{"id":3472,"date":"2019-06-07T16:05:50","date_gmt":"2019-06-07T16:05:50","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3472"},"modified":"2020-01-13T19:12:53","modified_gmt":"2020-01-13T19:12:53","slug":"how-to-create-a-logo-for-your-wordpress-site-in-6-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/","title":{"rendered":"Comment cr\u00e9er un logo pour votre site WordPress (en 6 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d1c62b980cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d1c62b980cb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Why_a_Logo_Is_Crucial_to_Your_Branding_Strategy\" >Pourquoi un logo est-il essentiel \u00e0 votre strat\u00e9gie de marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#How_to_Create_a_Logo_for_Your_WordPress_Site_In_6_Steps\" >Comment cr\u00e9er un logo pour votre site WordPress (en 6 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_1_Brainstorm_Ideas_for_Your_Logo\" >Etape 1 : R\u00e9fl\u00e9chir \u00e0 des id\u00e9es pour votre logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_2_Consider_Your_Target_Audience\" >\u00c9tape 2 : Consid\u00e9rez votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_3_Choose_Your_Color_Scheme\" >\u00c9tape 3 Choisissez votre palette de couleurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_4_Create_a_Prototype_Logo\" >\u00c9tape 4 Cr\u00e9er un prototype de logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_5_Ask_for_Feedback\" >\u00c9tape 5 Demander un retour d'information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Step_6_Revise_Your_Logos_Design\" >\u00c9tape 6 R\u00e9viser la conception de votre logo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-a-logo-for-your-wordpress-site-in-6-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>M\u00eame si vous avez un contenu fantastique, les visiteurs risquent de ne pas \u00eatre attir\u00e9s par votre site Web WordPress s'il n'utilise pas la fonction <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">une image de marque forte<\/a>. L'un des moyens les plus efficaces d'y parvenir est de disposer d'un logo bien con\u00e7u. L'inverse est \u00e9galement vrai - si le logo de votre site est mal con\u00e7u, vous risquez d'\u00eatre <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smashingmagazine.com\/2009\/06\/10-common-mistakes-in-logo-design\/\" target=\"_blank\">nuire \u00e0 la r\u00e9putation de votre site<\/a>.<\/p>\n\n\n\n<p>La conception d'un logo efficace passe par des \u00e9tapes cl\u00e9s telles que la compr\u00e9hension de votre public et le choix d'une palette de couleurs. Ces actions simples peuvent avoir un impact important sur l'image de votre site au fil du temps. Les logos peuvent aider \u00e0 construire <a href=\"https:\/\/www.entrepreneur.com\/article\/310427\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">notori\u00e9t\u00e9 de la marque<\/a> Il est donc important de prendre le temps de bien pr\u00e9parer la v\u00f4tre.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons l'importance d'un logo fort pour votre strat\u00e9gie de marque globale. Nous vous donnerons ensuite des conseils sur la mani\u00e8re de planifier et de cr\u00e9er un logo. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Logo_Is_Crucial_to_Your_Branding_Strategy\"><\/span>Pourquoi un logo est-il essentiel \u00e0 votre strat\u00e9gie de marque ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant d'aborder la partie pratique de cet article, examinons les raisons pour lesquelles il est important de cr\u00e9er un logo fort. <a href=\"https:\/\/www.forbes.com\/sites\/kateharrison\/2018\/08\/14\/what-message-does-your-logo-convey\/#417d51173741\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Un logo est<\/a> une image ou un dessin central, qui doit \u00e0 la fois refl\u00e9ter l'objectif de votre entreprise et lui donner un aspect unique.<\/p>\n\n\n\n<p>Les logos sont au c\u0153ur de la strat\u00e9gie de marque : ils permettent de relier tous les aspects de votre pr\u00e9sence (\u00e0 la fois en ligne et hors ligne). Par exemple, le logo de YouTube est un bouton de lecture rouge. Cela montre qu'il s'agit d'une entreprise ax\u00e9e sur la vid\u00e9o et pr\u00e9sente sa palette de couleurs :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"157\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-logo.png\" alt=\"Le logo YouTube.