{"id":3265,"date":"2019-01-18T16:17:02","date_gmt":"2019-01-18T16:17:02","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3265"},"modified":"2019-01-18T16:17:04","modified_gmt":"2019-01-18T16:17:04","slug":"how-to-write-an-effective-call-to-action-for-your-website","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/","title":{"rendered":"Comment r\u00e9diger un appel \u00e0 l'action efficace pour votre site web ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d106a653c5c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d106a653c5c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#A_Brief_Introduction_to_CTAs_And_Why_They_Matter\" >Une br\u00e8ve introduction aux CTA (et pourquoi ils sont importants)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\" >Comment r\u00e9diger un CTA efficace pour votre site web (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#1_Be_Specific_and_Clear\" >1. \u00catre pr\u00e9cis et clair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#2_Make_the_CTAs_Benefits_Obvious\" >2. Rendre les avantages de l'ATC \u00e9vidents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#3_Use_Compelling_Language\" >3. Utiliser un langage convaincant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#How_to_Track_Your_CTAs\" >Comment suivre vos CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Pour de nombreux sites web, l'objectif principal est de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noopener\">r\u00e9aliser des ventes<\/a> ou encourager un autre type de conversion. Toutefois, si votre message est trop vague, les clients potentiels risquent de ne pas savoir quoi faire. Il est donc peu probable qu'ils entreprennent les actions souhait\u00e9es.<\/p>\n<p>La bonne nouvelle, c'est que vous pouvez r\u00e9soudre ce probl\u00e8me gr\u00e2ce \u00e0 un appel \u00e0 l'action (CTA) fort. Il s'agit d'un message clair et direct qui incite les utilisateurs \u00e0 faire quelque chose de pr\u00e9cis. L'\u00e9laboration d'un appel \u00e0 l'action clair et attirant l'attention est votre meilleure chance de vous assurer que le contenu et le message de votre site sont r\u00e9ellement efficaces.<\/p>\n<p>Dans cet article, nous vous proposons plusieurs conseils pour cr\u00e9er de meilleurs CTA. Mais tout d'abord, voyons quelques exemples !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_CTAs_And_Why_They_Matter\"><\/span>Une br\u00e8ve introduction aux CTA (et pourquoi ils sont importants)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, un CTA est une d\u00e9claration incitant les gens \u00e0 effectuer une action sp\u00e9cifique. Les CTA peuvent am\u00e9liorer votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">Taux de clics (CTR)<\/a>et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">Augmenter les conversions<\/a>. Ils sont utilis\u00e9s dans une grande vari\u00e9t\u00e9 de contextes, mais sont particuli\u00e8rement pertinents en ligne.<\/p>\n<p>Il est essentiel d'utiliser un ou plusieurs CTA forts sur votre site web. S'il n'y en a pas, votre site peut para\u00eetre d\u00e9sorganis\u00e9 et son objectif peut ne pas \u00eatre clair. Dans l'exemple ci-dessous, par exemple, il est difficile de savoir ce que le propri\u00e9taire du site veut que les utilisateurs fassent :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3266 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png\" alt=\"Un site web sans CTA.\" width=\"800\" height=\"432\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.27.30-AM-768x415.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si un visiteur n'est pas s\u00fbr de l'action \u00e0 entreprendre apr\u00e8s avoir pass\u00e9 environ 15 secondes sur votre site web, il peut <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener\">l'abandonner compl\u00e8tement<\/a>.<\/p>\n<p>D'autre part, lorsqu'ils sont bien faits, les CTA sont <a href=\"https:\/\/www.bedrockdata.com\/blog\/the-importance-of-attention-grabbing-calls-to-action-for-your-next-email\" target=\"_blank\" rel=\"noopener\">attentif<\/a> et promouvoir une ligne de conduite claire. Par exemple, le <em>Obtenir PrettyLinks<\/em> au bas de la page <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener\">les n\u00f4tres\u00a0<em>A propos de<\/em> page<\/a> se d\u00e9marque du reste de la conception. M\u00eame si un visiteur survole le bloc de texte, il sera incit\u00e9 \u00e0 cliquer sur le bouton :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3267 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png\" alt=\"La page \u00c0 propos du PrettyLinks.\" width=\"800\" height=\"481\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-02-at-2.52.46-PM-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>Les CTA peuvent faire ou d\u00e9faire votre site, en particulier si vous l'utilisez pour gagner votre vie. Il est donc essentiel d'accorder une attention particuli\u00e8re \u00e0 leur message et \u00e0 leur conception.