{"id":4162,"date":"2019-12-27T10:00:00","date_gmt":"2019-12-27T10:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4162"},"modified":"2021-05-10T19:17:17","modified_gmt":"2021-05-10T19:17:17","slug":"create-memorable-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/","title":{"rendered":"Comment cr\u00e9er un contenu m\u00e9morable (4 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dccda2880d0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dccda2880d0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#The_Importance_of_Creating_Content_That_Stands_Out\" >L'importance de cr\u00e9er un contenu qui se d\u00e9marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#4_Tips_for_Creating_Memorable_Content\" >4 conseils pour cr\u00e9er un contenu m\u00e9morable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#1_Establish_an_Authentic_Brand_Voice\" >1. \u00c9tablir une voix de marque authentique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#2_Write_Engaging_Headlines_That_Capture_Audiences_Attention\" >2. R\u00e9diger des titres accrocheurs qui captent l'attention du public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#3_Choose_Unique_High-Quality_Images\" >3. Choisir des images uniques et de qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#4_Use_Short_Branded_Links\" >4. Utiliser des liens courts et de marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Il est probable que le contenu constitue un \u00e9l\u00e9ment important de votre strat\u00e9gie de marketing. Il contribue \u00e0 renforcer la notori\u00e9t\u00e9 de la marque, \u00e0 attirer l'attention du public et \u00e0 favoriser les conversions. Cependant, produire un contenu de qualit\u00e9 que les utilisateurs jugent utile peut s'av\u00e9rer difficile, en particulier lorsque vous devez le faire de mani\u00e8re r\u00e9guli\u00e8re.<\/p>\n\n\n\n<p>Pour que votre contenu soit significatif, il doit \u00eatre m\u00e9morable. Aujourd'hui, les consommateurs font d\u00e9filer des centaines, voire des milliers de publicit\u00e9s, d'articles et de vid\u00e9os par jour. Si vous voulez que vos efforts portent leurs fruits, vous devez cr\u00e9er un contenu qui trouve un \u00e9cho aupr\u00e8s de votre public.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons l'importance de faire en sorte que votre contenu se d\u00e9marque. Nous vous donnerons ensuite quatre conseils pour cr\u00e9er un contenu plus m\u00e9morable. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Creating_Content_That_Stands_Out\"><\/span>L'importance de cr\u00e9er un contenu qui se d\u00e9marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La plupart des sp\u00e9cialistes du marketing comprennent aujourd'hui que \"le contenu est roi\". La cr\u00e9ation et la publication d'un contenu pertinent et utile vous permettent d'attirer le public et d'inciter \u00e0 l'action. <\/p>\n\n\n\n<p>Cependant, ce qui est moins bien compris, c'est la mani\u00e8re de cr\u00e9er un contenu m\u00e9morable qui se d\u00e9marque r\u00e9ellement et r\u00e9sonne avec les consommateurs. Le paysage num\u00e9rique d'aujourd'hui permet aux <em>n'importe qui<\/em> pour distribuer du contenu. Malheureusement, cela cr\u00e9e un environnement plus encombr\u00e9 et, par cons\u00e9quent, plus comp\u00e9titif.<\/p>\n\n\n\n<p>Il existe de nombreux types de marketing de contenu parmi lesquels on peut choisir :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blogs<\/li><li>Livres \u00e9lectroniques<\/li><li>Infographie<\/li><li>\u00c9tudes de cas<\/li><li>Vid\u00e9os<\/li><\/ul>\n\n\n\n<p>Quelle que soit la m\u00e9thode utilis\u00e9e, l'objectif doit \u00eatre de cr\u00e9er un contenu attrayant qui soit \u00e0 la fois perceptible et m\u00e9morable. L'un des moyens d'y parvenir est de se concentrer sur la mani\u00e8re dont vous pouvez aider vos consommateurs.  Vous cr\u00e9erez ainsi un lien plus fort avec votre public, ce qui contribuera \u00e0 instaurer la confiance et la loyaut\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook.png\" alt=\"T\u00e9l\u00e9chargement de l&#039;eBook OptinMonster.\" class=\"wp-image-4163\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook-300x215.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/optinmonster-ebook-768x550.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Une autre cl\u00e9 de l'efficacit\u00e9 du marketing de contenu est de r\u00e9aliser qu'il n'est pas n\u00e9cessaire d'atteindre tout le monde, mais seulement ceux qui sont les plus susceptibles de trouver votre contenu utile. Plus vous en saurez sur votre public cible, mieux vous serez en mesure de cr\u00e9er un contenu qui informe, \u00e9duque, convainc et convertit. