{"id":4116,"date":"2019-11-15T10:08:00","date_gmt":"2019-11-15T10:08:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4116"},"modified":"2021-12-13T19:19:17","modified_gmt":"2021-12-13T19:19:17","slug":"wordpress-marketing-plugins","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/","title":{"rendered":"5 plugins WordPress indispensables pour un meilleur marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef354d7e0a9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef354d7e0a9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#How_Plugins_Can_Improve_WordPress_Websites\" >Comment les plugins peuvent am\u00e9liorer les sites web WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#5_Must-Have_WordPress_Plugins_for_Better_Marketing\" >5 plugins WordPress indispensables pour un meilleur marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#1_Mailchimp\" >1. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#2_Yoast_SEO\" >2. Yoast SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#3_MonsterInsights\" >3. MonsterInsights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#4_OptinMonster\" >4. OptinMonster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#5_PrettyLinks\" >5. PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/wordpress-marketing-plugins\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>WordPress prend le pouvoir <a rel=\"noreferrer noopener\" aria-label=\"un tiers du web (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/kinsta.com\/wordpress-market-share\/\" target=\"_blank\">un tiers du web<\/a>Il s'agit de l'un des syst\u00e8mes de gestion de contenu (SGC) les plus populaires aupr\u00e8s des entreprises. Toutefois, si vous souhaitez que votre site web se d\u00e9marque de ses concurrents et devienne un puissant outil de marketing, vous ne devez pas vous contenter des seules fonctionnalit\u00e9s int\u00e9gr\u00e9es.<\/p>\n\n\n\n<p>L'un des <a rel=\"noreferrer noopener\" aria-label=\"les meilleurs aspects de WordPress (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/questions-and-answers-wordpress-5-0\/\" target=\"_blank\">les meilleurs aspects de WordPress<\/a> est la pl\u00e9thore de plugins et de modules compl\u00e9mentaires disponibles. Ces plugins peuvent \u00e9tendre les capacit\u00e9s de votre site web et vous permettre d'atteindre plus facilement vos objectifs de marketing. Par exemple, en plus de simplifier l'optimisation du contenu, ils peuvent \u00e9galement aider \u00e0 automatiser les t\u00e2ches suivantes <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> campagnes.<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons comment les plugins peuvent \u00eatre utilis\u00e9s pour am\u00e9liorer les fonctionnalit\u00e9s et les performances de votre site WordPress. Nous aborderons ensuite cinq plugins essentiels pour les sp\u00e9cialistes du marketing en ligne. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Plugins_Can_Improve_WordPress_Websites\"><\/span>Comment les plugins peuvent am\u00e9liorer les sites web WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'ampleur et l'\u00e9tendue des plugins WordPress disponibles constituent un avantage majeur de l'utilisation de WordPress en tant que syst\u00e8me de gestion de contenu. Les <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Annuaire des plugins WordPress<\/a> est rempli d'extensions pour aider tous les types d'entreprises et de sites web, des petits blogs aux grands marchands de commerce \u00e9lectronique :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/wordpress-plugin-directory.png\" alt=\"Annuaire des plugins WordPress.\" class=\"wp-image-4120\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/wordpress-plugin-directory.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/wordpress-plugin-directory-300x119.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/wordpress-plugin-directory-768x304.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Il existe des centaines de fa\u00e7ons d'utiliser ces plugins. Ils peuvent contribuer \u00e0 la s\u00e9curit\u00e9 du site et aux t\u00e2ches de maintenance, par exemple, en programmant des sauvegardes automatiques et en recherchant les vuln\u00e9rabilit\u00e9s du site.<\/p>\n\n\n\n<p>Bien entendu, votre site web est probablement aussi le point d'ancrage de vos efforts de marketing en ligne. Heureusement, les plugins peuvent servir d'outils de marketing pour faciliter la r\u00e9alisation de vos objectifs. Il s'agit notamment de solutions pour <a rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">Optimisation des moteurs de recherche (SEO)<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"int\u00e9gration des m\u00e9dias sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-social-media-with-wordpress\/\" target=\"_blank\">int\u00e9gration des m\u00e9dias sociaux<\/a>et <a rel=\"noreferrer noopener\" aria-label=\"marketing par courriel (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/get-started-with-email-marketing\/\" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> (pour n'en citer que quelques-uns).