{"id":4047,"date":"2019-10-04T09:45:32","date_gmt":"2019-10-04T09:45:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=4047"},"modified":"2020-01-13T21:12:38","modified_gmt":"2020-01-13T21:12:38","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/","title":{"rendered":"Pourquoi inclure la vid\u00e9o dans votre strat\u00e9gie marketing (et comment commencer)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9226f6dd8c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9226f6dd8c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#An_Introduction_to_Video_Marketing\" >Introduction au marketing vid\u00e9o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\" >Comment se lancer dans le marketing vid\u00e9o (3 conseils simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#1_Create_Educational_and_Informative_Videos\" >1. Cr\u00e9er des vid\u00e9os \u00e9ducatives et informatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#2_Use_Shortened_Links\" >2. Utiliser des liens raccourcis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#3_Share_Videos_on_Social_Media\" >3. Partager les vid\u00e9os sur les m\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si vous n'int\u00e9grez pas de contenu vid\u00e9o dans votre strat\u00e9gie marketing, vous manquez une occasion unique d'attirer l'attention de votre public et de d\u00e9velopper votre marque. En utilisant la vid\u00e9o, vous ne faites pas que <em>dire<\/em> votre public sur votre marque ; vous \u00eates <em>montrant<\/em> les. <\/p>\n\n\n\n<p>Selon la recherche, <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.vidyard.com\/resources\/impact-video-marketing\/\" target=\"_blank\">66 pour cent<\/a> des sp\u00e9cialistes du marketing vid\u00e9o obtiennent plus de prospects qualifi\u00e9s par an que ceux qui se concentrent sur d'autres m\u00e9thodes. Qui plus est, ils obtiennent plus de prospects qualifi\u00e9s par an que ceux qui se concentrent sur d'autres m\u00e9thodes, <a rel=\"noreferrer noopener\" aria-label=\"Quatre-vingt-huit pour cent (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">quatre-vingt-huit pour cent<\/a> des visiteurs passent plus de temps sur un site web s'il contient une vid\u00e9o. De plus en plus de consommateurs sont int\u00e9ress\u00e9s par le contenu vid\u00e9o des marques, ce qui peut avoir une incidence directe sur votre succ\u00e8s.<\/p>\n\n\n\n<p>Dans cet article, nous verrons comment la tendance croissante du marketing vid\u00e9o peut aider les entreprises en ligne. <a rel=\"noreferrer noopener\" aria-label=\"augmenter les conversions et l&#039;engagement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\">augmenter les conversions et l'engagement<\/a>. Nous vous donnerons ensuite quelques conseils pour commencer. Allons-y, c'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Video_Marketing\"><\/span>Introduction au marketing vid\u00e9o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing vid\u00e9o est devenu un moyen de communication marketing de plus en plus populaire. <a rel=\"noreferrer noopener\" aria-label=\"87 % des sp\u00e9cialistes du marketing (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">87 % des sp\u00e9cialistes du marketing<\/a> utilisent d\u00e9sormais la vid\u00e9o comme outil de marketing, contre 63 % en 2017, et il y a de bonnes raisons \u00e0 cette tendance.<\/p>\n\n\n\n<p>L'int\u00e9gration de la vid\u00e9o dans votre strat\u00e9gie de marketing est plus facile que jamais, notamment gr\u00e2ce aux m\u00e9dias sociaux. Il existe de nombreuses fa\u00e7ons d'int\u00e9grer le contenu vid\u00e9o dans votre strat\u00e9gie de marketing. Les entreprises peuvent cr\u00e9er des vid\u00e9os de promotion de produits, des tutoriels, des questions-r\u00e9ponses, etc :<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Xyz1hsi\"><iframe loading=\"lazy\" title=\"Pretty links - Tutoriel du plugin WordPress Affiliate URL Shortener\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xyp_N69HWm0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Les tutoriels et les vid\u00e9os pratiques peuvent \u00eatre particuli\u00e8rement utiles \u00e0 votre entreprise. En plus de fournir \u00e0 votre public un contenu pertinent et utile, vous pouvez \u00e9galement inclure des liens et d'autres \u00e9l\u00e9ments de marque dans les descriptions de vos vid\u00e9os.