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Creating_Memorable_Content\"><\/span>4 conseils pour cr\u00e9er un contenu m\u00e9morable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe un certain nombre de strat\u00e9gies pour augmenter la probabilit\u00e9 que votre contenu trouve un \u00e9cho aupr\u00e8s des consommateurs. Voici quatre conseils que vous pouvez mettre en \u0153uvre sans trop de difficult\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Establish_an_Authentic_Brand_Voice\"><\/span>1. \u00c9tablir une voix de marque authentique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Votre <a rel=\"noreferrer noopener\" aria-label=\"identit\u00e9 de la marque (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\">l'identit\u00e9 de la marque<\/a> est essentiellement la personnalit\u00e9 de votre entreprise. Elle influence la perception qu'ont les consommateurs de votre entreprise et peut influer sur leurs d\u00e9cisions d'achat.<\/p>\n\n\n\n<p>Une voix de marque distincte peut vous diff\u00e9rencier de vos concurrents et permettre au public de se souvenir plus facilement de vous. Il n'y a pas de bonne ou de mauvaise voix ni de mauvais style. La v\u00f4tre peut \u00eatre autoritaire et sophistiqu\u00e9e, spirituelle et sarcastique, ou ludique et humoristique.<\/p>\n\n\n\n<p>Skittles est un exemple d'entreprise utilisant une <a rel=\"noreferrer noopener\" aria-label=\"une voix de marque originale (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/twitter.com\/Skittles\" target=\"_blank\">voix de marque excentrique<\/a> qui se d\u00e9marque :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"692\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet.png\" alt=\"Un tweet de Skittles.\" class=\"wp-image-4164\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet.png 898w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet-300x231.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/skittles-tweet-768x592.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Dove est une autre entreprise (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.dove.com\/us\/en\/dermaseries\/more-from-dermaseries\/campaigns.html\" target=\"_blank\">Dove est une autre entreprise<\/a> avec une voix de marque distincte. Le ton de son contenu fait appel \u00e0 la positivit\u00e9 et \u00e0 la confiance (plut\u00f4t qu'\u00e0 l'humour d\u00e9cal\u00e9) pour inspirer les consommateurs :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content.png\" alt=\"Les blogs de Dove.\" class=\"wp-image-4165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content.png 886w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/dove-content-768x391.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/figure><\/div>\n\n\n\n<p>Ces deux exemples montrent comment vous pouvez utiliser la voix de votre marque pour humaniser votre contenu. Ils montrent \u00e9galement qu'il est possible de jouer sur les \u00e9motions humaines communes pour rendre le contenu cr\u00e9atif et m\u00e9morable. <\/p>\n\n\n\n<p>Pour que la voix de votre marque soit efficace, elle doit \u00eatre authentique. En \u00e9tablissant une voix qui refl\u00e8te fid\u00e8lement votre entreprise, il est plus facile de rester coh\u00e9rent. Si vous souhaitez <a rel=\"noreferrer noopener\" aria-label=\"d\u00e9couvrez la voix de votre marque (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/\" target=\"_blank\">d\u00e9couvrez la voix de votre marque<\/a>vous pourriez envisager de le faire :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dresser une liste de trois \u00e0 cinq mots qui d\u00e9crivent le mieux votre entreprise et ses valeurs.<\/li><li>Rassembler un \u00e9chantillon d'\u00e9l\u00e9ments performants de votre contenu et rechercher des similitudes dans la langue et le style utilis\u00e9s.<\/li><li>Documenter la <a rel=\"noreferrer noopener\" aria-label=\"la voix de la marque dans un guide de style (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-brand-style-guide\/\" target=\"_blank\">la voix de la marque dans un guide de style<\/a>Il s'agit d'un outil de travail qui permet \u00e0 tous les membres de l'entreprise d'\u00eatre sur la m\u00eame longueur d'onde.