{"id":3370,"date":"2020-11-02T06:46:00","date_gmt":"2020-11-02T06:46:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3370"},"modified":"2021-07-14T18:08:45","modified_gmt":"2021-07-14T18:08:45","slug":"a-beginners-guide-to-ai-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/","title":{"rendered":"Comment utiliser l'IA pour le marketing (Guide du d\u00e9butant)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3b55db2157\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3b55db2157\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\" >Qu'est-ce que le marketing par l'IA et pourquoi est-il important ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#3_Ways_to_Use_AI_in_Your_Marketing_Strategy\" >3 fa\u00e7ons d'utiliser l'IA dans votre strat\u00e9gie marketing<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#1_Improve_the_Chance_of_Conversion_With_Chatbots\" >1. Am\u00e9liorer les chances de conversion gr\u00e2ce aux chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#2_Learn_More_About_Your_Audience_with_Social_Listening\" >2. En savoir plus sur votre public gr\u00e2ce au Social Listening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#3_Improve_the_Content_You_Create\" >3. Am\u00e9liorer le contenu que vous cr\u00e9ez<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-ai-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le monde du marketing est un paysage en constante \u00e9volution et il peut \u00eatre difficile de rester \u00e0 la page. Chaque ann\u00e9e, on attend de plus en plus des chefs d'entreprise. Par cons\u00e9quent, l'utilisation de l'intelligence artificielle (IA) dans le marketing ne cesse de cro\u00eetre. <\/p>\n\n\n\n<p>Utilis\u00e9e efficacement, l'IA peut \u00eatre un outil de marketing extr\u00eamement puissant. Elle peut vous aider \u00e0 am\u00e9liorer les strat\u00e9gies que vous avez d\u00e9j\u00e0 mises en place, ainsi qu'\u00e0 en d\u00e9velopper de nouvelles afin de r\u00e9pondre aux exigences de votre public. Toutefois, pour r\u00e9ussir \u00e0 utiliser l'IA \u00e0 des fins de marketing, vous devez en comprendre les principes de base. <\/p>\n\n\n\n<p>Dans ce billet, nous allons donner un aper\u00e7u du marketing par l'IA.  Nous aborderons \u00e9galement quelques-unes des fa\u00e7ons dont vous pouvez l'utiliser sur votre site. C'est parti !<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>Faites passer votre strat\u00e9gie de marketing d'affiliation au niveau sup\u00e9rieur avec <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">PrettyLinks !<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AI_Marketing_%E2%80%93_and_Why_Its_Important\"><\/span>Qu'est-ce que le marketing par l'IA et pourquoi est-il important ? <span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Tout propri\u00e9taire de site web sait que le marketing est un \u00e9l\u00e9ment essentiel d'une strat\u00e9gie commerciale. C'est aussi l'un des aspects les plus chronophages. C'est l\u00e0 que l'IA intervient. <\/p>\n\n\n\n<p>L'IA marketing utilise l'apprentissage automatique pour imiter le comportement des humains. L'IA peut absorber et analyser toutes les donn\u00e9es auxquelles vous lui donnez acc\u00e8s. Vous pouvez ensuite utiliser ces donn\u00e9es pour \u00e9clairer vos strat\u00e9gies de marketing. Le marketing par l'IA peut vous faire gagner beaucoup de temps \u00e0 long terme, en particulier si vous cherchez \u00e0 automatiser des t\u00e2ches de marketing plus manuelles. <\/p>\n\n\n\n<p>L'utilisation de l'IA est plus courante qu'on ne le pense. Prenons l'exemple du c\u00e9l\u00e8bre service de streaming Netflix. Cette plateforme utilise une IA tr\u00e8s sophistiqu\u00e9e pour surveiller attentivement les comportements de ses utilisateurs.<\/p>\n\n\n\n<p>Netflix utilise ensuite ces informations pour sugg\u00e9rer des \u00e9missions de t\u00e9l\u00e9vision ou des films qui devraient plaire \u00e0 ses utilisateurs. L'entreprise utilise m\u00eame les donn\u00e9es recueillies pour cr\u00e9er des contenus enti\u00e8rement nouveaux. Par exemple, l'\u00e9mission populaire \"House of Cards\" a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des habitudes de visionnage des utilisateurs. