{"id":4326,"date":"2020-02-12T09:00:00","date_gmt":"2020-02-12T09:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4326"},"modified":"2020-12-11T16:34:20","modified_gmt":"2020-12-11T16:34:20","slug":"structure-urls-boost-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/","title":{"rendered":"Comment structurer vos URL pour booster le r\u00e9f\u00e9rencement (4 conseils cl\u00e9s)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28868bab256\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28868bab256\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#Why_Structuring_URLs_Is_Important_to_SEO\" >Pourquoi la structuration des URL est importante pour le r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#How_to_Structure_Your_URLs_to_Boost_SEO_4_Key_Tips\" >Comment structurer vos URL pour booster le r\u00e9f\u00e9rencement (4 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#1_Use_Long-Tail_Keywords\" >1. Utiliser des mots-cl\u00e9s \u00e0 longue tra\u00eene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#2_Keep_Your_URLs_Concise\" >2. Des URL concises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#3_Make_Use_of_Hyphens\" >3. Utiliser les traits d'union<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#4_Minimize_or_Avoid_Stop_Words\" >4. Minimiser ou \u00e9viter les mots vides<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimisation des moteurs de recherche (SEO)<\/a> joue un r\u00f4le important dans l'augmentation des conversions de pages. Le r\u00e9f\u00e9rencement comporte de nombreux \u00e9l\u00e9ments, et il est probable que vous en utilisiez d\u00e9j\u00e0 beaucoup. Cependant, un aspect souvent n\u00e9glig\u00e9 d'une pratique de r\u00e9f\u00e9rencement intelligente est la structuration minutieuse des URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En structurant vos URL d'une certaine mani\u00e8re, vous pouvez augmenter les taux de conversion et le trafic. Mieux encore, vous pouvez utiliser un raccourcisseur d'URL comme le n\u00f4tre <a aria-label=\"PrettyLinks plugin (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">Prise PrettyLinks<\/a> pour am\u00e9liorer les effets de vos URL sur le r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons examiner quatre <a href=\"https:\/\/memberpress.com\/go\/seobuddy\" target=\"_blank\" rel=\"noreferrer noopener\">Comment faire travailler les URL pour vous<\/a> - de la concision \u00e0 l'utilisation de mots-cl\u00e9s \u00e0 longue tra\u00eene. C'est dans cet esprit qu'il faut commencer !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Structuring_URLs_Is_Important_to_SEO\"><\/span>Pourquoi la structuration des URL est importante pour le r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un URL fournit l'adresse <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/learn\/seo\/url\" target=\"_blank\">emplacement d'une page web<\/a> en ligne, tout en indiquant au navigateur de l'utilisateur comment acc\u00e9der \u00e0 cette page. Lorsque vos URL sont logiques et refl\u00e8tent le contenu des pages auxquelles elles m\u00e8nent, vous facilitez la consultation de votre contenu par les utilisateurs et stimulez votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'inclusion de mots-cl\u00e9s et la lisibilit\u00e9 de vos URL peuvent toutes deux am\u00e9liorer votre classement dans les pages de r\u00e9sultats des moteurs de recherche (SERP). Toutefois, c'est la lisibilit\u00e9 qui est la plus importante. Une URL simple et directe sera presque toujours pr\u00e9f\u00e9rable \u00e0 une URL longue et disgracieuse, charg\u00e9e de mots-cl\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d'autres termes, la fa\u00e7on dont vous structurez vos URL peut influencer l'apparition de votre contenu dans les moteurs de recherche <em>et<\/em> si les utilisateurs cliquent dessus. Dans cette optique, voyons comment structurer vos URL pour optimiser votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_Your_URLs_to_Boost_SEO_4_Key_Tips\"><\/span>Comment structurer vos URL pour booster le r\u00e9f\u00e9rencement (4 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne savez pas comment structurer vos URL de la mani\u00e8re la plus efficace, ne vous inqui\u00e9tez pas. Voici quatre strat\u00e9gies cl\u00e9s, simples \u00e0 mettre en \u0153uvre et intuitives \u00e0 suivre.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Long-Tail_Keywords\"><\/span>1. Utiliser des mots-cl\u00e9s \u00e0 longue tra\u00eene<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s de longue tra\u00eene sont essentiels \u00e0 la recherche en ligne. Nous recherchons souvent des informations sp\u00e9cifiques, et nos requ\u00eates le refl\u00e8tent. D'ailleurs, <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/blog\/long-tail-keywords-seo\/\" target=\"_blank\">70% de tous les r\u00e9sultats de recherche<\/a> utiliser des mots-cl\u00e9s \u00e0 longue tra\u00eene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, les mots-cl\u00e9s \u00e0 longue tra\u00eene sont des requ\u00eates de recherche qui font appel \u00e0 un langage plus naturel et