{"id":3151,"date":"2018-11-02T16:17:12","date_gmt":"2018-11-02T16:17:12","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3151"},"modified":"2018-11-02T16:17:12","modified_gmt":"2018-11-02T16:17:12","slug":"new-top-level-domains-tlds","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/","title":{"rendered":"Introduction aux nouveaux domaines de premier niveau (TLD)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee1ddc23893\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee1ddc23893\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/#A_Brief_Introduction_to_Top-Level_Domains_TLDs\" >Br\u00e8ve introduction aux domaines de premier niveau (TLD)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/#What_the_New_TLDs_Are\" >Ce que sont les nouveaux TLD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/#Why_You_Might_Want_to_Use_a_New_TLD\" >Pourquoi utiliser un nouveau TLD ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/#How_to_Register_a_New_TLD\" >Comment enregistrer un nouveau TLD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/new-top-level-domains-tlds\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Jusqu'\u00e0 r\u00e9cemment, les choix \u00e9taient limit\u00e9s lorsqu'il s'agissait de choisir le domaine de premier niveau (TLD) de votre site. Toutefois, il y a quelques ann\u00e9es, la situation a radicalement chang\u00e9 avec l'apparition d'une multitude de nouveaux domaines de premier niveau (TLD) disponibles \u00e0 l'enregistrement.<\/p>\n<p>Depuis l'ouverture des vannes, des centaines de nouveaux TLD ont \u00e9t\u00e9 cr\u00e9\u00e9s. Cela signifie que vous pouvez d\u00e9sormais b\u00e9n\u00e9ficier d'options de domaine consid\u00e9rablement \u00e9largies, ce qui facilite \u00e9galement la cr\u00e9ation de noms de domaine de marque et d'URL de vanit\u00e9.<\/p>\n<p>Dans cet article, nous examinerons ces nouveaux TLD et discuterons de leurs avantages et de leurs inconv\u00e9nients. Nous vous montrerons \u00e9galement quelques exemples et vous aiderons \u00e0 d\u00e9cider si vous devriez envisager d'utiliser l'un d'entre eux. C'est parti !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Top-Level_Domains_TLDs\"><\/span>Br\u00e8ve introduction aux domaines de premier niveau (TLD)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00eame si vous n'\u00eates pas familier avec le terme\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Top-level_domain\" target=\"_blank\" rel=\"noopener\">Domaine de premier niveau (TLD)<\/a>vous l'avez certainement vu \u00e0 l'\u0153uvre. Le TLD est l'extension qui se trouve \u00e0 la fin du nom de domaine de votre site, par exemple\u00a0<em>.com<\/em>.<\/p>\n<p>Tandis que <em>.com<\/em> est de loin le <a href=\"https:\/\/www.lifewire.com\/most-common-tlds-internet-domain-extensions-817511\" target=\"_blank\" rel=\"noopener\">TLD le plus courant<\/a>, il y a <a href=\"https:\/\/w3techs.com\/technologies\/overview\/top_level_domain\/all\" target=\"_blank\" rel=\"noopener\">plusieurs autres<\/a> que vous connaissez probablement, tels que <em>.net<\/em>, <em>.org<\/em>et <em>.edu<\/em>. Cependant, m\u00eame si ces domaines de premier niveau sont les plus populaires, ils sont loin d'\u00eatre les seuls. En fait, l'\u00e9ventail des TLD disponibles s'est r\u00e9cemment \u00e9largi de mani\u00e8re spectaculaire, des centaines de nouvelles options ayant \u00e9t\u00e9 mises \u00e0 disposition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_New_TLDs_Are\"><\/span>Ce que sont les nouveaux TLD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les nouvelles options d'extension de domaine sont le r\u00e9sultat de l'initiative de l\u00a0<a href=\"http:\/\/newgtlds.icann.org\/en\/about\/program\" target=\"_blank\" rel=\"noopener\">Nouveau gTLD<\/a> (en anglais). Il s'agit d'une initiative visant \u00e0 augmenter le nombre de TLD disponibles. Le processus a commenc\u00e9 d\u00e8s 2005, mais le programme proprement dit a d\u00e9marr\u00e9 en 2012, lorsque l'ICANN (Internet Corporation for Assigned Names and Numbers) a commenc\u00e9 \u00e0 accepter des propositions pour de nouveaux TLD.<\/p>\n<p>Apr\u00e8s avoir re\u00e7u <a href=\"http:\/\/newgtlds.icann.org\/en\/announcements-and-media\/announcement-13jun12-en\" target=\"_blank\" rel=\"noopener\">1 930 applications<\/a>En 2013, l'ICANN a commenc\u00e9 \u00e0 lancer de nouveaux TLD. Depuis lors, plus d'un millier de <a href=\"https:\/\/newgtlds.icann.org\/en\/program-status\/delegated-strings\" target=\"_blank\" rel=\"noopener\">Les TLD ont \u00e9t\u00e9 approuv\u00e9s<\/a>Le plus r\u00e9cent a \u00e9t\u00e9 mis en ligne en juin 2018. Parmi les nouveaux ajouts qui ont suscit\u00e9 le plus d'int\u00e9r\u00eat en termes de popularit\u00e9, on peut citer <em>.xyz<\/em>, <em>.blog<\/em>et <em>.club<\/em>.