{"id":4175,"date":"2020-01-03T10:00:00","date_gmt":"2020-01-03T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4175"},"modified":"2021-04-05T14:53:38","modified_gmt":"2021-04-05T14:53:38","slug":"retargeting-guide","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/","title":{"rendered":"Tout ce que vous devez savoir sur le reciblage publicitaire"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f1e4e4c43db\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1e4e4c43db\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#An_Introduction_to_Retargeting\" >Introduction au reciblage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#The_Benefits_of_Retargeting\" >Les avantages du reciblage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#4_Tips_for_Using_Retargeting_Effectively\" >4 conseils pour utiliser le reciblage de mani\u00e8re efficace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#1_Get_to_Know_Your_Audience_and_Segment_into_Groups\" >1. Apprenez \u00e0 conna\u00eetre votre public et segmentez-le en groupes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#2_Create_Retargeting_Ad_Campaigns_on_Social_Media\" >2. Cr\u00e9er des campagnes publicitaires de reciblage sur les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#3_Optimize_Your_Ads_and_Landing_Pages_to_Boost_Conversions\" >3. Optimisez vos publicit\u00e9s et vos pages d'atterrissage pour augmenter les conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#4_Use_Link_Retargeting_in_Your_Marketing_Content\" >4. Utilisez le reciblage de liens dans votre contenu marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans l'id\u00e9al, une grande partie des visiteurs de votre site web finissent par se convertir. Malheureusement, ce n'est pas toujours le cas. Parfois, les internautes quittent votre site parce qu'ils sont distraits ou qu'ils ne sont tout simplement pas pr\u00eats \u00e0 effectuer un achat. Alors, que pouvez-vous faire pour faire revenir les consommateurs une fois qu'ils sont pr\u00eats \u00e0 acheter ? Les annonces de reciblage peuvent vous aider \u00e0 y parvenir.<\/p>\n\n\n\n<p>Le reciblage est un <a aria-label=\"une strat\u00e9gie de marketing efficace (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-strategies\/\" target=\"_blank\">une strat\u00e9gie de marketing efficace<\/a> pour renforcer la visibilit\u00e9 de votre marque et cibler les acheteurs qui ont d\u00e9j\u00e0 manifest\u00e9 un int\u00e9r\u00eat pour vos produits ou services. C'est un excellent moyen de promouvoir vos annonces aupr\u00e8s du bon public au bon moment.<\/p>\n\n\n\n<p>Dans cet article, nous verrons ce qu'est le reciblage et comment il peut \u00eatre utile \u00e0 votre entreprise. Nous vous donnerons ensuite quatre conseils pour utiliser efficacement cet outil de marketing. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Retargeting\"><\/span>Introduction au reciblage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le reciblage est une technique de marketing qui vous permet d'utiliser les informations sur les visiteurs pour placer strat\u00e9giquement vos publicit\u00e9s tout au long de leur parcours en ligne. Cela permet \u00e0 votre marque de rester visible et de conserver l'attention de votre public, m\u00eame apr\u00e8s qu'il a quitt\u00e9 votre site.<\/p>\n\n\n\n<p>Imaginons que vous envoyiez une campagne de courrier \u00e9lectronique proposant une promotion sp\u00e9ciale. Un abonn\u00e9 lit l'e-mail, puis visite le lien vers votre site. Malheureusement, il re\u00e7oit un appel t\u00e9l\u00e9phonique ou autre chose qui l'\u00e9loigne de votre page.<\/p>\n\n\n\n<p>Plus tard dans la journ\u00e9e, votre abonn\u00e9 est de nouveau en ligne et ouvre son compte Instagram. L\u00e0, il voit une publicit\u00e9 pour votre marque, qui lui rappelle votre promotion :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad.jpg\" alt=\"Publicit\u00e9 de reciblage tjmaxx sur Instagram.\" class=\"wp-image-4183\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad-300x225.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/instagram-targeted-ad-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Le simple fait de voir votre publicit\u00e9 peut les encourager \u00e0 revenir sur votre site et \u00e0 terminer leur commande initiale. Ainsi, le reciblage vous permet de \"suivre les visiteurs\" avec des publicit\u00e9s pertinentes.