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.cio.com\/article\/3207670\/how-netflix-built-a-house-of-cards-with-big-data.html\" target=\"_blank\" rel=\"noreferrer noopener\">a sugg\u00e9r\u00e9 que ce serait un succ\u00e8s<\/a>. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Use_AI_in_Your_Marketing_Strategy\"><\/span>3 fa\u00e7ons d'utiliser l'IA dans votre strat\u00e9gie marketing<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>L'\u00e9ventail des technologies d'IA disponibles signifie qu'il existe toutes sortes de fa\u00e7ons de les mettre en \u0153uvre dans le cadre de votre strat\u00e9gie de marketing existante. Commen\u00e7ons par examiner quelques-unes des plus courantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_the_Chance_of_Conversion_With_Chatbots\"><\/span>1. Am\u00e9liorer les chances de conversion gr\u00e2ce aux chatbots<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que les chatbots soient le plus souvent utilis\u00e9s pour r\u00e9pondre aux questions des clients, ils peuvent \u00e9galement \u00eatre un excellent moyen de guider les achats des membres de votre public. Prenons le chatbot <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">marque de mode populaire ASOS<\/a> \u00e0 titre d'exemple. <\/p>\n\n\n\n<p>Le chatbot ASOS aide les clients mobiles \u00e0 naviguer dans leurs recherches en leur proposant des possibilit\u00e9s de tenues et en leur pr\u00e9sentant des produits qu'il pense leur plaire en fonction de leurs r\u00e9ponses \u00e0 quelques questions simples. Il s'appuie sur les r\u00e9ponses fournies par les clients pour diriger chaque utilisateur vers l'endroit o\u00f9 il peut trouver des produits pertinents en ligne.<\/p>\n\n\n\n<p>D\u00e9velopper un chatbot qui fait la promotion de certains produits directement dans les bo\u00eetes de r\u00e9ception de messagerie des clients potentiels est un excellent moyen d'augmenter la probabilit\u00e9 de conversion. En effet, il \u00e9limine la difficult\u00e9 de prendre une d\u00e9cision d'achat.<\/p>\n\n\n\n<p>Heureusement, la mise en place d'un chatbot est \u00e9tonnamment simple, surtout si l'on utilise un outil tel que <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"http:\/\/www.digitalgenius.com\/\" target=\"_blank\">G\u00e9nie num\u00e9rique<\/a>. Les services tels que <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.whoson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhosOn<\/a> proposent \u00e9galement des chatbots con\u00e7us pour dialoguer avec les clients \u00e0 un niveau plus humain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Learn_More_About_Your_Audience_with_Social_Listening\"><\/span>2. En savoir plus sur votre public gr\u00e2ce au Social Listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'\u00e9coute sociale consiste \u00e0 pr\u00eater attention \u00e0 ce que les gens disent en ligne afin de d\u00e9velopper et d'am\u00e9liorer la strat\u00e9gie. L'\u00e9coute sociale peut \u00eatre une entreprise complexe, mais l'utilisation de l'IA la simplifie grandement.<\/p>\n\n\n\n<p>Les outils d'\u00e9coute sociale bas\u00e9s sur l'IA sont d\u00e9sormais capables de suivre les mentions et les tendances du secteur, ce qui vous permet d'avoir une vision plus globale de la fa\u00e7on dont votre public r\u00e9agit \u00e0 votre marque. Gr\u00e2ce \u00e0 ces outils, vous pouvez augmenter la vitesse, la port\u00e9e et la pertinence de vos campagnes d'\u00e9coute sociale et recueillir des donn\u00e9es plus pr\u00e9cises et mesurables. <\/p>\n\n\n\n<p><a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ubermetrics-technologies.com\/social-listening-tool-for-pr-professionals\/?gclid=EAIaIQobChMI8tKmqef83AIV2LXACh3wGQkJEAAYAiAAEgK1mfD_BwE\" target=\"_blank\">Ubermetrics<\/a> et <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mention<\/a> sont deux outils populaires d'\u00e9coute sociale aliment\u00e9s par l'IA. Gr\u00e2ce \u00e0 eux, vous pouvez savoir quels produits plaisent \u00e0 votre public, identifier les probl\u00e8mes \u00e9ventuels et d\u00e9couvrir les tendances pertinentes, le tout en temps r\u00e9el.