{"id":3358,"date":"2019-03-21T20:30:15","date_gmt":"2019-03-21T20:30:15","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3358"},"modified":"2019-03-21T20:30:17","modified_gmt":"2019-03-21T20:30:17","slug":"how-to-create-hashtags","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/","title":{"rendered":"Comment cr\u00e9er des Hashtags que les gens utiliseront vraiment (3 conseils cl\u00e9s)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1fbd81927f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1fbd81927f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#The_Role_of_Hashtags_in_Business_and_Marketing\" >Le r\u00f4le des hashtags dans les affaires et le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#Why_Hashtags_Are_Beneficial\" >Pourquoi les hashtags sont-ils utiles ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\" >Comment cr\u00e9er des Hashtags que les gens utiliseront vraiment (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#1_Make_It_Easy_for_Users_to_Join_In\" >1. Faciliter la participation des utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#2_Appeal_to_Your_Audiences_Interests\" >2. Faites appel aux centres d'int\u00e9r\u00eat de votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#3_Track_and_Refine_Your_Efforts_Over_Time\" >3. Suivez et affinez vos efforts au fil du temps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Tous les sp\u00e9cialistes du marketing des m\u00e9dias sociaux connaissent l'importance des hashtags, qui peuvent s'av\u00e9rer extr\u00eamement utiles lorsqu'ils sont utilis\u00e9s efficacement. Cependant, ce n'est pas parce que vous cr\u00e9ez un hashtag que votre public va s'y accrocher - vous devez d'abord capter son attention. <br><\/p>\n\n\n\n<p>La cr\u00e9ation de hashtags forts et m\u00e9morables est une m\u00e9thode intelligente pour susciter l'engagement de votre public. Ils offrent aux utilisateurs un nouveau moyen de participer \u00e0 la conversation autour de votre entreprise et ouvrent m\u00eame la voie \u00e0 un contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur (CGU).<br><\/p>\n\n\n\n<p>Dans cet article, nous vous expliquons comment cr\u00e9er des hashtags que votre public est susceptible d'utiliser. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Hashtags_in_Business_and_Marketing\"><\/span>Le r\u00f4le des hashtags dans les affaires et le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans le domaine des m\u00e9dias sociaux, un hashtag est le nom d'une personne ou d'un groupe de personnes. <em>#<\/em> suivi d'un terme ou d'une expression cl\u00e9 (sans espace). Cette phrase est g\u00e9n\u00e9ralement li\u00e9e \u00e0 un concept plus large, qu'il s'agisse d'une entreprise, d'un produit ou d'une tendance actuelle.<\/p>\n\n\n\n<p>Le hashtag peut \u00eatre utilis\u00e9 pour promouvoir ou organiser le concept auquel il se r\u00e9f\u00e8re, en amenant un public en ligne plus large \u00e0 participer \u00e0 la discussion. Par exemple, Apple utilise le <em>1TP19La pomme aujourd'hui<\/em> pour partager sur Twitter des d\u00e9tails sur la vie quotidienne de l'entreprise.<\/p>\n\n\n\n<p>Twitter est souvent consid\u00e9r\u00e9 comme le berceau du hashtag. Le d\u00e9veloppeur web Chris Messina a lanc\u00e9 l'id\u00e9e en 2007, afin de cat\u00e9goriser les contenus sur la plateforme :<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png\" alt=\"L&#039;invention du hashtag.\" class=\"wp-image-3361\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.43.58-e1551192330326-768x283.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Depuis, les hashtags sont devenus monnaie courante et sont d\u00e9sormais fr\u00e9quemment utilis\u00e9s sur toutes les plateformes de m\u00e9dias sociaux, en particulier par les marques. Il y a eu de nombreuses campagnes de hashtags au fil des ans, bien que le hashtag le plus utilis\u00e9 soit le hashtag. <a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Coca-Cola 1TP19Initiative ShareaCoke (ouvre un nouvel onglet)\">Coca-Cola <\/a><em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Coca-Cola 1TP19Initiative ShareaCoke (ouvre un nouvel onglet)\">#ShareaCoke<\/a><\/em><a href=\"https:\/\/www.coca-colacompany.com\/stories\/share-a-coke-and-share-the-summer-2018-campaign-focuses-on-special-moments\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Coca-Cola 1TP19Initiative ShareaCoke (ouvre un nouvel onglet)\">&nbsp;initiative<\/a> est un exemple particuli\u00e8rement r\u00e9ussi :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png\" alt=\"Un message Twitter avec le hashtag #ShareaCoke.