{"id":3276,"date":"2019-01-25T16:03:40","date_gmt":"2019-01-25T16:03:40","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3276"},"modified":"2022-02-20T16:14:53","modified_gmt":"2022-02-20T16:14:53","slug":"a-beginners-guide-to-using-facebook-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/","title":{"rendered":"Comment utiliser Facebook comme outil de marketing num\u00e9rique"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e602bb21f44\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e602bb21f44\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#The_Power_of_Facebook_Marketing_for_Small_Businesses\" >La puissance du marketing Facebook pour les petites entreprises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\" >Comment utiliser Facebook comme outil de marketing num\u00e9rique (4 fa\u00e7ons)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#1_Direct_Response_Advertising\" >1. Publicit\u00e9 \u00e0 r\u00e9ponse directe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#2_Social_Posting\" >2. Affichage social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#3_Detailed_Audience_Analysis\" >3. Analyse d\u00e9taill\u00e9e de l'audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#4_Link_Sharing_Options\" >4. Options de partage de liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quiconque g\u00e8re un site web sait qu'il est vital d'\u00e9tablir une forte pr\u00e9sence en ligne. La fa\u00e7on dont vous vous pr\u00e9sentez en ligne peut avoir un impact consid\u00e9rable sur le trafic et les conversions que re\u00e7oit votre site. L'utilisation de Facebook comme outil de marketing num\u00e9rique peut vous aider \u00e0 d\u00e9velopper votre marque en ligne et \u00e0 augmenter consid\u00e9rablement vos ventes. <\/p>\n\n\n\n<p>Facebook offre un haut niveau d'acc\u00e8s aux clients potentiels, ce qui est difficile \u00e0 trouver ailleurs. De plus, cette plateforme de m\u00e9dias sociaux offre une grande vari\u00e9t\u00e9 d'options de marketing dont vous pouvez tirer parti.<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner les diff\u00e9rentes fa\u00e7ons dont vous pouvez commercialiser votre entreprise sur Facebook. C'est parti pour un tour d'horizon !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-power-of-facebook-marketing-for-small-businesses\"><span class=\"ez-toc-section\" id=\"The_Power_of_Facebook_Marketing_for_Small_Businesses\"><\/span>La puissance du marketing Facebook pour les petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous savez sans doute qu'il est essentiel d'avoir une forte pr\u00e9sence en ligne. <em>Mais qu'est-ce que cela signifie r\u00e9ellement ?<\/em><\/p>\n\n\n\n<p>Votre pr\u00e9sence en ligne fait r\u00e9f\u00e9rence \u00e0 la mani\u00e8re dont vous vous pr\u00e9sentez et pr\u00e9sentez votre marque sur l'internet. Une pr\u00e9sence forte aidera votre entreprise \u00e0 para\u00eetre plus professionnelle et pourra ainsi augmenter les conversions et le trafic.<\/p>\n\n\n\n<p>Le site web de votre entreprise joue un r\u00f4le central dans l'\u00e9tablissement de cette pr\u00e9sence. Les entreprises dont les sites sont bien con\u00e7us et utiles ont tendance \u00e0 para\u00eetre plus cr\u00e9dibles aux yeux des utilisateurs. Aujourd'hui, l'internet est le premier endroit o\u00f9 la plupart des gens se renseignent sur une nouvelle entreprise. Gagner la confiance des visiteurs aura une influence significative sur le nombre de conversions que vous obtiendrez. <\/p>\n\n\n\n<p>Cependant, il ne suffit pas d'avoir un site web. Les m\u00e9dias sociaux sont un autre moyen essentiel d'attirer l'attention et de promouvoir la confiance. Il est indispensable de cr\u00e9er et de maintenir un profil actif et d'avoir des interactions fr\u00e9quentes avec vos clients.  <\/p>\n\n\n\n<p>Les m\u00e9dias sociaux sont l'un des meilleurs moyens d'atteindre votre public cible, ce qui facilite grandement la commercialisation de votre entreprise. Des \u00e9tudes r\u00e9centes montrent que la plupart des personnes de toutes les tranches d'\u00e2ge utilisent au moins un site de m\u00e9dias sociaux. Et 30% des jeunes disent qu'ils <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q1-2017\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s'engager avec une marque<\/a> sur les m\u00e9dias sociaux au moins une fois par mois.