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_an_Effective_CTA_for_Your_Website_3_Key_Tips\"><\/span>Comment r\u00e9diger un CTA efficace pour votre site web (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Heureusement, il n'est pas difficile de rendre vos CTA plus efficaces. Il suffit de mettre en \u0153uvre quelques strat\u00e9gies essentielles mais faciles \u00e0 comprendre. Dans les prochaines sections, nous examinerons trois des techniques les plus importantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_Specific_and_Clear\"><\/span>1. \u00catre pr\u00e9cis et clair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tout d'abord, votre CTA doit \u00eatre con\u00e7u pour se concentrer sur un seul objectif. Cela peut sembler \u00e9vident, car un CTA encourage par d\u00e9finition une action particuli\u00e8re. Cependant, vous devez r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vous pouvez r\u00e9duire votre CTA pour qu'il soit aussi sp\u00e9cifique que possible.<\/p>\n<p>Id\u00e9alement, un CTA doit mener \u00e0 quelque chose que l'utilisateur peut r\u00e9aliser en quelques minutes (ou moins). Par exemple, au lieu de dire \"Jetez un coup d'\u0153il \u00e0 nos v\u00eatements d'hiver !\", ce qui est une demande tr\u00e8s g\u00e9n\u00e9rale, vous pouvez orienter les visiteurs vers un seul nouvel article que vous voulez qu'ils envisagent d'acheter. Un CTA plus fort pourrait \u00eatre le suivant : \"Achetez d\u00e8s maintenant notre nouveau pull 100% en maille c\u00e2bl\u00e9e biologique !\"<\/p>\n<p>L'utilisateur doit \u00e9galement savoir tr\u00e8s clairement ce qui se passera lorsqu'il cliquera sur le CTA. Par exemple, dans cet e-mail de <a href=\"http:\/\/khanacademy.org\" target=\"_blank\" rel=\"noopener\">Acad\u00e9mie Khan<\/a>Si vous cliquez sur le bouton, il est imm\u00e9diatement \u00e9vident que vous acc\u00e9derez \u00e0 une vid\u00e9o :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3268 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png\" alt=\"Un CTA dans un e-mail de la Khan Academy.\" width=\"800\" height=\"332\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-300x125.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.56.35-AM-768x319.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Il ne suffit pas d'obtenir des clics - si un utilisateur est dirig\u00e9 vers une page \u00e0 laquelle il ne s'attendait pas, il peut <a href=\"https:\/\/kickofflabs.com\/blog\/bounce-rate-14-ways-you-are-driving-people-away-from-your-landing-pages\/\" target=\"_blank\" rel=\"noopener\">quitter votre site<\/a>. \u00c9vitez donc les CTA peu clairs et g\u00e9n\u00e9riques tels que \"Jetez un coup d'\u0153il !\" ou \"Visitez maintenant !\", \u00e0 moins que vous ne soyez certain que l'utilisateur saura exactement ce qu'ils signifient.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_the_CTAs_Benefits_Obvious\"><\/span>2. Rendre les avantages de l'ATC \u00e9vidents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Il est \u00e9galement important que votre CTA comprenne une raison pour les visiteurs d'agir. Par exemple, l'annonce d'un code de r\u00e9duction avec une heure limite sp\u00e9cifique peut inciter les visiteurs \u00e0 parcourir votre boutique en ligne \u00e0 la recherche d'une bonne affaire. Dans l'annonce par courrier \u00e9lectronique ci-dessous, le CTA est \"Derni\u00e8re chance : 20% Off Pro\" :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3269 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png\" alt=\"Un CTA de CodeAcademy.\" width=\"800\" height=\"367\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-300x138.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.58-AM-768x352.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Si un client envisageait d\u00e9j\u00e0 d'acheter votre produit, la date limite de remise peut \u00eatre le dernier coup de pouce dont il a besoin. Dans ce cas, l'avantage pour lui est d'\u00e9conomiser de l'argent sur l'article.<\/p>\n<p>L'objectif d'un CTA peut \u00e9galement \u00eatre aussi simple que d'expliquer pourquoi les clients peuvent appr\u00e9cier votre produit ou de donner un exemple de la fa\u00e7on dont il peut am\u00e9liorer leur vie. Quoi qu'il en soit, cet \u00e9l\u00e9ment est essentiel pour augmenter votre taux de conversion. Si vous ne donnez pas aux gens une raison d'agir, ils risquent d'ignorer compl\u00e8tement le CTA.<\/p>\n<p>Par exemple, si un utilisateur d\u00e9connect\u00e9 visite Facebook, il verra l'ic\u00f4ne <em>S'inscrire<\/em> accompagn\u00e9 du message \"Connectez-vous avec vos amis et le monde qui vous entoure sur Facebook\" :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3270 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png\" alt=\"Un CTA sur Facebook.\" width=\"800\" height=\"437\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-1.49.20-AM-768x420.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Cela donne aux utilisateurs une action claire \u00e0 entreprendre. De plus, il explique clairement pourquoi cette action sera b\u00e9n\u00e9fique.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Compelling_Language\"><\/span>3. Utiliser un langage convaincant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si vous voulez vraiment que vos CTA soient efficaces, il est \u00e9galement judicieux d'utiliser des <a href=\"https:\/\/www.newbreedmarketing.com\/blog\/6-ways-to-improve-cta-language-for-better-click-through-rates\" target=\"_blank\" rel=\"noopener\">un langage convaincant<\/a>. Votre instinct vous pousse peut-\u00eatre \u00e0 choisir des superlatifs tels que \"le plus confortable\" ou \"le meilleur pull\". Toutefois, cette terminologie peut sembler g\u00e9n\u00e9rique, <a href=\"http:\/\/tribunedirect.com\/idea-lab\/amazingly-superlatives-can-kill-marketing-message\/\" target=\"_blank\" rel=\"noopener\">produisant l'effet inverse<\/a>\u00a0de ce que vous voulez.