\" class=\"wp-image-3362\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign.png 734w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/coke-shareacoke-campaign-300x215.png 300w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p>Au cours de cette campagne, les consommateurs ont \u00e9t\u00e9 encourag\u00e9s \u00e0 trouver des bouteilles de Coca-Cola portant leur nom et \u00e0 en partager les images sur les m\u00e9dias sociaux en utilisant le hashtag correspondant. Plus de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.investopedia.com\/articles\/markets\/100715\/what-makes-share-coke-campaign-so-successful.asp\" target=\"_blank\">500 000 photos ont \u00e9t\u00e9 partag\u00e9es<\/a>et les clients ont cr\u00e9\u00e9 plus de six millions de bouteilles de Coca-Cola personnalis\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Hashtags_Are_Beneficial\"><\/span>Pourquoi les hashtags sont-ils utiles ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'utilisation strat\u00e9gique des hashtags peut aider votre contenu \u00e0 atteindre une plus grande partie du public auquel il est destin\u00e9, augmentant ainsi le nombre de clients potentiels qui le verront. Cela peut se traduire par une augmentation du trafic sur le site, une hausse des taux de conversion ou tout simplement une meilleure visibilit\u00e9 de votre entreprise.<br><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\">Des \u00e9tudes ont montr\u00e9 que<\/a> que les tweets contenant un hashtag ont tendance \u00e0 obtenir deux fois plus d'engagement que ceux qui n'en contiennent pas. En d'autres termes, les hashtags sont un excellent moyen d'impliquer votre public. De nombreuses marques les utilisent pour susciter des contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs (UGC), en encourageant les clients \u00e0 partager des images qui ont un rapport quelconque avec leurs produits ou services.<\/p>\n\n\n\n<p>Bien s\u00fbr, il est important de noter que tous les hashtags ne sont pas cr\u00e9\u00e9s \u00e9gaux. De nombreuses marques saturent leur contenu de hashtags trop nombreux ou non pertinents. Ceux-ci ont peu de chances d'\u00eatre utilis\u00e9s et <a href=\"https:\/\/buffer.com\/library\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"peut en fait diminuer l&#039;engagement (s&#039;ouvre dans un nouvel onglet)\">peut en fait diminuer l'engagement<\/a>. Se concentrer sur la cr\u00e9ation de hashtags moins nombreux et bien pens\u00e9s est une m\u00e9thode de marketing beaucoup plus efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Hashtags_People_Will_Actually_Use_3_Key_Tips\"><\/span>Comment cr\u00e9er des Hashtags que les gens utiliseront vraiment (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien qu'il y ait de nombreuses consid\u00e9rations \u00e0 prendre en compte lors de la cr\u00e9ation d'un hashtag, il est important de toujours se rappeler les trois r\u00e8gles de base. Il ne doit y avoir ni espace, ni ponctuation, ni caract\u00e8re sp\u00e9cial. Si vous ne respectez pas ces r\u00e8gles, vos hashtags seront difficiles \u00e0 utiliser, ce que vous voudrez absolument \u00e9viter.<\/p>\n\n\n\n<p>Ensuite, il existe d'autres techniques que vous pouvez appliquer si vous souhaitez tirer le meilleur parti de vos hashtags. Examinons quelques-unes des meilleures strat\u00e9gies que vous devez garder \u00e0 l'esprit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_It_Easy_for_Users_to_Join_In\"><\/span><strong>1. Faciliter la participation des utilisateurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour encourager un engagement maximal, vous devez faire en sorte qu'il soit facile pour les gens de s'impliquer. Les hashtags trop corporatifs et formels peuvent donner \u00e0 votre public un sentiment d'ali\u00e9nation. De plus, il est peu probable qu'ils utilisent quelque chose qui n'a aucun rapport avec leur vie personnelle.