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Must-Have_WordPress_Plugins_for_Better_Marketing\"><\/span>5 plugins WordPress indispensables pour un meilleur marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La bonne nouvelle, c'est que le choix de plugins ne manque pas. Les meilleurs d'entre eux d\u00e9pendent des besoins sp\u00e9cifiques de votre site. Cependant, il existe <em>sont<\/em> une poign\u00e9e d'outils qui sont utiles \u00e0 presque tous les sites web cherchant \u00e0 stimuler leur marketing. Examinons cinq plugins WordPress indispensables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mailchimp\"><\/span>1. <a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Mailchimp<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Mailchimp (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">Mailchimp<\/a> est une plateforme marketing polyvalente permettant de cr\u00e9er des formulaires d'opt-in et des newsletters. De plus, il y a <a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"un plugin WordPress (s&#039;ouvre dans un nouvel onglet)\">un plugin WordPress<\/a> que vous pouvez utiliser pour l'int\u00e9grer \u00e0 votre site web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"260\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/mailchimp-plugin.png\" alt=\"Mailchimp WordPress plugin.\" class=\"wp-image-4122\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/mailchimp-plugin.png 799w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/mailchimp-plugin-300x98.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/mailchimp-plugin-768x250.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n\n<p>Avec la version gratuite, vous pouvez <a rel=\"noreferrer noopener\" aria-label=\"envoyer des campagnes par courrier \u00e9lectronique (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/\" target=\"_blank\">envoyer des campagnes par courrier \u00e9lectronique<\/a> jusqu'\u00e0 2 000 abonn\u00e9s. De plus, vous pouvez rapidement cr\u00e9er des formulaires attrayants pour encourager les inscriptions sur votre site.<\/p>\n\n\n\n<p>L'une des raisons pour lesquelles vous pourriez envisager d'opter pour la <a rel=\"noreferrer noopener\" aria-label=\"version premium (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/mailchimp.com\/pricing\/\" target=\"_blank\">version premium<\/a> est pour des fonctionnalit\u00e9s telles que le Styles Builder. Il vous permet de cr\u00e9er des formulaires directement \u00e0 partir du tableau de bord de WordPress. Les formules premium offrent \u00e9galement plus d'options pour la personnalisation de la marque et des mod\u00e8les, ainsi que des informations avanc\u00e9es sur l'audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Yoast_SEO\"><\/span>2. <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On ne saurait trop insister sur l'importance du r\u00e9f\u00e9rencement dans le marketing en ligne. Cependant, c'est une chose de comprendre que le r\u00e9f\u00e9rencement est crucial, et c'en est une autre de savoir comment optimiser votre contenu.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> est un plugin qui prend en charge une grande partie du travail d'optimisation du contenu :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"272\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/yoast-seo.png\" alt=\"Plugin WordPress Yoast SEO. \" class=\"wp-image-4123\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/yoast-seo.png 797w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/yoast-seo-300x102.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/yoast-seo-768x262.png 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure><\/div>\n\n\n\n<p>Ce plugin gratuit ajoute une extension aux pages et aux articles de votre site WordPress, qui vous guide dans la cr\u00e9ation d'un contenu propice au r\u00e9f\u00e9rencement. Par exemple, vous pouvez choisir un \"mot-cl\u00e9 principal\" pour chaque article, et le plugin vous indiquera o\u00f9 cette phrase doit \u00eatre ajout\u00e9e dans votre contenu.<\/p>\n\n\n\n<p>Yoast vous avertit \u00e9galement si le contenu est \u00e9crit ou format\u00e9 d'une mani\u00e8re qui va \u00e0 l'encontre de la l\u00e9gislation sur les droits d'auteur. <a rel=\"noreferrer noopener\" aria-label=\"Meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\">Meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement<\/a>. De plus, il \u00e9value la \"lisibilit\u00e9\" de votre contenu et propose des suggestions pour l'am\u00e9liorer.&nbsp;<\/p>\n\n\n\n<p>Bien s\u00fbr, Yoast SEO n'est pas le seul outil dont vous aurez besoin pour g\u00e9rer le r\u00e9f\u00e9rencement. Par exemple, vous pouvez utiliser <a rel=\"noreferrer noopener\" aria-label=\"Google Keyword Planner (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Planificateur de mots-cl\u00e9s Google<\/a> pour effectuer une recherche de mots-cl\u00e9s. Ensuite, vous pouvez utiliser les fonctionnalit\u00e9s de Yoast pour vous assurer que vous tirez le meilleur parti de ces mots-cl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_MonsterInsights\"><\/span>3. <a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">MonsterInsights<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous utilisez <a rel=\"noreferrer noopener\" aria-label=\"Google Analytics (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\">Google Analytics<\/a> pour votre site web, <a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">MonsterInsights<\/a> est un autre plugin indispensable :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"259\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/monster-insights.png\" alt=\"Plugin WordPress MonsterInsights.