\" class=\"wp-image-3473\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-logo.png 328w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-logo-300x144.png 300w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/figure><\/div>\n\n\n\n<p>Un autre avantage d'un logo fort est qu'il permet de construire <a href=\"https:\/\/www.investopedia.com\/terms\/b\/brand-recognition.asp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">reconnaissance de la marque<\/a>. Lorsque vous voyez un logo bien con\u00e7u assez souvent, vous commencez \u00e0 l'associer \u00e0 l'entreprise en question, m\u00eame lorsque vous le rencontrez ailleurs. Par exemple, YouTube utilise son logo sur les vid\u00e9os qui sont int\u00e9gr\u00e9es n'importe o\u00f9 sur le web :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-embed.png\" alt=\"Une vid\u00e9o YouTube int\u00e9gr\u00e9e.\" class=\"wp-image-3474\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-embed.png 654w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/youtube-embed-300x170.png 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure><\/div>\n\n\n\n<p>C'est un moyen clair de montrer qu'une vid\u00e9o provient de YouTube et de mettre l'image et les couleurs de la marque sous les yeux d'un plus grand nombre de personnes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Logo_for_Your_WordPress_Site_In_6_Steps\"><\/span>Comment cr\u00e9er un logo pour votre site WordPress (en 6 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le logo \u00e9tant tr\u00e8s important pour votre entreprise, il est judicieux d'apporter un soin particulier \u00e0 sa conception. Passons en revue les six \u00e9tapes de la cr\u00e9ation d'un logo efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Brainstorm_Ideas_for_Your_Logo\"><\/span>\u00c9tape 1 : Recherche d'id\u00e9es pour votre logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant de concevoir votre logo, vous devez commencer par r\u00e9fl\u00e9chir \u00e0 l'objectif principal de votre entreprise. Que voulez-vous que les visiteurs comprennent d'un seul coup d'\u0153il, en voyant votre logo, au sujet de votre entreprise ? Il peut \u00eatre utile de r\u00e9diger un <a href=\"https:\/\/www.alessiobresciani.com\/foresight-strategy\/51-mission-statement-examples-from-the-worlds-best-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">d\u00e9claration de mission<\/a> \u00e0 ce stade, si vous n'en avez pas d\u00e9j\u00e0 un.<\/p>\n\n\n\n<p>Une fois que vous avez dress\u00e9 une liste de concepts de haut niveau, vous pouvez commencer \u00e0 les associer \u00e0 des images visuelles potentielles. Prenez votre liste d'id\u00e9es cl\u00e9s concernant votre entreprise et commencez \u00e0 esquisser des dessins de base qui vous les rappellent. Lorsque vous r\u00e9fl\u00e9chissez \u00e0 un logo, n'oubliez pas qu'il existe plusieurs types de logos. <a href=\"https:\/\/99designs.com\/blog\/tips\/brainstorm-logo-design-concepts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">pas de fausses id\u00e9es<\/a>.<\/p>\n\n\n\n<p>Vous pouvez m\u00eame construire un <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/99designs.com\/blog\/tips\/how-to-create-a-mood-board\/\" target=\"_blank\">planche d'humeur pour la conception du logo<\/a>qui comprend des polices de caract\u00e8res, des couleurs et des images qui refl\u00e8tent votre entreprise. Un tel tableau d'inspiration vous permet de montrer \u00e0 votre \u00e9quipe ce que vous envisagez, afin de solliciter son avis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Consider_Your_Target_Audience\"><\/span>\u00c9tape 2 : Consid\u00e9rez votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez quelques id\u00e9es de logo, vous pouvez les restreindre en pensant \u00e0 votre public sp\u00e9cifique. Apr\u00e8s tout, des styles et des couleurs diff\u00e9rents plaisent \u00e0 des groupes d\u00e9mographiques diff\u00e9rents. Si vous ne savez pas qui est votre public, vous pouvez mener une enqu\u00eate aupr\u00e8s de vos clients. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">analyse du march\u00e9 cible<\/a> d'abord.<\/p>\n\n\n\n<p>Par exemple, comparez le logo de Time Magazine \u00e0 celui de Time for Kids :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"215\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-logo.png\" alt=\"Le logo de Time Magazine.\" class=\"wp-image-3476\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-logo.png 627w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-logo-300x103.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-for-kids-logo.png\" alt=\"Le logo de Time for Kids.\" class=\"wp-image-3475\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-for-kids-logo.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-for-kids-logo-300x82.