<\/p>\n<p>D'autre part, les phrases CTA qui fonctionnent ont tendance \u00e0 utiliser <a href=\"https:\/\/blog.wishpond.com\/post\/103290853633\/the-25-best-words-to-use-in-your-call-to-action\" target=\"_blank\" rel=\"noopener\">langage simple<\/a> qui pique la curiosit\u00e9, comme \"en savoir plus\" ou \"explorer\" :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3271 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png\" alt=\"Un message Twitter bas\u00e9 sur un CTA.\" width=\"510\" height=\"429\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM.png 510w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.07.10-AM-300x252.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/p>\n<p>Votre grammaire et la structure de vos phrases peuvent \u00e9galement avoir un impact significatif. En voici un exemple, <a href=\"https:\/\/www.crazyegg.com\/blog\/double-power-of-content\/\" target=\"_blank\" rel=\"noopener\">langue active<\/a> est pr\u00e9f\u00e9rable \u00e0 l'utilisation d'une voix passive. Vous devez \u00e9galement veiller \u00e0 ce que vos CTA soient courts et agr\u00e9ables \u00e0 lire - entre deux et sept mots, c'est g\u00e9n\u00e9ralement le mieux :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3273 size-full\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png\" alt=\"Un CTA indiquant &quot;Faites un don maintenant&quot;.\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-300x168.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2019\/01\/Screen-Shot-2019-01-03-at-2.18.18-AM-768x429.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En particulier, les CTA qui apparaissent sur les boutons doivent \u00eatre tr\u00e8s courts. Tenez-vous en \u00e0 une phrase de deux ou trois mots, comme \"Rencontrez notre \u00e9quipe\" ou \"Faites un don maintenant\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_CTAs\"><\/span>Comment suivre vos CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Une fois que vous avez mis en place un CTA solide, il est \u00e9galement important d'en suivre et d'en contr\u00f4ler les r\u00e9sultats. Vous devez conna\u00eetre l'efficacit\u00e9 de vos CTA afin de modifier ceux qui ne fonctionnent pas ou de r\u00e9utiliser des \u00e9l\u00e9ments de ceux qui fonctionnent bien. <em>a fait<\/em> des conversions rapides.<\/p>\n<p>Pour ce faire, vous pouvez utiliser le suivi des liens dans PrettyLinks pour ventiler vos sources de trafic par campagne. Par <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">mise en place d'un suivi des liens<\/a>Vous pourrez ainsi voir d'o\u00f9 vient votre trafic. Par exemple, vous pouvez remarquer qu'un CTA fonctionne tr\u00e8s bien dans les courriels, mais qu'il \u00e9choue sur les m\u00e9dias sociaux.<\/p>\n<p>PrettyLinks masquera \u00e9galement les \u00e9l\u00e9ments de suivi dans vos liens. Cela signifie que vous pouvez ajouter autant d'\u00e9l\u00e9ments que vous le souhaitez, mais que les utilisateurs ne verront pas une longue cha\u00eene de codes en d\u00e9sordre. Vous pouvez m\u00eame utiliser <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\">Tests A\/B<\/a> pour comparer deux CTA l'un contre l'autre et voir lequel est le plus efficace. Perfectionner la conception d'un CTA prend du temps, mais le suivi des r\u00e9sultats de cette mani\u00e8re peut vraiment acc\u00e9l\u00e9rer le processus.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Techniquement parlant, toute phrase incitant \u00e0 l'action peut \u00eatre consid\u00e9r\u00e9e comme un CTA. Toutefois, cela ne signifie pas qu'ils sont tous aussi efficaces les uns que les autres. Vous pouvez am\u00e9liorer vos CTA en appliquant quelques techniques simples pour accro\u00eetre leur efficacit\u00e9, et ensuite <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\">le suivi des r\u00e9sultats<\/a>.<\/p>\n<p>Pour r\u00e9sumer, les trois meilleures fa\u00e7ons d'obtenir plus de r\u00e9sultats de vos CTA sont les suivantes :<\/p>\n<ol>\n<li>Soyez pr\u00e9cis et clair.<\/li>\n<li>Faites en sorte que les avantages du CTA soient \u00e9vidents.<\/li>\n<li>Utilisez un langage convaincant.<\/li>\n<\/ol>\n<p>Vous avez des questions sur la cr\u00e9ation de CTA solides pour votre site web ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour de nombreux sites web, l'objectif principal est de r\u00e9aliser des ventes ou d'encourager un autre type de conversion. Toutefois, si votre message est trop vague, les clients potentiels risquent de ne pas savoir quoi faire. Il est donc peu probable qu'ils entreprennent les actions souhait\u00e9es. La bonne nouvelle, c'est que vous pouvez r\u00e9soudre ce probl\u00e8me...<\/p>","protected":false},"author":11450,"featured_media":3302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site to drive conversions, you need to create a Call to Action that gets results. 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