{"id":3186,"date":"2018-11-30T17:09:47","date_gmt":"2018-11-30T17:09:47","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3186"},"modified":"2020-10-07T15:56:52","modified_gmt":"2020-10-07T15:56:52","slug":"increase-brand-awareness-online","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/","title":{"rendered":"3 fa\u00e7ons d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque en ligne"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8bee18d5a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8bee18d5a4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#Why_Online_Brand_Awareness_Is_Vital\" >Pourquoi la notori\u00e9t\u00e9 de la marque en ligne est-elle vitale ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#3_Ways_You_Can_Increase_Brand_Awareness_Online\" >3 fa\u00e7ons d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#1_Use_Social_Media_to_Your_Advantage\" >1. Utiliser les m\u00e9dias sociaux \u00e0 votre avantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#2_Perform_Search_Engine_Optimization_SEO_on_Your_Website\" >2. Optimiser votre site web pour les moteurs de recherche (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#3_Brand_Your_Links\" >3. Marquez vos liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>On ne saurait trop insister sur l'importance de la notori\u00e9t\u00e9 de la marque. Apr\u00e8s tout, les efforts que vous avez d\u00e9ploy\u00e9s pour cr\u00e9er un site web et d\u00e9velopper une identit\u00e9 de marque coh\u00e9rente ne servent \u00e0 rien si personne n'est au courant de l'existence de votre entreprise.<\/p>\n<p>C'est pourquoi l'accroissement de la notori\u00e9t\u00e9 de la marque doit \u00eatre une pr\u00e9occupation majeure. Heureusement, il existe de nombreux moyens d'y parvenir, quelle que soit votre activit\u00e9 ou votre niche. Tant que vous comprenez votre public cible et que vous savez o\u00f9 le trouver, vous pouvez commercialiser votre marque de mani\u00e8re efficace.<\/p>\n<p>Dans cet article, nous aborderons le concept de notori\u00e9t\u00e9 de la marque et nous vous pr\u00e9senterons un certain nombre de moyens de l'accro\u00eetre. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Online_Brand_Awareness_Is_Vital\"><\/span>Pourquoi la notori\u00e9t\u00e9 de la marque en ligne est-elle vitale ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il va sans dire que pour que votre entreprise soit couronn\u00e9e de succ\u00e8s, il faut que les gens sachent qu'elle existe. C'est ce que l'on appelle\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_awareness\" target=\"_blank\" rel=\"noopener noreferrer\">notori\u00e9t\u00e9 de la marque<\/a>.<\/p>\n<p>C'est l'un des plus grands obstacles \u00e0 franchir pour une marque, mais c'est aussi le plus important. En r\u00e9sum\u00e9, il s'agit de faire conna\u00eetre votre entreprise et de communiquer sur ce que vous faites et sur les avantages que vous pouvez offrir.<\/p>\n<p>Il existe de nombreuses raisons pour lesquelles il est essentiel d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque. Par exemple, elle peut :<\/p>\n<ul>\n<li>Faites conna\u00eetre votre marque et d\u00e9veloppez votre audience.<\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/06\/brand-advertising-for-conversions\" target=\"_blank\" rel=\"noopener noreferrer\">Augmenter le trafic et les conversions<\/a>et l'engagement.<\/li>\n<li>vous aider \u00e0 communiquer clairement votre message et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'identit\u00e9 de la marque<\/a>.<\/li>\n<\/ul>\n<p>Comme vous pouvez l'imaginer, tous ces \u00e9l\u00e9ments sont extr\u00eamement importants pour assurer le succ\u00e8s continu de votre entreprise. C'est pourquoi vous devez faire tout ce qui est en votre pouvoir pour am\u00e9liorer la notori\u00e9t\u00e9 de votre marque le plus rapidement possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Increase_Brand_Awareness_Online\"><\/span>3 fa\u00e7ons d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Examinons \u00e0 pr\u00e9sent quelques moyens simples d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque en ligne. Bien qu'il existe de nombreuses options \u00e0 votre disposition, ces trois techniques repr\u00e9sentent un moyen id\u00e9al pour commencer \u00e0 augmenter le trafic et \u00e0 atteindre un public plus large.