<\/p>\n\n\n\n<p>Il existe diff\u00e9rents types de reciblage, notamment le reciblage sur site, le reciblage bas\u00e9 sur les m\u00e9dias sociaux et le reciblage sur site. <a aria-label=\"Google Display (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2404191?hl=en&ref_topic=3121944\" target=\"_blank\">Google Display<\/a>. Quelle que soit la source, le reciblage consiste g\u00e9n\u00e9ralement \u00e0 ajouter un pixel ou un bout de code \u00e0 votre site web. Ce pixel recueille des donn\u00e9es sur vos visiteurs afin d'afficher les bonnes publicit\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Retargeting\"><\/span>Les avantages du reciblage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le principal int\u00e9r\u00eat du reciblage est de ramener les acheteurs sur votre site apr\u00e8s qu'ils l'ont d\u00e9j\u00e0 visit\u00e9 une fois. Il s'agit d'un point important si l'on consid\u00e8re que <a aria-label=\"98 % des consommateurs (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.inc.com\/peter-roesler\/why-its-necessary-to-get-consumers-to-visit-your-brands-site-more-than-once.html\" target=\"_blank\">98% des consommateurs<\/a> n'effectuent pas d'achat lors de leur premi\u00e8re visite sur le site web. <\/p>\n\n\n\n<p>L'exposition r\u00e9p\u00e9t\u00e9e \u00e0 votre marque peut contribuer \u00e0 encourager les d\u00e9cisions d'achat. Vous restez ainsi au premier plan dans l'esprit de vos visiteurs et il leur est plus facile de se souvenir de vos offres.<\/p>\n\n\n\n<p>Cette approche marketing cross-canal est un moyen efficace d'augmenter les taux de conversion et d'emp\u00eacher les consommateurs de passer entre les mailles du filet. De plus, vous pouvez automatiser ces publicit\u00e9s pour en am\u00e9liorer l'efficacit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Using_Retargeting_Effectively\"><\/span>4 conseils pour utiliser le reciblage de mani\u00e8re efficace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous avons vu ce qu'est le reciblage et ses avantages. Il est maintenant temps d'apprendre \u00e0 faire du reciblage. Nous allons explorer quatre conseils que vous pouvez utiliser pour optimiser l'efficacit\u00e9 du reciblage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Get_to_Know_Your_Audience_and_Segment_into_Groups\"><\/span>1. Apprenez \u00e0 conna\u00eetre votre public et segmentez-le en groupes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout d'abord, vous devez <a rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\">conna\u00eetre son public<\/a>. C'est le cas pour la plupart des strat\u00e9gies de marketing. Plus vous disposez d'informations, plus le reciblage sera efficace.<\/p>\n\n\n\n<p>L'analyse du march\u00e9 cible vous permet de recueillir des donn\u00e9es sur les caract\u00e9ristiques d\u00e9mographiques et le comportement de votre public. Vous pouvez l'utiliser pour rechercher des caract\u00e9ristiques communes, notamment <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tranche d'\u00e2ge<\/li><li>Lieu\/zone horaire<\/li><li>Niveau de revenu\/pouvoir d'achat<\/li><li>Int\u00e9r\u00eats<\/li><\/ul>\n\n\n\n<p>L'une des m\u00e9thodes de collecte de ces informations consiste \u00e0 utiliser <a aria-label=\"Google Analytics (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-1024x552.png\" alt=\"Site web de Google Analytics.\" class=\"wp-image-4176\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-1024x552.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics-768x414.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/google-analytics.png 1294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Cet outil offre des informations essentielles sur votre public, notamment sur ses centres d'int\u00e9r\u00eat, ses comportements et ses caract\u00e9ristiques d\u00e9mographiques. Vous pouvez \u00e9galement utiliser l'outil <a aria-label=\"Fonctionnalit\u00e9 multi-appareils (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/cross-device-capabilities\/\" target=\"_blank\">Fonctionnalit\u00e9 inter-appareils<\/a> pour mieux comprendre comment les visiteurs interagissent avec votre site sur diff\u00e9rents appareils.<\/p>\n\n\n\n<p>Ce n'est qu'un des nombreux outils de recherche marketing que vous pouvez utiliser pour mieux conna\u00eetre votre public. Vous pouvez \u00e9galement utiliser des solutions d'analyse sociale, telles que <a aria-label=\"Instagram Insights (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/help.instagram.com\/1533933820244654\" target=\"_blank\">Perspectives Instagram<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Retargeting_Ad_Campaigns_on_Social_Media\"><\/span>2. Cr\u00e9er des campagnes publicitaires de reciblage sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les gens d\u00e9pensent sans aucun doute <em>beaucoup<\/em> de temps sur les m\u00e9dias sociaux. Il est donc logique de les cibler sur les r\u00e9seaux qu'ils utilisent le plus.  <\/p>\n\n\n\n<p>Vous pouvez r\u00e9introduire les consommateurs dans vos produits en mettant en place des campagnes publicitaires de reciblage sur les m\u00e9dias sociaux. Incitez encore plus les clients \u00e0 agir en leur proposant des r\u00e9ductions. <\/p>\n\n\n\n<p>Facebook et Instagram sont deux plateformes puissantes que vous pouvez utiliser pour des campagnes de reciblage. Tout d'abord, vous devez <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/314143995668266?id=1205376682832142\" target=\"_blank\">cr\u00e9er un pixel Facebook<\/a> dans votre compte Business Manager.<\/p>\n\n\n\n<p>Une fois que vous avez cr\u00e9\u00e9 et ajout\u00e9 le pixel \u00e0 votre site web, vous pouvez <a aria-label=\"cr\u00e9er une audience personnalis\u00e9e (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227?id=2469097953376494\" target=\"_blank\">cr\u00e9er une audience personnalis\u00e9e<\/a>. Allez dans les param\u00e8tres de votre Business Manager et visitez <em>Audience &gt; Cr\u00e9er une audience &gt; Audience personnalis\u00e9e<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience.png\" alt=\"Param\u00e8tres de l&#039;audience personnalis\u00e9e de Facebook.\" class=\"wp-image-4187\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience-300x177.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/create-custom-audience-768x453.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Une option consiste \u00e0 cr\u00e9er une audience personnalis\u00e9e bas\u00e9e sur les visiteurs de votre site web au cours des sept derniers jours. Vous pouvez \u00e9galement cibler les visiteurs qui ont consult\u00e9 des pages sp\u00e9cifiques :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience.png\" alt=\"Param\u00e8tres de l&#039;audience personnalis\u00e9e sur Facebook.\" class=\"wp-image-4186\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/custom-audience-768x388.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Enfin, vous pouvez <a aria-label=\"cr\u00e9er votre campagne publicitaire (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er votre campagne publicitaire<\/a> et commencez \u00e0 attirer plus de visiteurs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Ads_and_Landing_Pages_to_Boost_Conversions\"><\/span>3. Optimisez vos publicit\u00e9s et vos pages d'atterrissage pour augmenter les conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour tirer le meilleur parti de vos campagnes de reciblage, il est important d'optimiser vos annonces et vos pages de renvoi. Par exemple, vous devez vous assurer que le texte et les images de vos annonces sont pertinents et exploitables. <\/p>\n\n\n\n<p>En outre, nous vous recommandons d'alterner entre diff\u00e9rentes versions de vos publicit\u00e9s. Cela permet d'\u00e9viter la \"fatigue publicitaire\", c'est-\u00e0-dire le fait qu'un public voit une publicit\u00e9 si souvent qu'il commence \u00e0 l'ignorer. <a aria-label=\"Fixer un plafond de fr\u00e9quence (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/smallbusiness.yahoo.com\/advisor\/post\/124774429677\/if-you-manage-retargeting-frequency-caps-are\" target=\"_blank\">R\u00e9glage d'un plafond de fr\u00e9quence<\/a> peut y contribuer.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement envisager <a aria-label=\"utiliser une page d&#039;atterrissage post-clic (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/instapage.com\/what-is-a-landing-page\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser une page d'atterrissage post-clic<\/a> pour les publicit\u00e9s recibl\u00e9es :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-1024x469.png\" alt=\"Une page d&#039;atterrissage post-clic Marketo.\" class=\"wp-image-4188\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing-768x351.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/post-click-landing.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il est toujours judicieux de cr\u00e9er une page d'atterrissage unique pour chaque promotion. Les pages de destination post-clic permettent de faire correspondre votre contenu aux attentes des visiteurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Link_Retargeting_in_Your_Marketing_Content\"><\/span>4. Utilisez le reciblage de liens dans votre contenu marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nous avons vu comment cibler les personnes qui ont visit\u00e9 votre site. Cependant, vous pouvez aller plus loin en ciblant les liens.