<\/li><\/ul>\n\n\n\n<p>Pour <a rel=\"noreferrer noopener\" aria-label=\"un contenu artisanal de qualit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/quality-content\/\" target=\"_blank\">cr\u00e9er un contenu de qualit\u00e9<\/a>En outre, il est utile de se demander non seulement qui l'on est, mais aussi \u00e0 qui l'on s'adresse. Quel type de langage utilisent-ils et quels sont leurs centres d'int\u00e9r\u00eat ? Se concentrer sur la cr\u00e9ation d'une voix de marque distincte, unique et authentique est un moyen efficace de se d\u00e9marquer du bruit du contenu et d'atteindre son public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Write_Engaging_Headlines_That_Capture_Audiences_Attention\"><\/span>2. R\u00e9diger des titres accrocheurs qui captent l'attention du public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si l'on ne s'engage pas et si l'on ne <a rel=\"noreferrer noopener\" aria-label=\"titres forts (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\">des titres forts<\/a>Si le titre n'est pas suffisant pour susciter l'int\u00e9r\u00eat, votre public n'est pas incit\u00e9 \u00e0 cliquer sur votre contenu. Si le titre ne suffit pas \u00e0 susciter l'int\u00e9r\u00eat, pourquoi penserait-il que le reste du contenu est diff\u00e9rent ?<\/p>\n\n\n\n<p>La cr\u00e9ation de titres uniques est la premi\u00e8re \u00e9tape pour inciter les utilisateurs \u00e0 lire et \u00e0 partager votre contenu. Il existe des pratiques exemplaires en mati\u00e8re de titres que vous pouvez suivre pour cr\u00e9er des titres qui suscitent davantage de clics :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utilisation de nombres et de listes (<em>X fa\u00e7ons d'augmenter le nombre de vos followers<\/em>)<\/li><li>Incorporer des mots d'action (<em>T\u00e9l\u00e9chargez ce guide et apprenez comment am\u00e9liorer instantan\u00e9ment vos finances<\/em>)<\/li><li>Expliquer ce qu'il y a \u00e0 emporter (<em>Comment devenir une personne matinale en X \u00e9tapes) <\/em><\/li><\/ul>\n\n\n\n<p>Il existe \u00e9galement des outils qui peuvent vous aider \u00e0 trouver des id\u00e9es de titres cr\u00e9atifs. Par exemple, vous pouvez utiliser un site tel que <a rel=\"noreferrer noopener\" aria-label=\"Title-Generator.com (ouvre un nouvel onglet)\" href=\"http:\/\/title-generator.com\" target=\"_blank\"><em>title-generator.com<\/em><\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-1024x472.png\" alt=\"Page d&#039;accueil de title-generator.com.\" class=\"wp-image-4166\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-1024x472.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator-768x354.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/title-generator.png 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Apr\u00e8s avoir saisi les mots-cl\u00e9s que vous souhaitez incorporer dans le titre, cet outil produit une liste d'exemples de titres \u00e0 prendre en consid\u00e9ration. Cela peut vous donner un point de d\u00e9part utile pour r\u00e9fl\u00e9chir \u00e0 des titres accrocheurs et qui attirent l'attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choose_Unique_High-Quality_Images\"><\/span>3. Choisir des images uniques et de qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une autre fa\u00e7on de capter l'attention de votre public consiste \u00e0 <a rel=\"noreferrer noopener\" aria-label=\"utiliser des images de haute qualit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/using-images-effectively\/\" target=\"_blank\">l'utilisation d'images de haute qualit\u00e9<\/a>. Les gens ont tendance \u00e0 remarquer et \u00e0 interpr\u00e9ter le contenu visuel plus rapidement que le texte, de sorte que les images sont particuli\u00e8rement aptes \u00e0 susciter leur int\u00e9r\u00eat. <\/p>\n\n\n\n<p>En plus de capter l'attention, les images peuvent \u00e9galement contribuer \u00e0 rendre votre contenu plus m\u00e9morable. Des \u00e9tudes montrent que les gens peuvent <a rel=\"noreferrer noopener\" aria-label=\"retiennent 65 % des informations (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.brainrules.net\/vision\" target=\"_blank\">conservent 65 % des informations<\/a> trois jours plus tard lorsqu'il est associ\u00e9 \u00e0 une image pertinente. Sans image, ils n'en retiennent qu'environ 10 %.<\/p>\n\n\n\n<p>Lorsque vous incorporez des images \u00e0 votre contenu, il est pr\u00e9f\u00e9rable d'\u00e9viter celles qui sont trop g\u00e9n\u00e9riques. Au lieu de cela, vous pouvez envisager <a rel=\"noreferrer noopener\" aria-label=\"utiliser des outils Pexels (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\">en utilisant une ressource telle que Pexels<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1024x399.png\" alt=\"Page d&#039;accueil du site web de Pexels.\" class=\"wp-image-4167\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1024x399.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-300x117.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-768x299.