{"id":3541,"date":"2019-07-19T15:52:32","date_gmt":"2019-07-19T15:52:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3541"},"modified":"2023-03-04T00:13:45","modified_gmt":"2023-03-04T00:13:45","slug":"seo-metadata","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/","title":{"rendered":"Qu'est-ce que les m\u00e9tadonn\u00e9es SEO (et comment les ajouter \u00e0 vos articles) ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbef8a292cf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbef8a292cf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#An_Introduction_to_Metadata_as_It_Relates_to_SEO\" >Introduction aux m\u00e9tadonn\u00e9es dans le cadre du r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#How_Metadata_Affects_Your_Search_Engine_Rankings\" >Comment les m\u00e9tadonn\u00e9es influencent le classement dans les moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#How_to_Optimize_Metadata_for_Your_WordPress_Posts_Using_AIOSEO\" >Comment optimiser les m\u00e9tadonn\u00e9es de vos articles WordPress (avec AIOSEO)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#Step_1_Optimize_Your_Posts_Permalink\" >\u00c9tape 1 Optimiser le lien de votre article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#Step_2_Create_a_Meta_Description\" >\u00c9tape 2 : Cr\u00e9er une m\u00e9ta-description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#Step_3_Choose_a_Focus_Keyword\" >\u00c9tape 3 Choisir un mot-cl\u00e9 cibl\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-metadata\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Pour la plupart des sites web, Google est la principale source de visiteurs. Quelle que soit la force de votre pr\u00e9sence sur les m\u00e9dias sociaux, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimisation des moteurs de recherche (SEO) (s&#039;ouvre dans un nouvel onglet)\">Optimisation des moteurs de recherche (SEO)<\/a> est primordial pour la croissance de votre site. C'est pourquoi chaque site a besoin d'un moyen de g\u00e9rer ses m\u00e9tadonn\u00e9es SEO.<\/p>\n\n\n\n<p>La fa\u00e7on la plus simple de g\u00e9rer vos m\u00e9tadonn\u00e9es est sans doute d'utiliser la fonction <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Plugin AIOSEO<\/a>. AIOSEO vous permet de cr\u00e9er des titres et des m\u00e9ta-descriptions personnalis\u00e9s pour vos articles, et propose une analyse du contenu et de la lisibilit\u00e9 pour vous aider \u00e0 optimiser votre r\u00e9daction.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons ce que sont les m\u00e9tadonn\u00e9es dans le cadre du r\u00e9f\u00e9rencement, ainsi que la mani\u00e8re dont elles peuvent affecter votre classement dans les moteurs de recherche. Nous verrons ensuite comment optimiser les m\u00e9tadonn\u00e9es de vos articles WordPress \u00e0 l'aide d'AIOSEO. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Metadata_as_It_Relates_to_SEO\"><\/span>Introduction aux m\u00e9tadonn\u00e9es dans le cadre du r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9tadonn\u00e9es sont des informations sur une page web qui ne sont pas n\u00e9cessairement visibles sur la page elle-m\u00eame. Les moteurs de recherche utilisent ces donn\u00e9es pour classer la pertinence des sites pour diff\u00e9rents termes de recherche.<\/p>\n\n\n\n<p>Certains des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/open-graph-meta-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">les m\u00e9tadonn\u00e9es les plus importantes<\/a>En revanche, il est visible dans les r\u00e9sultats de recherche, par exemple dans les titres et les m\u00e9ta-descriptions :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ihEe-v4m7bTIGp6R1yKKewUdGQI_ki0kq9KtH2ivI0hViMHacKHpsA7YL4rzq7Ayirwt4qaIDiwrWOvLqNTHnBp5uy1Mbgk7h43vCo7qS9MiRsvajVUjWThiIIj0YNpTZk6Yz1YD\" alt=\"Exemple de m\u00e9tadonn\u00e9es dans un r\u00e9sultat de recherche Google.