{"id":3600,"date":"2019-08-09T15:43:11","date_gmt":"2019-08-09T15:43:11","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3600"},"modified":"2021-07-14T18:12:53","modified_gmt":"2021-07-14T18:12:53","slug":"increase-engagement-conversions","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/","title":{"rendered":"7 fa\u00e7ons d'augmenter l'engagement et les conversions sur votre site web"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da27e988fce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da27e988fce\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#An_Introduction_to_User_Engagement_And_Why_It_Matters\" >Introduction \u00e0 l'engagement des utilisateurs (et \u00e0 son importance)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\" >7 fa\u00e7ons d'augmenter l'engagement et les conversions sur votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#1_Create_Useful_Content\" >1. Cr\u00e9er un contenu utile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#2_Improve_Your_Sites_Performance\" >2. Am\u00e9liorer les performances de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#3_Remove_Clutter_and_Streamline_Navigation\" >3. D\u00e9sencombrer et simplifier la navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#4_Keep_Content_Readable_and_Interesting\" >4. Un contenu lisible et int\u00e9ressant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#5_Incorporate_Images_and_Videos\" >5. Incorporer des images et des vid\u00e9os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#6_Display_Customer_Reviews\" >6. Afficher les avis des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#7_Analyze_Your_Data\" >7. Analyser vos donn\u00e9es<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lorsque vous souhaitez cr\u00e9er un site web performant, l'engagement des utilisateurs est une pr\u00e9occupation majeure. Chaque fois qu'un visiteur arrive sur votre site, vous souhaitez qu'il prenne le temps de lire votre contenu et qu'il clique sur vos appels \u00e0 l'action (CTA). Cependant, il peut \u00eatre difficile de savoir comment encourager ces comportements.<\/p>\n\n\n\n<p>Heureusement, il y a un certain nombre de choses que vous pouvez faire pour maintenir l'int\u00e9r\u00eat de vos clients potentiels, comme cr\u00e9er un contenu utile et rationaliser la navigation de votre site. Un site plus attrayant contribuera \u00e9galement \u00e0 augmenter les conversions.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous examinerons la relation entre l'engagement et les conversions. Nous aborderons ensuite plusieurs techniques permettant d'accro\u00eetre l'engagement sur votre site web. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Engagement_And_Why_It_Matters\"><\/span>Introduction \u00e0 l'engagement des utilisateurs (et \u00e0 son importance)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'engagement des utilisateurs est une \u00e9valuation de l'int\u00e9r\u00eat que les visiteurs portent \u00e0 votre site et \u00e0 son contenu. Il est bas\u00e9 sur un certain nombre d'indicateurs li\u00e9s aux utilisateurs de votre site et \u00e0 leur comportement.<\/p>\n\n\n\n<p>Il s'agit notamment du nombre de visiteurs uniques que votre site re\u00e7oit par jour, du nombre de pages qu'ils consultent par session et des actions qu'ils entreprennent. Votre taux de rebond - d\u00e9termin\u00e9 par le nombre d'utilisateurs qui visitent une page et la quittent sans autre forme de proc\u00e8s - entre \u00e9galement en ligne de compte.<\/p>\n\n\n\n<p>De nombreux sites utilisent des blogs remplis d'informations pr\u00e9cieuses pour attirer leurs visiteurs. Toutefois, vous pouvez \u00e9galement utiliser des quiz, des formulaires et des forums sociaux. La pr\u00e9sence d'une section de commentaires active sur votre site est \u00e9galement un signe d'engagement \u00e9lev\u00e9. <\/p>\n\n\n\n<p>Votre site peut en b\u00e9n\u00e9ficier \u00e0 plusieurs \u00e9gards. Par exemple, un taux d'engagement \u00e9lev\u00e9 indique que vous \u00eates en train de constituer un public d'utilisateurs fid\u00e8les. Ce qui, \u00e0 son tour, peut <a rel=\"noreferrer noopener\" aria-label=\"conduisent \u00e0 des conversions plus \u00e9lev\u00e9es (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\">conduisent \u00e0 des conversions plus importantes<\/a>. <\/p>\n\n\n\n<p>En outre, les utilisateurs engag\u00e9s passent souvent plus de temps sur votre site, ce qui augmente les chances de conversion. Plus vous offrez d'occasions aux utilisateurs de s'engager, plus ils sont susceptibles de le