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website-1536x599.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pexels-website.png 1647w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Pexels et d'autres sites de ce type offrent une large s\u00e9lection d'images cr\u00e9atives de haute qualit\u00e9. De plus, elles sont gratuites et sous licence CC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Short_Branded_Links\"><\/span>4. Utiliser des liens courts et de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ce n'est pas seulement le texte et les images que vous utilisez qui peuvent influencer la m\u00e9morisation de votre contenu, mais aussi les liens que vous utilisez pour le partager. La plupart des plateformes g\u00e9n\u00e8rent des URL longues et inesth\u00e9tiques qui contiennent des caract\u00e8res et des symboles inutiles. <\/p>\n\n\n\n<p>Cependant, vous pouvez optimiser vos liens pour qu'ils soient plus faciles \u00e0 m\u00e9moriser et \u00e0 partager. Les liens raccourcis transforment les URL longues en URL concises et plus claires. <a rel=\"noreferrer noopener\" aria-label=\"Liens de marque (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-branded-links\/\" target=\"_blank\">Liens de marque<\/a> incorporez \u00e9galement le nom de votre marque dans les liens, afin de renforcer la notori\u00e9t\u00e9 de la marque et d'\u00e9tablir la confiance. <\/p>\n\n\n\n<p>Un moyen simple de raccourcir et de marquer les liens est d'utiliser un outil tel que le n\u00f4tre <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks plugin (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">Prise PrettyLinks<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"478\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard.png\" alt=\"PrettyLinks options de r\u00e9glages \u00e0 partir du tableau de bord de WordPress.\" class=\"wp-image-4168\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard.png 796w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/11\/pretty-links-dashboard-768x461.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez t\u00e9l\u00e9charger le logiciel gratuit <a rel=\"noreferrer noopener\" aria-label=\"Liens courts de PrettyLinks (ouvre un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">Liens courts de PrettyLinks<\/a> depuis le r\u00e9pertoire des plugins WordPress. Une fois le plugin activ\u00e9, vous pouvez l'utiliser pour raccourcir les URLs \u00e0 utiliser partout sur le web. Si vous <a rel=\"noreferrer noopener\" aria-label=\"passer \u00e0 la version premium (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/docs\/upgrading-from-pretty-link-lite\/\" target=\"_blank\">passer \u00e0 la version premium<\/a>Vous pouvez \u00e9galement rediriger vos liens vers une URL de marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pouvez diffuser autant de contenu que vous le souhaitez, mais la fr\u00e9quence ne se traduit pas automatiquement par la qualit\u00e9. Si vous voulez que votre contenu trouve un \u00e9cho aupr\u00e8s de votre public, suscite l'engagement et renforce la reconnaissance et la fid\u00e9lit\u00e9 \u00e0 votre marque, il doit \u00eatre cr\u00e9atif.<\/p>\n\n\n\n<p>Comme nous l'avons vu dans cet article, il existe plusieurs fa\u00e7ons de cr\u00e9er un contenu plus m\u00e9morable :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00c9tablir une voix de marque authentique.<\/li><li>R\u00e9digez des titres accrocheurs qui attirent l'attention de votre public.<\/li><li>Choisissez des images uniques et de haute qualit\u00e9.<\/li><li>Utilisation <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"des liens courts et de marque (s&#039;ouvre dans un nouvel onglet)\">des liens courts et de marque<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la cr\u00e9ation d'un contenu m\u00e9morable ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il est probable que le contenu constitue un \u00e9l\u00e9ment important de votre strat\u00e9gie de marketing. Il contribue \u00e0 renforcer la notori\u00e9t\u00e9 de la marque, \u00e0 attirer l'attention du public et \u00e0 favoriser les conversions. Cependant, produire un contenu de qualit\u00e9 que les utilisateurs jugent utile peut s'av\u00e9rer difficile, en particulier lorsque vous devez le faire de mani\u00e8re r\u00e9guli\u00e8re. Pour que votre contenu soit significatif, il doit...<\/p>","protected":false},"author":11450,"featured_media":4348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Content is an important part of your marketing strategy, but producing quality content can be channeling. 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