{"id":4263,"date":"2020-01-10T09:50:00","date_gmt":"2020-01-10T09:50:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4263"},"modified":"2020-08-07T20:51:24","modified_gmt":"2020-08-07T20:51:24","slug":"reasons-people-dont-click-links","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/","title":{"rendered":"3 raisons pour lesquelles les gens peuvent ne pas cliquer sur vos liens"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea40685b762\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea40685b762\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#Why_Links_Are_Crucial_to_Your_Online_Marketing\" >Pourquoi les liens sont essentiels \u00e0 votre marketing en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#3_Reasons_People_May_Not_Click_On_Your_Links\" >3 raisons pour lesquelles les gens peuvent ne pas cliquer sur vos liens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#1_The_Link_Length_Makes_It_Look_Spammy\" >1. La longueur du lien donne l'impression d'un spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#2_Your_Links_Dont_Stand_Out\" >2. Vos liens ne ressortent pas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#3_Users_Dont_Know_Where_the_Link_Is_Going\" >3. Les utilisateurs ne savent pas o\u00f9 va le lien<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#How_to_Make_Your_Looks_Look_More_Trustworthy\" >Comment rendre votre apparence plus digne de confiance ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/reasons-people-dont-click-links\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Imaginez que vous ayez pass\u00e9 un temps consid\u00e9rable \u00e0 r\u00e9diger un contenu unique et pr\u00e9cieux. Vous avez peut-\u00eatre m\u00eame test\u00e9 une douzaine de titres avant de trouver celui qui vous convenait le mieux. Cependant, apr\u00e8s avoir diffus\u00e9 le contenu, vous constatez qu'il ne g\u00e9n\u00e8re pas autant de clics que vous l'esp\u00e9riez.<\/p>\n\n\n\n<p>En mati\u00e8re de marketing num\u00e9rique, les clics se traduisent en monnaie. C'est pourquoi il convient d'\u00e9laborer une strat\u00e9gie pour <a rel=\"noreferrer noopener\" aria-label=\"optimiser et am\u00e9liorer vos liens (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\">optimiser et am\u00e9liorer vos liens<\/a> peut grandement contribuer \u00e0 stimuler vos efforts de marketing. De nombreuses entreprises n'accordent pas la moindre attention \u00e0 leurs liens. Pourtant, il existe des techniques qui permettent \u00e0 vos liens de vous donner un avantage concurrentiel.<\/p>\n\n\n\n<p>Dans ce billet, nous aborderons quelques-unes des erreurs les plus courantes commises par les entreprises avec leurs liens. Nous expliquerons ensuite trois raisons pour lesquelles les internautes ne cliquent peut-\u00eatre pas sur vos liens, ainsi que la mani\u00e8re dont vous pouvez les rendre plus dignes de confiance. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Links_Are_Crucial_to_Your_Online_Marketing\"><\/span>Pourquoi les liens sont essentiels \u00e0 votre marketing en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant que sp\u00e9cialiste du marketing, vous savez d\u00e9j\u00e0 que le contenu est roi. Malheureusement, l'expression populaire \"construisez-le et ils viendront\" ne s'applique pas au marketing en ligne. Si vous voulez que votre contenu attire l'attention et g\u00e9n\u00e8re des conversions dans l'environnement num\u00e9rique surcharg\u00e9 d'aujourd'hui, vous devez construire un pont qui relie votre public \u00e0 vos offres. <\/p>\n\n\n\n<p>Les liens sont les v\u00e9hicules qui transportent les prospects vers vos produits. Ils peuvent tout influencer - <a aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">l'optimisation des moteurs de recherche (SEO)<\/a>le trafic sur le site web, <a aria-label=\"les taux d&#039;engagement et de conversion (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\">taux d'engagement et de conversion<\/a>et bien d'autres choses encore. En d'autres termes, ils constituent un \u00e9l\u00e9ment extr\u00eamement important d'un marketing en ligne efficace. <\/p>\n\n\n\n<p>Les backlinks, les permalinks et les liens internes jouent tous un r\u00f4le important dans la cha\u00eene du marketing de contenu. La fa\u00e7on dont ils sont format\u00e9s et l'endroit o\u00f9 ils sont plac\u00e9s peuvent faire la diff\u00e9rence entre un client fid\u00e8le et un client perdu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reasons_People_May_Not_Click_On_Your_Links\"><\/span>3 raisons pour lesquelles les gens peuvent ne pas cliquer sur