{"id":3108,"date":"2018-10-05T19:57:32","date_gmt":"2018-10-05T19:57:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=3108"},"modified":"2022-04-08T18:25:42","modified_gmt":"2022-04-08T18:25:42","slug":"use-podcast-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/","title":{"rendered":"Comment augmenter vos conversions avec un podcast"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db91fba041c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db91fba041c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#A_Primer_on_Podcasting\" >L'essentiel sur le podcasting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#How_You_Can_Use_a_Podcast_to_Increase_Conversions\" >Comment utiliser un podcast pour augmenter les conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#1_Increase_Awareness_of_Your_Brand\" >1. Accro\u00eetre la notori\u00e9t\u00e9 de votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#2_Position_Yourself_as_an_Authority\" >2. Se positionner en tant qu'autorit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#3_Provide_Value_to_Your_Existing_Customers\" >3. Apporter de la valeur \u00e0 vos clients existants<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/use-podcast-to-increase-conversions\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le podcasting existe depuis l'aube de l'internet \u00e0 haut d\u00e9bit. Il s'agit d'un moyen de partager de l'audio en ligne dans un format s\u00e9riel. Aujourd'hui, il semble qu'il existe des podcasts sur presque tous les sujets, et il y a une bonne raison \u00e0 cela. En effet, les podcasts sont un moyen intelligent d'augmenter les conversions.<\/p>\n\n\n\n<p>En fait, l'h\u00e9bergement d'un podcast offre de nombreux avantages marketing potentiels. En plus de consolider votre position en tant qu'autorit\u00e9 dans votre niche, il peut \u00e9galement vous aider \u00e0 augmenter vos ventes et \u00e0 promouvoir votre marque aupr\u00e8s des clients nouveaux et existants.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons les bases du podcasting d'un point de vue marketing. Nous vous montrerons \u00e9galement comment vous pouvez utiliser un podcast dans le cadre de votre entonnoir de conversion. Commen\u00e7ons par le commencement !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Primer_on_Podcasting\"><\/span>L'essentiel sur le podcasting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le terme \"podcast\" lui-m\u00eame a \u00e9t\u00e9 <a href=\"https:\/\/www.theguardian.com\/media\/2004\/feb\/12\/broadcasting.digitalmedia\" target=\"_blank\" rel=\"noopener\">cr\u00e9\u00e9 en 2004<\/a>Le terme \"iPod\" est une combinaison des mots \"iPod\" et \"broadcast\". Le ph\u00e9nom\u00e8ne est encore plus ancien, puisque&nbsp;<a href=\"https:\/\/www.voices.com\/blog\/planning-your-podcast\/\" target=\"_blank\" rel=\"noopener\">la radio sur le web<\/a> Apparu d\u00e8s les ann\u00e9es 90, ce n'est que lorsque l'internet \u00e0 haut d\u00e9bit est devenu largement accessible que le concept a r\u00e9ellement pris son essor.<\/p>\n\n\n\n<p>En bref, un podcast consiste en des fichiers audio qui sont g\u00e9n\u00e9ralement diffus\u00e9s sous la forme d'une s\u00e9rie d'\u00e9pisodes, que les utilisateurs peuvent \u00e9couter en flux continu ou t\u00e9l\u00e9charger \u00e0 l'aide d'une application d\u00e9di\u00e9e. Aujourd'hui, on estime qu'il y a <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\">plus de 550 000 podcasts<\/a>&nbsp;en ligne, couvrant pratiquement tous les sujets possibles et imaginables.<\/p>\n\n\n\n<p>Cette croissance est due en grande partie \u00e0 l'accessibilit\u00e9 plus large de l'internet. Mais c'est aussi parce qu'il est facile de trouver les outils n\u00e9cessaires pour en produire un. Aujourd'hui, tout ce dont vous avez besoin, c'est d'un microphone de base, d'un logiciel d'\u00e9dition audio gratuit comme <a href=\"https:\/\/www.audacityteam.org\/\" target=\"_blank\" rel=\"noopener\">Audacity<\/a>et un endroit o\u00f9 h\u00e9berger vos \u00e9pisodes. De nombreux sites proposent ce service, tels que <a href=\"https:\/\/www.libsyn.com\/\" target=\"_blank\" rel=\"noopener\">Libsyn<\/a>, <a href=\"https:\/\/soundcloud.com\/for\/podcasting\" target=\"_blank\" rel=\"noopener\">SoundCloud<\/a>et <a href=\"https:\/\/www.podbean.com\/\" target=\"_blank\" rel=\"noopener\">PodBean<\/a>.