\" width=\"800\"\/><\/figure>\n\n\n\n<p>Chaque r\u00e9sultat de recherche dans Google pr\u00e9sente un titre et un bref r\u00e9sum\u00e9 du contenu de la page. Ce r\u00e9sum\u00e9 est la m\u00e9ta-description. Apprendre \u00e0 r\u00e9diger des m\u00e9ta-descriptions efficaces contribuera grandement \u00e0 am\u00e9liorer votre r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Metadata_Affects_Your_Search_Engine_Rankings\"><\/span>Comment les m\u00e9tadonn\u00e9es influencent le classement dans les moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google classe les mots-cl\u00e9s et les phrases de mots-cl\u00e9s en fonction de la fr\u00e9quence des recherches qu'ils suscitent. Vous pouvez voir les termes de recherche les plus populaires gr\u00e2ce \u00e0 la fonction d'auto-suggestion, lorsque vous commencez \u00e0 taper une recherche. En fait, c'est l'une des fa\u00e7ons de trouver des expressions de mots cl\u00e9s populaires \u00e0 utiliser dans vos articles.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AYOIZMHrl3HBbevcOCuMIS10VvDP7uMbXhbZnN_NJnqdpFHln4RXqGrTKbtQIzYieTVCAMh7KjccT2WPnB_2Gez-GuDofPMb2oEFduk2_R9XvqHFBJydTIGpUgtfcNxPZIrP4n2m\" alt=\"Exemple de mot-cl\u00e9 de recherche sur Google.\" width=\"600\"\/><\/figure>\n\n\n\n<p>Les articles sont ensuite class\u00e9s en fonction de leur pertinence par rapport \u00e0 ces mots cl\u00e9s. Google proc\u00e8de de diff\u00e9rentes mani\u00e8res, notamment en examinant la pertinence du titre de l'article par rapport au mot-cl\u00e9 recherch\u00e9 et la concordance entre ce titre et le contenu de l'article.<\/p>\n\n\n\n<p>C'est l'une des raisons pour lesquelles les titres et les m\u00e9ta-descriptions sont si importants. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\">important pour le r\u00e9f\u00e9rencement<\/a>. En outre, ces informations peuvent \u00e9galement inciter les internautes \u00e0 cliquer sur vos liens. Une description bien r\u00e9dig\u00e9e peut faire la diff\u00e9rence entre un utilisateur qui visite votre site web et un autre.<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, les m\u00e9tadonn\u00e9es indiquent aux moteurs de recherche le sujet de votre article et son rapport avec les principaux termes de recherche. En outre, elles permettent d'attirer des chercheurs pertinents et les encouragent \u00e0 visiter vos pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Metadata_for_Your_WordPress_Posts_Using_AIOSEO\"><\/span>Comment optimiser les m\u00e9tadonn\u00e9es de vos articles WordPress (avec AIOSEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous utilisez WordPress pour g\u00e9rer vos articles, <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a> est un moyen facile de se lancer dans le r\u00e9f\u00e9rencement :<\/p>\n\n\n\n<p>Cet outil offre de nombreuses fonctionnalit\u00e9s, notamment des champs int\u00e9gr\u00e9s pour la saisie de vos m\u00e9tadonn\u00e9es. En outre, il propose une analyse du contenu et de la lisibilit\u00e9 pour vous aider \u00e0 r\u00e9diger de meilleurs articles pour le r\u00e9f\u00e9rencement.&nbsp;<\/p>\n\n\n\n<p>La premi\u00e8re chose \u00e0 faire est de <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">installer et activer le plugin AIOSEO<\/a>. Une fois l'installation termin\u00e9e, vous pouvez commencer \u00e0 saisir les m\u00e9tadonn\u00e9es de vos articles en suivant les \u00e9tapes suivantes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Optimize_Your_Posts_Permalink\"><\/span>\u00c9tape 1 : Optimiser le lien de votre article<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le permalien de votre article WordPress est son URL compl\u00e8te. Les permaliens sont l'un des facteurs pris en compte par Google pour classer votre site. Par cons\u00e9quent, votre permalien doit signaler aux moteurs de recherche la pertinence et la fiabilit\u00e9 de votre page :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-1024x363.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;aper\u00e7u de l&#039;extrait.\" class=\"wp-image-3550\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-1024x363.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-300x106.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1-768x272.