{"id":3450,"date":"2019-05-24T15:42:40","date_gmt":"2019-05-24T15:42:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3450"},"modified":"2020-01-13T19:02:58","modified_gmt":"2020-01-13T19:02:58","slug":"ai-marketing-trends","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/","title":{"rendered":"5 tendances marketing de l'IA \u00e0 surveiller cette ann\u00e9e"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3902934032\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3902934032\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#A_Brief_Introduction_to_AI_Marketing\" >Une br\u00e8ve introduction au marketing de l'IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#5_AI_Marketing_Trends_to_Watch_for_This_Year\" >5 tendances marketing de l'IA \u00e0 surveiller cette ann\u00e9e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#1_Chatbots\" >1. Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#3_Natural_Language_Generation\" >3. G\u00e9n\u00e9ration de langage naturel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#4_Image_Recognition\" >4. Reconnaissance d'images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#5_Customer_Behavior_Analysis\" >5. Analyse du comportement du client<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Avec l'essor r\u00e9cent des <a href=\"https:\/\/www.sciencedaily.com\/terms\/artificial_intelligence.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">IA (Intelligence Artificielle)<\/a> Il existe de nombreuses nouvelles m\u00e9thodes pour atteindre les clients. L'IA peut \u00eatre un excellent moyen d'\u00e9largir la port\u00e9e de votre entreprise, <a rel=\"noreferrer noopener\" aria-label=\"d\u00e9couvrir de nouveaux clients (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\">d\u00e9couvrir de nouveaux clients<\/a>et d'augmenter votre taux de conversion. Cependant, il peut \u00eatre difficile de suivre l'\u00e9volution de cette technologie en plein essor.<\/p>\n\n\n\n<p>Heureusement, il n'est pas si difficile de commencer \u00e0 appliquer les principes du marketing par l'IA. La premi\u00e8re \u00e9tape consiste \u00e0 comprendre quelles m\u00e9thodes de marketing par l'IA sont susceptibles d'\u00eatre les grandes tendances de l'ann\u00e9e \u00e0 venir - ensuite, vous pouvez commencer \u00e0 les utiliser pour am\u00e9liorer votre propre port\u00e9e.<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner 5 tendances marketing en mati\u00e8re d'IA et vous indiquer la bonne direction pour commencer \u00e0 les mettre en \u0153uvre sur votre site web. Passons \u00e0 l'action !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_AI_Marketing\"><\/span>Une br\u00e8ve introduction au marketing de l'IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant de nous plonger dans les nouvelles tendances que nous avons \u00e9voqu\u00e9es, prenons le temps de passer en revue ce qui a \u00e9t\u00e9 fait au cours des derni\u00e8res ann\u00e9es. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">L'IA est en fait<\/a>. L'IA est un programme informatique \u00e9crit pour imiter des comp\u00e9tences humaines uniques, telles que l'apprentissage, la g\u00e9n\u00e9ration de textes et la reconnaissance d'images.<\/p>\n\n\n\n<p>L'essor de l'IA a un impact consid\u00e9rable sur le marketing, car des t\u00e2ches qui auraient autrefois pris du temps peuvent d\u00e9sormais \u00eatre rapidement accomplies par un programme informatique. En fait, de nombreuses plateformes de m\u00e9dias sociaux et r\u00e9seaux publicitaires num\u00e9riques <a href=\"https:\/\/www.convinceandconvert.com\/baer-facts\/social-media-powered-by-ai-is-here\/\">utiliser l'IA<\/a>.<\/p>\n\n\n\n<p>Des m\u00e9thodes telles que <a href=\"https:\/\/en.wikipedia.org\/wiki\/Machine_learning\">apprentissage automatique<\/a> permettent aux ordinateurs d'identifier et d'extrapoler des mod\u00e8les, transformant d'\u00e9normes quantit\u00e9s de donn\u00e9es sur les consommateurs en informations sur la d\u00e9mographie, les habitudes d'achat, etc :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"464\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693.png\" alt=\"Ciblage personnalis\u00e9 de l&#039;audience sur Facebook.\" class=\"wp-image-3451\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693.png 792w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-07-at-10.46.16-AM-e1557447306693-768x450.