organique. Ils comportent souvent entre trois et six mots. Par exemple, un mot-cl\u00e9 traditionnel peut \u00eatre \"construire un site web\", mais une variante de mot-cl\u00e9 \u00e0 longue tra\u00eene serait \"comment construire un nouveau site web\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s courts ont souvent une tr\u00e8s forte concurrence et sont difficiles \u00e0 classer avec un nouveau contenu. Les mots-cl\u00e9s \u00e0 longue tra\u00eene ont un public potentiel plus restreint, mais il est beaucoup plus facile d'attirer l'attention de ce public, car moins de sites web sont en concurrence pour les m\u00eames expressions de recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour tirer le meilleur parti de vos mots-cl\u00e9s \u00e0 longue tra\u00eene, il est important d'effectuer une recherche de mots-cl\u00e9s \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Planificateur de mots-cl\u00e9s Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-1024x495.png\" alt=\"Page d&#039;accueil du planificateur de mots-cl\u00e9s de Google.\" class=\"wp-image-4332\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-1024x495.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-300x145.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner-768x371.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/google-keyword-planner.png 1256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil vous permet d'identifier les expressions \u00e0 faible concurrence et \u00e0 fort trafic. Vous pouvez ensuite incorporer ces mots-cl\u00e9s dans le contenu de vos pages et dans vos URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_Your_URLs_Concise\"><\/span>2. Des URL concises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque nous vous recommandons de garder vos URL concis, nous parlons de <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\">raccourcissement des liens<\/a>. Pour ce faire, il suffit de prendre une longue URL et d'utiliser un raccourcisseur de liens pour la rendre plus facile \u00e0 lire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous supprimez le contenu inutile ou confus, vos liens sont non seulement plus attrayants, mais vous pouvez \u00e9galement <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-seo\/\" target=\"_blank\">am\u00e9liorer le r\u00e9f\u00e9rencement de votre contenu<\/a>. En outre, vous faciliterez le partage de vos liens par les visiteurs et les affili\u00e9s, et vous serez en mesure de suivre et de mesurer les r\u00e9sultats plus facilement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/features\/\" target=\"_blank\">PrettyLinks<\/a> plugin peut faire le gros du travail en cr\u00e9ant des liens raccourcis pour vous rapidement et facilement :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-1024x469.png\" alt=\"Le plugin PrettyLinks en action.\" class=\"wp-image-4017\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/08\/shortlinks-url.png 1063w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quand <a aria-label=\"cr\u00e9er de &quot;jolis&quot; liens (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\">cr\u00e9er de \"jolis\" liens<\/a>Pour les URL de qualit\u00e9, pensez \u00e0 les raccourcir et \u00e0 y incorporer des mots-cl\u00e9s. Une URL de qualit\u00e9 sera courte et descriptive et fournira aux visiteurs potentiels des informations sur le type de contenu qu'ils trouveront de l'autre c\u00f4t\u00e9 du lien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_Use_of_Hyphens\"><\/span>3. Utiliser les traits d'union<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La question de savoir si vous utilisez des traits d'union ou des traits de soulignement dans vos URL peut sembler mineure. Cependant, cela peut avoir un impact significatif sur votre classement dans les SERP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Google, un trait de soulignement fonctionne <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.woorank.com\/en\/blog\/underscores-in-urls-why-are-they-not-recommended\" target=\"_blank\">en tant que \"jointure de mots\".<\/a> transformant \"ma_page\" en \"ma_page\", moins lisible. Malheureusement, cela complique \u00e9galement l'interpr\u00e9tation de vos URL par Google et la d\u00e9termination de leur pertinence par rapport \u00e0 des requ\u00eates sp\u00e9cifiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, les traits d'union agissent comme des \"s\u00e9parateurs de mots\". Ils permettent \u00e0 vos URL de ressembler plus naturellement \u00e0 des requ\u00eates de recherche typiques et facilitent leur analyse par les robots de Google et les utilisateurs humains. Les URL avec trait d'union offrent \u00e9galement une meilleure lisibilit\u00e9, ce qui peut emp\u00eacher les visiteurs potentiels de taper votre URL de mani\u00e8re incorrecte.