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-2-1.png 1474w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Avec AIOSEO install\u00e9, vous disposez maintenant d'un outil pour vous aider \u00e0 \u00e9diter vos m\u00e9tadonn\u00e9es, y compris les permaliens. Si vous ouvrez l'\u00e9diteur de l'un de vos articles, vous trouverez le widget AIOSEO en bas.<\/p>\n\n\n\n<p>Allez-y et d\u00e9veloppez le <em>Aper\u00e7u de l'extrait<\/em> section. Un exemple de la fa\u00e7on dont votre message appara\u00eetra dans les r\u00e9sultats de recherche s'affiche. Cliquez sur <em>Modifier l'extrait<\/em>qui ouvrira un champ montrant \u00e0 quoi ressemblera le lien de votre message et vous donnant la possibilit\u00e9 de le modifier :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-1024x761.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;aper\u00e7u de l&#039;extrait avec le champ Slug.\" class=\"wp-image-3544\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-1024x761.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-300x223.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink-768x571.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-default-permalink.png 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En vertu de la <em>Limace<\/em> vous verrez le lien par d\u00e9faut de votre article, que vous pouvez modifier. Pour des raisons de r\u00e9f\u00e9rencement, votre permalien doit inclure des mots-cl\u00e9s directement li\u00e9s au contenu de votre message, en supprimant les petits \"mots vides\" tels que \"le\" et \"un\" :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pQn5oo_anRM5UGnjo7w8umBhy5vmRf7tIimvrSxw6A3M9vT-LMgWcagGON-wly78isrrgq5i6YNEde5lh6OCDCUm1i168y_2i-uCRccYaHHbH-G_woKS9Y3IOCDCSAwcw-NJfTsT\" alt=\"Capture d&#039;\u00e9cran du champ Slug.\" width=\"800\"\/><\/figure>\n\n\n\n<p>En modifiant votre lien dans ce champ, vous modifierez la fa\u00e7on dont l'URL appara\u00eet dans la page d'accueil. <em>Aper\u00e7u de l'extrait<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-1024x333.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;aper\u00e7u de l&#039;extrait avec le lien raccourci.\" class=\"wp-image-3546\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-1024x333.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-300x97.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1-768x250.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-1-1.png 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Plus votre permalien est court, mieux c'est, mais il doit aussi correspondre le plus possible au contenu de votre article. Dans le cas pr\u00e9sent, nous voulons que notre article soit bien class\u00e9 lorsque quelqu'un recherche \"seo metadata\", c'est pourquoi nous avons raccourci le permalien pour qu'il se concentre sur cette expression cl\u00e9.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_Meta_Description\"><\/span>\u00c9tape 2 : Cr\u00e9er une m\u00e9ta-description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ensuite, vous devez cr\u00e9er une m\u00e9ta-description pour votre article. Il s'agit d'un bref r\u00e9sum\u00e9 du contenu de l'article.<\/p>\n\n\n\n<p>Il est recommand\u00e9 de ne pas d\u00e9passer 160 caract\u00e8res pour les m\u00e9ta-descriptions. Vous devez \u00e9galement \u00eatre aussi direct et clair que possible. Indiquez exactement le contenu de l'article et ce que les lecteurs peuvent en attendre.&nbsp;<\/p>\n\n\n\n<p>Il est \u00e9galement conseill\u00e9 d'inclure un mot-cl\u00e9 correspondant au titre de votre article dans votre m\u00e9ta-description, mais n'en faites pas trop. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Remplissage de mots-cl\u00e9s<\/a> ne vous aidera pas \u00e0 obtenir un meilleur classement et ne fera qu'embrouiller les chercheurs.<\/p>\n\n\n\n<p>Pour r\u00e9diger votre m\u00e9ta-description, retournez \u00e0 la rubrique <em>Aper\u00e7u de l'extrait<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-1024x804.png\" alt=\"Capture d&#039;\u00e9cran du champ m\u00e9ta description.\" class=\"wp-image-3547\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-1024x804.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-300x235.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug-768x603.