{"id":3166,"date":"2018-11-16T20:47:44","date_gmt":"2018-11-16T20:47:44","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3166"},"modified":"2021-05-11T14:43:31","modified_gmt":"2021-05-11T14:43:31","slug":"creating-brand-name","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/","title":{"rendered":"Les tenants et les aboutissants de la cr\u00e9ation d'un bon nom d'entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dba6767dd87\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dba6767dd87\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#Why_Your_Choice_of_Business_Name_Is_Crucial\" >Pourquoi le choix du nom de l'entreprise est crucial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#What_to_Consider_When_Youre_Creating_a_Good_Business_Name\" >\u00c9l\u00e9ments \u00e0 prendre en compte lors de la cr\u00e9ation d'un bon nom d'entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\" >2 outils pour vous aider \u00e0 trouver un nom d'entreprise m\u00e9morable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#1_Shopifys_Business_Name_Generator\" >1. Le g\u00e9n\u00e9rateur de noms d'entreprise de Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#2_Namelix\" >2. Namelix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/creating-brand-name\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Qu'il s'agisse d'ouvrir une boulangerie, de commencer une carri\u00e8re de streamer Twitch ou de lancer une boutique de commerce \u00e9lectronique, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">l'image de marque est cruciale<\/a>. La cr\u00e9ation d'un bon nom d'entreprise, unique, m\u00e9morable et adapt\u00e9 \u00e0 votre activit\u00e9 est l'une des \u00e9tapes les plus importantes que vous aurez \u00e0 franchir.<\/p>\n\n\n\n<p>La bonne nouvelle, c'est que vous avez toujours un grand nombre d'options pour des noms d'entreprise convaincants. Il suffit d'un peu de r\u00e9flexion et d'ouverture d'esprit pour trouver le nom qui convient. Une fois que vous aurez trouv\u00e9 le nom d'entreprise id\u00e9al, la commercialisation de votre entreprise devrait devenir beaucoup plus facile.<\/p>\n\n\n\n<p>Dans cet article, nous vous aiderons \u00e0 d\u00e9marrer en examinant les \u00e9l\u00e9ments \u00e0 prendre en compte pour choisir un nom d'entreprise. Nous vous pr\u00e9senterons ensuite quelques outils qui peuvent vous aider. Mettons-nous au travail !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Choice_of_Business_Name_Is_Crucial\"><\/span>Pourquoi le choix du nom de l'entreprise est crucial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Souvent, les gens choisissent le nom de leur site web presque au hasard. C'est une erreur, car le nom que vous utiliserez deviendra le symbole de votre marque. Il y a une diff\u00e9rence, par exemple, entre acheter chez \"Joe's Tackle Store\" et \"The Fish Emporium\". L'un ressemble \u00e0 un magasin de petite ville, tandis que l'autre serait tout \u00e0 fait \u00e0 sa place dans l'en-t\u00eate d'une boutique en ligne.<\/p>\n\n\n\n<p>Le fait est que le nom de votre site web doit \u00eatre m\u00e9morable. S'il ne permet pas aux internautes d'identifier votre marque, il peut avoir un impact n\u00e9gatif sur les performances et le potentiel de croissance de votre entreprise.<\/p>\n\n\n\n<p>Il existe de nombreux exemples d'entreprises dominantes utilisant des noms qui semblent presque al\u00e9atoires, comme Google. C'est l'exemple parfait d'un nom court et simple qui n'en est pas moins unique. D'autres marques populaires, comme Apple ou Facebook, utilisent une strat\u00e9gie similaire (mais avec des termes plus familiers).<\/p>\n\n\n\n<p>Bien entendu, ces marques ont beaucoup plus \u00e0 offrir qu'un simple nom m\u00e9morable. N\u00e9anmoins, le choix d'un nom d'entreprise fort est un moyen simple d'augmenter consid\u00e9rablement les chances de succ\u00e8s de votre propre entreprise. De plus, le bon nom peut\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">rendre vos liens plus attrayants,<\/a> ce qui peut inciter un plus grand nombre de personnes \u00e0 cliquer dessus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Consider_When_Youre_Creating_a_Good_Business_Name\"><\/span>\u00c9l\u00e9ments \u00e0 prendre en compte lors de la cr\u00e9ation d'un bon nom d'entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que chaque marque et chaque situation soient uniques, la plupart des d\u00e9nominations de qualit\u00e9 sup\u00e9rieure pr\u00e9sentent plusieurs caract\u00e9ristiques communes. Ces noms sont les suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Facile \u00e0 retenir.