faire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ways_to_Increase_Engagement_and_Conversions_on_Your_Website\"><\/span>7 fa\u00e7ons d'augmenter l'engagement et les conversions sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Stimuler l'engagement peut \u00eatre une t\u00e2che ardue. Heureusement, ces sept conseils cl\u00e9s peuvent vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Useful_Content\"><\/span>1. Cr\u00e9er un contenu utile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fournir un contenu utile et informatif sous la forme d'articles de blog, de posts sur les m\u00e9dias sociaux ou m\u00eame de votre lettre d'information \u00e9lectronique peut contribuer \u00e0 renforcer votre cr\u00e9dibilit\u00e9 dans votre secteur d'activit\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png\" alt=\"La page de la lettre d&#039;information \u00e9lectronique de Neil Patel, qui promet un contenu de qualit\u00e9 aux abonn\u00e9s. \" class=\"wp-image-3601\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1024x474.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-1536x711.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neil-patel-quality-content-2048x948.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il a \u00e9t\u00e9 d\u00e9montr\u00e9 que les petites entreprises qui ont des blogs <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">recevoir 126% plus de pistes<\/a>. La promesse d'informations utiles est ce qui attire les utilisateurs sur votre site, o\u00f9 ils peuvent ensuite s'engager dans votre contenu et \u00e9ventuellement se convertir.<\/p>\n\n\n\n<p>Quand<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> cr\u00e9er votre contenu<\/a>, <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Lien d&#039;affiliation Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">s'efforcer<\/a> doivent \u00eatre originaux, pr\u00e9cis et susciter la r\u00e9flexion. Les articles qui sont pertinents pour vos utilisateurs et qui r\u00e9pondent \u00e0 un besoin qu'ils ont sont les plus susceptibles de les attirer et de les encourager \u00e0 s'engager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Improve_Your_Sites_Performance\"><\/span>2. Am\u00e9liorer les performances de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a rel=\"noreferrer noopener\" aria-label=\"baisse d&#039;une seconde des vitesses de chargement (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\">diminution d'une seconde du temps de chargement<\/a> peut inciter les utilisateurs \u00e0 cliquer sur un autre site par ennui ou par frustration. Si vous le pouvez, l'id\u00e9al est de limiter le temps de chargement de vos pages \u00e0 deux secondes. <\/p>\n\n\n\n<p>L'ex\u00e9cution de tests tels que <a rel=\"noreferrer noopener\" aria-label=\"Google PageSpeed Insights (ouvre un nouvel onglet)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> et <a rel=\"noreferrer noopener\" aria-label=\"Pingdom (ouvre un nouvel onglet)\" href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\">Pingdom<\/a> devrait vous donner une id\u00e9e de la vitesse de votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png\" alt=\"Le test de vitesse des pages Pingdom.\" class=\"wp-image-3838\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1024x389.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-300x114.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-768x292.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-1536x583.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/pingdom-page-speed-2048x778.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Si votre site est un peu lent, il y a plusieurs choses que vous pouvez faire pour r\u00e9soudre le probl\u00e8me. Tout d'abord, il se peut que vous deviez mettre \u00e0 niveau votre plan d'h\u00e9bergement pour faire face \u00e0 l'augmentation du trafic sur votre site. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement vous assurer que toutes vos images sont optimis\u00e9es. D'autres techniques telles que<a rel=\"noreferrer noopener\" aria-label=\"lazy loading (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.geeksforgeeks.org\/what-is-lazy-loading\/\" target=\"_blank\">chargement paresseux<\/a>La fonction \"recherche\" peut donner \u00e0 vos utilisateurs une raison de s'int\u00e9resser \u00e0 la page pendant qu'elle se charge. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Remove_Clutter_and_Streamline_Navigation\"><\/span>3. D\u00e9sencombrer et simplifier la navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un site web trop complexe peut \u00eatre source de confusion pour vos utilisateurs. Le taux de rebond est alors plus \u00e9lev\u00e9, car les utilisateurs quittent votre site lorsqu'ils ne trouvent pas ce dont ils ont besoin.