{"id":3335,"date":"2019-03-08T06:00:38","date_gmt":"2019-03-08T06:00:38","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3335"},"modified":"2020-01-13T18:24:01","modified_gmt":"2020-01-13T18:24:01","slug":"improve-your-email-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/","title":{"rendered":"3 fa\u00e7ons d'am\u00e9liorer votre marketing par courriel"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9eb4f8c28a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9eb4f8c28a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#How_Email_Marketing_Can_Benefit_Your_Business\" >Comment le marketing par courrier \u00e9lectronique peut profiter \u00e0 votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#3_Ways_to_Improve_Your_Email_Marketing\" >3 fa\u00e7ons d'am\u00e9liorer votre marketing par courriel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#1_Refine_Your_Calls_To_Action_CTAs\" >1. Affinez vos appels \u00e0 l'action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#2_Assess_Your_Emails_Design\" >2. \u00c9valuez la conception de vos messages \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#3_Automate_the_Process\" >3. Automatiser le processus<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Dans un march\u00e9 encombr\u00e9, il peut \u00eatre difficile de faire remarquer son contenu. Si vous investissez d\u00e9j\u00e0 dans la promotion de votre site, il est important de vous assurer que vous tirez le meilleur parti de vos efforts. <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing par courrier \u00e9lectronique<\/a> en est un excellent exemple, car l'envoi de courriels au hasard n'est pas suffisant. <\/p>\n\n\n\n<p>Lorsqu'ils sont utilis\u00e9s correctement, les messages \u00e9lectroniques de marketing peuvent en fait jouer un r\u00f4le important dans le succ\u00e8s de votre site web. Les messages qui attirent l'attention peuvent inciter les gens \u00e0 visiter votre site, ce qui augmente le nombre de visiteurs qui voient votre contenu et, par cons\u00e9quent, les chances d'obtenir des taux de conversion plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<p>Dans ce billet, nous verrons pourquoi <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> est si important. Nous aborderons \u00e9galement quelques-unes des m\u00e9thodes cl\u00e9s qui peuvent am\u00e9liorer la fa\u00e7on dont vous l'utilisez. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Email_Marketing_Can_Benefit_Your_Business\"><\/span>Comment le marketing par courrier \u00e9lectronique peut profiter \u00e0 votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les courriers \u00e9lectroniques font partie int\u00e9grante de la vie de chacun d'entre nous. Nous en recevons et en envoyons tous les jours. Nous les ignorons \u00e9galement, et il est probable que vos clients fassent de m\u00eame. L'envoi d'e-mails inefficaces fait perdre un temps pr\u00e9cieux et des ressources, il est donc important de savoir comment <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"utiliser le marketing par courrier \u00e9lectronique (s&#039;ouvre dans un nouvel onglet)\">utiliser le marketing par courrier \u00e9lectronique<\/a> effectivement. <br><\/p>\n\n\n\n<p>L'un des principaux avantages de l'utilisation du courrier \u00e9lectronique pour promouvoir votre site web est son faible co\u00fbt. La plupart des <a rel=\"noreferrer noopener\" aria-label=\"services d&#039;automatisation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\">services d'automatisation<\/a> proposent au moins un plan gratuit. De plus, si l'on consid\u00e8re que <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> permet d'obtenir un retour sur investissement moyen de<a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.business2community.com\/email-marketing\/7-email-marketing-trends-for-2019-02120824\" target=\"_blank\"> $44 pour chaque $1 d\u00e9pens\u00e9<\/a>il est clair que vous obtenez beaucoup de r\u00e9sultats pour un petit investissement.<\/p>\n\n\n\n<p>Le courrier \u00e9lectronique est \u00e9galement une plateforme en pleine expansion - dont la popularit\u00e9 ne semble jamais faiblir, m\u00eame avec la popularit\u00e9 croissante des m\u00e9dias sociaux et d'autres outils similaires. Plus de la moiti\u00e9 de la plan\u00e8te a utilis\u00e9 le courrier \u00e9lectronique r\u00e9guli\u00e8rement en 2018, et l'on pr\u00e9voit qu'il y aura <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2018\/01\/Email_Statistics_Report,_2018-2022_Executive_Summary.pdf\" target=\"_blank\">4,2 milliards d'utilisateurs de courrier \u00e9lectronique<\/a> d'ici \u00e0 la fin de 2022. <\/p>\n\n\n\n<p>C'est pourquoi les courriers \u00e9lectroniques de marketing sont un excellent moyen de cibler directement vos clients. 91% des consommateurs am\u00e9ricains <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/expandedramblings.com\/index.php\/email-statistics\/\" target=\"_blank\">consultent leur courrier \u00e9lectronique tous les jours<\/a>ce qui signifie qu'il est probable que vos messages soient au moins vus. De plus, McKinsey &amp; Company a constat\u00e9 que les courriels \u00e9taient <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"40 fois plus de succ\u00e8s (s&#039;ouvre dans un nouvel onglet)\">40 fois plus de succ\u00e8s<\/a> pour acqu\u00e9rir de nouveaux clients que Facebook ou Twitter.