<\/p>\n\n\n\n<p>Les plateformes de m\u00e9dias sociaux commencent \u00e9galement \u00e0 s'orienter vers un contenu centr\u00e9 sur la vid\u00e9o. Cela vaut m\u00eame pour les sites qui se concentrent traditionnellement sur le texte ou les images fixes. Instagram, par exemple, offre un certain nombre de possibilit\u00e9s pour <a href=\"https:\/\/later.com\/blog\/instagram-video\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">publier du contenu vid\u00e9o<\/a> sur sa plateforme.<\/p>\n\n\n\n<p>La vari\u00e9t\u00e9 des formats de contenu vid\u00e9o et les nombreuses plateformes disponibles pour la publication en font un moyen pratique et polyvalent d'am\u00e9liorer votre strat\u00e9gie de marketing. Elle offre \u00e9galement un autre type de consommation de contenu que les longs articles de blog ou les livres \u00e9lectroniques, ce qui permet d'atteindre des publics enti\u00e8rement nouveaux. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Video_Marketing_3_Easy_Tips\"><\/span>Comment se lancer dans le marketing vid\u00e9o (3 conseils simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il ne fait aucun doute que le marketing vid\u00e9o peut \u00eatre un outil pr\u00e9cieux, quel que soit votre cr\u00e9neau ou votre public cible. Examinons maintenant trois conseils cl\u00e9s pour commencer \u00e0 utiliser ce type de contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Educational_and_Informative_Videos\"><\/span>1. Cr\u00e9er des vid\u00e9os \u00e9ducatives et informatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme pour tout type de marketing, il est essentiel de fournir \u00e0 votre public un contenu vid\u00e9o pertinent et utile. Cela peut contribuer \u00e0 augmenter les conversions, \u00e0 am\u00e9liorer la qualit\u00e9 de l'information et \u00e0 r\u00e9duire les co\u00fbts. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\">Optimisation des moteurs de recherche (SEO)<\/a>et de d\u00e9velopper la notori\u00e9t\u00e9 de la marque. <\/p>\n\n\n\n<p>La cr\u00e9ation de vid\u00e9os informatives offre \u00e0 votre public un contenu utile. Pour ce faire, vous pouvez commencer par choisir un sujet pertinent pour votre march\u00e9 et susceptible d'aider \u00e0 r\u00e9soudre un probl\u00e8me pour votre public.<\/p>\n\n\n\n<p>Par exemple, une entreprise technologique qui souhaite attirer les consommateurs qui utilisent des produits Apple peut cr\u00e9er une vid\u00e9o sur l'une de ses r\u00e9centes offres :<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"GU5ZlxFuykjj6pxW7PmVnCeOIfTkW1qgE4L9Xv3MDBJZLSwQPlfTURt6EFHdKoHXryO1hNJcnY\"><iframe loading=\"lazy\" title=\"Guide d&#039;utilisation et tutoriel Apple AirPod !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pPnODBy9ZMw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Les vid\u00e9os \"comment faire\" apprennent quelque chose au spectateur, en lui apportant une r\u00e9elle valeur ajout\u00e9e plut\u00f4t qu'un simple effet de mode. Presque <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2019\/\" target=\"_blank\">70 pour cent<\/a> des consommateurs d\u00e9clarent qu'ils pr\u00e9f\u00e8rent s'informer sur un nouveau produit \u00e0 partir d'une courte vid\u00e9o plut\u00f4t que par d'autres moyens. Par cons\u00e9quent, l'utilisation de la vid\u00e9o pour mettre en valeur un produit, en faire la promotion ou donner des instructions sur la mani\u00e8re de l'utiliser peut contribuer \u00e0 attirer les spectateurs.