<\/p>\n<p>Plusieurs des TLD approuv\u00e9s sont particuli\u00e8rement remarquables en ce qu'ils utilisent des caract\u00e8res non latins. Par exemple, l'une des premi\u00e8res options \u00e0 \u00eatre mise en service est le <em>.\u043e\u043d\u043b\u0430\u0439\u043d<\/em>qui signifie \"en ligne\" en russe. Cette initiative ne manquera pas d'ouvrir encore davantage l'internet aux r\u00e9gions utilisant des langues autres que l'anglais et le latin.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_a_New_TLD\"><\/span>Pourquoi utiliser un nouveau TLD ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En ouvrant les vannes des TLD, il y a maintenant plus d'options que jamais pour ceux qui cherchent \u00e0 acheter un domaine. En outre, il y a plusieurs fa\u00e7ons d'utiliser un nouveau TLD plut\u00f4t qu'un choix traditionnel.<\/p>\n<p>Par exemple, les nouveaux TLD peuvent \u00eatre :<\/p>\n<ul>\n<li><strong>Moins cher \u00e0 l'achat.<\/strong>\u00a0De nombreux nouveaux TLD ont tendance \u00e0 \u00eatre nettement moins chers que les options standard. Par exemple, vous pouvez obtenir un <em>.xyz<\/em> ou <em>.site<\/em> domaine pour <a href=\"https:\/\/tld-list.com\/\" target=\"_blank\" rel=\"noopener\">inf\u00e9rieur \u00e0 $1<\/a> pour la premi\u00e8re ann\u00e9e, avec des frais de renouvellement sous $10.<\/li>\n<li><strong>Plus descriptif.<\/strong> L'utilisation d'un TLD correspondant \u00e0 l'objectif de votre site peut contribuer \u00e0 am\u00e9liorer votre image de marque et \u00e0 rendre votre URL plus m\u00e9morable. Voici quelques exemples <em>.blog<\/em> et\u00a0<em>.boutique<\/em>Ces deux sites affichent clairement l'objectif du site dans l'URL.<\/li>\n<li><strong>Mieux pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener\">liens de marque<\/a>.<\/strong> Avec un nouveau TLD, vous disposez d'une plus grande libert\u00e9 pour cr\u00e9er des liens de marque et des liens vers d'autres sites. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">URL de vanit\u00e9<\/a>.<\/li>\n<\/ul>\n<p>Cela ne veut pas dire que ces TLD ne pr\u00e9sentent pas d'inconv\u00e9nients. L'un d'eux est qu'\u00e9tant donn\u00e9 qu'ils sont relativement nouveaux, de nombreux utilisateurs de l'internet les connaissent moins bien, ce qui leur donne l'apparence d'un nom de domaine de premier niveau. <a href=\"https:\/\/varn.co.uk\/10\/27\/70-of-people-dont-trust-newer-website-domains\/\" target=\"_blank\" rel=\"noopener\">moins digne de confiance<\/a>. Toutefois, cette situation est susceptible de changer \u00e0 mesure que ces options deviennent plus courantes et sont utilis\u00e9es par des marques connues. En fait, Google lui-m\u00eame utilise\u00a0<em>.xyz<\/em>\u00a0pour les <a href=\"https:\/\/abc.xyz\/\" target=\"_blank\" rel=\"noopener\">sa soci\u00e9t\u00e9 m\u00e8re Alphabet<\/a>.<\/p>\n<p>Un autre \u00e9l\u00e9ment important \u00e0 prendre en compte est la mani\u00e8re dont un nouveau TLD peut affecter votre image de marque. Si vous visez un public cible plus jeune, un nouveau TLD peut sembler moins \"guind\u00e9\" qu'une option standard. Inversement, si votre site est de nature plus traditionnelle, l'utilisation d'un TLD standard peut sembler plus professionnelle. En fin de compte, les nouveaux et les anciens TLD peuvent \u00eatre le bon choix, en fonction de l'objectif et du public cible de votre site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Register_a_New_TLD\"><\/span>Comment enregistrer un nouveau TLD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si vous avez d\u00e9cid\u00e9 d'essayer l'un des nouveaux TLD, vous disposez de nombreuses options. De plus, le processus d'obtention d'un nouveau TLD n'est pas diff\u00e9rent de celui de l'achat d'un ancien TLD. Pour obtenir un nom de domaine avec un nouveau TLD, il suffit de trouver un bureau d'enregistrement de domaines qui les propose et d'en trouver un qui corresponde \u00e0 votre image de marque et \u00e0 vos besoins.<\/p>\n<p>Par exemple, si vous souhaitez un <em>.xyz<\/em> vous pouvez rechercher et acheter un domaine directement \u00e0 partir du site web du TLD <a href=\"http:\/\/xyz.com\/\" target=\"_blank\" rel=\"noopener\">site officiel<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3152\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search.png\" alt=\"Le site web xyz.com.\" width=\"800\" height=\"254\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search.png 3360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-300x95.