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les traits d'union ne soient pas un facteur de classement direct, il peut \u00eatre avantageux d'\u00e9viter les traits de soulignement. Cela permet de cr\u00e9er des structures d'URL optimis\u00e9es pour les moteurs de recherche tels que Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Minimize_or_Avoid_Stop_Words\"><\/span>4. Minimiser ou \u00e9viter les mots vides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots vides sont des mots que les moteurs de recherche sont programm\u00e9s pour ignorer. Il n'existe pas de liste d\u00e9finitive, mais certains <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.link-assistant.com\/seo-stop-words.html\" target=\"_blank\" rel=\"noreferrer noopener\">mots vides courants<\/a> comprennent \"\u00eatre\", la plupart des pr\u00e9positions, des adverbes tels que \"quoi\" et \"comment\", et des articles tels que \"le\" et \"que\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les moteurs de recherche comme Google omettent automatiquement ces mots qu'ils consid\u00e8rent comme inutiles, il est donc pr\u00e9f\u00e9rable de ne pas les inclure dans vos URL. Non seulement ils ajoutent de la longueur dont vous n'avez pas besoin, mais ils n'auront de toute fa\u00e7on aucune incidence sur vos r\u00e9sultats de recherche. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenons l'exemple d'un de nos propres articles : <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-shortening-seo\/\" target=\"_blank\"><em>La v\u00e9rit\u00e9 (positive) sur le raccourcissement des liens et le r\u00e9f\u00e9rencement<\/em><\/a>. Voici l'URL de cet article :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>https:\/\/prettylinks.com\/blog\/link-shortening-seo\/<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette URL reprend les mots cl\u00e9s du titre de l'article et indique clairement de quoi il s'agit. En m\u00eame temps, elle supprime les mots inutiles tels que \"le\" et \"\u00e0 propos de\", ce qui permet d'obtenir un lien plus court et plus propre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut sembler que la structuration efficace des URL demande beaucoup de r\u00e9flexion. Pourtant, les efforts que vous consacrez \u00e0 cette t\u00e2che peuvent s'av\u00e9rer payants gr\u00e2ce \u00e0 l'augmentation du trafic et \u00e0 l'am\u00e9lioration de l'optimisation des moteurs de recherche. Mieux encore, un plugin comme <a aria-label=\"PrettyLinks (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">PrettyLinks<\/a> peut r\u00e9duire de moiti\u00e9 le travail n\u00e9cessaire et faciliter la mise en forme de vos URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9capitulons les quatre principales fa\u00e7ons de structurer vos liens dans une optique de r\u00e9f\u00e9rencement :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> Veillez \u00e0 ce que vos URL soient concis. <\/li><li> Utilisez des mots-cl\u00e9s \u00e0 longue tra\u00eene. <\/li><li> Ajoutez des traits d'union si n\u00e9cessaire et \u00e9vitez les traits de soulignement. <\/li><li> Minimiser ou \u00e9viter les mots vides. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous avez des questions sur la fa\u00e7on de cr\u00e9er des URL raccourcis efficaces ? Posez-les dans la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>L'optimisation des moteurs de recherche (SEO) joue un r\u00f4le important dans l'augmentation des conversions de pages. Le r\u00e9f\u00e9rencement comporte de nombreux \u00e9l\u00e9ments, et il est probable que vous en utilisiez d\u00e9j\u00e0 beaucoup. Cependant, un aspect souvent n\u00e9glig\u00e9 d'une pratique de r\u00e9f\u00e9rencement intelligente est la structuration minutieuse des URL. En structurant vos URL de mani\u00e8re particuli\u00e8re, vous pouvez augmenter les taux de conversion et le trafic. Mieux...<\/p>","protected":false},"author":11450,"featured_media":4448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"All sites benefit from SEO, but structuring URLs is one practice that&#039;s often overlooked. This post takes a look at four easy ways to create better URLs!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Structure Your URLs to Boost SEO (4 Key Tips)\" \/>\n\t\t<meta property=\"og:description\" content=\"All sites benefit from SEO, but structuring URLs is one practice that&#039;s often overlooked. This post takes a look at four easy ways to create better URLs!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1110\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-02-12T09:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-12-11T16:34:20+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Structure Your URLs to Boost SEO (4 Key Tips)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"All sites benefit from SEO, but structuring URLs is one practice that&#039;s often overlooked. This post takes a look at four easy ways to create better URLs!