<\/p>\n\n\n\n<p>Bien qu'il existe un certain nombre de plateformes populaires, Facebook est de loin le site web de m\u00e9dias sociaux le plus populaire. En 2020, Facebook s'enorgueillit de <a href=\"https:\/\/www.oberlo.com\/blog\/facebook-statistics#:~:text=Facebook%20has%202.60%20billion%20monthly,site%20on%20a%20daily%20basis.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,6 milliards d'utilisateurs actifs<\/a>. De plus, la plateforme offre une gamme d'outils publicitaires qui vous permettent d'assurer une forte pr\u00e9sence en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-facebook-as-a-digital-marketing-tool-4-ways\"><span class=\"ez-toc-section\" id=\"How_to_Use_Facebook_as_a_Digital_Marketing_Tool_4_Ways\"><\/span>Comment utiliser Facebook comme outil de marketing num\u00e9rique (4 fa\u00e7ons)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il n'est pas surprenant que de plus en plus de petites entreprises se tournent vers Facebook pour commercialiser leur contenu, car la plateforme est facilement accessible, flexible et abordable. Dans les prochaines sections, nous examinerons quatre fa\u00e7ons d'utiliser un profil Facebook pour commercialiser votre entreprise et d\u00e9velopper votre pr\u00e9sence en ligne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-direct-response-advertising\"><span class=\"ez-toc-section\" id=\"1_Direct_Response_Advertising\"><\/span>1. Publicit\u00e9 \u00e0 r\u00e9ponse directe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La publicit\u00e9 \u00e0 r\u00e9ponse directe consiste \u00e0 envoyer des messages cibl\u00e9s qui encouragent votre public \u00e0 entreprendre des actions sp\u00e9cifiques. Ces actions peuvent \u00eatre l'achat d'un produit, la lecture d'un article de blog, la recommandation d'un ami ou toute autre action en rapport avec les objectifs de votre entreprise.<\/p>\n\n\n\n<p>Facebook's <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/01\/28\/facebook-ad-targeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">caract\u00e9ristiques du ciblage<\/a>La plateforme de publicit\u00e9 directe, ainsi que sa large base d'utilisateurs, permettent \u00e0 ceux qui optent pour la publicit\u00e9 directe de gagner rapidement du terrain. La plateforme offre un certain nombre d'options publicitaires, notamment des annonces en carrousel, des annonces de prospects et des annonces de produits dynamiques :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"650\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png\" alt=\"Facebook comme outil de marketing num\u00e9rique\" class=\"wp-image-6896\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1.png 694w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/square-facebook-ad-example-694x650-1-300x281.png 300w\" sizes=\"auto, (max-width: 694px) 100vw, 694px\" \/><figcaption class=\"wp-element-caption\">Exemple de publicit\u00e9 Facebook Carousel par Square. Source : <a href=\"https:\/\/www.falcon.io\/insights-hub\/topics\/social-media-strategy\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Falcon i.o<\/a><\/figcaption><\/figure>\n\n\n\n<p>Bien que le processus de cr\u00e9ation de vos publicit\u00e9s varie en fonction de leur type, il y a plusieurs \u00e9l\u00e9ments que vous voudrez toujours inclure. Par exemple, les publicit\u00e9s \u00e0 r\u00e9ponse directe doivent \u00eatre cibl\u00e9es, mesurables et suivies. Cet objectif peut \u00eatre atteint gr\u00e2ce \u00e0 l'utilisation de <a href=\"https:\/\/neilpatel.com\/blog\/how-to-create-the-perfect-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les appels \u00e0 l'action (CTA)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-social-posting\"><span class=\"ez-toc-section\" id=\"2_Social_Posting\"><\/span>2. Affichage social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, l'un des principaux objectifs de l'utilisation des m\u00e9dias sociaux en tant qu'outil de marketing est d'\u00e9tablir une forte pr\u00e9sence