<\/p>\n\n\n\n<p>C'est tout ce dont vous avez besoin pour enregistrer vos \u00e9pisodes, les monter et les h\u00e9berger en ligne. Vous pouvez m\u00eame&nbsp;<a href=\"https:\/\/itunespartner.apple.com\/podcasts\/\" target=\"_blank\" rel=\"noopener\">soumettez votre podcast<\/a> \u00e0 des points de vente comme iTunes, o\u00f9 les utilisateurs pourront trouver et t\u00e9l\u00e9charger votre \u00e9mission, ou vous pouvez les pr\u00e9senter sur votre propre site web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Can_Use_a_Podcast_to_Increase_Conversions\"><\/span>Comment utiliser un podcast pour augmenter les conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous avez peut-\u00eatre envisag\u00e9 de cr\u00e9er un podcast, mais vous n'\u00eates pas s\u00fbr que cela vaille la peine d'y consacrer du temps et des efforts. Bien qu'il ne s'agisse pas de la bonne strat\u00e9gie pour <em>tous<\/em> Il y a de nombreux avantages \u00e0 organiser un podcast pour votre site web ou votre entreprise.<\/p>\n\n\n\n<p>Examinons maintenant trois des principaux avantages, en nous concentrant sur la mani\u00e8re dont un podcast peut s'int\u00e9grer dans votre strat\u00e9gie globale.&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noopener\">entonnoir de conversion<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Increase_Awareness_of_Your_Brand\"><\/span>1. Accro\u00eetre la notori\u00e9t\u00e9 de votre marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un podcast peut vous aider \u00e0 augmenter votre <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_awareness\" target=\"_blank\" rel=\"noopener\">notori\u00e9t\u00e9 de la marque<\/a>et atteindre des utilisateurs qui, autrement, ne seraient jamais tomb\u00e9s sur votre site. Si vous y r\u00e9fl\u00e9chissez bien, c'est tout \u00e0 fait logique. Par exemple, il peut y avoir des dizaines de sites dans votre niche marketing particuli\u00e8re, mais le nombre de podcasts d\u00e9di\u00e9s \u00e0 cette m\u00eame niche sera probablement beaucoup plus faible.<\/p>\n\n\n\n<p>Ainsi, vous pouvez utiliser votre programme pour <a href=\"https:\/\/www.practicalecommerce.com\/Podcasting-Can-Increase-Brand-Awareness\" target=\"_blank\" rel=\"noopener\">faire de la publicit\u00e9 pour votre marque<\/a> \u00e0 un nouveau public. Cela vous permet \u00e9galement de vous adresser directement \u00e0 vos auditeurs, en leur fournissant des informations sur les produits et en leur expliquant clairement comment vous pouvez les aider.<\/p>\n\n\n\n<p>Cependant, la cl\u00e9 est de ne pas utiliser votre podcast uniquement comme un outil de marketing. Personne n'a envie d'\u00e9couter une s\u00e9rie de publicit\u00e9s. Veillez donc \u00e0 vous concentrer d'abord sur la production d'une \u00e9mission attrayante et int\u00e9ressante, puis sur la diffusion d'un contenu de qualit\u00e9. <em>puis<\/em> utiliser ce point de vente comme outil de marketing de mani\u00e8re pertinente et discr\u00e8te.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Position_Yourself_as_an_Authority\"><\/span>2. Se positionner en tant qu'autorit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En plus d'accro\u00eetre votre visibilit\u00e9, un podcast est \u00e9galement un moyen id\u00e9al de vous \u00e9tablir ou d'\u00e9tablir votre entreprise. <a href=\"https:\/\/www.creativelive.com\/blog\/how-to-become-an-authority-in-your-field\/\" target=\"_blank\" rel=\"noopener\">en tant qu'autorit\u00e9<\/a> dans un cr\u00e9neau particulier. En animant un podcast qui apporte beaucoup de valeur \u00e0 vos auditeurs, vous vous positionnerez non pas comme un concurrent parmi d'autres, mais comme une figure de proue dans votre domaine.<\/p>\n\n\n\n<p>Cela peut s'av\u00e9rer tr\u00e8s utile lorsqu'il s'agit de susciter l'int\u00e9r\u00eat et le d\u00e9sir pour votre marque, car les auditeurs sont plus susceptibles de s'y investir. Cela vous donne une excellente occasion de leur offrir un service d'aide \u00e0 l'\u00e9coute. <a href=\"https:\/\/www.affiliateroyale.com\/2018\/08\/ways-to-create-powerful-call-to-action\/\" target=\"_blank\" rel=\"noopener\">Appel \u00e0 l'action (CTA)<\/a>. Les auditeurs d'un podcast peuvent \u00eatre <a href=\"https:\/\/www.fastcompany.com\/40533210\/branded-podcasts-are-the-ads-people-actually-want-to-listen-to\" target=\"_blank\" rel=\"noopener\">tr\u00e8s susceptibles de r\u00e9pondre<\/a> aux CTA, pour autant qu'ils soient pertinents.