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n\n<p>Les annonceurs ont ainsi acc\u00e8s \u00e0 des outils puissants. Par exemple, vous pouvez suivre le comportement des clients sur votre site web en <a href=\"https:\/\/prettylinks.com\/fr\/docs\/adding-tracking-scripts\/\">ajouter un script de suivi<\/a> \u00e0 vos liens. Vous pouvez ensuite utiliser ces informations pour cibler plus efficacement vos publicit\u00e9s sur les sites de m\u00e9dias sociaux. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/\">comme Facebook<\/a>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser ces outils pour g\u00e9n\u00e9rer de nouveaux prospects sur la base d'informations d\u00e9mographiques concernant votre client\u00e8le actuelle. Par exemple, Facebook <a href=\"https:\/\/www.socialmediaexaminer.com\/4-ways-to-build-facebook-lookalike-audiences-to-expand-targeting\/\">Groupes de \"sosies<\/a> analyser un ensemble de clients existants et rechercher de nouveaux clients potentiels similaires d'un point de vue d\u00e9mographique.<\/p>\n\n\n\n<p>Bien entendu, le pouvoir de l'IA dans le marketing ne s'arr\u00eate pas l\u00e0. Vous pouvez faire bien d'autres choses avec cette technologie, comme g\u00e9n\u00e9rer des textes marketing et automatiser le service \u00e0 la client\u00e8le. La plupart des applications les plus int\u00e9ressantes commencent seulement \u00e0 se r\u00e9pandre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_AI_Marketing_Trends_to_Watch_for_This_Year\"><\/span>5 tendances marketing de l'IA \u00e0 surveiller cette ann\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que nous avons pass\u00e9 en revue ce qu'est le marketing par l'IA au sens g\u00e9n\u00e9ral, passons en revue certaines des tendances les plus en vogue pour 2019. Chacune de ces applications peut \u00eatre mise \u00e0 profit pour votre propre entreprise de mani\u00e8re cr\u00e9ative et efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chatbots\"><\/span>1. Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avoir un bon service \u00e0 la client\u00e8le <a href=\"https:\/\/www.entrepreneur.com\/article\/284799\">est cruciale<\/a>quel que soit votre secteur d'activit\u00e9. Il peut \u00eatre difficile et co\u00fbteux de r\u00e9pondre aux questions des clients 24 heures sur 24 et 7 jours sur 7. <a rel=\"noreferrer noopener\" aria-label=\"s&#039;attendre \u00e0 des r\u00e9ponses quasi instantan\u00e9es (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.dumblittleman.com\/timely-response-to-customer-requests\/\" target=\"_blank\">s'attendre \u00e0 des r\u00e9ponses quasi instantan\u00e9es<\/a>.<\/p>\n\n\n\n<p>Les outils de chatbot tels que <a href=\"https:\/\/www.zendesk.com\/\">Zendesk<\/a> et <a href=\"https:\/\/www.liveperson.com\/\">Personne vivante<\/a> vous aider \u00e0 automatiser les r\u00e9ponses aux questions les plus fr\u00e9quentes :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-08-at-11.29.38-AM.png\" alt=\"Un service de chatbot.\"\/><\/figure><\/div>\n\n\n\n<p>Les clients peuvent interagir avec le chatbot et recevoir des r\u00e9ponses imm\u00e9diates. La recherche montre en effet que <a href=\"https:\/\/www.salesforce.com\/blog\/2018\/01\/why-consumers-prefer-chatbots.html\">69% de clients<\/a> pr\u00e9f\u00e8rent les chatbots aux repr\u00e9sentants humains, c'est donc une technologie qui m\u00e9rite d'\u00eatre prise en compte.<\/p>\n\n\n\n<p>Pour ajouter un chatbot \u00e0 votre site, vous devez d'abord faire des recherches sur le syst\u00e8me de chatbot. <a href=\"https:\/\/www.dmnews.com\/customer-experience\/article\/13035106\/chatting-about-your-first-chatbot\">plates-formes disponibles<\/a>. Vous pouvez cr\u00e9er votre propre chatbot avec des outils tels que <a href=\"https:\/\/developers.facebook.com\/products\/messenger\/tutorials\/messenger-customer-chat-plugin-tutorial\">Facebook Messenger<\/a>ou travailler avec une entreprise telle que <a href=\"https:\/\/prettylinks.com\/go\/zendesk\/\" title=\"Lien d&#039;affiliation Zendesk\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Zendesk<\/a> pour cr\u00e9er un outil personnalis\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.ngdata.com\/what-is-omni-channel-marketing\/\">Marketing omnicanal<\/a> vous permet de synchroniser les informations entre plusieurs syst\u00e8mes en temps r\u00e9el. Par exemple, si vous poss\u00e9dez un magasin de d\u00e9tail qui vend les m\u00eames produits en ligne, le marketing omnicanal peut synchroniser vos stocks en ligne et hors ligne. Si un client ach\u00e8te un produit en personne, il sera retir\u00e9 de la boutique en ligne, et vice-versa.