en ligne. Cela implique d'avoir un profil sur diverses plateformes cl\u00e9s et de le tenir \u00e0 jour. C'est une fa\u00e7on intelligente de <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/6-ways-social-media-can-help-build-customer-loyalty-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">accro\u00eetre la confiance et la fid\u00e9lit\u00e9 de votre public<\/a>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser vos pages sociales pour interagir directement avec vos clients par le biais de mises \u00e0 jour de statuts, de messages directs et de t\u00e9l\u00e9chargement de photos et de vid\u00e9os. Cela peut renforcer leur loyaut\u00e9 envers vous en tant qu'entreprise et les rendre plus enclins \u00e0 se convertir \u00e0 l'avenir. <\/p>\n\n\n\n<p>Il est utile de jeter un coup d'\u0153il sur les profils sociaux de certaines des plus grandes personnalit\u00e9s du monde. <a href=\"https:\/\/econsultancy.com\/30-brands-with-excellent-social-media-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les marques les plus connues<\/a>. Vous constaterez qu'ils sont entretenus r\u00e9guli\u00e8rement et qu'ils offrent un service \u00e0 la client\u00e8le amusant (mais efficace) :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"421\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png\" alt=\"\" class=\"wp-image-6863\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service.png 707w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wendys-cusotmer-service-300x179.png 300w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><figcaption class=\"wp-element-caption\">Wendy's est connu pour son service client\u00e8le comique propos\u00e9 sur les m\u00e9dias sociaux. Source : <a href=\"https:\/\/www.boredpanda.com\/funny-wendy-tweets-jokes\/?utm_source=google&utm_medium=organic&utm_campaign=organic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Panda ennuy\u00e9<\/a><\/figcaption><\/figure>\n\n\n\n<p>En utilisant des outils de planification des m\u00e9dias sociaux tels que <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a> et <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a> est un excellent moyen de maintenir votre contenu \u00e0 jour. Ces outils permettent g\u00e9n\u00e9ralement de programmer le contenu \u00e0 l'avance, ce qui permet de gagner un temps pr\u00e9cieux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-detailed-audience-analysis\"><span class=\"ez-toc-section\" id=\"3_Detailed_Audience_Analysis\"><\/span>3. Analyse d\u00e9taill\u00e9e de l'audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'un des principaux avantages de Facebook par rapport aux autres plateformes de m\u00e9dias sociaux est la quantit\u00e9 de donn\u00e9es d'audience qu'il fournit. Vous aurez acc\u00e8s \u00e0 une multitude d'informations sur les utilisateurs du site, qu'il s'agisse de l'\u00e9tat de leur relation ou de leur carri\u00e8re. Vous disposez donc de tous les \u00e9l\u00e9ments n\u00e9cessaires pour trouver et cibler le public que vous souhaitez.<\/p>\n\n\n\n<p>En utilisant les outils fournis par la plateforme, tels que la fonction <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pixel Facebook<\/a>Vous pourrez ainsi recueillir des informations d\u00e9taill\u00e9es sur vos clients actuels et potentiels. Ces informations vous aideront \u00e0 \u00e9laborer des publicit\u00e9s extr\u00eamement cibl\u00e9es et \u00e0 mesurer le succ\u00e8s de vos campagnes de marketing.<\/p>\n\n\n\n<p>Si vous le souhaitez, vous pouvez m\u00eame <a href=\"https:\/\/www.facebook.com\/business\/help\/341425252616329\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cr\u00e9er des audiences personnalis\u00e9es<\/a>. Il s'agit d'un moyen incroyablement efficace d'augmenter les conversions, car il vous aide \u00e0 cibler les personnes les plus int\u00e9ress\u00e9es par les services que vous proposez.