<\/p>\n\n\n\n<p>Avant d'enregistrer votre vid\u00e9o, vous pouvez envisager de r\u00e9diger un plan pr\u00e9cis de ce qu'elle contiendra et des personnes auxquelles elle s'adressera. Posez-vous les questions suivantes : Quel type de probl\u00e8me cette vid\u00e9o permettra-t-elle de r\u00e9soudre ? Quelles sont les astuces uniques qui ne sont pas abord\u00e9es par les concurrents ? Utilisez ensuite les r\u00e9ponses \u00e0 ces questions pour faire de votre vid\u00e9o quelque chose d'int\u00e9ressant et de partageable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Shortened_Links\"><\/span>2. Utiliser des liens raccourcis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour que vos vid\u00e9os soient encore plus faciles \u00e0 partager, vous pouvez envisager d'utiliser des liens raccourcis. Les URL raccourcis sont non seulement plus m\u00e9morisables, mais aussi plus faciles \u00e0 partager.<\/p>\n\n\n\n<p>Il existe de nombreuses fa\u00e7ons d'utiliser <a rel=\"noreferrer noopener\" aria-label=\"liens raccourcis dans le contenu vid\u00e9o (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/shortened-links-in-video-content\/\" target=\"_blank\">liens raccourcis dans le contenu vid\u00e9o<\/a>. Ils peuvent \u00eatre ajout\u00e9s aux descriptions des vid\u00e9os, par exemple sur YouTube. Elles sont \u00e9galement efficaces pour le partage sur les plateformes de m\u00e9dias sociaux. <a rel=\"noreferrer noopener\" aria-label=\"Instagram (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-links-on-instagram\/\" target=\"_blank\">Instagram<\/a>par exemple, n'offre qu'un espace limit\u00e9 pour les liens. Les liens raccourcis peuvent vous aider \u00e0 tirer le meilleur parti des URL que vous \u00eates autoris\u00e9 \u00e0 inclure dans votre biographie, vos articles et vos vid\u00e9os.<\/p>\n\n\n\n<p>L'un des outils efficaces que vous pouvez utiliser \u00e0 cette fin est notre <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks WordPress plugin (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/pretty-link\/\" target=\"_blank\">PrettyLinks plugin WordPress<\/a>. Une fois le plugin install\u00e9 sur votre site, vous pouvez naviguer vers <em>PrettyLinks &gt; Ajouter un nouveau<\/em> dans votre tableau de bord :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/09\/prettylinks-plugin.png\" alt=\"Le plugin WordPress PrettyLinks Shortlinks.\" class=\"wp-image-4049\" width=\"800\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p>Il vous suffit ensuite de coller l'URL de votre vid\u00e9o dans le champ <em>URL cible<\/em> . Vous pouvez \u00e9galement personnaliser l'\u00e9tiquette qui appara\u00eet dans le champ <em>Joli lien<\/em> si vous le souhaitez. Cette m\u00e9thode permet d'obtenir un lien attrayant et concis qui incite votre public \u00e0 partager votre vid\u00e9o avec ses amis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Share_Videos_on_Social_Media\"><\/span>3. Partager les vid\u00e9os sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les r\u00e9seaux de m\u00e9dias sociaux constituent une plateforme efficace pour entrer en contact avec votre public et l'inciter \u00e0 s'engager. Par exemple, consid\u00e9rez que <a rel=\"noreferrer noopener\" aria-label=\"93 % des sp\u00e9cialistes du marketing (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\" target=\"_blank\">93 % des sp\u00e9cialistes du marketing<\/a> ont gagn\u00e9 de nouveaux march\u00e9s gr\u00e2ce aux vid\u00e9os diffus\u00e9es sur les m\u00e9dias sociaux. Aujourd'hui, les consommateurs veulent voir le contenu vid\u00e9o des marques, et beaucoup suivent les entreprises sur les m\u00e9dias sociaux sp\u00e9cifiquement pour en savoir plus sur leurs produits et\/ou leurs promotions. <\/p>\n\n\n\n<p>Les m\u00e9dias sociaux sont \u00e9galement utiles pour cr\u00e9er <a rel=\"noreferrer noopener\" aria-label=\"vid\u00e9os plus courtes (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wistia.com\/learn\/marketing\/optimal-video-length\" target=\"_blank\">des vid\u00e9os plus courtes<\/a>La recherche a montr\u00e9 que ces vid\u00e9os contribuent \u00e0 accro\u00eetre l'engagement. Vous pouvez \u00e9galement utiliser ces plateformes pour cr\u00e9er des vid\u00e9os qui racontent une histoire, afin d'\u00e9tablir un lien avec votre public.