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#blogposting\",\"name\":\"How to Structure Your URLs to Boost SEO (4 Key Tips)\",\"headline\":\"How to Structure Your URLs to Boost SEO (4 Key Tips)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Structure-URL@2x.png\",\"width\":1480,\"height\":1110},\"datePublished\":\"2020-02-12T09:00:00-07:00\",\"dateModified\":\"2020-12-11T16:34:20-07:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#webpage\"},\"articleSection\":\"SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/seo\\\/#listItem\",\"name\":\"SEO\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/seo\\\/#listItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/seo\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#listItem\",\"name\":\"How to Structure Your URLs to Boost SEO (4 Key Tips)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#listItem\",\"position\":3,\"name\":\"How to Structure Your URLs to Boost SEO (4 Key Tips)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/seo\\\/#listItem\",\"name\":\"SEO\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1780685924\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/\",\"name\":\"How to Structure Your URLs to Boost SEO (4 Key Tips)\",\"description\":\"All sites benefit from SEO, but structuring URLs is one practice that's often overlooked. This post takes a look at four easy ways to create better URLs!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Structure-URL@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#mainImage\",\"width\":1480,\"height\":1110},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/structure-urls-boost-seo\\\/#mainImage\"},\"datePublished\":\"2020-02-12T09:00:00-07:00\",\"dateModified\":\"2020-12-11T16:34:20-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Structure Your URLs to Boost SEO (4 Key Tips)<\/title>\n\n","aioseo_head_json":{"title":"Comment structurer vos URL pour booster le r\u00e9f\u00e9rencement (4 conseils cl\u00e9s)","description":"Tous les sites b\u00e9n\u00e9ficient du r\u00e9f\u00e9rencement, mais la structuration des URL est une pratique souvent n\u00e9glig\u00e9e. Cet article pr\u00e9sente quatre fa\u00e7ons simples de cr\u00e9er de meilleures URL !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#blogposting","name":"How to Structure Your URLs to Boost SEO (4 Key Tips)","headline":"How to Structure Your URLs to Boost SEO (4 Key Tips)","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png","width":1480,"height":1110},"datePublished":"2020-02-12T09:00:00-07:00","dateModified":"2020-12-11T16:34:20-07:00","inLanguage":"fr-FR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#webpage"},"articleSection":"SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/seo\/#listItem","name":"SEO"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/seo\/#listItem","position":2,"name":"SEO","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/seo\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#listItem","name":"How to Structure Your URLs to Boost SEO (4 Key Tips)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#listItem","position":3,"name":"How to Structure Your URLs to Boost SEO (4 Key Tips)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/seo\/#listItem","name":"SEO"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1780685924","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/","name":"How to Structure Your URLs to Boost SEO (4 Key Tips)","description":"All sites benefit from SEO, but structuring URLs is one practice that's often overlooked. This post takes a look at four easy ways to create better URLs!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#mainImage","width":1480,"height":1110},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/#mainImage"},"datePublished":"2020-02-12T09:00:00-07:00","dateModified":"2020-12-11T16:34:20-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Structure Your URLs to Boost SEO (4 Key Tips)","og:description":"All sites benefit from SEO, but structuring URLs is one practice that's often overlooked. This post takes a look at four easy ways to create better URLs!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/structure-urls-boost-seo\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png","og:image:width":1480,"og:image:height":1110,"article:published_time":"2020-02-12T09:00:00+00:00","article:modified_time":"2020-12-11T16:34:20+00:00","twitter:card":"summary_large_image","twitter:title":"How to Structure Your URLs to Boost SEO (4 Key Tips)","twitter:description":"All sites benefit from SEO, but structuring URLs is one practice that's often overlooked. This post takes a look at four easy ways to create better URLs!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2020\/02\/Structure-URL@2x.png"},"aioseo_meta_data":{"post_id":"4326","title":null,"description":"Tous les sites b\u00e9n\u00e9ficient du r\u00e9f\u00e9rencement, mais la structuration des URL est une pratique souvent n\u00e9glig\u00e9e. Cet article pr\u00e9sente quatre fa\u00e7ons simples de cr\u00e9er de meilleures URL !","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-06-09 18:37:00","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:13","updated":"2026-06-09 18:37:00"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=4326"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/4326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/4448"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=4326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}