{"id":3281,"date":"2019-02-01T16:49:55","date_gmt":"2019-02-01T16:49:55","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3281"},"modified":"2020-01-13T15:57:07","modified_gmt":"2020-01-13T15:57:07","slug":"why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/","title":{"rendered":"Pourquoi les t\u00e9moignages peuvent am\u00e9liorer les conversions (et comment les ajouter \u00e0 votre site)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3f452291b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3f452291b2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Why_Testimonials_Are_Invaluable_on_Your_Website\" >Pourquoi les t\u00e9moignages sont pr\u00e9cieux sur votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Solicit_Testimonials_From_Your_Customers\" >Comment solliciter des t\u00e9moignages de vos clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#How_to_Add_Testimonials_to_Your_Site\" >Comment ajouter des t\u00e9moignages \u00e0 votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>L'augmentation des conversions est l'un des principaux objectifs de tout chef d'entreprise. Cependant, dans un march\u00e9 toujours plus encombr\u00e9, il devient de plus en plus difficile de se faire remarquer. Votre site web doit donc se d\u00e9marquer, mais quel est le meilleur moyen d'y parvenir ?<\/p>\n<p>L'un des moyens les plus efficaces d'augmenter le nombre de conversions sur votre site est de fournir '<a href=\"https:\/\/neilpatel.com\/blog\/displaying-social-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\">preuve sociale<\/a>'. En d'autres termes, vous voulez faire savoir aux visiteurs que d'autres personnes ont d\u00e9j\u00e0 trouv\u00e9 de la valeur \u00e0 vos produits et\/ou services. En affichant des commentaires positifs d'autres clients r\u00e9els, les nouveaux arrivants sont plus susceptibles d'y pr\u00eater attention et d'effectuer des achats.<\/p>\n<p>Dans cet article, nous verrons pourquoi il peut \u00eatre utile d'ajouter des t\u00e9moignages \u00e0 votre site web et nous expliquerons comment le faire. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Testimonials_Are_Invaluable_on_Your_Website\"><\/span>Pourquoi les t\u00e9moignages sont pr\u00e9cieux sur votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il est probable que vous ayez d\u00e9j\u00e0 laiss\u00e9 un avis sur un livre ou un s\u00e9jour \u00e0 l'h\u00f4tel. M\u00eame si vous ne laissez pas d'avis, vous avez probablement re\u00e7u d'innombrables courriels vous demandant de le faire. En effet, ces avis ont plus de valeur pour une entreprise que vous ne le pensez \u00e0 premi\u00e8re vue et sont souvent utilis\u00e9s comme t\u00e9moignages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3294\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png\" alt=\"Un exemple de t\u00e9moignages.\" width=\"800\" height=\"382\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials.png 1720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1024x489.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-768x367.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/example-testimonials-1536x734.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Les t\u00e9moignages sont un type d'\u00e9valuation con\u00e7u pour aider les clients potentiels dans leurs d\u00e9cisions d'achat. Ils sont recueillis aupr\u00e8s de personnes qui ont d\u00e9j\u00e0 effectu\u00e9 un achat sur votre site et sont utilis\u00e9s comme une forme de \"preuve sociale\". Il s'agit d'un outil extr\u00eamement utile pour tout propri\u00e9taire d'entreprise.<\/p>\n<p><a href=\"https:\/\/buffer.com\/library\/social-proof\" target=\"_blank\" rel=\"noopener noreferrer\">Preuve sociale<\/a> est le fait de consid\u00e9rer un comportement comme plus \"correct\" parce que d'autres personnes font d\u00e9j\u00e0 la m\u00eame chose. Selon le <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/news\/2012\/trust-in-advertising--paid-owned-and-earned.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude men\u00e9e par Nielsen<\/a>92% des personnes feront confiance \u00e0 une recommandation d'un pair, et 70% feront confiance \u00e0 une recommandation d'un parfait inconnu. En d'autres termes, les clients potentiels sont plus enclins \u00e0 croire l'opinion d'autres consommateurs que celle d'une marque ou d'une entreprise.<\/p>\n<p>Cette confiance accrue est un moyen id\u00e9al pour les marques d'am\u00e9liorer leurs taux de conversion. Apr\u00e8s tout, les gens sont <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/27\/trust-signals\" target=\"_blank\" rel=\"noopener noreferrer\">plus susceptibles de se convertir<\/a> avec une marque qu'ils jugent cr\u00e9dible (et qu'ils recommandent \u00e0 d'autres). L'inclusion de t\u00e9moignages contribue \u00e0 rassurer les clients potentiels sur la r\u00e9putation et la valeur de votre entreprise, ce qui en fait l'une des m\u00e9thodes les plus rentables pour commercialiser votre contenu.<\/p>\n<p>En fait, le simple fait de laisser les gens partager leurs opinions contribue \u00e0 renforcer la fid\u00e9lit\u00e9 \u00e0 la marque. En demandant \u00e0 vos utilisateurs de donner leur avis, vous leur montrez que vous accordez de l'importance \u00e0 ce qu'ils pensent, et ils se sentent souvent plus appr\u00e9ci\u00e9s. Les clients satisfaits qui savent qu'ils sont appr\u00e9ci\u00e9s sont plus susceptibles d'effectuer d'autres achats par la suite.