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/time-for-kids-logo-768x210.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Ces logos repr\u00e9sentent tous deux la m\u00eame entreprise, mais il y a une nette diff\u00e9rence entre leurs conceptions. Le logo de Time Magazine, qui s'adresse aux adultes, utilise une police de caract\u00e8res \u00e9pur\u00e9e avec empattement. En revanche, Time for Kids a ajout\u00e9 une police plus amusante et p\u00e9tillante, avec des couleurs contrast\u00e9es, afin d'attirer les enfants.<\/p>\n\n\n\n<p>Lorsque vous concevez votre logo, veillez \u00e0 rechercher les types de couleurs, de polices et d'images auxquels votre march\u00e9 cible r\u00e9agit. Si possible, vous pouvez \u00e9galement montrer vos premi\u00e8res id\u00e9es de logo \u00e0 des personnes appartenant aux principales cat\u00e9gories d\u00e9mographiques de votre entreprise et leur demander de vous faire part de leurs commentaires en toute honn\u00eatet\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_Your_Color_Scheme\"><\/span>\u00c9tape 3 : Choisissez votre palette de couleurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ensuite, vous devez choisir les couleurs de votre logo. Il s'agit d'une \u00e9tape cruciale, en raison de l'importance de l'image de marque de l'entreprise. <a href=\"https:\/\/www.inc.com\/larry-kim\/the-psychology-of-logo-color-in-how-consumers-view-your-brand-infographic.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">impact psychologique<\/a> que la couleur joue un r\u00f4le dans le marketing. Par exemple, vous reconnaissez probablement le logo rouge de Netflix :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"100\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/netflix-logo.png\" alt=\"Le logo Netflix.\" class=\"wp-image-3478\"\/><\/figure><\/div>\n\n\n\n<p>Cependant, il est loin d'\u00eatre aussi reconnaissable ou convaincant lorsqu'il est d\u00e9satur\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"100\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/netflix-logo-desaturated.png\" alt=\"Le logo Netflix d\u00e9satur\u00e9.\" class=\"wp-image-3477\"\/><\/figure><\/div>\n\n\n\n<p>Vous devez choisir les couleurs de votre logo de mani\u00e8re \u00e0 ce qu'elles s'harmonisent si possible avec les autres \u00e9l\u00e9ments de votre image de marque, y compris votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/choose-blog-color-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">palette de couleurs du site web<\/a><a rel=\"noreferrer noopener\" aria-label=\"e (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/choose-blog-color-scheme\/\" target=\"_blank\">e<\/a>. Si vous n'avez pas encore de sch\u00e9ma de couleurs pour votre entreprise, vous pouvez r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont vous pouvez l'utiliser. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.colorpsychology.org\/\" target=\"_blank\">sur les sentiments<\/a> que vous souhaitez \u00e9voquer.<\/p>\n\n\n\n<p>Le jaune tend \u00e0 promouvoir le bonheur, par exemple, tandis que le bleu a un effet apaisant. Le rouge de Netflix, quant \u00e0 lui, transmet un sentiment de modernit\u00e9 et d'excitation. Cette couleur convient \u00e9galement au fait que le site de Netflix est assez charg\u00e9, de sorte que le rouge aide le logo \u00e0 se d\u00e9tacher de l'arri\u00e8re-plan multicolore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Prototype_Logo\"><\/span>\u00c9tape 4 : Cr\u00e9er un prototype de logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous aurez mis en place un plan g\u00e9n\u00e9ral, vous devrez <a href=\"https:\/\/medium.com\/@elob\/prototype-your-new-logo-831f7d5170d6\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">\u00e9baucher une esquisse<\/a> de votre logo. Il peut s'av\u00e9rer plus \u00e9conomique d'obtenir des r\u00e9actions sur un projet de logo avant d'en cr\u00e9er une version plus \u00e9toff\u00e9e. Vous pouvez rapidement cr\u00e9er plusieurs id\u00e9es et voir laquelle est la plus efficace.