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Social_Media_to_Your_Advantage\"><\/span>1. Utiliser les m\u00e9dias sociaux \u00e0 votre avantage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De nos jours, les m\u00e9dias sociaux sont essentiels pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-the-key-role-it-plays-in-establishing-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tablir une identit\u00e9 de marque<\/a>. Si votre entreprise est pr\u00e9sente en ligne, les m\u00e9dias sociaux sont peut-\u00eatre votre outil le plus important.<\/p>\n<p>Il vous permet \u00e0 la fois de promouvoir votre marque aupr\u00e8s de nouveaux clients potentiels et d'encourager les membres de votre public actuel \u00e0 partager vos messages. Ce dernier point peut s'av\u00e9rer extr\u00eamement b\u00e9n\u00e9fique pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque, sans que vous ayez \u00e0 d\u00e9ployer beaucoup d'efforts.<\/p>\n<p>La cl\u00e9 du succ\u00e8s sur les m\u00e9dias sociaux est l'utilisation de plusieurs canaux et la cr\u00e9ation d'une strat\u00e9gie de communication efficace. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">strat\u00e9gie de marketing des m\u00e9dias sociaux<\/a>. Vous devrez d\u00e9terminer quelles sont les plateformes qui conviennent le mieux \u00e0 votre marque et comment vous pouvez utiliser chacune d'entre elles pour atteindre au mieux vos objectifs.<\/p>\n<p>Par exemple, Instagram a un taux tr\u00e8s \u00e9lev\u00e9 de <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">taux d'engagement des followers<\/a>tandis que Facebook est particuli\u00e8rement efficace lorsqu'il s'agit de faire de la publicit\u00e9 directe pour vos produits.<\/p>\n<p>Prenez le temps d'\u00e9tudier les plateformes les plus populaires et de fixer des objectifs concrets pour votre marketing sur les m\u00e9dias sociaux. Ensuite, il ne vous restera plus qu'\u00e0 mettre en place un programme de marketing sur les m\u00e9dias sociaux. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">un profil efficace dans les m\u00e9dias sociaux<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Perform_Search_Engine_Optimization_SEO_on_Your_Website\"><\/span>2. Optimiser votre site web pour les moteurs de recherche (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De nombreuses personnes d\u00e9couvrent votre entreprise pour la premi\u00e8re fois gr\u00e2ce \u00e0 un moteur de recherche tel que Google. Ils recherchent quelque chose en rapport avec vos produits ou services et (avec un peu de chance) votre site s'affiche parmi les premiers r\u00e9sultats, ce qui indique qu'il est en rapport avec leur requ\u00eate.<\/p>\n<p>Pour que votre site apparaisse en t\u00eate des pages de r\u00e9sultats de Google, vous devez effectuer les op\u00e9rations suivantes <a href=\"https:\/\/prettylinks.com\/fr\/blog\/search-engine-optimization-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'optimisation des moteurs de recherche (SEO)<\/a>. Ce terme d\u00e9signe une s\u00e9rie de moyens permettant d'am\u00e9liorer la visibilit\u00e9 de votre site dans les r\u00e9sultats de recherche et, ce faisant, de renforcer la notori\u00e9t\u00e9 de votre marque.<\/p>\n<p>Essentiellement, vous devez faire en sorte qu'il soit facile pour Google de comprendre le contenu de votre site, et vous assurer que votre contenu est \u00e0 la fois clair dans son objectif et d'une qualit\u00e9 suffisante.<\/p>\n<p>L'\u00e9laboration d'une strat\u00e9gie de r\u00e9f\u00e9rencement efficace implique la ma\u00eetrise de nombreuses techniques. Par exemple, vous pouvez choisir un\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">structure permalienne<\/a>\u00a0pour votre contenu, et cr\u00e9ez un plan du site (sitemap) pour faciliter l'indexation de votre site par Google dans ses r\u00e9sultats. Heureusement, il existe de nombreux outils qui peuvent simplifier ce processus, comme le plugin gratuit\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>\u00a0pour les utilisateurs de WordPress.<\/p>\n<p>Cependant, il est important que vous utilisiez la fonction <em>droit<\/em> Tactiques de r\u00e9f\u00e9rencement. Il existe des m\u00e9thodes de r\u00e9f\u00e9rencement, g\u00e9n\u00e9ralement connues sous le nom de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">\"black hat SEO\" (chapeau noir)<\/a>ce qui peut nuire \u00e0 la notori\u00e9t\u00e9 de votre marque au lieu de l'am\u00e9liorer.