<\/p>\n<p>Avec un peu de chance, la majorit\u00e9 des commentaires que vous recevrez seront positifs. Bien entendu, il est probable que vous receviez \u00e9galement quelques commentaires n\u00e9gatifs. Bien qu'ils puissent froisser votre ego, les t\u00e9moignages n\u00e9gatifs ne doivent pas \u00eatre ignor\u00e9s : ils constituent un excellent moyen de mettre en \u00e9vidence les points \u00e0 am\u00e9liorer. De plus, en apportant les changements sugg\u00e9r\u00e9s par vos utilisateurs, vous leur montrerez que vous \u00eates \u00e0 l'\u00e9coute.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Solicit_Testimonials_From_Your_Customers\"><\/span>Comment solliciter des t\u00e9moignages de vos clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les avantages li\u00e9s \u00e0 l'inclusion de t\u00e9moignages sur votre site web sont assez convaincants. Toutefois, pour profiter de ces avantages, vous devez d'abord persuader vos utilisateurs de laisser des commentaires.<\/p>\n<p>La seule fa\u00e7on de commencer \u00e0 recueillir des t\u00e9moignages de vos utilisateurs est de les demander. Contacter les utilisateurs au hasard pour leur demander un avis ne fonctionnera que dans une certaine mesure - nous avons tous re\u00e7u, et ignor\u00e9, des courriels demandant un retour d'information. D'un autre c\u00f4t\u00e9, <a href=\"https:\/\/www.sitepoint.com\/wordpress-popup-plugins\/\" target=\"_blank\" rel=\"noopener noreferrer\">fen\u00eatres pop-up et alertes<\/a> qui contiennent un formulaire de t\u00e9moignage peuvent \u00eatre efficaces. Une autre fa\u00e7on de solliciter des avis est d'encourager les utilisateurs \u00e0 laisser des commentaires imm\u00e9diatement apr\u00e8s avoir effectu\u00e9 un achat.<\/p>\n<p>Bien entendu, m\u00eame si vous offrez de nombreuses possibilit\u00e9s de laisser des commentaires, vous ne pouvez pas garantir que vos clients prendront le temps de le faire. La mise en place d'une mesure incitative est un moyen intelligent de les encourager. Vous pouvez par exemple leur offrir l'acc\u00e8s \u00e0 des services exclusifs ou leur proposer des codes de r\u00e9duction sur les produits. Il est \u00e9galement pr\u00e9f\u00e9rable de faciliter au maximum l'envoi de commentaires. Posez des questions pr\u00e9cises sur l'exp\u00e9rience de l'utilisateur et proposez si possible un syst\u00e8me simple de notation par \u00e9toiles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_Testimonials_to_Your_Site\"><\/span>Comment ajouter des t\u00e9moignages \u00e0 votre site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c0 ce stade, vous comprenez les avantages des t\u00e9moignages et savez comment commencer \u00e0 les recueillir aupr\u00e8s de vos clients. Cependant, vous devez encore apprendre \u00e0 les ajouter \u00e0 votre site web.<\/p>\n<p>Pour ce faire, vous devez trouver le bon plugin. Un plugin d\u00e9di\u00e9 aux t\u00e9moignages peut faciliter consid\u00e9rablement le processus de cr\u00e9ation. Heureusement, il existe un certain nombre d'excellentes options. Parmi les exemples les plus populaires, citons <a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Des t\u00e9moignages forts<\/a> et <a href=\"https:\/\/wordpress.org\/plugins\/testimonials-widget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Widget T\u00e9moignages<\/a> - Ils offrent tous deux plusieurs options de navigation, la possibilit\u00e9 d'int\u00e9grer des contenus multim\u00e9dias, une gamme de mises en page et de nombreuses autres fonctionnalit\u00e9s.<\/p>\n<p class=\"alignnone\">Apr\u00e8s avoir choisi un plugin, il est temps de commencer ! La mani\u00e8re exacte d'ajouter des t\u00e9moignages \u00e0 votre site variera en fonction de l'outil que vous avez choisi, bien s\u00fbr, mais nous utiliserons Strong Testimonials \u00e0 titre d'exemple :<\/p>\n<p class=\"alignnone\">Apr\u00e8s <a href=\"https:\/\/themeisle.com\/blog\/how-to-install-a-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">installation et activation<\/a> le plugin Strong Testimonials dans votre tableau de bord WordPress, naviguez vers <em>T\u00e9moignages &gt; Ajouter un nouveau<\/em>:<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3285\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png\" alt=\"Cr\u00e9ation d&#039;un nouveau t\u00e9moignage.\" width=\"800\" height=\"539\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41.png 1570w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-300x202.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1024x690.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-768x518.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.48.41-1536x1035.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">\u00c0 partir de l\u00e0, vous pouvez utiliser l'\u00e9diteur WordPress habituel pour cr\u00e9er votre t\u00e9moignage. Vous commencerez par cr\u00e9er un titre, puis vous collerez ou \u00e9crirez le corps du texte pour le t\u00e9moignage lui-m\u00eame.