<\/p>\n\n\n\n<p>Si vous \u00eates artiste, ou si un membre de votre \u00e9quipe l'est, vous voudrez peut-\u00eatre vous en charger en interne. Toutefois, vous pouvez \u00e9galement <a href=\"https:\/\/99designs.com\/blog\/crowdsourcing\/find-hire-graphic-designers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">engager un designer<\/a> pour le faire \u00e0 votre place. Cela peut co\u00fbter plus cher, mais vous ne voulez pas que votre logo ait l'air d'un travail d'amateur ou d'un manque de finition. Toutefois, si votre budget est serr\u00e9 ou si votre personnel est dou\u00e9 pour les arts, le fait de dessiner vous-m\u00eame une premi\u00e8re \u00e9bauche peut r\u00e9duire vos d\u00e9penses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Ask_for_Feedback\"><\/span>\u00c9tape 5 : Demander un retour d'information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avec l'\u00e9bauche de votre logo en main, vous voudrez maintenant obtenir <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/medium.com\/@SimaoLagoa\/how-to-ask-for-feedback-on-logos-and-other-design-items-2af9bc5d8f86\" target=\"_blank\">autant de retour d'information que possible<\/a> que vous pouvez. Les amis et la famille ne sont peut-\u00eatre pas les meilleures sources, car vous ne pouvez pas leur faire confiance pour \u00eatre honn\u00eates. Vous pouvez solliciter le retour d'information de sources impartiales en r\u00e9alisant une \u00e9tude de march\u00e9, par exemple en distribuant les documents suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">une enqu\u00eate anonyme<\/a>.<\/p>\n\n\n\n<p>Dans ce cas, veillez \u00e0 ce que le plus grand nombre possible de personnes interrog\u00e9es fassent partie de la population cible de votre site. Il peut m\u00eame \u00eatre utile d'effectuer une s\u00e9rie de commentaires sur le logo en tant que tel et une autre sur son apparence une fois plac\u00e9 sur votre site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Revise_Your_Logos_Design\"><\/span>\u00c9tape 6 : R\u00e9viser la conception de votre logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apr\u00e8s avoir re\u00e7u un retour d'information, il est temps de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.smashingmagazine.com\/2009\/08\/vital-tips-for-effective-logo-design\/\" target=\"_blank\">proc\u00e9der \u00e0 des r\u00e9visions<\/a>. Les concepteurs peuvent inclure un certain nombre de r\u00e9visions dans leur prix initial. Avant d'engager quelqu'un, il est important de pr\u00e9ciser le nombre de r\u00e9visions incluses, ainsi que le prix des r\u00e9visions suppl\u00e9mentaires que vous pourriez souhaiter.<\/p>\n\n\n\n<p>\u00c0 ce stade, il est temps de cr\u00e9er une version haute fid\u00e9lit\u00e9 de votre logo. Si vous avez travaill\u00e9 \u00e0 partir de plusieurs esquisses, vous devrez en choisir une et la num\u00e9riser dans un programme tel que <a rel=\"noreferrer noopener\" aria-label=\"Adobe Illustrator (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.adobe.com\/products\/illustrator.html\" target=\"_blank\">Adobe Illustrator<\/a>. Il est pr\u00e9f\u00e9rable d'obtenir un retour d'information sur cette version avant de lancer le logo. Vous pouvez \u00e9galement l'essayer sur <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/pagely.com\/blog\/wordpress-staging-site-create\/\" target=\"_blank\">un site de transit<\/a>afin que vous puissiez tester son apparence par rapport au reste de votre contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un logo distinctif est essentiel \u00e0 l'image de marque de votre site. Il peut r\u00e9sumer l'objectif premier de votre entreprise en une seule image, cr\u00e9ant ainsi une sorte de raccourci visuel. Les logos contribuent \u00e9galement \u00e0 orienter la perception qu'a le public de votre entreprise.<\/p>\n\n\n\n<p>Voici les six \u00e9tapes \u00e0 suivre pour cr\u00e9er un logo pour votre site WordPress :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>R\u00e9fl\u00e9chir \u00e0 des id\u00e9es pour votre logo<\/li><li>Tenir compte de votre public<\/li><li>Choix d'une palette de couleurs<\/li><li>Cr\u00e9ation d'un prototype de logo<\/li><li>Demander un retour d'information<\/li><li>R\u00e9vision de votre logo si n\u00e9cessaire<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de concevoir un logo efficace pour votre site WordPress ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00eame si vous avez un contenu fantastique, les visiteurs ne seront peut-\u00eatre pas attir\u00e9s par votre site web WordPress s'il n'est pas dot\u00e9 d'une image de marque forte. L'un des moyens les plus efficaces d'y parvenir est d'utiliser un logo bien con\u00e7u. L'inverse est \u00e9galement vrai : si le logo de votre site est mal con\u00e7u, vous risquez de nuire \u00e0 la r\u00e9putation de votre site. Une image de marque...<\/p>","protected":false},"author":11450,"featured_media":3501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-3472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A strong logo is vital to your overall branding strategy. 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