<\/strong> Cela d\u00e9pend g\u00e9n\u00e9ralement de la longueur du nom et des mots que vous d\u00e9cidez d'utiliser. Les noms courts sont g\u00e9n\u00e9ralement plus faciles \u00e0 m\u00e9moriser, ce qui signifie qu'il est pr\u00e9f\u00e9rable d'opter pour un nom d'un ou deux mots.<\/li><li><strong>Facile \u00e0 taper.<\/strong> En plus d'\u00eatre facile \u00e0 m\u00e9moriser, le nom de votre entreprise ne doit pas \u00eatre une corv\u00e9e lorsqu'on le tape dans un navigateur. Si les internautes ne se souviennent pas de l'orthographe du nom, ils auront plus de mal \u00e0 trouver votre site.<\/li><li><strong>Unique en son genre.<\/strong> Il peut \u00eatre tentant de copier la concurrence. Cependant, votre nom doit \u00eatre unique, sinon vous risquez d'\u00eatre confondu avec d'autres entreprises.<\/li><li><strong>Pertinent pour le bon cr\u00e9neau.<\/strong> Dans la plupart des cas, il est judicieux de choisir un nom d'entreprise qui donne aux gens une id\u00e9e de ce que fait votre entreprise.<\/li><\/ul>\n\n\n\n<p>N'oubliez pas qu'il ne s'agit pas de r\u00e8gles strictes. Cependant, elles <em>peut<\/em> vous aider \u00e0 trouver de meilleures options de noms d'entreprise. Imaginez, par exemple, que vous essayez de trouver un nom pour un blog de cuisine. Voici quelques noms que vous pourriez envisager :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Le blog culinaire de Joe<\/li><li>La cuisine de Joe<\/li><li>Le blog sur les aliments \u00e0 faible teneur en glucides<\/li><li>Le Bistro du coin<\/li><\/ol>\n\n\n\n<p>Parmi ces options, la premi\u00e8re et la deuxi\u00e8me ne sont pas tr\u00e8s fortes. Elles ne sont pas particuli\u00e8rement m\u00e9morables ou uniques, et elles reposent sur le fait que le personnage principal, Joe, a suffisamment d'adeptes pour porter la marque.<\/p>\n\n\n\n<p>Les options trois et quatre sont toutefois un peu meilleures. Elles sont plus cr\u00e9atives tout en restant faciles \u00e0 m\u00e9moriser, et elles donnent une id\u00e9e de ce que l'on peut attendre du site. Bien que ces noms d'entreprise ne soient pas les plus originaux que vous puissiez trouver, ils r\u00e9pondent \u00e0 tous les crit\u00e8res n\u00e9cessaires.<\/p>\n\n\n\n<p>Cependant, m\u00eame lorsque vous savez ce qu'il faut rechercher, il peut \u00eatre difficile de trouver un grand nombre d'id\u00e9es de noms d'entreprise \u00e0 tester. C'est pourquoi nous vous pr\u00e9sentons quelques outils qui peuvent vous aider \u00e0 trouver des id\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tools_to_Help_You_Come_Up_with_a_Memorable_Business_Name\"><\/span>2 outils pour vous aider \u00e0 trouver un nom d'entreprise m\u00e9morable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les outils dont nous allons parler dans cette section peuvent vous aider \u00e0 s\u00e9lectionner un large \u00e9ventail de noms. Bien entendu, toutes les options qu'ils vous proposent ne sont pas forc\u00e9ment pertinentes, ce qui signifie que vous devrez faire preuve de perspicacit\u00e9 (et garder \u00e0 l'esprit les consid\u00e9rations ci-dessus). Ces g\u00e9n\u00e9rateurs constituent n\u00e9anmoins un excellent moyen de commencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shopifys_Business_Name_Generator\"><\/span>1. <a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">G\u00e9n\u00e9rateur de noms d'entreprise de Shopify<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"256\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png\" alt=\"Utilisez le g\u00e9n\u00e9rateur de noms d&#039;entreprise de Shopify pour cr\u00e9er un bon nom d&#039;entreprise.\" class=\"wp-image-3167\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator.png 778w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-300x99.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/shopify-name-generator-768x253.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">G\u00e9n\u00e9rateur de noms d'entreprise de Shopify<\/a> est un outil simple qui prend un ou plusieurs mots-cl\u00e9s et g\u00e9n\u00e8re des noms en fonction de ceux-ci. Par exemple, voici ce que vous obtiendrez si vous saisissez le mot-cl\u00e9 \"cuisine\" :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png\" alt=\"Tester un mot-cl\u00e9 \u00e0 l&#039;aide du g\u00e9n\u00e9rateur de noms d&#039;entreprise de Shopify.