<\/p>\n\n\n\n<p>Un exemple de cette strat\u00e9gie en action serait la cr\u00e9ation d'une vid\u00e9o en acc\u00e9l\u00e9r\u00e9 pour montrer comment l'un de vos produits a \u00e9t\u00e9 fabriqu\u00e9 :<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram aligncenter wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1NOIVQHlKZ\/?utm_source=ig_web_copy_link\n<\/div><\/figure>\n\n\n\n<p>Il existe de nombreux outils diff\u00e9rents pour cr\u00e9er des vid\u00e9os en acc\u00e9l\u00e9r\u00e9, tels que <a rel=\"noreferrer noopener\" aria-label=\"Hyperlapse from Instagram (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/apps.apple.com\/us\/app\/hyperlapse-from-instagram\/id740146917\" target=\"_blank\">Hyperlapse d'Instagram<\/a> ou <a rel=\"noreferrer noopener\" aria-label=\"Movavi (ouvre un nouvel onglet)\" href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-make-time-lapse-video.html\" target=\"_blank\">Movavi<\/a>. En fait, il est facile de trouver des solutions pour cr\u00e9er toutes sortes de styles et d'effets vid\u00e9o int\u00e9ressants, qui ne n\u00e9cessitent pas de grandes comp\u00e9tences techniques de votre part.<\/p>\n\n\n\n<p>Lorsque vous commencez \u00e0 partager davantage de vid\u00e9os sur les m\u00e9dias sociaux, il est \u00e9galement utile de suivre leurs performances sur chaque plateforme. Cela peut vous aider \u00e0 d\u00e9terminer les tactiques qui fonctionnent, ainsi que les types de vid\u00e9os qui suscitent le plus d'engagement. Si vous n'avez pas l'habitude de suivre les mesures, <a rel=\"noreferrer noopener\" aria-label=\"Google Analytics (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\">Google Analytics<\/a> est un moyen gratuit et adapt\u00e9 aux d\u00e9butants pour commencer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chaque ann\u00e9e, la consommation de contenu vid\u00e9o en ligne augmente. N\u00e9gliger d'int\u00e9grer la vid\u00e9o dans votre strat\u00e9gie de marketing est une occasion manqu\u00e9e d'augmenter les conversions et l'engagement de mani\u00e8re significative.<\/p>\n\n\n\n<p>Dans cet article, nous avons examin\u00e9 trois conseils que vous pouvez utiliser pour commencer \u00e0 utiliser le marketing vid\u00e9o :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9ation de vid\u00e9os \u00e9ducatives et informatives.<\/li><li>L'utilisation <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">PrettyLinks<\/a> pour cr\u00e9er des URL vid\u00e9o de meilleure qualit\u00e9.<\/li><li>Partager vos vid\u00e9os sur diff\u00e9rentes plateformes de m\u00e9dias sociaux.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur le marketing vid\u00e9o ? Faites-nous en part dans la section commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous n'int\u00e9grez pas de contenu vid\u00e9o dans votre strat\u00e9gie marketing, vous manquez une occasion unique d'engager votre public et de d\u00e9velopper votre marque. En utilisant la vid\u00e9o, vous ne vous contentez pas de parler de votre marque \u00e0 votre public, vous la lui montrez. Selon une \u00e9tude, 66 % des sp\u00e9cialistes du marketing vid\u00e9o obtiennent plus de prospects qualifi\u00e9s par an que ceux qui...<\/p>","protected":false},"author":11450,"featured_media":4094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Incorporating video into your marketing strategy presents the opportunity to grow and engage with your audience. 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