<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, le ciblage par lien consiste \u00e0 placer le code de votre pixel de reciblage de Facebook ou de Google dans une page de votre site web. <a aria-label=\"lien court&quot; (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/blog\/choosing-best-link-shortener\/\" target=\"_blank\">lien court<\/a>. Par cons\u00e9quent, toute personne qui clique sur le lien (et pas seulement les personnes qui ont visit\u00e9 votre site) sera ajout\u00e9e \u00e0 votre pixel de reciblage. <\/p>\n\n\n\n<p>Vous pouvez utiliser le reciblage de liens dans la quasi-totalit\u00e9 de votre contenu marketing. Il \u00e9largit votre port\u00e9e et votre champ d'action en int\u00e9grant des consommateurs qui ont interagi avec vos liens, mais peut-\u00eatre pas (encore) avec votre site web. <\/p>\n\n\n\n<p>Vous pouvez le faire en utilisant la fonction <a aria-label=\"PrettyLinks (ouvre un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">PrettyLinks<\/a> plugin. Une fois que vous <a aria-label=\"l&#039;installer et l&#039;activer (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/docs\/manual-installation\/\" target=\"_blank\">l'installer et l'activer<\/a>vous pouvez <a aria-label=\"ajouter des scripts de suivi (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/fr\/docs\/adding-tracking-scripts\/\" target=\"_blank\">ajouter des scripts de suivi<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"349\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts.png\" alt=\"Param\u00e8tres du script de suivi PrettyLinks.\" class=\"wp-image-4189\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/global-head-scripts-768x336.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>Sous <em>Options de lien par d\u00e9faut<\/em>Vous pouvez activer \u00e0 la fois le suivi et Google Analytics. Ensuite, dans la section <em>Scripts de la t\u00eate mondiale<\/em> texte <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>vous pouvez y coller le code de votre pixel Google ou Facebook. C'est tout ce dont vous avez besoin pour commencer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans l'environnement en ligne surcharg\u00e9 d'aujourd'hui, il peut \u00eatre difficile de capter (et de conserver) l'attention des consommateurs. Vous devez non seulement motiver les acheteurs \u00e0 visiter votre site, mais aussi trouver un moyen de les faire revenir une fois qu'ils l'ont quitt\u00e9. <\/p>\n\n\n\n<p>Heureusement, savoir comment faire du reciblage facilite l'engagement. Pour un reciblage plus efficace, vous pouvez :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Apprenez \u00e0 conna\u00eetre votre public et segmentez-le en groupes.<\/li><li>Cr\u00e9er des campagnes publicitaires sur les canaux de m\u00e9dias sociaux.<\/li><li>Optimisez vos annonces et vos pages d'atterrissage pour augmenter les conversions.<\/li><li>Utilisation <a rel=\"noreferrer noopener\" aria-label=\"link retargeting (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">reciblage de liens<\/a> dans votre contenu marketing.<\/li><\/ol>\n\n\n\n<p><em>Avez-vous des questions sur la fa\u00e7on de faire du reciblage ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/em><\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>et <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans l'id\u00e9al, une grande partie des visiteurs de votre site web finissent par se convertir. Malheureusement, ce n'est pas toujours le cas. Parfois, les internautes quittent votre site parce qu'ils sont distraits ou qu'ils ne sont tout simplement pas pr\u00eats \u00e0 effectuer un achat. Alors, que pouvez-vous faire pour faire revenir les consommateurs une fois qu'ils sont pr\u00eats \u00e0 acheter ? Les annonces de reciblage peuvent...<\/p>","protected":false},"author":11450,"featured_media":4359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[343,344,192,342,60],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ad-campaigns","tag-audience-targeting","tag-marketing-strategies","tag-retargeting","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sometimes your site&#039;s visitors end up leaving because they&#039;re not ready to convert. 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