\" class=\"wp-image-3168\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names.png 873w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-300x115.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/kitchen-shopify-names-768x295.png 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" \/><\/figure><\/div>\n\n\n\n<p>Comme vous pouvez le constater, Shopify respecte notre recommandation de nom d'entreprise \u00e0 deux mots maximum. Les combinaisons peuvent sembler un peu al\u00e9atoires, mais c'est d\u00e9lib\u00e9r\u00e9. L'objectif principal d'un outil comme celui-ci est de vous aider \u00e0 laisser libre cours \u00e0 votre cr\u00e9ativit\u00e9. M\u00eame si vous n'utilisez pas toutes ces suggestions, il y a de fortes chances qu'une ou plusieurs de ces combinaisons vous donnent de bonnes id\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Namelix\"><\/span>2. <a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"208\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png\" alt=\"La page d&#039;accueil de Namelix.\" class=\"wp-image-3169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix.png 760w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namelix-300x82.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a> est l'un de nos outils de g\u00e9n\u00e9ration de noms pr\u00e9f\u00e9r\u00e9s. En effet, il ne se contente pas de vous aider \u00e0 trouver des noms de marques, il vous sugg\u00e8re \u00e9galement des id\u00e9es de logos. Voici ce que vous obtenez lorsque vous saisissez le m\u00eame mot-cl\u00e9 \"cuisine\" que nous avons utilis\u00e9 pr\u00e9c\u00e9demment :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"609\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png\" alt=\"Le g\u00e9n\u00e9rateur de noms de marque Namelix en action.\" class=\"wp-image-3170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen.png 887w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-300x206.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/11\/namely-kitchen-768x527.png 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<p>Naturellement, vous ne pouvez pas vous contenter de reprendre les id\u00e9es de logo que vous voyez ici. Toutefois, si vous \u00eates plus enclin \u00e0 la visualisation, le fait de voir des id\u00e9es de noms de marques accompagn\u00e9es de suggestions de logos peut \u00eatre un bien meilleur moyen de trouver la solution id\u00e9ale pour votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses marques embl\u00e9matiques dans le monde des affaires. Des mots comme Google, Facebook et Apple ne signifient pas grand-chose en soi, mais ce sont des noms uniques et m\u00e9morables, ce qui permet \u00e0 ces trois g\u00e9ants de se d\u00e9marquer.<\/p>\n\n\n\n<p>Lorsqu'il s'agit de choisir un nom commercial pour votre propre entreprise, nous vous recommandons d'envisager plusieurs options. Pour commencer le processus de r\u00e9flexion, vous pouvez utiliser des outils tels que\u00a0<a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\" target=\"_blank\" rel=\"noopener noreferrer\">G\u00e9n\u00e9rateur de noms d'entreprise de Shopify<\/a>\u00a0et\u00a0<a href=\"https:\/\/namelix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Namelix<\/a>. N'oubliez pas que le nom que vous choisirez devra \u00eatre court, unique et m\u00e9morable.<\/p>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re de trouver un nom d'entreprise fort ?<\/em>? Parlons-en dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Que vous ouvriez une boulangerie, que vous vous lanciez dans une carri\u00e8re de streamer Twitch ou que vous lanciez une boutique de commerce \u00e9lectronique, l'image de marque est cruciale. La cr\u00e9ation d'un bon nom d'entreprise qui soit \u00e0 la fois unique, m\u00e9morable et adapt\u00e9 \u00e0 votre activit\u00e9 est l'une des \u00e9tapes les plus importantes que vous aurez \u00e0 franchir. La bonne nouvelle, c'est que vous avez toujours un grand nombre d'options...<\/p>","protected":false},"author":11450,"featured_media":3195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re starting an online business, creating a good business name is among your first tasks. 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