\" class=\"wp-image-4124\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/monster-insights.png 798w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/monster-insights-300x97.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/monster-insights-768x249.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p>Cet outil relie votre compte Google Analytics \u00e0 votre site web WordPress. Il facilite le suivi des analyses pour plusieurs plateformes et campagnes. <a href=\"https:\/\/prettylinks.com\/go\/allinone\/\" title=\"Semper plugins All in One SEO Lien d&#039;affiliation\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">tout en un<\/a> lieu.<\/p>\n\n\n\n<p>Un autre avantage de l'utilisation de <a href=\"https:\/\/prettylinks.com\/go\/mi\/pricing\/\" title=\"Lien d&#039;affiliation de MonsterInsights\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> est que vous pouvez <a rel=\"noreferrer noopener\" aria-label=\"l&#039;int\u00e9grer \u00e0 notre PrettyLinks (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-integrate-monsterinsights-with-pretty-links-and-why-you-should\/\" target=\"_blank\">l'int\u00e9grer \u00e0 notre PrettyLinks<\/a> pour un meilleur suivi et une meilleure surveillance des liens. Vous pouvez \u00e9galement utiliser ce plugin pour le commerce \u00e9lectronique, la diffusion et le suivi des liens. <a rel=\"noreferrer noopener\" aria-label=\"suivi des liens d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/before-adding-affiliate-links\/\" target=\"_blank\">suivi des liens d'affiliation<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/mi\/pricing\/\" title=\"Lien d&#039;affiliation de MonsterInsights\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">MonsterInsights<\/a> est disponible en tant que plugin gratuit. Toutefois, pour tirer le meilleur parti des fonctionnalit\u00e9s qui peuvent contribuer \u00e0 stimuler votre strat\u00e9gie de marketing, vous pouvez envisager les options suivantes <a rel=\"noreferrer noopener\" aria-label=\"passer \u00e0 la version premium (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.monsterinsights.com\/pricing\/\" target=\"_blank\">passer \u00e0 la version premium<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_OptinMonster\"><\/span>4. <a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">OptinMonster<\/a> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similaire \u00e0 Mailchimp, <a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">OptinMonster<\/a> est un plugin que vous pouvez utiliser pour d\u00e9velopper votre liste d'emails et cr\u00e9er de beaux formulaires :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"253\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/optinmonster-plugin.png\" alt=\"OptinMonster WordPress plugin.\" class=\"wp-image-4125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/optinmonster-plugin.png 796w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/optinmonster-plugin-300x95.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/optinmonster-plugin-768x244.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<p>Cependant, l'un des avantages de la <a href=\"https:\/\/prettylinks.com\/go\/om\/pricing\/\" title=\"Lien d&#039;affiliation OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a> est que vous pouvez cr\u00e9er des formulaires pop-up qui servent d'outils d'aide \u00e0 la d\u00e9cision efficaces. <a rel=\"noreferrer noopener\" aria-label=\"Appels \u00e0 l&#039;action (CTA) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Appels \u00e0 l'action (CTA)<\/a> sur votre site. Les fen\u00eatres contextuelles vous permettent de recueillir des informations sur les visiteurs de votre site et de les fid\u00e9liser.<\/p>\n\n\n\n<p>Avec <a href=\"https:\/\/prettylinks.com\/go\/om\/pricing\/\" title=\"Lien d&#039;affiliation OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a>Gr\u00e2ce \u00e0 ce syst\u00e8me, vous pouvez augmenter le nombre de vos abonn\u00e9s et cr\u00e9er des offres personnalis\u00e9es ciblant les visiteurs en fonction de leur activit\u00e9. Essentiellement, cela vous permet de nourrir vos prospects de mani\u00e8re plus significative.