<\/p>\n\n\n\n<p>Au lieu de cela, vous devez utiliser un langage personnel et pragmatique dans vos hashtags. La compagnie a\u00e9rienne Alaska Air en est la parfaite illustration avec ses <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/onemileatatime.com\/alaska-airlines-launches-alaska-campaign\/\" target=\"_blank\"><em>#iAmAlaska<\/em> campagne<\/a>. Le hashtag offre aux utilisateurs un moyen direct de s'impliquer et est suffisamment simple pour que tout le monde puisse le comprendre et l'utiliser :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-15.28.55-1-1024x310.png\" alt=\"La campagne iAmAlaska d&#039;Alaska Air.\" class=\"wp-image-3360\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Cela encourage les utilisateurs \u00e0 publier du contenu original en l'utilisant chaque fois qu'ils voyagent avec Alaska Air. Adopter une strat\u00e9gie similaire peut \u00eatre un excellent moyen d'encourager votre propre UGC. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.tintup.com\/blog\/user-generated-content-definition\/\" target=\"_blank\">Inclure des CGU sur votre site<\/a> contribue \u00e0 renforcer la confiance des utilisateurs, ce qui peut augmenter les chances de conversion.<\/p>\n\n\n\n<p>En effet, <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/crowdriff.com\/user-generated-content-stats\/\" target=\"_blank\">85% des consommateurs trouvent l'UGC<\/a> plus influent que le contenu provenant directement des marques, ce qui en fait un outil marketing efficace (et peu co\u00fbteux). Vous pouvez \u00e9galement solliciter la participation de votre public en rediffusant les images que vous recevez sur les canaux de votre marque, accompagn\u00e9es des hashtags correspondants - assurez-vous simplement d'obtenir au pr\u00e9alable l'autorisation des utilisateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Appeal_to_Your_Audiences_Interests\"><\/span><strong>2. Faites appel aux centres d'int\u00e9r\u00eat de votre public<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En plus d'\u00eatre personnels, les hashtags que vous utilisez doivent \u00e9galement correspondre aux centres d'int\u00e9r\u00eat de votre public. Si ce n'est pas le cas, les gens ne les utiliseront tout simplement pas, m\u00eame si vous les encouragez \u00e0 s'impliquer.<\/p>\n\n\n\n<p>Heureusement, les m\u00e9dias sociaux sont l'endroit id\u00e9al pour en savoir plus sur votre public. Vous pouvez commencer par utiliser les <a href=\"https:\/\/twitter.com\/search-home\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">tendance<\/a> et <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/help.instagram.com\/231704903690654\/\" target=\"_blank\">explorer<\/a> sur des sites comme Instagram et Twitter. Vous y trouverez g\u00e9n\u00e9ralement des informations sur votre secteur d'activit\u00e9 ou votre niche. Des outils gratuits comme <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> sont \u00e9galement un moyen utile d'identifier les tendances actuelles. <\/p>\n\n\n\n<p>Une fois que vous avez identifi\u00e9 une tendance populaire, l'utilisation de hashtags connexes peut vous aider \u00e0 ins\u00e9rer votre marque dans la conversation. Par cons\u00e9quent, davantage de personnes sont susceptibles de voir votre contenu. La campagne \"With Whom Do You Listen\" de Spotify en est un excellent exemple :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-14.36.52-1024x669.png\" alt=\"Une campagne Spotify bas\u00e9e sur Game of Thrones.\" class=\"wp-image-3359\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p>Ce hashtag a rassembl\u00e9 les fans de Game of Thrones avec des playlists inspir\u00e9es des personnages. Il n'est pas n\u00e9cessaire qu'une tendance ait un lien direct avec votre activit\u00e9 pour que vous puissiez en tirer parti - soyez donc cr\u00e9atif et cherchez des liens inattendus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_and_Refine_Your_Efforts_Over_Time\"><\/span><strong>3. Suivez et affinez vos efforts au fil du temps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme pour tout \u00e9l\u00e9ment de votre strat\u00e9gie de marketing, une maintenance fr\u00e9quente est n\u00e9cessaire pour maintenir l'efficacit\u00e9 maximale de votre utilisation des hashtags. En effet, les tendances changent et le public \u00e9volue, et le fait d'utiliser trop longtemps les m\u00eames hashtags peut vous donner l'impression d'\u00eatre d\u00e9sesp\u00e9r\u00e9. <br><\/p>\n\n\n\n<p>C'est pourquoi vous devez planifier soigneusement une p\u00e9riode de temps sp\u00e9cifique pour chacune de vos campagnes de hashtags et d\u00e9cider \u00e0 l'avance du nombre de hashtags que vous allez cr\u00e9er. Cela vous permettra \u00e9galement de suivre les r\u00e9sultats et d'identifier les points \u00e0 am\u00e9liorer \u00e0 l'avenir.