<\/p>\n\n\n\n<p>L\u00e0 encore, il est facile de comprendre pourquoi cela fonctionne. Si votre podcast est attrayant, informatif ou dr\u00f4le, il cr\u00e9e un sentiment de confiance et d'investissement. Il associe votre marque \u00e0 l'exp\u00e9rience d'\u00e9coute du podcast, cr\u00e9ant ainsi des associations positives qui peuvent perdurer longtemps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Provide_Value_to_Your_Existing_Customers\"><\/span>3. Apporter de la valeur \u00e0 vos clients existants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, les podcasts ne servent pas uniquement \u00e0 attirer de nouveaux clients. En effet, ils sont tout aussi utiles pour <a href=\"https:\/\/www.businessknowhow.com\/marketing\/marshall.htm\" target=\"_blank\" rel=\"noopener\">service apr\u00e8s-vente<\/a>. Par exemple, vous pouvez combiner votre podcast avec votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie de marketing par courrier \u00e9lectronique<\/a>et informez les abonn\u00e9s \u00e0 la lettre d'information de la sortie de nouveaux \u00e9pisodes. Cela les encouragera \u00e0 continuer \u00e0 s'engager avec votre marque au fil du temps.<\/p>\n\n\n\n<p>Vous pouvez m\u00eame cr\u00e9er des \u00e9pisodes qui se rapportent sp\u00e9cifiquement aux besoins ou aux commentaires de vos clients. Par exemple, vous pouvez enregistrer des \u00e9pisodes de questions-r\u00e9ponses dans lesquels vous r\u00e9pondez aux questions de vos auditeurs, ou rattacher l'un de vos \u00e9pisodes \u00e0 un \u00e9v\u00e9nement r\u00e9cent en rapport avec votre entreprise. Cela permettra \u00e0 vos clients existants d'\u00eatre inform\u00e9s de l'actualit\u00e9 de votre entreprise et de votre secteur d'activit\u00e9, tout en vous donnant une excellente occasion de contr\u00f4ler le message pr\u00e9sent\u00e9.<\/p>\n\n\n\n<p>Ce faisant, n'oubliez pas que la qualit\u00e9 est toujours prioritaire. Les podcasts peuvent \u00eatre un outil de marketing, mais vous devez vous assurer qu'ils valent la peine d'\u00eatre \u00e9cout\u00e9s. Que vous fournissiez les meilleures informations, que vous ayez les plaisanteries les plus dr\u00f4les ou que vous vous engagiez le plus avec votre public, le podcast lui-m\u00eame doit apporter une valeur ajout\u00e9e que l'on ne trouve nulle part ailleurs. Dans le cas contraire, votre public potentiel se d\u00e9sint\u00e9ressera de votre podcast et votre travail ne servira \u00e0 rien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le secteur des podcasts se d\u00e9veloppe de jour en jour, ce qui n'a rien de surprenant. La cr\u00e9ation d'un contenu audio facile \u00e0 dig\u00e9rer pour des niches sp\u00e9cifiques offre un certain nombre d'avantages, \u00e0 la fois cr\u00e9atifs et lucratifs.<\/p>\n\n\n\n<p>Dans cet article, nous avons examin\u00e9 quelques-unes des fa\u00e7ons dont un podcast peut vous aider \u00e0 augmenter vos conversions. En voici quelques-unes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Accro\u00eetre la notori\u00e9t\u00e9 de votre marque.<\/li>\n\n\n\n<li>Se positionner en tant qu'autorit\u00e9.<\/li>\n\n\n\n<li>Apportez de la valeur \u00e0 vos clients existants.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re d'utiliser votre podcast pour g\u00e9n\u00e9rer des conversions ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le podcasting existe depuis l'aube de l'internet \u00e0 haut d\u00e9bit. Il s'agit d'un moyen de partager de l'audio en ligne dans un format s\u00e9riel. Aujourd'hui, il semble qu'il existe des podcasts sur presque tous les sujets, et il y a une bonne raison \u00e0 cela. En effet, les podcasts sont un moyen intelligent d'augmenter les conversions. En fait, l'h\u00e9bergement d'un...<\/p>","protected":false},"author":11450,"featured_media":8639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[137,139,142],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-conversion-funnel","tag-conversions","tag-podcasts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Podcasts are a valuable tool for increasing conversions and building awareness. 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