{"id":3110,"date":"2018-10-12T19:21:00","date_gmt":"2018-10-12T19:21:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3110"},"modified":"2018-10-12T19:21:00","modified_gmt":"2018-10-12T19:21:00","slug":"is-link-shortening-still-viable","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/is-link-shortening-still-viable\/","title":{"rendered":"Les raccourcisseurs de liens ont-ils encore une utilit\u00e9 dans la conception et le marketing des sites web modernes ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecb18fcf9bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecb18fcf9bb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/is-link-shortening-still-viable\/#A_Brief_History_of_Link_Shortening\" >Br\u00e8ve histoire du raccourcissement des liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/is-link-shortening-still-viable\/#The_Current_State_of_Link_Shortening\" >L'\u00e9tat actuel du raccourcissement des liens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/is-link-shortening-still-viable\/#Why_Link_Shortening_Is_Still_Relevant_Today\" >Pourquoi le raccourcissement des liens est toujours d'actualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/is-link-shortening-still-viable\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Depuis que Google a ferm\u00e9 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-import-urls-from-goo-gl-into-pretty-links\/\" target=\"_blank\" rel=\"noopener\">son <em>goo.gl<\/em> service<\/a>Il est donc l\u00e9gitime de s'interroger sur l'avenir du raccourcissement des liens. En d'autres termes, le raccourcissement d'URL est-il toujours pertinent pour la conception de sites web et le marketing en ligne ?<\/p>\n<p>Bien que certains soient pr\u00eats \u00e0 faire l'\u00e9loge fun\u00e8bre du raccourcissement de lien, il s'agit toujours d'un \u00e9l\u00e9ment essentiel du marketing en ligne. Bien que la technique ait consid\u00e9rablement \u00e9volu\u00e9 depuis que le premier service de redirection a ouvert ses portes, il existe un certain nombre de raisons pour lesquelles il vaut la peine de l'utiliser dans vos propres campagnes.<\/p>\n<p>Dans ce billet, nous aborderons l'histoire et l'\u00e9tat actuel des raccourcisseurs de liens. Nous tenterons \u00e9galement de r\u00e9pondre \u00e0 la question de savoir si ces outils sont pertinents pour une utilisation moderne du web. Allons-y !<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Link_Shortening\"><\/span>Br\u00e8ve histoire du raccourcissement des liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On ne sait pas exactement quand le raccourcissement des liens, tel que nous le connaissons aujourd'hui, a \u00e9t\u00e9 con\u00e7u pour la premi\u00e8re fois, ni qui peut pr\u00e9tendre en \u00eatre l'inventeur. <a href=\"http:\/\/patft.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=6957224.PN.&OS=PN\/6957224&RS=PN\/6957224\" target=\"_blank\" rel=\"noopener\">Un brevet<\/a> a \u00e9t\u00e9 d\u00e9pos\u00e9e en 2000 pour \"un syst\u00e8me, une m\u00e9thode et un produit de programme informatique pour fournir des liens vers des informations situ\u00e9es \u00e0 distance dans un r\u00e9seau d'ordinateurs connect\u00e9s \u00e0 distance\", que certains consid\u00e8rent comme l'anc\u00eatre du raccourcissement d'URL.<\/p>\n<p>Qu'il s'agisse ou non du point de d\u00e9part r\u00e9el, les outils de raccourcissement de liens ont incontestablement pris leur essor au d\u00e9but des ann\u00e9es 2000. Au d\u00e9part, ils \u00e9taient simplement utilis\u00e9s pour raccourcir les liens et les rendre plus faciles \u00e0 m\u00e9moriser et \u00e0 partager avec d'autres. Toutefois, au fil des ans, leur utilisation s'est \u00e9largie. Par exemple, l'un des plus grands bonds en avant a \u00e9t\u00e9 l'av\u00e8nement des outils de raccourcissement de liens suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noopener\">liens raccourcis suivis<\/a>qui vous permettent de savoir exactement combien de fois un lien particulier a \u00e9t\u00e9 cliqu\u00e9 (avec des d\u00e9tails sur le lieu et le moment o\u00f9 le clic a eu lieu).