<\/p>\n<p>Si vous faites d\u00e9filer l'\u00e9cran vers le bas, vous trouverez \u00e9galement un endroit o\u00f9 inclure des informations pertinentes sur le client qui a donn\u00e9 le tutoriel, telles que son nom et son entreprise. L'ajout d'un lien vers son site web est \u00e9galement une bonne id\u00e9e, car il permet \u00e0 vos visiteurs de v\u00e9rifier que l'avis est l\u00e9gitime :<\/p>\n<p class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png\" alt=\"Ajouter des informations sur le client \u00e0 un t\u00e9moignage.\" width=\"800\" height=\"279\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details.png 1540w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-300x105.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1024x357.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-768x268.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/testimonials-client-details-1536x536.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"alignnone\">Vous pouvez \u00e9galement ajouter une image \u00e0 votre t\u00e9moignage, en utilisant la fonction <em>Image en vedette<\/em>&nbsp;dans la barre lat\u00e9rale droite. Une fois que vous avez fini de personnaliser votre t\u00e9moignage, publiez-le. Il vous suffit ensuite de r\u00e9p\u00e9ter ce processus pour chaque t\u00e9moignage que vous souhaitez cr\u00e9er.<\/p>\n<p>Lorsque vous avez rassembl\u00e9 quelques t\u00e9moignages, vous pouvez les int\u00e9grer \u00e0 votre site WordPress de diff\u00e9rentes mani\u00e8res. Par exemple, vous pouvez cr\u00e9er une page d\u00e9di\u00e9e aux t\u00e9moignages. Pour ce faire, vous devez cr\u00e9er un mod\u00e8le en vous rendant \u00e0 l'adresse suivante <em>T\u00e9moignages &gt; Vues &gt; Ajouter un nouveau<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3292\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png\" alt=\"Options d&#039;affichage des t\u00e9moignages.\" width=\"800\" height=\"418\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00.png 2136w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1024x535.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-768x401.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-1536x803.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-19.14.00-2048x1070.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sur la page r\u00e9sultante, vous pourrez ajuster la fa\u00e7on dont vos t\u00e9moignages sont affich\u00e9s. Il existe un certain nombre de dispositions disponibles, telles que les diaporamas et les grilles, alors n'h\u00e9sitez pas \u00e0 explorer les options jusqu'\u00e0 ce que vous trouviez celle qui convient le mieux \u00e0 votre site.<\/p>\n<p>Lorsque vous avez termin\u00e9, s\u00e9lectionnez <em>Enregistrer les modifications<\/em> au bas de la page. Un shortcode unique appara\u00eet alors :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3291\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png\" alt=\"Un shortcode pour ajouter des t\u00e9moignages.\" width=\"800\" height=\"68\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08.png 1256w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-300x25.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-1024x86.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-12-at-18.51.08-768x65.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ajoutez ceci \u00e0 la page, au message ou \u00e0 l'article <a href=\"https:\/\/codex.wordpress.org\/WordPress_Widgets\" target=\"_blank\" rel=\"noopener noreferrer\">zone de widget<\/a> \u00e0 l'endroit o\u00f9 vous souhaitez que vos t\u00e9moignages apparaissent. Vous pouvez maintenant afficher les t\u00e9moignages de vos clients sur votre site !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Alors que de plus en plus de petites entreprises se lancent dans la vente en ligne, il devient de plus en plus difficile de faire conna\u00eetre ses produits. Ce manque de visibilit\u00e9 peut avoir un impact n\u00e9gatif sur vos taux de conversion. Bien entendu, des taux de conversion \u00e9lev\u00e9s sont essentiels pour toute entreprise, et les t\u00e9moignages d'utilisateurs peuvent \u00eatre un excellent moyen d'y parvenir.<\/p>\n<p>Les t\u00e9moignages fournissent la preuve sociale n\u00e9cessaire - en faisant savoir aux visiteurs que les services que vous offrez sont l\u00e9gitimes et de valeur. La mise en place de t\u00e9moignages \u00e0 l'aide de plugins WordPress tels que&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/strong-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Des t\u00e9moignages forts<\/a>&nbsp;peut stimuler les conversions, accro\u00eetre la fid\u00e9lit\u00e9 \u00e0 la marque et m\u00eame fournir une source de retour d'information pour les projets futurs.<\/p>\n<p>Avez-vous d'autres questions sur l'utilisation de t\u00e9moignages de clients sur votre site ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>L'augmentation des conversions est l'un des principaux objectifs de tout chef d'entreprise. Cependant, dans un march\u00e9 toujours plus encombr\u00e9, il devient de plus en plus difficile de se faire remarquer. Votre site web doit donc se d\u00e9marquer, mais quel est le meilleur moyen d'y parvenir ? L'un des moyens les plus efficaces d'augmenter les conversions sur votre site est de fournir des...<\/p>","protected":false},"author":11450,"featured_media":3318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Displaying customer testimonials is a smart way to boost conversions. 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