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-optimize-slug.png 1384w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Au bas de l'\u00e9cran se trouve le <em>M\u00e9ta description<\/em> champ. Une fois que vous avez fini de le r\u00e9diger, vous le verrez dans votre aper\u00e7u en haut :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-1024x306.png\" alt=\"Capture d&#039;\u00e9cran de la m\u00e9ta-description remplie.\" class=\"wp-image-3548\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-1024x306.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-300x90.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3-768x230.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-snippet-3.png 1258w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Une bonne pratique pour les m\u00e9ta-descriptions est d'inclure <a rel=\"noreferrer noopener\" aria-label=\"un appel \u00e0 l&#039;action (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">un appel \u00e0 l'action<\/a> chaque fois que c'est pertinent. Dans ce cas, la description indique explicitement les informations contenues dans l'article et propose une solution. Ainsi, les internautes savent exactement ce qu'ils obtiennent lorsqu'ils cliquent sur le lien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_a_Focus_Keyword\"><\/span>\u00c9tape 3 : Choisir un mot-cl\u00e9 cibl\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous avez peut-\u00eatre d\u00e9j\u00e0 une bonne id\u00e9e du mot-cl\u00e9 ou de la phrase-cl\u00e9 que vous souhaitez utiliser pour votre article. Ce mot-cl\u00e9 principal est le terme de recherche pour lequel vous souhaitez que votre article soit bien class\u00e9.<\/p>\n\n\n\n<p>AIOSEO vous fournira des informations sur la mani\u00e8re d'am\u00e9liorer le contenu de votre article en fonction d'un mot-cl\u00e9 que vous aurez saisi. Il vous suffit de le taper dans le champ <em>Phrase cl\u00e9 cibl\u00e9e<\/em> domaine :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zdofH6AuIm6RTatLwtp98UfTI-vDNiAJC2skyMySJyzUP3-Rt7fwzWNMF_HWUyZrC6faqXIkgO6cL_yG3BhKMzGnrXZzzaWrDEea4RARjReuQTs5QagzstpdXSggjdrC058Pz7sa\" alt=\"Capture d&#039;\u00e9cran de Focus Keyphrase.\" width=\"800\"\/><\/figure>\n\n\n\n<p>Une fois que vous avez saisi votre mot-cl\u00e9, AIOSEO fournit une analyse de votre article. Il s'agit d'informations pr\u00e9cieuses que vous pouvez utiliser pour am\u00e9liorer le r\u00e9f\u00e9rencement de votre article. Elle peut \u00e9galement vous apprendre \u00e0 r\u00e9diger des articles mieux optimis\u00e9s \u00e0 l'avenir :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-1024x634.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;analyse SEO.\" class=\"wp-image-3549\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-1024x634.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions-768x476.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/07\/yoast-keyword-suggestions.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/affiliateroyale.com\/2017\/04\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choisir les bons mots-cl\u00e9s<\/a> est important, et il y a plusieurs fa\u00e7ons de les trouver. Une fois que vous en avez un en t\u00eate, vous pouvez utiliser les lignes directrices claires de l'AIOSEO pour l'incorporer dans votre article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'optimisation de vos m\u00e9tadonn\u00e9es SEO peut aider les utilisateurs et les moteurs de recherche \u00e0 trouver et \u00e0 visualiser votre contenu, c'est pourquoi chaque site a besoin d'un moyen de g\u00e9rer ces informations. 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Par cons\u00e9quent, chaque site a besoin d'un moyen de g\u00e9rer ses m\u00e9tadonn\u00e9es de r\u00e9f\u00e9rencement. La fa\u00e7on la plus simple de g\u00e9rer vos m\u00e9tadonn\u00e9es est peut-\u00eatre d'utiliser l'AIOSEO...<\/p>","protected":false},"author":11450,"featured_media":3827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is SEO metadata, and how does it affect search engine rankings? 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