{"id":4277,"date":"2020-01-17T09:00:00","date_gmt":"2020-01-17T09:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4277"},"modified":"2023-03-04T00:07:00","modified_gmt":"2023-03-04T00:07:00","slug":"increase-link-value","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/","title":{"rendered":"4 fa\u00e7ons d'augmenter la valeur de vos liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7aed368f28\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7aed368f28\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#The_Importance_of_Link_Optimization\" >L'importance de l'optimisation des liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#4_Ways_to_Increase_the_Value_of_Your_Links\" >4 fa\u00e7ons d'augmenter la valeur de vos liens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#1_Choose_a_Consistent_Link_Structure\" >1. Choisir une structure de liens coh\u00e9rente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#2_Incorporate_Keywords_into_Your_URLs\" >2. Incorporez des mots-cl\u00e9s dans vos URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#3_Monitor_Your_Website_for_Broken_Links\" >3. Surveillez les liens bris\u00e9s sur votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#4_Use_Relevant_and_Diversified_Anchor_Text\" >4. Utiliser un texte d'ancrage pertinent et diversifi\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-link-value\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les liens jouent un r\u00f4le essentiel dans le marketing en ligne. Ils peuvent \u00eatre utilis\u00e9s pour <a aria-label=\"booster l&#039;optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer l'optimisation des moteurs de recherche (SEO)<\/a>Il est donc important d'\u00e9tablir des liens entre les sites web, de g\u00e9n\u00e9rer des prospects et de favoriser les conversions. Malheureusement, il peut \u00eatre trop facile de se rabattre sur des m\u00e9thodes de liaison obsol\u00e8tes et inefficaces. <\/p>\n\n\n\n<p>Lorsque vous disposez d'une strat\u00e9gie de liens solide, chaque lien que vous utilisez peut \u00eatre l'occasion de d\u00e9velopper votre activit\u00e9. Tout, depuis la fa\u00e7on dont vous structurez vos URL jusqu'aux outils que vous utilisez pour les surveiller, peut contribuer \u00e0 accro\u00eetre la valeur de vos liens. <\/p>\n\n\n\n<p>Dans cet article, nous allons examiner l'importance d'une strat\u00e9gie de liens pour les efforts de marketing de votre entreprise. Nous vous proposerons ensuite quatre techniques pour cr\u00e9er des liens plus efficaces. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Optimization\"><\/span>L'importance de l'optimisation des liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant que sp\u00e9cialiste du marketing ou propri\u00e9taire d'entreprise, vous \u00eates probablement familiaris\u00e9 avec la pratique du <a aria-label=\"link building (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-techniques\/\" target=\"_blank\">construction de liens<\/a>. En bref, il s'agit d'obtenir des liens externes ou \"backlinks\" pointant vers votre site. Id\u00e9alement, le r\u00e9sultat est un meilleur classement dans les moteurs de recherche. <\/p>\n\n\n\n<p>Les liens externes ne sont toutefois qu'un des facteurs pris en compte par Google. D'autres techniques, telles que <a aria-label=\"liens internes (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/benefits-of-internal-linking\/\" target=\"_blank\">liens internes<\/a>Les pages web de votre site jouent un r\u00f4le important dans la performance de votre site ainsi que dans l'exp\u00e9rience de l'utilisateur (UX).<\/p>\n\n\n\n<p>Une bonne <a aria-label=\"strat\u00e9gie d&#039;optimisation des liens (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-link-trust\/\" target=\"_blank\">strat\u00e9gie d'optimisation des liens<\/a> peut faciliter la navigation des visiteurs sur votre site, r\u00e9duire les taux de rebond, et m\u00eame <a aria-label=\"augmenter les taux de clics (CTR) (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/\" target=\"_blank\">augmenter les taux de clics (CTR)<\/a> et les conversions. En outre, la fa\u00e7on dont vos liens sont structur\u00e9s et format\u00e9s peut influencer la confiance et l'engagement. <\/p>\n\n\n\n<p>En termes simples, vos liens peuvent ajouter beaucoup de valeur \u00e0 votre contenu et \u00e0 vos efforts de marketing en ligne. La cl\u00e9 est de savoir comment les cr\u00e9er et les utiliser efficacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ways_to_Increase_the_Value_of_Your_Links\"><\/span>4 fa\u00e7ons d'augmenter la valeur de vos liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 