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-1024x325.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-768x244.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-1536x487.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-domain-search-2048x650.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Toutefois, il existe \u00e9galement des bureaux d'enregistrement sp\u00e9cialis\u00e9s dans l'offre d'un grand nombre de nouveaux TLD, tels que\u00a0<a href=\"https:\/\/www.centralnic.com\/portfolio\/newtlds\" target=\"_blank\" rel=\"noopener\">CentralNic<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3153\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds.png\" alt=\"Le site web de CentralNic.\" width=\"800\" height=\"502\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds.png 2336w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-1024x643.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-768x482.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-1536x964.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/centralnic-new-tlds-2048x1285.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Il vous suffit de rechercher le domaine que vous souhaitez. Une fois que vous l'avez trouv\u00e9, vous pouvez l'ajouter \u00e0 votre panier et l'acheter comme vous le feriez. <a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-domain-name-registration\/\" target=\"_blank\" rel=\"noopener\">tout autre nom de domaine<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3154\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart.png\" alt=\"Ajouter un nom de domaine xyz \u00e0 votre panier.\" width=\"800\" height=\"383\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart.png 1768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-1024x490.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-768x367.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/10\/xyz-add-to-cart-1536x735.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Une fois l'achat effectu\u00e9, vous \u00eates libre de connecter le domaine \u00e0 votre site. Vous pouvez alors l'utiliser pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">marquez votre site<\/a>ou mettre en place un <a href=\"https:\/\/prettylinks.com\/fr\/docs\/shortlink-url\/\" target=\"_blank\" rel=\"noopener\">URL du lien court<\/a>. Vous pouvez m\u00eame utiliser plusieurs noms de domaine diff\u00e9rents pour divers aspects de votre site - par exemple, vous pouvez utiliser un nom de domaine . <em>.blog<\/em> pour le blog de votre site. La seule limite \u00e0 l'utilisation de ces nouveaux TLD est votre propre cr\u00e9ativit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L'\u00e9poque o\u00f9 vous deviez essentiellement choisir entre <em>.com<\/em> et <em>.net<\/em> sont r\u00e9volus. Avec l'arriv\u00e9e de centaines de nouveaux TLD, vous disposez d\u00e9sormais d'une grande libert\u00e9 dans le choix de votre nom de domaine. Cela vous permet de cr\u00e9er des liens de marque encore plus performants et de faire preuve de cr\u00e9ativit\u00e9 dans le choix du nom de votre site.<\/p>\n<p>Bien entendu, les nouveaux TLD pr\u00e9sentent \u00e0 la fois des avantages et des inconv\u00e9nients. D'une part, le sentiment qu'ils sont moins dignes de confiance que les alternatives standard est encore tr\u00e8s r\u00e9pandu. Cependant, ils tendent \u00e9galement \u00e0 \u00eatre consid\u00e9rablement moins chers que leurs homologues traditionnels et ils offrent beaucoup plus de possibilit\u00e9s en mati\u00e8re d'image de marque.<\/p>\n<p>Avez-vous des questions sur l'opportunit\u00e9 d'utiliser un nouveau TLD pour votre site ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Jusqu'\u00e0 r\u00e9cemment, les choix \u00e9taient limit\u00e9s lorsqu'il s'agissait de choisir le domaine de premier niveau (TLD) de votre site. Toutefois, il y a quelques ann\u00e9es \u00e0 peine, la situation a radicalement chang\u00e9 lorsqu'une multitude de nouveaux domaines de premier niveau ont \u00e9t\u00e9 mis \u00e0 disposition pour l'enregistrement. Depuis l'ouverture des vannes, des centaines de nouveaux TLD ont \u00e9t\u00e9 publi\u00e9s. Cela signifie que vous pouvez maintenant b\u00e9n\u00e9ficier...<\/p>","protected":false},"author":11450,"featured_media":3173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[40,41,145],"class_list":["post-3151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-domain","tag-domain-registration","tag-top-level-domains"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your options for Top-Level Domains used to be limited, but that&#039;s no longer the case. 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