<\/p>\n<p>Cet \u00e9l\u00e9ment, ainsi que plusieurs autres ajouts \u00e0 la formule de raccourcissement des liens, en ont fait un outil populaire pour de nombreux concepteurs et sp\u00e9cialistes du marketing. La question qui se pose aujourd'hui est de savoir si cette technique a encore sa place sur le web moderne.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Current_State_of_Link_Shortening\"><\/span>L'\u00e9tat actuel du raccourcissement des liens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Au cours des derni\u00e8res ann\u00e9es, plusieurs \u00e9v\u00e9nements se sont produits qui ont amen\u00e9 certaines personnes \u00e0 se demander si le raccourcissement des liens \u00e9tait d\u00e9sormais \"mort\". Tout d'abord, Twitter a annonc\u00e9 qu'il <a href=\"https:\/\/www.targetinternet.com\/the-death-of-url-shorteners\/\" target=\"_blank\" rel=\"noopener\">ne plus compter les URL<\/a> dans la longueur d'un tweet, ce qui a \u00e9limin\u00e9 l'une des raisons de raccourcir les liens. Ensuite, l'un des services de raccourcissement de liens les plus importants au monde, <a href=\"https:\/\/goo.gl\/\" target=\"_blank\" rel=\"noopener\">goo.gl<\/a>, r\u00e9cemment <a href=\"https:\/\/smallbiztrends.com\/2018\/04\/googl-link-shortener.html\" target=\"_blank\" rel=\"noopener\">a ferm\u00e9 ses portes<\/a>.<\/p>\n<p>Alors que ces \u00e9v\u00e9nements pourraient \u00eatre interpr\u00e9t\u00e9s comme des signes que le raccourcissement des liens n'est plus pertinent, la r\u00e9alit\u00e9 ne pourrait pas \u00eatre plus diff\u00e9rente. En fait, les raccourcisseurs d'URL ont beaucoup \u00e9volu\u00e9 depuis l'\u00e9poque de la simple redirection. M\u00eame s'il n'est plus n\u00e9cessaire de r\u00e9duire la taille des liens pour les partager sur les m\u00e9dias sociaux, il existe encore de nombreuses raisons pour lesquelles le raccourcissement de liens reste viable et extr\u00eamement utile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Link_Shortening_Is_Still_Relevant_Today\"><\/span>Pourquoi le raccourcissement des liens est toujours d'actualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour faire court, le raccourcissement des liens n'est pas mort, il a simplement \u00e9volu\u00e9. Par exemple, goo.gl a peut-\u00eatre \u00e9t\u00e9 ferm\u00e9, mais cela s'est fait en faveur du site encore plus avanc\u00e9 de <a href=\"https:\/\/firebase.google.com\/products\/dynamic-links\/\" target=\"_blank\" rel=\"noopener\">Liens dynamiques Firebase<\/a> service. En outre, la plupart des utilisations les plus utiles du raccourcissement des liens sont toujours d'actualit\u00e9.<\/p>\n<p>Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9,\u00a0<a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener\">raccourcir vos liens<\/a>\u00a0vous permet de suivre chaque clic. Vous disposez ainsi d'informations pr\u00e9cieuses sur les performances de vos liens, que vous pouvez utiliser pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\">optimisez vos deux liens<\/a> et votre contenu. Vous pouvez facilement d\u00e9terminer quels liens attirent l'attention des internautes, par exemple, et lesquels n\u00e9cessitent une approche diff\u00e9rente pour r\u00e9ussir.<\/p>\n<p>Le raccourcissement des liens vous permet \u00e9galement de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-reasons-you-should-brand-your-links\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9er des URL de marque<\/a>. Cela peut sembler une pr\u00e9occupation mineure \u00e0 premi\u00e8re vue, mais il y a une raison pour laquelle de nombreuses marques parmi les plus importantes au monde utilisent le syst\u00e8me d'information sur la sant\u00e9. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/\" target=\"_blank\" rel=\"noopener\">URL de vanit\u00e9<\/a> dans leur marketing. Cette fonctionnalit\u00e9 vous permet de pr\u00e9senter vos URL d'une mani\u00e8re tr\u00e8s m\u00e9morable, d'am\u00e9liorer la confiance qu'ils inspirent et de renforcer votre marque en ligne.<\/p>\n<p>S'il s'agit l\u00e0 des principaux avantages de l'utilisation des services de raccourcissement de liens, ce ne sont pas les seuls, loin s'en faut. Il existe en effet un grand nombre de services de raccourcissement de liens. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/lesser-known-benefits-link-shortener\/\" target=\"_blank\" rel=\"noopener\">nombre d'autres prestations<\/a> qui sont rarement abord\u00e9es, mais qui sont tout de m\u00eame pertinentes. Par exemple, le fait de raccourcir vos URL facilite grandement le diagnostic et l'analyse de vos probl\u00e8mes. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/find-and-fix-broken-links\/\" target=\"_blank\" rel=\"noopener\">r\u00e9parer les liens bris\u00e9s<\/a>.<\/p>\n<p>Les raisons de cr\u00e9er des liens raccourcis n'ont pas disparu, elles ont simplement chang\u00e9 par rapport aux motivations des ann\u00e9es 2000. En r\u00e9alit\u00e9, le raccourcissement des liens offre toujours un certain nombre d'avantages uniques et extr\u00eamement utiles. En tant que tel, nous avons toutes les raisons de confirmer qu'il conserve un r\u00f4le essentiel dans la strat\u00e9gie de marque, le marketing et la conception de sites web aujourd'hui.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le raccourcissement des liens est-il mort ? Certaines personnes semblent le penser, ayant consid\u00e9r\u00e9 le concept comme quelque chose d'une \u00e9poque r\u00e9volue de l'internet. En r\u00e9alit\u00e9, le raccourcissement des liens a certes beaucoup \u00e9volu\u00e9 au fil des ans, mais il reste un \u00e9l\u00e9ment utile et important du marketing en ligne, en particulier \u00e0 une \u00e9poque o\u00f9 les m\u00e9dias sociaux et d'autres canaux permettent un partage plus important.<\/p>\n<p>Dans cet article, nous avons d\u00e9montr\u00e9 que le raccourcissement des liens reste un outil viable pour les sp\u00e9cialistes du marketing et les concepteurs de sites web. Par exemple, la possibilit\u00e9 de suivre vos liens vous fournit des informations pr\u00e9cieuses sur la fa\u00e7on dont ils sont partag\u00e9s et s'ils aboutissent \u00e0 des conversions. Vous pouvez \u00e9galement utiliser des URL de marque pour cr\u00e9er des liens uniques, <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noopener\">jolis liens<\/a> qui sont m\u00e9morables et qui attirent imm\u00e9diatement l'attention des gens.<\/p>\n<p>Avez-vous des questions sur le raccourcissement des liens et sur la fa\u00e7on dont il peut \u00eatre utile dans vos propres campagnes de marketing ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Depuis que Google a ferm\u00e9 son service goo.gl, on peut s'interroger sur l'avenir du raccourcissement des liens. En d'autres termes, le raccourcissement d'URL est-il toujours pertinent pour la conception de sites web et le marketing en ligne ? Bien que certains soient pr\u00eats \u00e0 faire l'\u00e9loge fun\u00e8bre du raccourcissement de lien, il s'agit toujours d'un \u00e9l\u00e9ment essentiel du marketing en ligne. Alors que...<\/p>","protected":false},"author":11450,"featured_media":3130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[23,13,28],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-link-shortening","tag-pretty-link-pro","tag-url-shortening"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Is link shortening dead? 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