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/om\/pricing\/\" title=\"Lien d&#039;affiliation OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a> est <a rel=\"noreferrer noopener\" aria-label=\"\u00e0 t\u00e9l\u00e9charger gratuitement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\">t\u00e9l\u00e9chargement gratuit<\/a>Il vous permet de choisir parmi un large \u00e9ventail de designs et de styles pour vos formulaires. Cependant, comme pour les autres plugins de cette liste, vous pouvez \u00e9galement envisager une mise \u00e0 niveau vers un plan premium pour acc\u00e9der \u00e0 une suite de <a rel=\"noreferrer noopener\" aria-label=\"caract\u00e9ristiques avanc\u00e9es (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/optinmonster.com\/pricing\/\" target=\"_blank\">caract\u00e9ristiques avanc\u00e9es<\/a> et des fonctionnalit\u00e9s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_PrettyLinks\"><\/span>5. <a href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les n\u00f4tres <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">Prise PrettyLinks<\/a> est un outil de raccourcissement de liens qui permet de transformer facilement des URL longues et encombr\u00e9es en URL plus concises et plus faciles \u00e0 m\u00e9moriser :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin-1024x329.png\" alt=\"Le plugin PrettyLinks.\" class=\"wp-image-4132\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin-1024x329.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin-300x96.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin-768x247.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin-1536x494.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/10\/pretty-links-plugin.png 1639w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une fois install\u00e9e, vous pouvez utiliser cette extension pour raccourcir les liens directement depuis votre tableau de bord WordPress. Elle vous permet de condenser et de personnaliser les slugs, et de transformer les liens volumineux en URL propres.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser ce plugin pour <a rel=\"noreferrer noopener\" aria-label=\"marquez vos liens (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-branded-links\/\" target=\"_blank\">marquez vos liens<\/a>. Les URL qui int\u00e8grent le nom de votre marque paraissent plus dignes de confiance, ce qui augmente les chances que les utilisateurs cliquent dessus. De plus, elles sont plus faciles \u00e0 partager sur les m\u00e9dias sociaux et dans les campagnes d'e-mailing.&nbsp;<\/p>\n\n\n\n<p>Notre plugin PrettyLinks peut \u00e9galement contribuer au marketing par l'interm\u00e9diaire de l'application <a rel=\"noreferrer noopener\" aria-label=\"Barre de boutons sociaux (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/3-best-practices-for-using-pretty-links-social-buttons-bar\/\" target=\"_blank\">Barre de boutons sociaux<\/a>. Cette fonction ajoute des ic\u00f4nes sociales \u00e0 toute page ou tout message, ce qui permet aux visiteurs de diffuser plus facilement votre contenu aupr\u00e8s de leurs propres r\u00e9seaux.<\/p>\n\n\n\n<p>Le plugin est disponible en version gratuite et en version <a rel=\"noreferrer noopener\" aria-label=\"Version Pro (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\">Version Pro<\/a>. Si le plugin gratuit vous permet de raccourcir les liens, le passage \u00e0 la version Pro vous permet de b\u00e9n\u00e9ficier de fonctionnalit\u00e9s premium telles que le marquage des liens et le partage social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress est une plateforme rentable sur laquelle les entreprises peuvent cr\u00e9er et h\u00e9berger leurs sites web. Toutefois, le succ\u00e8s et l'utilit\u00e9 de votre site d\u00e9pendent en grande partie des extensions que vous utilisez. <\/p>\n\n\n\n<p>Ces cinq plugins WordPress indispensables peuvent aider les entreprises \u00e0 am\u00e9liorer leur marketing :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Mailchimp<\/a> pour cr\u00e9er des <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> campagnes.<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> pour optimiser le contenu de votre site pour les moteurs de recherche.<\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\">MonsterInsights<\/a> pour connecter votre site \u00e0 Google Analytics. <\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\">OptinMonster<\/a> pour ajouter des formulaires pop-up et d\u00e9velopper vos listes d'adresses \u00e9lectroniques et d'abonn\u00e9s.<\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">PrettyLinks<\/a> pour raccourcir et marquer les liens.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur l'utilisation des plugins WordPress pour un meilleur marketing ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>WordPress alimente plus d'un tiers du web, ce qui en fait l'un des syst\u00e8mes de gestion de contenu (SGC) les plus populaires aupr\u00e8s des entreprises. Cependant, si vous voulez que votre site web se d\u00e9marque de ses concurrents et serve d'outil de marketing puissant, vous ne devez pas vous fier uniquement aux fonctionnalit\u00e9s int\u00e9gr\u00e9es. L'un des meilleurs atouts de WordPress est la pl\u00e9thore...<\/p>","protected":false},"author":11450,"featured_media":7838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-4116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to improve the results of your marketing campaigns? 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