<\/p>\n\n\n\n<p>Malgr\u00e9 l'importance de ce canal, de nombreux chefs d'entreprise continuent \u00e0 ne pas investir suffisamment dans leurs efforts de marketing par courrier \u00e9lectronique. C'est une erreur \u00e0 ne pas commettre, car investir du temps et des ressources dans ce domaine peut avoir un impact extr\u00eamement positif sur le succ\u00e8s de votre site et de votre entreprise. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Improve_Your_Email_Marketing\"><\/span>3 fa\u00e7ons d'am\u00e9liorer votre marketing par courriel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Heureusement, l'am\u00e9lioration de vos efforts de marketing par courriel ne n\u00e9cessite pas n\u00e9cessairement une refonte compl\u00e8te. En proc\u00e9dant \u00e0 quelques ajustements simples ici et l\u00e0, vous serez sur la bonne voie pour mettre en place une strat\u00e9gie plus efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Refine_Your_Calls_To_Action_CTAs\"><\/span><strong>1. Affinez vos appels \u00e0 l'action (CTA)<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'un des \u00e9l\u00e9ments les plus importants de tout courriel de marketing est votre <a rel=\"noreferrer noopener\" aria-label=\"Appel \u00e0 l&#039;action (CTA) (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\">Appel \u00e0 l'action (CTA)<\/a>. C'est ce qui envoie les lecteurs l\u00e0 o\u00f9 vous voulez qu'ils aillent, par exemple vers un produit sp\u00e9cifique ou une page de renvoi. Bien qu'il soit tentant d'en inclure plusieurs, un seul CTA peut s'av\u00e9rer beaucoup plus efficace. En fait, des \u00e9tudes ont montr\u00e9 que les courriels contenant un seul CTA peuvent <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.wordstream.com\/blog\/ws\/2015\/06\/10\/digital-marketing-stats\" target=\"_blank\">augmenter les clics par 371%<\/a> et les ventes par 1617%.<\/p>\n\n\n\n<p>Avec un seul CTA, vous devez bien s\u00fbr veiller \u00e0 ce qu'il soit aussi efficace que possible si vous voulez obtenir les meilleurs r\u00e9sultats. Vous pouvez y parvenir de plusieurs fa\u00e7ons, notamment en choisissant soigneusement vos couleurs. Des \u00e9tudes ont r\u00e9guli\u00e8rement montr\u00e9 que les <a rel=\"noreferrer noopener\" href=\"https:\/\/www.protocol80.com\/blog\/16-kick-ass-call-to-action-statistics-that-prove-ctas-are-essential\" target=\"_blank\">CTA orange et rouge<\/a> sont les plus efficaces - peut-\u00eatre parce qu'elles sont plus susceptibles d'attirer l'attention de votre public :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png\" alt=\"Exemple d&#039;un CTA rouge.\" class=\"wp-image-3336\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-1024x443.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46-768x332.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.10.46.png 1110w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Veillez \u00e9galement \u00e0 utiliser un texte de grande taille et un langage orient\u00e9 vers l'action, tel que \"Commencez maintenant ! Une formulation plus personnelle est \u00e9galement tr\u00e8s efficace. Une \u00e9tude a montr\u00e9 que <a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/design-call-to-action-buttons\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"une augmentation de 90% (ouvre un nouvel onglet)\">une augmentation de 90%<\/a> des taux de clics en cas d'utilisation d'une formulation \u00e0 la premi\u00e8re personne (par exemple : \"Commencez mon essai gratuit\" au lieu de \"Commencez votre essai gratuit\").<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Emails_Design\"><\/span><strong>2. \u00c9valuez la conception de vos messages \u00e9lectroniques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est \u00e9galement important de tenir compte de l'aspect de vos messages \u00e9lectroniques. Cela peut avoir un impact consid\u00e9rable sur le nombre de personnes qui y pr\u00eatent attention et sur le caract\u00e8re professionnel et convaincant de vos messages. Vous devez \u00e9galement r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vos messages \u00e9lectroniques s'afficheront sur les \u00e9crans des t\u00e9l\u00e9phones portables, car presque tous les messages \u00e9lectroniques de l'Union europ\u00e9enne s'affichent sur les \u00e9crans des t\u00e9l\u00e9phones portables. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.campaignmonitor.com\/company\/annual-report\/2016\/\" target=\"_blank\">63% de courriels ouverts<\/a> se produisent sur les appareils mobiles.<\/p>\n\n\n\n<p>Bien que les couleurs vives soient essentielles lors de la conception des CTA, l'utilisation de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.verticalresponse.com\/blog\/dont-let-your-email-look-defeated-3-essential-design-elements\/\" target=\"_blank\">espace blanc<\/a> est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme plus efficace lorsque vous cr\u00e9ez le corps du message. La pr\u00e9sence d'un grand nombre d'espaces blancs permet aux gens d'interpr\u00e9ter, de scanner et de diviser les courriels contenant beaucoup d'informations en sections plus faciles \u00e0 g\u00e9rer :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png\" alt=\"Une utilisation efficace de l&#039;espace blanc dans un courriel. \" class=\"wp-image-3337\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-1024x730.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50-768x548.