<\/p>\n\n\n\n<p>Par exemple, vous pouvez constater que votre public s'est bien engag\u00e9 avec l'un de vos hashtags, mais qu'il en a ignor\u00e9 un autre. Vous aurez ainsi une id\u00e9e plus pr\u00e9cise des mesures \u00e0 prendre pour que votre prochaine campagne soit un succ\u00e8s.<\/p>\n\n\n\n<p>Des outils comme <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\">Sprout Social<\/a> facilitent le suivi de vos hashtags, car ils offrent g\u00e9n\u00e9ralement une s\u00e9rie de fonctionnalit\u00e9s qui vous aideront \u00e0 collecter des donn\u00e9es concr\u00e8tes. Vous pouvez m\u00eame comparer vos hashtags \u00e0 ceux de vos concurrents en utilisant la fonction <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/sproutsocial.com\/features\/social-media-analytics\" target=\"_blank\">Service de rapport comparatif sur Twitter<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les hashtags sont un outil marketing puissant, m\u00eame s'ils peuvent \u00eatre difficiles \u00e0 ma\u00eetriser. De nombreuses marques ont essay\u00e9 de mettre au point des strat\u00e9gies efficaces, mais sans y parvenir. Vous pourrez ainsi encourager la participation des utilisateurs et accro\u00eetre la visibilit\u00e9 de votre marque. <\/p>\n\n\n\n<p>Dans cet article, nous avons explor\u00e9 quelques-unes des fa\u00e7ons de cr\u00e9er des hashtags que votre public est susceptible d'utiliser. En voici quelques-unes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez un langage accessible et pragmatique pour impliquer directement votre public.<\/li><li>Recherchez les tendances actuelles susceptibles d'int\u00e9resser votre public.<\/li><li>Suivez et examinez r\u00e9guli\u00e8rement les hashtags que vous utilisez. <\/li><\/ol>\n\n\n\n<p>Vous avez d'autres questions sur l'utilisation des hashtags ? Faites-nous en part dans la section des commentaires ci-dessous !<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Tous les sp\u00e9cialistes du marketing des m\u00e9dias sociaux connaissent l'importance des hashtags, qui peuvent s'av\u00e9rer extr\u00eamement utiles lorsqu'ils sont utilis\u00e9s efficacement. Cependant, ce n'est pas parce que vous cr\u00e9ez un hashtag que votre public va s'y accrocher - vous devez d'abord capter son attention. La cr\u00e9ation de hashtags forts et m\u00e9morables est une m\u00e9thode intelligente pour susciter l'engagement de votre public. Ils...<\/p>","protected":false},"author":11450,"featured_media":3392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-3358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hashtags can be powerful marketing tools when used effectively. In this post, we&#039;ll explain how to create hashtags your audience will be excited to try out!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create Hashtags That People Will Actually Use\" \/>\n\t\t<meta property=\"og:description\" content=\"Hashtags can be powerful marketing tools when used effectively. In this post, we&#039;ll explain how to create hashtags your audience will be excited to try out!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-03-21T20:30:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-03-21T20:30:17+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create Hashtags That People Will Actually Use\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hashtags can be powerful marketing tools when used effectively. In this post, we&#039;ll explain how to create hashtags your audience will be excited to try out!