ce stade, il devrait \u00eatre clair que vos pratiques en mati\u00e8re de liens m\u00e9ritent d'\u00eatre examin\u00e9es attentivement. Examinons quatre fa\u00e7ons d'accro\u00eetre la valeur de vos liens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Consistent_Link_Structure\"><\/span>1. Choisir une structure de liens coh\u00e9rente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a aria-label=\"le permalien est une URL unique (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">le permalien est un URL unique et permanent<\/a> cr\u00e9\u00e9 pour vos pages et articles WordPress. Le \"slug\" fait partie de ce permalien. C'est la partie de l'URL qui vient apr\u00e8s le domaine :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"95\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/permalink-slug.png\" alt=\"Exemple de lien permanent dans un navigateur web.\" class=\"wp-image-4289\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/permalink-slug.png 769w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/permalink-slug-300x37.png 300w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/figure><\/div>\n\n\n\n<p>Les liens signalent la relation entre divers \u00e9l\u00e9ments de contenu et aident \u00e0 communiquer le contenu de chaque page aux clients et aux moteurs de recherche. Par cons\u00e9quent, une structure de liens organis\u00e9e, propre et coh\u00e9rente facilite la recherche de votre site et peut conduire \u00e0 un plus grand nombre de clics et de conversions.<\/p>\n\n\n\n<p>Il y a trois principaux <a rel=\"noreferrer noopener\" aria-label=\"les types de permaliens (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/support\/article\/using-permalinks\/\" target=\"_blank\">les types de permaliens<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mochet\u00e9<\/strong>: La structure par d\u00e9faut de WordPress qui utilise le num\u00e9ro d'identification de chaque article (<em>www.domainname.com\/?=3859<\/em>)<\/li><li><strong>Presque jolie :<\/strong> \u00c9galement connu sous le nom de PATHINFO (<em>www.example.com\/index.php\/2019\/12\/22\/post-name\/<\/em>)<\/li><li><strong>Joli :<\/strong> Le type recommand\u00e9, qui comprend diff\u00e9rentes variantes, est g\u00e9n\u00e9ralement simple et propre (<em>www.example.com\/2019\/post-name\/<\/em>)<\/li><\/ul>\n\n\n\n<p>Vous pouvez choisir parmi les structures de permaliens courantes (nom de l'article, mois et nom, etc.) ou cr\u00e9er une structure personnalis\u00e9e. L'important est de veiller \u00e0 ce que vos URL soient coh\u00e9rentes. <\/p>\n\n\n\n<p>Pour modifier les param\u00e8tres de votre permalien dans WordPress, vous pouvez vous rendre \u00e0 l'adresse suivante <em>Param\u00e8tres &gt; Param\u00e8tres du lien permanent<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/screenshot-u5886-study-638.qsandbox.com-2019.12.03-18_12_17.png\" alt=\"La page &quot;Permalink Settings&quot; dans le tableau de bord de WordPress.\" class=\"wp-image-4282\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/screenshot-u5886-study-638.qsandbox.com-2019.12.03-18_12_17.png 884w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/screenshot-u5886-study-638.qsandbox.com-2019.12.03-18_12_17-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/screenshot-u5886-study-638.qsandbox.com-2019.12.03-18_12_17-768x425.png 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous avez mis \u00e0 jour vos param\u00e8tres de permaliens, vous pouvez \u00eatre pr\u00e9occup\u00e9 par les pages et les articles qui utilisent encore l'ancienne structure URL de votre site. En essayant de mettre \u00e0 jour manuellement ces liens, vous risquez de casser les pages en question.<\/p>\n\n\n\n<p>C'est pourquoi il est conseill\u00e9 de rediriger vos liens de mani\u00e8re permanente \u00e0 l'aide de notre outil <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks plugin (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">Prise PrettyLinks<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"320\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/pretty-links-redirect.png\" alt=\"Jolie configuration de redirection de liens dans WordPress.\" class=\"wp-image-4290\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/pretty-links-redirect.png 775w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/pretty-links-redirect-300x124.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/pretty-links-redirect-768x317.