<\/p>\n\n\n\n<p>C'est important, car les clients s'attendent \u00e0 \u00eatre trait\u00e9s individuellement. Par exemple, si vous envoyez un courrier \u00e9lectronique pour encourager les clients \u00e0 essayer votre nouvelle antenne parabolique, le marketing omnicanal permet d'ignorer facilement ceux qui l'ont d\u00e9j\u00e0 install\u00e9e. C'est un gain de temps consid\u00e9rable par rapport au marketing monocanal, qui vous oblige \u00e0 supprimer manuellement de la liste tous les clients qui ont achet\u00e9 le produit.<\/p>\n\n\n\n<p>Lors de la mise en \u0153uvre du marketing omnicanal, il est important de savoir quels sont les syst\u00e8mes que vous utilisez. <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/10\/29\/how-to-implement-an-omnichannel-business-strategy\/#61e047393461\">besoin de se connecter<\/a>. Alors, \u00e0 moins que vous ne disposiez d'un g\u00e9nie de l'informatique, il peut \u00eatre judicieux d'utiliser un logiciel de marketing omnichannel g\u00e9r\u00e9 tel que <a href=\"https:\/\/www.ibm.com\/commerce\/omnichannel-customer-experience\">IBM Omnichannel<\/a> ou <a href=\"https:\/\/www.twilio.com\/flex\/omnichannel\">Twilio Flex<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Natural_Language_Generation\"><\/span>3. G\u00e9n\u00e9ration de langage naturel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une autre tendance \u00e0 surveiller est <a href=\"https:\/\/en.wikipedia.org\/wiki\/Natural-language_generation\">G\u00e9n\u00e9ration de langage naturel (NLG)<\/a>. Il s'agit d'une m\u00e9thode de cr\u00e9ation de contenu textuel utilisant l'IA. Des programmes informatiques sont d\u00e9j\u00e0 utilis\u00e9s pour tout \u00e9crire, de la <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2019\/03\/29\/artificial-intelligence-can-now-write-amazing-content-what-does-that-mean-for-humans\/#36c97c8750ab\">Articles du New York Times<\/a> \u00e0 la po\u00e9sie et, dans certains cas, les r\u00e9sultats peuvent \u00eatre tr\u00e8s convaincants.<\/p>\n\n\n\n<p>Pour maintenir la pr\u00e9sence de votre marque, vous devez probablement r\u00e9diger des centaines, voire des milliers de messages et de publicit\u00e9s sur les m\u00e9dias sociaux chaque ann\u00e9e. En configurant un programme informatique pour cr\u00e9er des textes marketing \u00e0 votre place, vous pouvez \u00e9conomiser beaucoup de temps et d'efforts.<\/p>\n\n\n\n<p>Si vous envisagez d'utiliser NLG, vous devez d'abord vous demander si vous avez un <a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/the-beginners-guide-to-using-natural-language-generation-to-scale-content-marketing\">besoin imp\u00e9rieux<\/a> pour un contenu r\u00e9current, bas\u00e9 sur des donn\u00e9es. Ensuite, vous devrez rechercher une entreprise pour vous aider \u00e0 le mettre en \u0153uvre, telle que <a rel=\"noreferrer noopener\" aria-label=\"Narrative Science (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/narrativescience.com\/\" target=\"_blank\">Science narrative<\/a> ou <a href=\"https:\/\/automatedinsights.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Automated Insights (s&#039;ouvre dans un nouvel onglet)\">Perspectives automatis\u00e9es<\/a>. \u00c0 l'heure actuelle, cette technologie est encore relativement co\u00fbteuse. Toutefois, \u00e0 mesure que les prix baisseront, le NLG pourrait jouer un r\u00f4le plus important dans le contenu marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Image_Recognition\"><\/span>4. Reconnaissance d'images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La reconnaissance d'images est une autre t\u00e2che pour laquelle l'IA peut \u00eatre utilis\u00e9e. Il s'agit du processus par lequel l'IA identifie des photos, et comprend <a href=\"https:\/\/en.wikipedia.org\/wiki\/Facial_recognition_system\">reconnaissance faciale<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-09-at-9.06.32-AM.png\" alt=\"Reconnaissance d&#039;images\"\/><\/figure><\/div>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette technologie, vous pouvez rapidement effectuer des t\u00e2ches telles que la recherche sur le web de photos de clients qui sont <a href=\"https:\/\/martechtoday.com\/ai-image-recognition-transforming-social-media-marketing-202838\">l'utilisation de votre produit<\/a>. Vous pouvez \u00e9galement analyser les types de photos que vos utilisateurs ont tendance \u00e0 publier, ce qui vous permet de savoir quel style de visuels est susceptible de les int\u00e9resser.