<\/p>\n\n\n\n<p>Pour \u00e9viter cela, pensez \u00e0 rationaliser votre navigation et \u00e0 d\u00e9sencombrer votre site web. L'adoption d'un design plus simple, l'utilisation d'un grand nombre d'espaces blancs et un \u00e9tiquetage clair de votre menu de navigation peuvent aider les utilisateurs \u00e0 s'y retrouver plus facilement :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png\" alt=\"Le site web d&#039;Apple, qui offre beaucoup d&#039;espace blanc et une navigation clairement d\u00e9finie. \" class=\"wp-image-3603\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1024x544.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-768x408.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-1536x816.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/clutter-free-apple-website-2048x1088.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Cela peut am\u00e9liorer votre engagement, car les visiteurs pourront trouver des fonctionnalit\u00e9s telles que des formulaires, des sections de commentaires et d'autres possibilit\u00e9s d'interaction avec votre contenu. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keep_Content_Readable_and_Interesting\"><\/span>4. Un contenu lisible et int\u00e9ressant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si les visiteurs ne peuvent pas lire facilement votre contenu, il est peu probable qu'ils s'int\u00e9ressent \u00e0 votre site en commentant ou en lisant d'autres articles. Il est important d'utiliser des polices et des tailles de texte lisibles.<\/p>\n\n\n\n<p>Il est \u00e9galement utile de rendre votre texte lisible et de ne pas utiliser un langage trop complexe : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png\" alt=\"Un article de blog r\u00e9dig\u00e9 dans un style conversationnel. \" class=\"wp-image-3837\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-1024x475.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt-768x356.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/neilpatel-excerpt.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Enfin, des \u00e9tudes montrent que les pages avec <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.ezoic.com\/way-improve-website-engagement-visitors-happy\/\" target=\"_blank\">1 000-2 500 mots voir plus d'engagement<\/a>. Gardez cela \u00e0 l'esprit lorsque vous cr\u00e9ez du contenu, et <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Lien d&#039;affiliation Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">s'efforcer<\/a> pour les articles de longue dur\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Incorporate_Images_and_Videos\"><\/span>5. Incorporer des images et des vid\u00e9os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les images peuvent \u00eatre un outil puissant. Elles attirent imm\u00e9diatement l'attention et peuvent amener les visiteurs \u00e0 s'int\u00e9resser au contenu de votre texte. C'est pourquoi il est judicieux d'inclure des images en vedette pour lancer vos articles :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png\" alt=\"Un article de blog avec une image vedette.\" class=\"wp-image-3836\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1024x253.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-300x74.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-768x190.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-1536x379.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/prettylinks-blog-picture-2048x506.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>En outre, si vous vendez des produits sur votre site, des images de haute qualit\u00e9 de votre marchandise sont essentielles. En montrant des d\u00e9tails et des caract\u00e9ristiques cl\u00e9s, vous pouvez attirer l'attention d'un visiteur et le convaincre d'ajouter un produit \u00e0 son panier. <\/p>\n\n\n\n<p>La cr\u00e9ation de d\u00e9monstrations ou de vid\u00e9os \u00e9ducatives peut \u00eatre encore plus efficace. Comme le contenu \u00e9crit, elles peuvent contribuer \u00e0 asseoir votre autorit\u00e9 sur des sujets li\u00e9s \u00e0 votre site et susciter l'int\u00e9r\u00eat des utilisateurs par le biais de commentaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Display_Customer_Reviews\"><\/span>6. Afficher les avis des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De nombreux utilisateurs trouvent que <a rel=\"noreferrer noopener\" aria-label=\"Avis des clients (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/what-people-are-saying\/\" target=\"_blank\">avis des clients<\/a> Les visiteurs ont besoin d'aide lorsqu'ils essaient de d\u00e9cider s'ils vont faire un achat. Les inclure sur votre site peut contribuer \u00e0 maintenir l'int\u00e9r\u00eat des visiteurs : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png\" alt=\"Une critique des clients d&#039;Amazon.com. \" class=\"wp-image-3605\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1024x359.