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n\n\n\n<p>Cet outil comprend une fonction de redirection de liens. Vous pouvez en savoir plus sur <a aria-label=\"301 Redirections (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/docs\/understanding-redirect-types\/\" target=\"_blank\">Redirections 301<\/a> et comment <a aria-label=\"cr\u00e9er un lien de redirection (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\">cr\u00e9er un lien de redirection<\/a> gr\u00e2ce \u00e0 nos tutoriels en ligne. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Incorporate_Keywords_into_Your_URLs\"><\/span>2. Incorporez des mots-cl\u00e9s dans vos URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, les robots des moteurs de recherche utilisent vos URL pour explorer et indexer votre site. Vos permaliens, et plus particuli\u00e8rement vos slugs, informent les robots et les visiteurs du contenu de chaque page. Il est donc logique d'incorporer des <a rel=\"noreferrer noopener\" aria-label=\"des mots-cl\u00e9s dans vos URL (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\">des mots-cl\u00e9s dans vos URL<\/a> pour un meilleur r\u00e9f\u00e9rencement. <\/p>\n\n\n\n<p>La meilleure pratique consiste \u00e0 viser des mots-cl\u00e9s \u00e0 longue tra\u00eene. En effet, les mots-cl\u00e9s \u00e0 longue tra\u00eene sont informatifs, sp\u00e9cifiques et g\u00e9n\u00e9ralement moins concurrentiels que les autres types de mots-cl\u00e9s.<\/p>\n\n\n\n<p>L'une des strat\u00e9gies consiste \u00e0 simplifier le titre de votre article pour en faire l'extension de l'URL. Par exemple, si votre article de blog s'intitule \"Comment cr\u00e9er une maison en pain d'\u00e9pices \u00e0 partir de rien\", l'URL pourrait ressembler \u00e0 ceci <em>www.domainname.com\/create-gingerbread-house<\/em>.<\/p>\n\n\n\n<p>Il est toujours judicieux de faire quelques recherches pour trouver des mots-cl\u00e9s potentiels. Nous recommandons d'utiliser un <a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">outil de recherche de mots-cl\u00e9s tel que Moz<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/moz-keyword-research-1024x446.png\" alt=\"Outil de recherche de mots-cl\u00e9s Moz.\" class=\"wp-image-4283\" width=\"800\" height=\"349\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/moz-keyword-research-1024x446.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/moz-keyword-research-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/moz-keyword-research-768x334.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/moz-keyword-research.png 1220w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez utiliser ce site pour explorer les mots-cl\u00e9s et trouver des alternatives \u00e0 longue tra\u00eene. Id\u00e9alement, vous voulez <a href=\"https:\/\/backlinko.com\/keyword-competition\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"rechercher des mots-cl\u00e9s (s&#039;ouvre dans un nouvel onglet)\">recherche de mots-cl\u00e9s<\/a> qui sont peu concurrentiels mais dont le volume de recherche est \u00e9lev\u00e9. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Monitor_Your_Website_for_Broken_Links\"><\/span>3. Surveillez les liens bris\u00e9s sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nous pourrions consacrer l'int\u00e9gralit\u00e9 de cet article \u00e0 la cr\u00e9ation de nouveaux liens de valeur. Cependant, il serait n\u00e9gligent de ne pas mentionner l'importance de v\u00e9rifier les liens que vous poss\u00e9dez d\u00e9j\u00e0. <\/p>\n\n\n\n<p>Plus votre site web existe depuis longtemps et plus son contenu est ajout\u00e9 et modifi\u00e9, plus il y a de chances que certaines pages soient d\u00e9plac\u00e9es ou supprim\u00e9es. Cela signifie que les liens pointant vers ces pages seront rompus et peuvent renvoyer les visiteurs vers des pages d'erreur 404.<\/p>\n\n\n\n<p>En plus de contribuer au taux de rebond, <a rel=\"noreferrer noopener\" aria-label=\"Liens bris\u00e9s (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/find-and-fix-broken-links\/\" target=\"_blank\">liens rompus<\/a> peut avoir un impact n\u00e9gatif sur votre r\u00e9f\u00e9rencement. C'est pourquoi vous pouvez envisager d'utiliser un plugin tel que <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">V\u00e9rificateur de liens bris\u00e9s WordPress<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"297\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/broken-link-checker.png\" alt=\"Broken Link Checker WordPress plugin.\" class=\"wp-image-4278\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/broken-link-checker.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/broken-link-checker-300x112.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/broken-link-checker-768x286.