<\/p>\n\n\n\n<p>Vous pourrez \u00e9galement diffuser votre contenu aupr\u00e8s des personnes qui ont d\u00e9j\u00e0 visit\u00e9 votre page (montrant un certain int\u00e9r\u00eat), mais qui n'ont pas r\u00e9ussi \u00e0 se convertir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-link-sharing-options\"><span class=\"ez-toc-section\" id=\"4_Link_Sharing_Options\"><\/span>4. Options de partage de liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Contrairement \u00e0 d'autres plateformes sociales, les possibilit\u00e9s de cr\u00e9er des liens sur Facebook sont pratiquement illimit\u00e9es. La plateforme permet de partager facilement tout contenu que vous souhaitez sur votre page et de cr\u00e9er des liens vers votre site web et d'autres endroits cl\u00e9s.<\/p>\n\n\n\n<p>Le partage de liens vers votre propre contenu est un \u00e9l\u00e9ment essentiel de l'utilisation de Facebook en tant qu'outil de marketing num\u00e9rique, en particulier si l'on tient compte de l'optimisation pour les moteurs de recherche (SEO). <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Les liens sont un facteur important<\/a>&nbsp;dans la mani\u00e8re dont les moteurs de recherche d\u00e9terminent le classement de votre site et si votre site (ou profil de m\u00e9dia social) est une source cr\u00e9dible.<\/p>\n\n\n\n<p>Il est \u00e9galement important de tenir compte de l'apparence de vos liens. Des URL longues et compliqu\u00e9es peuvent rendre votre public m\u00e9fiant et d\u00e9courager les clics. D'autre part, des outils tels que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> vous permettent de cr\u00e9er des URL raccourcis qui aident \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">renforcer votre pr\u00e9sence sur les m\u00e9dias sociaux<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png\" alt=\"Page d&#039;accueil PrettyLinks\" class=\"wp-image-6753\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2.png 1867w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 l'\u00e8re du num\u00e9rique, la fa\u00e7on dont vous vous pr\u00e9sentez et dont vous pr\u00e9sentez votre marque sur les m\u00e9dias sociaux peut avoir un impact consid\u00e9rable sur le trafic du site web et les taux de conversion. Une faible pr\u00e9sence peut avoir un effet n\u00e9faste. <\/p>\n\n\n\n<p>Heureusement, les nombreuses possibilit\u00e9s de marketing offertes par Facebook en font un outil particuli\u00e8rement pr\u00e9cieux pour am\u00e9liorer votre pr\u00e9sence en ligne. <\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici quatre fa\u00e7ons d'utiliser Facebook comme outil de marketing num\u00e9rique pour promouvoir plus efficacement votre entreprise et votre site web :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Utilisez la publicit\u00e9 \u00e0 r\u00e9ponse directe, en encourageant les utilisateurs \u00e0 entreprendre une action sp\u00e9cifique.<\/li>\n\n\n\n<li>Postez r\u00e9guli\u00e8rement, afin d'accro\u00eetre la fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n\n\n\n<li>Effectuer une analyse de l'audience et mettre en place un ciblage personnalis\u00e9.<\/li>\n\n\n\n<li><a href=\"https:\/\/prettylinks.com\/fr\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Utiliser PrettyLinks<\/a> pour raccourcir vos URL avant de les partager.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez d'autres questions sur l'utilisation de Facebook comme outil de marketing num\u00e9rique ? <\/em>Dites-nous ce que vous en pensez dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quiconque g\u00e8re un site web sait qu'il est vital d'\u00e9tablir une forte pr\u00e9sence en ligne. La fa\u00e7on dont vous vous pr\u00e9sentez en ligne peut avoir un impact consid\u00e9rable sur le trafic et les conversions que re\u00e7oit votre site. L'utilisation de Facebook comme outil de marketing num\u00e9rique peut vous aider \u00e0 d\u00e9velopper votre marque en ligne et \u00e0 augmenter consid\u00e9rablement vos ventes. Facebook fournit un niveau \u00e9lev\u00e9...<\/p>","protected":false},"author":11450,"featured_media":7803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[340,345,61],"class_list":["post-3276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-facebook","tag-facebook-marketing","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Follow our guide to using Facebook as a digital marketing tool. 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