<\/p>\n\n\n\n<p>Vous pouvez mettre en \u0153uvre la reconnaissance d'images en utilisant une API en libre-service. <a href=\"https:\/\/www.tensorflow.org\/about\">comme TensorFlow<\/a>ou un outil pr\u00eat \u00e0 l'emploi comme <a href=\"https:\/\/www.logograb.com\/\">LogoGrab<\/a> ou <a href=\"https:\/\/gumgum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">GumGum<\/a>. Ces outils parcourent le web \u00e0 la recherche de \"mentions\" visuelles de vos produits, ce qui vous permet de mieux identifier vos clients et d'engager le dialogue avec eux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Customer_Behavior_Analysis\"><\/span>5. Analyse du comportement du client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, <a href=\"https:\/\/www.pointillist.com\/blog\/customer-behavior-data\/\">l'analyse du comportement du client<\/a> est un moyen de recueillir et d'analyser des donn\u00e9es afin de savoir ce que font vos clients. Ces donn\u00e9es sont utilis\u00e9es dans des outils tels que le pixel Facebook et d'autres solutions de personnalisation des publicit\u00e9s qui vous permettent de cibler les messages en fonction de comportements sp\u00e9cifiques.<\/p>\n\n\n\n<p>L'analyse du comportement a un impact consid\u00e9rable sur le marketing, car elle vous permet de voir derri\u00e8re le rideau et de d\u00e9couvrir ce qui int\u00e9resse r\u00e9ellement votre public. Par exemple, si vous dirigez une entreprise d'outillage \u00e9lectrique, vous pouvez facilement supposer que votre principal groupe d\u00e9mographique est constitu\u00e9 d'hommes. Toutefois, si vous constatez que les femmes sont plus nombreuses \u00e0 consulter votre site web, vous devriez peut-\u00eatre revoir votre strat\u00e9gie.<\/p>\n\n\n\n<p>En utilisant PrettyLinks, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/docs\/adding-tracking-scripts\/\">ajouter des scripts de suivi<\/a> \u00e0 vos liens qui vous aideront \u00e0 g\u00e9n\u00e9rer une base de donn\u00e9es sur les comportements des clients. Vous pouvez ainsi commencer \u00e0 collecter des donn\u00e9es que vous pouvez utiliser pour cibler vos publicit\u00e9s. Vous pouvez ensuite utiliser les puissantes options de ciblage offertes par de nombreux sites de m\u00e9dias sociaux et d'autres plateformes de marketing populaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque l'on g\u00e8re une entreprise en ligne, il est important de rester \u00e0 l'aff\u00fbt des derni\u00e8res tendances en mati\u00e8re de marketing. L'IA a fait une entr\u00e9e remarqu\u00e9e dans le monde du marketing. <a href=\"https:\/\/www.dmnews.com\/customer-experience\/article\/13036746\/artificial-intelligences-impact-on-marketing\">l'impact sur le marketing<\/a> depuis plusieurs ann\u00e9es, et en 2019, il est plus important que jamais. En restant au fait des technologies les plus r\u00e9centes, vous pouvez maximiser la port\u00e9e et le taux de conversion de votre marque.<\/p>\n\n\n\n<p>Voici cinq des plus grandes tendances marketing \u00e0 surveiller cette ann\u00e9e :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Chatbots<\/li><li>Marketing omnicanal<\/li><li>G\u00e9n\u00e9ration de langage naturel<\/li><li>Reconnaissance d'images<\/li><li>Analyse du comportement des clients<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur l'utilisation de l'IA dans vos campagnes de marketing ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>L'essor r\u00e9cent des logiciels d'IA (Intelligence Artificielle) a donn\u00e9 naissance \u00e0 de nombreuses nouvelles m\u00e9thodes de prospection de la client\u00e8le. L'IA peut \u00eatre un excellent moyen d'\u00e9largir la port\u00e9e de votre entreprise, de d\u00e9couvrir de nouveaux clients et d'augmenter votre taux de conversion. Cependant, il peut \u00eatre difficile de suivre l'\u00e9volution de cette technologie en plein essor. Heureusement, ce n'est pas si difficile...<\/p>","protected":false},"author":11450,"featured_media":3481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"AI is an exciting technology, and one that has significant applications for businesses. Let&#039;s talk about how to use AI trends in your marketing campaigns!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"5 AI Marketing Trends to Watch for This Year\" \/>\n\t\t<meta property=\"og:description\" content=\"AI is an exciting technology, and one that has significant applications for businesses. Let&#039;s talk about how to use AI trends in your marketing campaigns!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-05-24T15:42:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-01-13T19:02:58+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"5 AI Marketing Trends to Watch for This Year\" \/>\n\t\t<meta name=\"twitter:description\" content=\"AI is an exciting technology, and one that has significant applications for businesses. Let&#039;s talk about how to use AI trends in your marketing campaigns!