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-12-at-13.12.50.png 1228w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Lorsque vous r\u00e9digez des courriels, vous pouvez \u00e9galement tenir compte de la fa\u00e7on dont les gens les liront. Le public consomme g\u00e9n\u00e9ralement le contenu selon des \"sch\u00e9mas\" pr\u00e9visibles, ce qui signifie que vous devez veiller \u00e0 ce que les informations les plus importantes se trouvent \u00e0 l'endroit optimal. Par exemple, de nombreuses personnes ont tendance \u00e0 lire les courriels en suivant les \u00e9tapes suivantes <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\" target=\"_blank\">un motif \"F<\/a>ce qui signifie qu'ils accorderont le plus d'attention \u00e0 ce qui se trouve en haut et sur le c\u00f4t\u00e9 gauche. <\/p>\n\n\n\n<p>Enfin, le <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\">la fa\u00e7on dont vous utilisez les liens<\/a> peuvent \u00e9galement jouer un r\u00f4le important dans le succ\u00e8s global de vos courriels de marketing - et de votre site web dans son ensemble. Par exemple, en incluant des liens vers du contenu suppl\u00e9mentaire sur votre site web, vous pouvez amener les lecteurs \u00e0 votre site web directement \u00e0 partir de vos courriels.<\/p>\n\n\n\n<p>Quelle que soit votre m\u00e9thode, l'utilisation du <a rel=\"noreferrer noopener\" aria-label=\"PrettyLinks plugin (ouvre un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\">Prise PrettyLinks<\/a> facilite la cr\u00e9ation de liens efficaces. Notre plugin peut m\u00eame vous aider \u00e0 trouver le meilleur emplacement pour vos liens, ce qui signifie que votre public sera plus enclin \u00e0 s'engager avec eux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Automate_the_Process\"><\/span><strong>3. Automatiser le processus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le temps n\u00e9cessaire \u00e0 l'\u00e9laboration d'une campagne de marketing par courrier \u00e9lectronique efficace peut sembler d\u00e9courageant, surtout lorsque l'on a un million d'autres choses \u00e0 faire. Heureusement, il existe un certain nombre d'outils pratiques pour vous aider \u00e0 automatiser le processus. <\/p>\n\n\n\n<p>Services tels que <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">MailChimp<\/a> vous aidera \u00e0 programmer vos courriels \u00e0 l'avance, ce qui signifie que vous n'avez pas \u00e0 vous soucier de produire r\u00e9guli\u00e8rement du contenu :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png\" alt=\"Le site web de MailChimp.\" class=\"wp-image-3338\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1024x365.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-768x274.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-1536x548.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/02\/Screenshot-2018-12-18-at-22.33.36-2048x731.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>L'inclusion d'un \u00e9diteur \"glisser-d\u00e9poser\" facilite \u00e9galement le processus de conception. En outre, l'utilisation de MailChimp ou <a href=\"https:\/\/www.isitwp.com\/best-email-marketing-services-compared\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"un service similaire (s&#039;ouvre dans un nouvel onglet)\">un service similaire<\/a> signifie que vous pouvez <a rel=\"noreferrer noopener\" aria-label=\"segmenter votre liste d&#039;adresses \u00e9lectroniques (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/memberpress.com\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\">segmenter votre liste d'adresses \u00e9lectroniques<\/a> en fonction d'un certain nombre de facteurs, notamment la situation g\u00e9ographique et l'historique d'achat de chaque abonn\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing par courrier \u00e9lectronique est un moyen intelligent, abordable et accessible de promouvoir votre contenu. L'utilisation de campagnes de courrier \u00e9lectronique efficaces peut augmenter le trafic sur le site et am\u00e9liorer les chances de conversion. Cependant, il est important de savoir exactement<em> comment<\/em> pour utiliser cet outil, afin d'en tirer le meilleur parti. <br><\/p>\n\n\n\n<p>Dans cet article, nous avons examin\u00e9 trois fa\u00e7ons de tirer le meilleur parti de vos efforts en mati\u00e8re de marketing par courrier \u00e9lectronique :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez la couleur et le langage \u00e9motionnel pour affiner vos CTA.<\/li><li>\u00c9valuez la conception actuelle de votre courrier \u00e9lectronique et \u00e9laborez une strat\u00e9gie de liaison efficace avec <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\">PrettyLinks<\/a>.<\/li><li>Automatiser le processus \u00e0 l'aide d'un outil de gestion tel que <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a>.<\/li><\/ol>\n\n\n\n<p>Avez-vous d'autres questions sur la mani\u00e8re d'am\u00e9liorer votre marketing par courriel ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 encombr\u00e9, il peut \u00eatre difficile de faire remarquer son contenu. Vous investissez peut-\u00eatre d\u00e9j\u00e0 dans la promotion de votre site, mais il est important de vous assurer que vous tirez le meilleur parti de vos efforts. Le marketing par courriel en est un excellent exemple, car l'envoi de courriels au hasard ne suffit pas. Lorsqu'il est utilis\u00e9 correctement, votre...<\/p>","protected":false},"author":11450,"featured_media":3376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing can get your content noticed, but it&#039;s important to make the most of it. 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