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois que vous aurez install\u00e9 et activ\u00e9 ce plugin, il vous alertera de la pr\u00e9sence de liens bris\u00e9s sur votre site. Vous pourrez alors les r\u00e9soudre rapidement avant qu'ils ne nuisent \u00e0 votre r\u00e9putation en ligne. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Relevant_and_Diversified_Anchor_Text\"><\/span>4. Utiliser un texte d'ancrage pertinent et diversifi\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le texte d'ancrage est le texte cliquable dans un lien hypertexte. C'est ce que les utilisateurs s\u00e9lectionnent pour visiter la page vers laquelle pointe le lien :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"242\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/anchor-text.png\" alt=\"Exemples de textes d&#039;ancrage utilis\u00e9s dans un blog.\" class=\"wp-image-4285\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/anchor-text.png 799w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/anchor-text-300x91.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/12\/anchor-text-768x233.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n\n<p>Il est essentiel que le texte d'ancrage que vous utilisez soit pertinent, \u00e0 la fois pour le contenu dans lequel il appara\u00eet et pour la page vers laquelle il renvoie. Il existe diff\u00e9rents <a aria-label=\"les types de textes d&#039;ancrage (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.gotchseo.com\/anchor-text\/\" target=\"_blank\">les types de texte d'ancrage<\/a> Il est fortement recommand\u00e9 de se familiariser avec chacune de ces options. <\/p>\n\n\n\n<p>Toutefois, la meilleure pratique consiste \u00e0 utiliser une combinaison des types disponibles. Par exemple, Serpstat sugg\u00e8re un <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/serpstat.com\/blog\/anchor-text-what-is-it-and-how-to-optimize-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">La \"formule d'or\" de la distribution des textes d'ancrage<\/a>. Il s'agit principalement d'utiliser une combinaison de \"liens nus\" (lorsque le texte d'ancrage est le lien lui-m\u00eame) et de \"textes d'ancrage de marque\".<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Liens sur l&#039;image de marque (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\">Liens de marque<\/a> est la pratique qui consiste \u00e0 incorporer le nom de votre marque dans les URL de vos liens, ce que vous pouvez faire avec <a rel=\"noreferrer noopener\" aria-label=\"notre plugin PrettyLinks (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-branded-links\/\" target=\"_blank\">notre plugin PrettyLinks<\/a>. Il en r\u00e9sulte des URL propres, concises et optimis\u00e9es. De plus, m\u00eame si vous utilisez un lien nu comme texte d'ancrage, il incorporera toujours votre mot-cl\u00e9 de marque.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Que votre objectif soit de g\u00e9n\u00e9rer de nouveaux prospects, d'augmenter le nombre de conversions ou d'am\u00e9liorer votre classement en mati\u00e8re de r\u00e9f\u00e9rencement, votre <a rel=\"noreferrer noopener\" aria-label=\"les liens sont un facteur important (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">les liens sont un facteur important<\/a>. Les mots-cl\u00e9s que vous incluez, l'endroit o\u00f9 vous placez vos URL et la mani\u00e8re dont vous les mettez en forme et les structurez peuvent faire la diff\u00e9rence entre vos liens qui vous nuisent et ceux qui vous aident. <\/p>\n\n\n\n<p>Dans cet article, nous avons examin\u00e9 quatre fa\u00e7ons d'augmenter la valeur de vos liens :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Choisissez une structure de liens coh\u00e9rente.<\/li><li>Incorporez des mots-cl\u00e9s dans vos URL.<\/li><li>Surveillez votre site web pour d\u00e9tecter les liens bris\u00e9s.<\/li><li>Utilisez des textes d'ancrage pertinents et diversifi\u00e9s.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'augmentation de la valeur de vos liens ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Les liens jouent un r\u00f4le essentiel dans le marketing en ligne. Ils peuvent \u00eatre utilis\u00e9s pour am\u00e9liorer l'optimisation des moteurs de recherche (SEO), g\u00e9n\u00e9rer des prospects et favoriser les conversions. Malheureusement, il peut \u00eatre trop facile de se rabattre sur des m\u00e9thodes de liens obsol\u00e8tes et inefficaces. Lorsque vous disposez d'une strat\u00e9gie de liens solide, chaque lien que vous utilisez peut...<\/p>","protected":false},"author":11450,"featured_media":4381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your links play a critical role in your site&#039;s success. 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