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#blogposting\",\"name\":\"5 AI Marketing Trends to Watch for This Year\",\"headline\":\"5 AI Marketing Trends to Watch for This Year\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/AI@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-05-24T15:42:40-06:00\",\"dateModified\":\"2020-01-13T19:02:58-07:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#webpage\"},\"articleSection\":\"Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#listItem\",\"name\":\"5 AI Marketing Trends to Watch for This Year\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#listItem\",\"position\":3,\"name\":\"5 AI Marketing Trends to Watch for This Year\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/\",\"name\":\"5 AI Marketing Trends to Watch for This Year\",\"description\":\"AI is an exciting technology, and one that has significant applications for businesses. Let's talk about how to use AI trends in your marketing campaigns!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/AI@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/ai-marketing-trends\\\/#mainImage\"},\"datePublished\":\"2019-05-24T15:42:40-06:00\",\"dateModified\":\"2020-01-13T19:02:58-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>5 AI Marketing Trends to Watch for This Year<\/title>\n\n","aioseo_head_json":{"title":"5 tendances marketing de l'IA \u00e0 surveiller cette ann\u00e9e","description":"L'IA est une technologie passionnante, qui a des applications significatives pour les entreprises. Voyons comment utiliser les tendances de l'IA dans vos campagnes de marketing !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#blogposting","name":"5 AI Marketing Trends to Watch for This Year","headline":"5 AI Marketing Trends to Watch for This Year","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png","width":1480,"height":987},"datePublished":"2019-05-24T15:42:40-06:00","dateModified":"2020-01-13T19:02:58-07:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#webpage"},"articleSection":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#listItem","name":"5 AI Marketing Trends to Watch for This Year"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#listItem","position":3,"name":"5 AI Marketing Trends to Watch for This Year","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775242587","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/","name":"5 AI Marketing Trends to Watch for This Year","description":"AI is an exciting technology, and one that has significant applications for businesses. Let's talk about how to use AI trends in your marketing campaigns!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/#mainImage"},"datePublished":"2019-05-24T15:42:40-06:00","dateModified":"2020-01-13T19:02:58-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"5 AI Marketing Trends to Watch for This Year","og:description":"AI is an exciting technology, and one that has significant applications for businesses. Let's talk about how to use AI trends in your marketing campaigns!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/ai-marketing-trends\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-05-24T15:42:40+00:00","article:modified_time":"2020-01-13T19:02:58+00:00","twitter:card":"summary_large_image","twitter:title":"5 AI Marketing Trends to Watch for This Year","twitter:description":"AI is an exciting technology, and one that has significant applications for businesses. Let's talk about how to use AI trends in your marketing campaigns!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/05\/AI@2x.png"},"aioseo_meta_data":{"post_id":"3450","title":null,"description":"L'IA est une technologie passionnante, qui a des applications significatives pour les entreprises. Voyons comment utiliser les tendances de l'IA dans vos campagnes de marketing !","keywords":[{"label":"AI","value":"AI"},{"label":"artificial intelligence","value":"artificial intelligence"},{"label":"marketing","value":"marketing"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:25:00","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:41","updated":"2025-10-15 16:02:28"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=3450"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/3481"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=3450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=3450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=3450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}