vos liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La premi\u00e8re \u00e9tape pour savoir comment utiliser les liens en votre faveur consiste \u00e0 d\u00e9couvrir les m\u00e9thodes actuelles qui pourraient vous nuire. Examinons trois raisons pour lesquelles les internautes risquent de ne pas cliquer sur vos liens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Link_Length_Makes_It_Look_Spammy\"><\/span>1. La longueur du lien donne l'impression d'un spam <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En mati\u00e8re de marketing, il est essentiel de gagner la confiance des consommateurs. Malheureusement, les liens autog\u00e9n\u00e9r\u00e9s comportent souvent des caract\u00e8res superflus. <\/p>\n\n\n\n<p>En plus d'\u00eatre longs et inesth\u00e9tiques, ils peuvent para\u00eetre peu fiables. Aujourd'hui, la plupart des consommateurs en ligne sont au moins un peu conscients des dangers de l'internet. Personne ne veut \u00eatre victime d'une attaque de logiciels malveillants ou d'un comportement cybercriminel similaire. Pour beaucoup, les liens qui paraissent un tant soit peu suspects ne valent donc pas la peine d'\u00eatre pris en compte.<\/p>\n\n\n\n<p>Pour \u00e9viter que les consommateurs ne rejettent pr\u00e9matur\u00e9ment vos liens comme \u00e9tant du spam, il est utile de <a rel=\"noreferrer noopener\" aria-label=\"raccourcir vos permaliens (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">raccourcir vos permaliens<\/a>. C'est facile \u00e0 faire avec WordPress. Il suffit de cliquer sur le titre <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> de votre article ou de votre page, puis cliquez sur <em>Editer<\/em> \u00e0 c\u00f4t\u00e9 de la <em>Permalink<\/em> domaine :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink.png\" alt=\"La bo\u00eete d&#039;\u00e9dition du Permalink dans l&#039;article WordPress.\" class=\"wp-image-4264\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink.png 795w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/wordpress-permalink-768x357.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>La meilleure pratique en mati\u00e8re de permaliens consiste \u00e0 n'inclure que le strict n\u00e9cessaire. Par exemple, r\u00e9duisez-les aux principaux mots-cl\u00e9s qui indiquent le sujet de l'article. En fait, vous pouvez m\u00eame vous contenter d'utiliser le mot cl\u00e9 principal de votre article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Links_Dont_Stand_Out\"><\/span>2. Vos liens ne ressortent pas <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similaire \u00e0 <a aria-label=\"Boutons d&#039;appel \u00e0 l&#039;action (CTA) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">boutons d'appel \u00e0 l'action (CTA)<\/a>Il est donc important de veiller \u00e0 ce que vos liens soient correctement plac\u00e9s et visibles. Les gens ne cliqueront pas sur un lien ou un bouton s'ils n'en ont pas conscience. <\/p>\n\n\n\n<p>Sur la plupart des plateformes, les liens hypertextes sont bleus par d\u00e9faut. Cela aide les gens \u00e0 reconna\u00eetre un lien qui, esp\u00e9rons-le, les m\u00e8nera \u00e0 un contenu pertinent. <\/p>\n\n\n\n<p>Pour faire ressortir vos liens, pensez \u00e0 utiliser des couleurs vives qui contrastent fortement avec les autres \u00e9l\u00e9ments de la page. Pour choisir des couleurs qui contrastent de mani\u00e8re compl\u00e9mentaire, vous pouvez utiliser un <a aria-label=\"comme Color Safe (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"http:\/\/colorsafe.co\/\" target=\"_blank\">comme Color Safe<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"475\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe.png\" alt=\"Le site web Color Safe.\" class=\"wp-image-4265\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe-300x179.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/color-safe-768x457.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>Color Safe facilite la cr\u00e9ation d'une palette de couleurs bas\u00e9e sur les couleurs de votre marque. Il recommande \u00e9galement des couleurs qui ne nuisent pas \u00e0 l'accessibilit\u00e9 du contenu. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Users_Dont_Know_Where_the_Link_Is_Going\"><\/span>3. Les utilisateurs ne savent pas o\u00f9 va le lien<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous voulez convaincre quelqu'un de traverser un pont, ce sera beaucoup plus facile s'il sait o\u00f9 il m\u00e8ne. Le probl\u00e8me de nombreux liens autog\u00e9n\u00e9r\u00e9s est qu'ils n'offrent pas de transparence. M\u00eame certains outils g\u00e9n\u00e9riques de raccourcissement de liens sont coupables de cela.  <\/p>\n\n\n\n<p>Pour \u00e9viter toute confusion ou m\u00e9fiance, il est essentiel de donner au lecteur au moins une id\u00e9e de la direction \u00e0 prendre. Les gens sont plus enclins \u00e0 cliquer sur un lien s'ils savent vers quel site il pointe ou de quoi il s'agit. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"259\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded.png\" alt=\"Un lien de marque sur le compte Twitter de LinkedIn.\" class=\"wp-image-4266\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded.png 792w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded-300x98.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/linked-in-branded-768x251.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n\n<p>Incorporer votre marque dans l'URL (\u00e9galement connu sous le nom de <a rel=\"noreferrer noopener\" aria-label=\"link branding (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-branded-links\/\" target=\"_blank\">marque de lien<\/a>) ne se contente pas d'instaurer la confiance et la transparence. Elle peut \u00e9galement contribuer \u00e0 renforcer la notori\u00e9t\u00e9 de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Looks_Look_More_Trustworthy\"><\/span>Comment rendre votre apparence plus digne de confiance ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Liens raccourcis (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/memorable-links\/\" target=\"_blank\">Liens raccourcis<\/a> sont exactement ce qu'ils semblent \u00eatre : des versions raccourcies d'URL qui seraient autrement longues. De m\u00eame, les liens de marque comprennent une version du nom de la marque. <\/p>\n\n\n\n<p>Pour que vos liens paraissent plus dignes de confiance (et qu'ils soient plus faciles \u00e0 cliquer), il est conseill\u00e9 d'utiliser des URL courtes et marqu\u00e9es. Non seulement elles sont plus esth\u00e9tiques, mais elles sont aussi plus faciles \u00e0 m\u00e9moriser.<\/p>\n\n\n\n<p>Vous pouvez le faire avec notre <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">PrettyLinks<\/a> plugin :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"478\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1.png\" alt=\"PrettyLinks plugin. \" class=\"wp-image-4267\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1.png 796w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-1-768x461.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>La version gratuite des liens courts du plugin PrettyLinks vous permet de cr\u00e9er des liens propres directement depuis votre tableau de bord WordPress. Par <a aria-label=\"passer au plan premium (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\">passer au plan premium<\/a>il est tout aussi facile de marquer vos liens. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tous les liens ne sont pas \u00e9gaux. Si vous n'\u00eates pas satisfait du nombre de clics obtenus par votre contenu, c'est peut-\u00eatre parce que vos liens posent probl\u00e8me. Si vous voulez que votre contenu g\u00e9n\u00e8re plus de clics, il est important de vous assurer que vos liens sont dignes de confiance.<\/p>\n\n\n\n<p>Comme nous l'avons expliqu\u00e9 dans cet article, les trois raisons pour lesquelles les gens ne cliquent pas sur vos liens (qui sont les suivantes <a aria-label=\"notre plugin PrettyLinks (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">notre plugin PrettyLinks<\/a> peuvent vous aider \u00e0 pr\u00e9venir) sont :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>La longueur des liens donne l'impression qu'il s'agit de spams.<\/li><li>Vos liens ne ressortent pas.<\/li><li>Les utilisateurs ne savent pas o\u00f9 va le lien.<\/li><\/ol>\n\n\n\n<p><em>Avez-vous des questions sur la fa\u00e7on de rendre vos liens plus fiables ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Imaginez que vous ayez pass\u00e9 un temps consid\u00e9rable \u00e0 r\u00e9diger un contenu unique et pr\u00e9cieux. Vous avez peut-\u00eatre m\u00eame test\u00e9 une douzaine de titres avant de trouver celui qui vous convenait le mieux. Cependant, apr\u00e8s avoir diffus\u00e9 le contenu, vous constatez qu'il ne g\u00e9n\u00e8re pas autant de clics que vous l'esp\u00e9riez. En mati\u00e8re de marketing num\u00e9rique, les clics se traduisent par...<\/p>","protected":false},"author":11450,"featured_media":4372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In online marketing, clicks translate to currency. 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