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#blogposting\",\"name\":\"How to Create Hashtags That People Will Actually Use\",\"headline\":\"How to Create Hashtags People Will Actually Use (3 Key Tips)\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Hashtag@2x.png\",\"width\":1480,\"height\":849},\"datePublished\":\"2019-03-21T20:30:15-06:00\",\"dateModified\":\"2019-03-21T20:30:17-06:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#webpage\"},\"articleSection\":\"Social Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#listItem\",\"name\":\"How to Create Hashtags People Will Actually Use (3 Key Tips)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#listItem\",\"position\":4,\"name\":\"How to Create Hashtags People Will Actually Use (3 Key Tips)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/\",\"name\":\"How to Create Hashtags That People Will Actually Use\",\"description\":\"Hashtags can be powerful marketing tools when used effectively. In this post, we'll explain how to create hashtags your audience will be excited to try out!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Hashtag@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#mainImage\",\"width\":1480,\"height\":849},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/how-to-create-hashtags\\\/#mainImage\"},\"datePublished\":\"2019-03-21T20:30:15-06:00\",\"dateModified\":\"2019-03-21T20:30:17-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Create Hashtags That People Will Actually Use<\/title>\n\n","aioseo_head_json":{"title":"Comment cr\u00e9er des hashtags que les gens utiliseront vraiment ?","description":"Les hashtags peuvent \u00eatre de puissants outils de marketing lorsqu'ils sont utilis\u00e9s efficacement. Dans cet article, nous vous expliquons comment cr\u00e9er des hashtags que votre public sera impatient d'essayer !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#blogposting","name":"How to Create Hashtags That People Will Actually Use","headline":"How to Create Hashtags People Will Actually Use (3 Key Tips)","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png","width":1480,"height":849},"datePublished":"2019-03-21T20:30:15-06:00","dateModified":"2019-03-21T20:30:17-06:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#webpage"},"articleSection":"Social Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#listItem","name":"How to Create Hashtags People Will Actually Use (3 Key Tips)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#listItem","position":4,"name":"How to Create Hashtags People Will Actually Use (3 Key Tips)","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/","name":"How to Create Hashtags That People Will Actually Use","description":"Hashtags can be powerful marketing tools when used effectively. In this post, we'll explain how to create hashtags your audience will be excited to try out!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png","@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#mainImage","width":1480,"height":849},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/#mainImage"},"datePublished":"2019-03-21T20:30:15-06:00","dateModified":"2019-03-21T20:30:17-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Create Hashtags That People Will Actually Use","og:description":"Hashtags can be powerful marketing tools when used effectively. In this post, we'll explain how to create hashtags your audience will be excited to try out!","og:url":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-hashtags\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png","og:image:width":1480,"og:image:height":849,"article:published_time":"2019-03-21T20:30:15+00:00","article:modified_time":"2019-03-21T20:30:17+00:00","twitter:card":"summary_large_image","twitter:title":"How to Create Hashtags That People Will Actually Use","twitter:description":"Hashtags can be powerful marketing tools when used effectively. In this post, we'll explain how to create hashtags your audience will be excited to try out!","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/03\/Hashtag@2x.png"},"aioseo_meta_data":{"post_id":"3358","title":"Comment cr\u00e9er des hashtags que les gens utiliseront vraiment ?","description":"Les hashtags peuvent \u00eatre de puissants outils de marketing lorsqu'ils sont utilis\u00e9s efficacement. Dans cet article, nous vous expliquons comment cr\u00e9er des hashtags que votre public sera impatient d'essayer !","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 22:22:12","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:41","updated":"2025-10-15 16:01:25"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/3392"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}