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Improve_the_Content_You_Create\"><\/span>3. Am\u00e9liorer le contenu que vous cr\u00e9ez<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une grande partie de vos efforts de marketing consistera \u00e0 <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cr\u00e9ation de contenu<\/a>. Bien qu'essentiel, ce processus peut prendre beaucoup de temps. L'introduction de l'IA peut vous aider \u00e0 rationaliser ce processus. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordsmith.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordSmith<\/a> est un robot d'\u00e9criture particuli\u00e8rement efficace qui peut transformer des donn\u00e9es structur\u00e9es en un document \u00e9crit. <\/p>\n\n\n\n<p>Ce type de logiciel est plus couramment utilis\u00e9 qu'on ne le pense. En effet, <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wired.com\/2015\/10\/this-news-writing-bot-is-now-free-for-everyone\/\" target=\"_blank\" rel=\"noreferrer noopener\">des machines ont g\u00e9n\u00e9r\u00e9 automatiquement du contenu<\/a> depuis des ann\u00e9es. Par exemple, le moteur de recherche Yahoo utilise r\u00e9guli\u00e8rement WordSmith pour d\u00e9velopper le contenu de ses matchs de football imaginaire.<\/p>\n\n\n\n<p>Bien que cette forme d'IA ne soit pas tout \u00e0 fait pr\u00eate \u00e0 construire de longs articles \u00e9ditoriaux, elle peut vous donner un point de d\u00e9part lorsque vous \u00eates confront\u00e9 \u00e0 la redoutable \"page blanche\". Elle est particuli\u00e8rement utile pour les messages sur les m\u00e9dias sociaux, les courriels de marketing et m\u00eame les r\u00e9ponses aux questions des clients. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dddfe1\"><em>G\u00e9rez facilement vos liens d'affiliation. <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\">Commencez avec PrettyLinks !<\/a><\/em><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Le marketing est un \u00e9l\u00e9ment essentiel de toute entreprise, bien qu'il n\u00e9cessite une quantit\u00e9 importante d'\u00e9nergie et de ressources. L'introduction de l'IA dans votre strat\u00e9gie de marketing vous aidera \u00e0 automatiser le processus, ce qui donnera un coup de pouce \u00e0 vos efforts actuels, tout en introduisant des m\u00e9thodes totalement nouvelles. <\/p>\n\n\n\n<p>Dans cet article, nous avons examin\u00e9 trois fa\u00e7ons d'utiliser l'IA dans votre strat\u00e9gie de marketing :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mettre en place des chatbots pour privil\u00e9gier la r\u00e9activit\u00e9. <\/li><li>Utilisez l'\u00e9coute sociale pour mieux conna\u00eetre votre public.<\/li><li>Utilisez des outils de r\u00e9daction pour vous aider \u00e0 cr\u00e9er du contenu. <\/li><\/ol>\n\n\n\n<p>Avez-vous des questions ou des r\u00e9flexions sur le marketing de l'IA ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le monde du marketing est un paysage en constante \u00e9volution et il peut \u00eatre difficile de rester \u00e0 la page. Chaque ann\u00e9e, on attend de plus en plus des chefs d'entreprise. Par cons\u00e9quent, l'utilisation de l'intelligence artificielle (IA) dans le marketing ne cesse de cro\u00eetre. Lorsqu'elle est utilis\u00e9e de mani\u00e8re efficace, l'IA peut...<\/p>","protected":false},"author":23892,"featured_media":5148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[323,164],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-ai-marketing","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As the digital landscape grows more crowded, AI provides a new way to market content. 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