre site dans les moteurs de recherche. Heureusement, vous pouvez am\u00e9liorer la confiance des visiteurs gr\u00e2ce aux avis des clients. Ils constituent un excellent moyen de montrer votre...<\/p>","protected":false},"author":11450,"featured_media":4531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[186,83,67,185,74],"class_list":["post-4403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-customer-reviews","tag-search-engine-rankings","tag-seo","tag-social-proof","tag-traffic"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let&#039;s explore why that is!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How Customer Reviews Can Benefit Your Business\" \/>\n\t\t<meta property=\"og:description\" content=\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let&#039;s explore why that is!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-03-06T10:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-07-24T16:25:34+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How Customer Reviews Can Benefit Your Business\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let&#039;s explore why that is!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#blogposting\",\"name\":\"How Customer Reviews Can Benefit Your Business\",\"headline\":\"How Customer Reviews Can Benefit Your Business\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Customer-Reviews@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2020-03-06T10:00:00-07:00\",\"dateModified\":\"2020-07-24T16:25:34-06:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#webpage\"},\"articleSection\":\"Content Marketing, customer reviews, search engine rankings, SEO, social proof, traffic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"position\":3,\"name\":\"Content Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#listItem\",\"name\":\"How Customer Reviews Can Benefit Your Business\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#listItem\",\"position\":4,\"name\":\"How Customer Reviews Can Benefit Your Business\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/content-marketing\\\/#listItem\",\"name\":\"Content Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/\",\"name\":\"How Customer Reviews Can Benefit Your Business\",\"description\":\"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let's explore why that is!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Customer-Reviews@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/customer-reviews-benefits\\\/#mainImage\"},\"datePublished\":\"2020-03-06T10:00:00-07:00\",\"dateModified\":\"2020-07-24T16:25:34-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How Customer Reviews Can Benefit Your Business<\/title>\n\n","aioseo_head_json":{"title":"Comment les avis de clients peuvent-ils profiter \u00e0 votre entreprise ?","description":"La confiance des clients est vitale pour toute entreprise. Heureusement, les avis de clients peuvent \u00eatre un excellent moyen de d\u00e9montrer la fiabilit\u00e9 de l'entreprise. Voyons pourquoi !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#blogposting","name":"How Customer Reviews Can Benefit Your Business","headline":"How Customer Reviews Can Benefit Your Business","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png","width":1480,"height":987},"datePublished":"2020-03-06T10:00:00-07:00","dateModified":"2020-07-24T16:25:34-06:00","inLanguage":"fr-FR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#webpage"},"articleSection":"Content Marketing, customer reviews, search engine rankings, SEO, social proof, traffic"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","position":3,"name":"Content Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#listItem","name":"How Customer Reviews Can Benefit Your Business"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#listItem","position":4,"name":"How Customer Reviews Can Benefit Your Business","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/content-marketing\/#listItem","name":"Content Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/","name":"How Customer Reviews Can Benefit Your Business","description":"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let's explore why that is!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/#mainImage"},"datePublished":"2020-03-06T10:00:00-07:00","dateModified":"2020-07-24T16:25:34-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"How Customer Reviews Can Benefit Your Business","og:description":"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let's explore why that is!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2020-03-06T10:00:00+00:00","article:modified_time":"2020-07-24T16:25:34+00:00","twitter:card":"summary_large_image","twitter:title":"How Customer Reviews Can Benefit Your Business","twitter:description":"Customer trust is vital to any business. Fortunately, customer reviews can be an excellent way to demonstrate trustworthiness. Let's explore why that is!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/01\/Customer-Reviews@2x.png"},"aioseo_meta_data":{"post_id":"4403","title":null,"description":"La confiance des clients est vitale pour toute entreprise. Heureusement, les avis de clients peuvent \u00eatre un excellent moyen de d\u00e9montrer la fiabilit\u00e9 de l'entreprise. Voyons pourquoi !","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:39:21","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:13","updated":"2025-10-15 16:06:07"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=4403"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/4531"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=4403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}