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-768x269.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-1536x539.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/amazon-customer-reviews-2048x718.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>De plus, les commentaires ajoutent \u00e0 votre site un contenu que vous n'avez pas \u00e0 r\u00e9diger. Offrir aux clients la possibilit\u00e9 de laisser des commentaires peut \u00e9galement les aider \u00e0 se sentir plus investis dans vos produits ou votre marque.<\/p>\n\n\n\n<p>Il existe plusieurs plugins que vous pouvez utiliser pour incorporer des commentaires sur votre site WordPress. Parmi les options les plus populaires, citons <a rel=\"noreferrer noopener\" aria-label=\"WP Product Review (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wp-product-review\/\" target=\"_blank\">Examen des produits WP<\/a> et <a rel=\"noreferrer noopener\" aria-label=\"WP Customer Reviews (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/wp-customer-reviews\/\" target=\"_blank\">Commentaires des clients de WP<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Analyze_Your_Data\"><\/span>7. Analyser vos donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, il est important de saisir et d'analyser les donn\u00e9es de votre site pour d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas. L'un des meilleurs moyens d'\u00e9valuer l'interactivit\u00e9 et l'engagement des visiteurs est d'utiliser un outil tel que <a href=\"https:\/\/analytics.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Analytics (s&#039;ouvre dans un nouvel onglet)\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png\" alt=\"La page de pr\u00e9sentation de Google Analytics. \" class=\"wp-image-3607\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1024x537.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-768x403.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-1536x805.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/google-analytics-2048x1074.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Les informations fournies par cette plateforme et d'autres du m\u00eame type peuvent vous montrer de quelle mani\u00e8re les utilisateurs s'int\u00e9ressent \u00e0 votre contenu. Vous pouvez alors vous efforcer d'am\u00e9liorer ces possibilit\u00e9s d'engagement pour les rendre plus attrayantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'\"engagement\" peut sembler un concept vague et difficile \u00e0 ma\u00eetriser lorsqu'il s'agit d'optimiser votre site web. Cependant, une fois que vous avez compris, il suffit de quelques strat\u00e9gies bien planifi\u00e9es pour encourager vos utilisateurs \u00e0 agir et \u00e0 interagir avec votre contenu. <\/p>\n\n\n\n<p>Voici quelques conseils pour vous aider \u00e0 augmenter l'engagement et les conversions sur votre site :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9ez un contenu utile.<\/li><li>Am\u00e9liorer les performances de votre site.<\/li><li>\u00c9liminez le d\u00e9sordre et rationalisez la navigation.<\/li><li>Veillez \u00e0 ce que le contenu soit lisible et int\u00e9ressant.<\/li><li>Incorporez des images et des vid\u00e9os.<\/li><li>Afficher les commentaires des clients.<\/li><li>Analysez vos donn\u00e9es.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur la mani\u00e8re d'am\u00e9liorer votre site web ? Posez-les dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsque vous souhaitez cr\u00e9er un site web performant, l'engagement des utilisateurs est une pr\u00e9occupation majeure. Chaque fois qu'un visiteur arrive sur votre site, vous souhaitez qu'il prenne le temps de lire votre contenu et qu'il clique sur vos appels \u00e0 l'action (CTA). Cependant, il peut \u00eatre difficile de savoir comment encourager ces comportements. Heureusement, il existe un certain nombre de...<\/p>","protected":false},"author":11450,"featured_media":3963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Increasing engagement on your website is key to building a loyal audience. 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