<\/p>\n<p>Ces tactiques consistent notamment \u00e0 essayer d'am\u00e9liorer votre classement en achetant des liens illicites ou en ins\u00e9rant trop de mots-cl\u00e9s dans votre contenu pour tromper les moteurs de recherche. Il est essentiel d'\u00e9viter ces m\u00e9thodes et de se concentrer sur un contenu de qualit\u00e9 pour se forger une r\u00e9putation solide (et honn\u00eate).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Brand_Your_Links\"><\/span>3. Marquez vos liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une grande partie de vos efforts pour d\u00e9velopper la notori\u00e9t\u00e9 de votre marque consistera \u00e0 partager des liens vers votre site. Il est donc utile de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont ces liens apparaissent. Cela signifie que vous devez utiliser un outil de raccourcissement de liens pour <a href=\"https:\/\/prettylinks.com\/fr\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">cr\u00e9er de jolis liens<\/a>qui sont plus dignes de confiance et plus susceptibles d'obtenir des clics.<\/p>\n<p>Mieux encore, vous pouvez faire preuve de cr\u00e9ativit\u00e9 et inclure votre marque dans le lien hypertexte lui-m\u00eame. Les liens de marque sont essentiellement des liens raccourcis personnalis\u00e9s et sont souvent appel\u00e9s <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener noreferrer\">\"vanity URLs\" (URL de vanit\u00e9)<\/a>. Ils sont utilis\u00e9s par un certain nombre de marques mondialement connues, dont le New York Times (<a href=\"https:\/\/nyti.ms\" target=\"_blank\" rel=\"noopener noreferrer\">nyti.ms<\/a>), Huffington Post (<a href=\"https:\/\/huff.to\" target=\"_blank\" rel=\"noopener noreferrer\">huff.to<\/a>) et Amazon (<a href=\"https:\/\/amzn.to\" target=\"_blank\" rel=\"noopener noreferrer\">amzn.to<\/a>).<\/p>\n<p>Les vanity URLs vous permettent non seulement d'\u00e9viter les pi\u00e8ges des\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/blog\/generic-link-shorteners\/\" target=\"_blank\" rel=\"noopener noreferrer\">raccourcisseurs de liens g\u00e9n\u00e9riques<\/a>Ils vous permettent \u00e9galement d'utiliser votre marque dans les moindres d\u00e9tails de vos campagnes de marketing.<\/p>\n<p>Un lien de marque est beaucoup plus m\u00e9morable qu'une URL standard, et vous pouvez l'utiliser dans vos supports de marketing en ligne et hors ligne.<\/p>\n<p>De plus, les vanity URL rendent votre marque plus cr\u00e9dible, contribuent \u00e0 cr\u00e9er une identit\u00e9 de marque coh\u00e9rente sur toutes les plateformes et garantissent que toute personne qui les voit sait exactement o\u00f9 elles m\u00e8nent.<\/p>\n<p>En outre, les URL de marque vous donnent acc\u00e8s \u00e0 tous les autres avantages li\u00e9s \u00e0 l'utilisation d'un raccourcisseur de liens, tels que la possibilit\u00e9 de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Suivez vos clics<\/a>. Cela vous permet de savoir si vos efforts pour am\u00e9liorer la notori\u00e9t\u00e9 de votre marque portent leurs fruits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si les gens ne savent pas que votre entreprise existe, tout le reste de votre travail est largement inutile. C'est pourquoi il est essentiel de r\u00e9fl\u00e9chir aux moyens d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque. Heureusement, cela ne doit pas \u00eatre une entreprise difficile ou fastidieuse, si vous savez par o\u00f9 commencer.<\/p>\n<p>Dans cet article, nous avons abord\u00e9 quelques-uns des moyens d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque en ligne :<\/p>\n<ol>\n<li>Utiliser les m\u00e9dias sociaux \u00e0 votre avantage<\/li>\n<li>Effectuer le r\u00e9f\u00e9rencement<\/li>\n<li>Donnez une image de marque \u00e0 vos liens<\/li>\n<\/ol>\n<p>Avez-vous d'autres conseils pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>On ne saurait trop insister sur l'importance de la notori\u00e9t\u00e9 de la marque. Apr\u00e8s tout, les efforts que vous avez d\u00e9ploy\u00e9s pour cr\u00e9er un site web et d\u00e9velopper une identit\u00e9 de marque coh\u00e9rente ne servent \u00e0 rien si personne n'est au courant de l'existence de votre entreprise. C'est pourquoi l'am\u00e9lioration de la notori\u00e9t\u00e9 de la marque doit \u00eatre une pr\u00e9occupation majeure. Heureusement, il existe...<\/p>","protected":false},"author":11450,"featured_media":3232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Getting the word out about your business is key for attracting customers and growing conversions. 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